scholarly journals Marketing concepts of customer experience in digital economy

2019 ◽  
Vol 135 ◽  
pp. 04048 ◽  
Author(s):  
Olga Fokina ◽  
Sergey Barinov

Digital transformation is a key determinant in global economic growth and development. There are serious risks of digitalization of markets and society. In order to understand the key trends in consumer behavior under the conditions of digital economy, the analytics of various global consulting companies such as McKinsey Global Institute (MGI), the consulting company Gartner, Inc., companies Deloitte, Bain & C, Forrester Consulting were summarized in this study. Based on the analysis, the main shifts in consumer behavior in the post-industrial society during the transformation of the service economy into the consumer environment of the digital economy are determined. The article describes the changes in the pReferences and behavior of customers in the post-industrial economy under the influence of digital transformations. The result of the study led to the understanding of the fact that the buyer cannot predict his/her experience, since the participation of the buyer himself/herself in determining the value is increasingly required, which leads to the formation of the phenomenon of “co-creation of the value”.

2021 ◽  
Vol 1 (7) ◽  
pp. 42-46
Author(s):  
G. G. KHAIDAROVA ◽  

The activity of agricultural enterprises determines the level of food security of the state, forms the level of agricultural potential of the state. During the transition to a post-industrial economy, economic mechanisms change, forming new internal and external relations between economic entities. The article is devoted to the search for the most effective regulators of the work of agricultural enterprises, the understanding of new approaches to the formation of the innovative image of the Russian economic mechanism.


2020 ◽  
Vol 2 (1) ◽  
pp. 1-36 ◽  
Author(s):  
Anis Ahmad

In the post-industrial revolution world, social change is often studied and understood in the context of change in means of production, mobility, urbanization and change in the constitution of workforce. Role of ethical values is generally confined to personal conduct and manners. Industrial society is supposed to have its own work ethics which may or may not agree with personal ethics and morality. Ethics and morality are generally considered, in the Western thought, as a social construct. Therefore, with the change in means of production or political system, values and morality are also expected to be re-adjusted in order to cope with the changed environment. Sometimes a totally new set of values emerges as a consequence of the change in economic, political, or legal set up. The present research tries to understand the meaning and place of these values in a global socio-cultural framework. Relying essentially on the divine principles of the Qur'ān it makes an effort to understand relevance of these universal and ultimate principles with human conduct and behavior in society.  It indicates that essentially it is the core values, principles, or norms which guide human beings in their interpersonal, social, economic and political matters. Islam being a major civilizing force, culture, and the way of life, provides values which guide both in individual and social matters. The values given by the Qur’ān and the Sunnah are not monopoly of the Muslim. These values are universal and are relevant in a technological society.


2010 ◽  
pp. 1-13
Author(s):  
Stephen M. Mutula

The ‘Digital economy’ is sometimes used synonymously with ‘information society’, which emerged back in the 1960s to describe a futuristic society that is highly dependent on information (Bridges.org, 2001; Computer Systems Policy Projects, 2000). Martin (1997:87) further associates the concept with ‘information economics’ by defining it as a society in which there is a growing rate in the production, distribution and use of information. The ‘Digital economy’, as term and concept, has been used in this book in keeping with ‘information society’ as espoused by Schienstock et al. (1999), who view it from an interdisciplinary perspective to describe: An information economy;A post-industrial society; The end of the industrial labour society; A knowledge society; An ‘informatized’ industrial society; and A learning society.


2020 ◽  
Vol 1 (10) ◽  
pp. 45-55
Author(s):  
E. S. ZEMSKOVA ◽  

The subject of this article is consumer behavior in the digital economy. The aim of the work is to build a portrait of a digital consumer. Based on data from open sources, the determinants of consumer behavior in the context of digital transformation were analyzed: values underlying consumer behavior, belonging to a certain generation, using the possibilities of the digital economy for consumption, place of residence, income level, consumed content, etc. made it possible to take into account the named institutional characteristics and draw up a portrait of a “digital consumer” that can be used to model the behavior of such a consumer.


