scholarly journals Communication Code as Pillar of Successful Communication in Social Cultural Institution (by Example of Theatrical Discourse)

2018 ◽  
Vol 50 ◽  
pp. 01036
Author(s):  
Larissa Vikulova ◽  
Evgeniia Serebrennikova ◽  
Olga Vostrikova ◽  
Liudmila Borbotko

The paper attempts to define constituting features of theatrical discourse which determine functioning of the latter in theatre communicative space. Communication code moderates the addresser-addressee interrelations thus playing a key role in the realization of theatrical discourse as a ritualized, institutional and conventional semiotic unit. The study also aims at introducing a typology of theatrical discourse participants and at defining the addressing vector direction. Communication code is estimated as a moderator of theatrical communication processes and an indicator of communication success / failure. The audience is viewed as a social addressee – an element obligatory for theatrical discourse to be externalized. The audience’s behavioral pattern is largely attributed to the existing communication code: the audience is conscious of their silent role, the verbal communication being somewhat one-way. Conversely, theatrical discourse implies reaction on behalf of the audience. The communication code significantly affects the temporal and spatial framework of theatre communication alongside the actual theatre space existence. The social cultural institution of theatre is targeted at sustaining the society moral values and forming new cognitive and ethical ones. These functions of theatre are also of primary importance. The research results in the drafted principles of the code of verbal communication applied to theatrical discourse, viz. the principle of temporal and spatial organization; the principle of muteness; the principle of prescript observation and the axiological awareness principle.

2010 ◽  
pp. 73-89
Author(s):  
M.-F. Garcia

The article examines social conditions and mechanisms of the emergence in 1982 of a «Dutch» strawberry auction in Fontaines-en-Sologne, France. Empirical study of this case shows that perfect market does not arise per se due to an «invisible hand». It is a social construction, which could only be put into effect by a hard struggle between stakeholders and large investments of different forms of capital. Ordinary practices of the market dont differ from the predictions of economic theory, which is explained by the fact that economic theory served as a frame of reference for the designers of the auction. Technological and spatial organization as well as principal rules of trade was elaborated in line with economic views of perfect market resulting in the correspondence between theory and reality.


2019 ◽  
Author(s):  
Cinzia Di Dio ◽  
Federico Manzi ◽  
Giulia Peretti ◽  
Angelo Cangelosi ◽  
Paul L. Harris ◽  
...  

Studying trust within human-robot interaction is of great importance given the social relevance of robotic agents in a variety of contexts. We investigated the acquisition, loss and restoration of trust when preschool and school-age children played with either a human or a humanoid robot in-vivo. The relationship between trust and the quality of attachment relationships, Theory of Mind, and executive function skills was also investigated. No differences were found in children’s trust in the play-partner as a function of agency (human or robot). Nevertheless, 3-years-olds showed a trend toward trusting the human more than the robot, while 7-years-olds displayed the reverse behavioral pattern, thus highlighting the developing interplay between affective and cognitive correlates of trust.


2013 ◽  
Vol 10 (05) ◽  
pp. 1340021 ◽  
Author(s):  
CHRISTIAN BARROT ◽  
JAN KUHLMANN ◽  
ANDREA POPA

Adoption processes are often heavily influenced by interpersonal communication. Marketing managers are increasingly trying to use these relationships to foster the market penetration of their products. In an empirical study of the US market for an innovative medical device, we survey the social network of (mostly chief) anesthetists from 151 hospitals. We confirm the influences from personal communication on individual adoption decisions through hazard regressions. We then use a multi-agent modeling framework trying to identify what seeding strategies would have been optimal to achieve a fast market penetration, i.e. which and how many anesthetists should be selected to initiate personal communication processes.


2008 ◽  
Vol 47 (1) ◽  
pp. 71-97 ◽  
Author(s):  
Lygia Sigaud

The article examines a 30-year experience of collective ethnography in the sugarcane plantations of Brazil's Northeast. Over this period, the research group has worked in different temporal and spatial contexts, continually exchanging its findings. The author draws on her experience as part of the research group in order to focus on the conditions of entering the field, the seasonal variations and geographic displacements, the research group's morphology and the overall implications for anthropological knowledge. Debates over ethnography have neglected the relationship between the social conditions in which anthropologists carry out their work and what they are able to write about the social world. This article sets out to fill this gap.