Author(s):  
Valentina Andreevna Khvostikova ◽  
Elena M. Semionova ◽  
Michael Vladimirovich Chernetsov ◽  
Vardan Mkrttchian ◽  
Irina Potapova

Currently there is a change of economic model associated with the transition from the stage of industrialization to the post-industrial economy. Emphasis shifts from production to the provision of services. In the digital economy, where the major resources required for the production of quality products are time and information, should be reconsidered the concept of cost management. The new paradigm of cost management should take into account the changes in the approaches to the management of material, labor and financial costs, and include approaches, tools and methods of cost management of resources, updated by digital post-industrial economy. Sectoral and territorial specifics of the process of change of economic model requires a strategic approach to cost management. The typology of costs, which provides optimal decision making in the implementation of the innovative capacity of the user is proposed by authors. Approaches to the formation and implementation of cost management strategies at the present time are developed.


Author(s):  
Leyla Ayvarovna Gamidullaeva ◽  
Irina Potapova ◽  
Michael Shatokhin

Currently, rapid urbanization is taking place in Russia under the influence of globalization processes. Russian economic growth is mostly based on the natural resources and the need to speed up its industrialization process. Today there is a change of economic model associated with the transition from the stage of industrialization to the post-industrial economy. Emphasis shifts from production to the provision of services. In the digital economy, where the major resources required for the production of quality products are time and information, the concept of cost management should be reconsidered. The new paradigm of cost management should take into account the changes in approaches to the management of material, labor, and financial costs, and include approaches, tools, and methods of cost control of resources, updated by digital post-industrial economy. A sectorial and territorial specific of the process of change of economic model requires strategic approach to cost management.


2021 ◽  
Vol 110 ◽  
pp. 04017
Author(s):  
Irina Ershova ◽  
Anna Obukhova ◽  
Olga Belyaeva ◽  
Oleg Aseev

The article defines the goals of digital transformation of companies, highlights the main distinctive elements of digitalization of enterprises, and classifies the factors that affect the speed of digital transformation. The authors assessed the level of digital economy development in Russia, Ukraine and developed countries over the period of 2007-2020 according to the International Digital Economy and Society Index (I-DESI) as well as the Global Innovation Index (GII). The change in the ranking of individual countries according to the GII is presented, top ten leading countries in each group are identified. The authors compare the most popular innovative technological trends, present the expected payback periods for investments in digital solutions in Russia and the world, determine the barriers that hinder the development of digitalization in companies. The analysis carried out shows that against the background of a significant slowdown in the global economic growth, there are concerns about a reduction in R&D, venture capital and intellectual property.


Author(s):  
Muhammet Ali Köroğlu ◽  
Cemile Zehra Köroğlu

There are turning points in human history changed the destiny of humanity: Representing the transition from hunting-gathering to agriculture, Agricultural Revolution or the Neolithic Revolution. French Revolution that took place in 18th century and the Industrial Revolution providing the transition from the agricultural economy to industrial economy. From 19th century, Information Revolution, the whole world has experienced the effects of it in varying degrees. Information Science and technologies have become areas that their communities give the greatest importance for them and they make maximum investments to them in the globalized world conditions. As Daniel Bell describes, Industrial society left its place to Post-industrial society which is an Information society in a sense.


2021 ◽  
Vol 9 (1) ◽  
pp. 4-8
Author(s):  
N. N. Trofimova

The article deals with topical issues of knowledge economy formation in the conditions of post-industrial society development. Using the author's approach based on system analysis, the directions of development of the knowledge economy are determined, and the main characteristics of the knowledge economy are clarified. The scientific novelty and practical value of the article lies in the fact that the author identified the main problems caused by the development of the knowledge economy and proposed promising ways to eliminate them.


Ergodesign ◽  
2020 ◽  
Vol 2020 (4) ◽  
pp. 177-185
Author(s):  
Dmitriy Erokhin ◽  
Tatyana Krotenko

The author analyzes and characterizes the government program "Digital economy of the Russian Federation". It shows the connection of the digital economy not only with e-Commerce and e-business, but also the creation of conditions for the development of the knowledge economy in Russia to determine the prospects for technological development. The problem of knowledge commercialization related to the evaluation of publications and scientific developments of domestic scientists is revealed.


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