Work & Stress ◽  
1992 ◽  
Vol 6 (3) ◽  
pp. 277-291 ◽  
Author(s):  
C. Gadbois ◽  
P. Bourgeois ◽  
M. M. Goeh-Akue-Gad ◽  
J. Guillaume ◽  
M. A. Urbain

2021 ◽  
Vol 1 (3) ◽  
pp. 41-49
Author(s):  
A. N. Yakoupov ◽  

Based on historical and theoretical analysis of the development of social functioning of musical communication, as well as some problems of its management, the author attempts to theoretically justify the ways and means of optimizing music and communication processes that contribute to enhance the social and cultural role of musical art. The article describes fundamental concepts, which should be taken as the basis for the organization of musical life in modern society. The author puts forward such a conceptual theoretical statement as the principle of multi-factor audience differentiation. Consequently, the paper considers important facets of the theory of musical communication management in society, namely the target programming, scientific forecasting and long-term planning. The ways and methods of implementing these principles aimed at the achievement of a certain level of control over the music communication processes in society are also considered. Special attention is paid to the analysis of the impact of current social and economic changes in Russia on the formation of marketing and management in the social life of musical art.


Author(s):  
Violetta Gaputina

This article addresses the issues of organizing the communicative space of modern media. The main focus is on considering the names of podcasts - audio blogs on the Internet - in terms of the various language techniques used in them. The material for the study was podcasts operating on the platforms of the Internet site YouTube and the social network Vkontakte in Russia. 9 groups of podcast titles were identified by the type of reception underlying each name. It has been established that the corpus of titles in the podcasting industry is characterized by a wide variety. Among them, original names predominate, built on the basis of a language game, precedent texts, borrowings from other languages, stylistically marked words or implicit meaning, metaphorical, symbolic, ironic component embedded in them, which work on the implementation of a contact-establishing strategy for subsequent communication between mediators and the audience listeners.


2021 ◽  
Vol 1 (1) ◽  
pp. 30-40
Author(s):  
A. N. Yakoupov ◽  

Based on historical and theoretical analysis of the development of social functioning of musical communication, as well as some problems of its management, the author attempts to theoretically justify the ways and means of optimizing music and communication processes that contribute to enhance the social and cultural role of musical art. The article describes fundamental concepts, which should be taken as the basis for the organization of musical life in modern society. The author puts forward such a conceptual theoretical statement as the principle of multi-factor audience differentiation. Consequently, the paper considers important facets of the theory of musical communication management in society, namely the target programming, scientific forecasting and long-term planning. The ways and methods of implementing these principles aimed at the achievement of a certain level of control over the music communication processes in society are also considered. Special attention is paid to the analysis of the impact of current social and economic changes in Russia on the formation of marketing and management in the social life of musical art.


Heritage ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 239-253 ◽  
Author(s):  
Vassilis Poulopoulos ◽  
Costas Vassilakis ◽  
Angeliki Antoniou ◽  
George Lepouras ◽  
Anastasios Theodoropoulos ◽  
...  

Social media usage is affecting peoples’ views through opinion sharing, a fact that has started to attract cultural institutions, as it is possible that this procedure can possibly be a part of a museum experience. As the main goal of a cultural institution is the maximization of senses stimulation, the device that is offered to the visitors’ hands everyday and every moment, becomes an important tool for the art spaces. In this notion we perform research on issues that can be of great importance for the museum’s online presence and attraction. We focus on establishing the personality of influencers related to culture, as well as the characteristics of qualitative discussions on the social media. Crosscult Project is an EU funded project, that aims to spur a change in the way European citizens appraise History, and sets that basis of our research as the experiments are conducted within its scope of. Through the experimental procedure, we collect information in order to define the character of the influencer and the substances of a “serious” conversation. “Serious” conversations are regarded the ones in which a cultural organization can participate actively and benefit from the participation. We present the results of our experimental evaluation and analyze how cultural institutions can benefit from the outcomes of our research.


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