scholarly journals Packaging Design for a Sustainable Community Business

2020 ◽  
Vol 76 ◽  
pp. 01022
Author(s):  
Listia Natadjaja ◽  
Laksmi Kusuma Wardani ◽  
Diana Thamrin ◽  
Ronald Hasudungan Sitinjak
Keyword(s):  
Industry 4.0 ◽  
Selection Process ◽  
Creative Industry ◽  
Packaging Design ◽  
Visual Communication Design ◽  
Communication Design ◽  
Students First ◽  
Creative Products ◽  
Depth Interviews

The growth of the creative community cannot be quantitatively and qualitatively separated from the growing development of Creative Industry 4.0. Various creative communities produce a variety of creative products that are ready to be sold. Unfortunately, the focus of the community is often only on the product and not on the packaging design. Meanwhile, a product’s packaging not only serves to protect the product but also to promote it and encourage purchase. The purpose of this research is to educate and help the community obtain packaging designs that are not only unique but also suitable for their products. By involving Packaging Design course students of the Visual Communication Design department, we attempted to assist a jewellery and accessories-making community as our research object. Students first attempted to deepen their clients' insights by conducting observations and in-depth interviews. In designing the packaging, they consulted with their tutors intensively. The packaging design that the students produced undergoes a selection process, which resulted in four packaging designs that were deemed fit for use. Two of the selected designs were registered to obtain IPRs in the Industrial Design category. Through this research, it is hoped that the packaging design produced by these students can be used to support the sale of community products. In addition to that, they can also be used to inspire other communities to acknowledge the role of packaging design as a means that can help the sustainability of their business.

scholarly journals Observation the Implementation of Business Knowledge Management System in Creative Industry in Achieving Compatitive Advantage (Study in Visual Communication Design Business in Riau Province, Indonesia)

2019 ◽  
pp. 1562-1570
Author(s):  
Yanti Mayasari Ginting ◽  
Elfindri Elfindri ◽  
Hafiz Rahman ◽  
Dodi Devianto
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
Management System ◽  
Visual Communication ◽  
Knowledge Management System ◽  
Creative Industry ◽  
Sustainable Competitive Advantage ◽  
Visual Communication Design ◽  
Communication Design ◽  
Business Knowledge

The purpose of this study is to analyze the effect of business Knowledge Management System (KMS) of creative industry in the visual communication design sub-sector to attain sustainable competitive advantage. This research is a quantitative research using survey method with a questionnaire as the instrument. The population in this study consists of business owners, business managers, and creative workers in the business of visual communication design sub-sector located in Riau, Indonesia. The sample size is 202 and the sampling method used is purposive sampling, there are 34 questions in the questionnaire and analyzed by using SEM AMOS. This study found that KMS of the business effect sustainable competitive advent age. Both basic competing strategies and strategic competitiveness can be used as dimensions of sustainable competitive advantage. This study is conducted in Visual Communication Design so that it needs to be extended to other sub-sectors to further validate the model.

scholarly journals Role of visual communication design as effective COVID-19 information and education media for community

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
N. Ilma ◽  
P. A. W. Hidayat ◽  
D. Setiono ◽  
B. H. Prilosadoso
Keyword(s):  
Visual Communication ◽  
Design Research ◽  
Inductive Logic ◽  
Research Process ◽  
Visual Communication Design ◽  
Communication Design ◽  
Applied Art ◽  
Technological Developments ◽  
Alternative Solutions

Visual-based technology as a medium of contact and alternative solutions in pandemic conditions requires a design role, primarily visual communication design during the coronavirus outbreak. Visual communication design becomes an intermediary bridge for information, education, and recreation media to the community. Various aspects of the design become part of applied art, which has goals and benefits to overcome problems in society. The WHO on March 11, 2020, declared the COVID-19 as a pandemic that affects almost regions of the world, where nearly more than five million people are infected. The technology eliminates distance and is an essential part of the development of visual communication design. Research on technological developments in the field of visual communication design in the application of information and education media in the spread of this pandemic. The qualitative research methods states that this research method is used well in examining the details of the research subject. The natural condition of researchers without engineering, where the research process can describe the process from time to time; b). Inductive analysis, which contains exploration orientation, discovery, and inductive logic, so that theories and patterns are in reality; and c) Description of human behaviour in its natural context.

scholarly journals The Implementation of Service-learning in Typography Class to Design the Cover of Street Vendor Stalls in Surabaya, Indonesia.

2018 ◽  
Vol 59 ◽  
pp. 01018
Author(s):  
Maria Nala Damajanti ◽  
Elisabeth Christine Yuwono
Keyword(s):  
Service Learning ◽  
Opportunity To Learn ◽  
Street Vendor ◽  
Street Vendors ◽  
Christian University ◽  
Visual Communication Design ◽  
Communication Design ◽  
Cover Design ◽  
Depth Interviews ◽  
Cover Material

Through Service Learning (S-L) program students of Typography 2 class, Visual Communication Design, Petra Christian University, had an opportunity to learn and applied their knowledge. The selected media is street vendor stall’s cover (it is known as keber Pedagang Kaki Lima or PKL in Indonesia) at Surabaya. This media usually installed in front of the street vendors stall. The cover material is fabric or outdoor vinyl. S-L itself is a new method which applied to Typography 2 class. S-L method was selected as one of learning method which allows students to implementing typography theories to society. According to S-L application a number of experts requiring benefits of parties involved. In this case it is important to measure the success of S-L considers the balancing benefits of students and PKL communities as the target. Therefore, students not only learning from their interaction with community by doing the cover design process but simultaneously must provide significant benefits of PKL. Through depth interviews researcher found benefits of both parties. Students got real experiences as graphic designers by serving the PKL communities as clients. In the other hand the PKL communities received new covers design as a promotional media for their stall.

scholarly journals How to Use Iconic Image Illustration to Increase Selling Value of Fiction Works

The Winners ◽  
2017 ◽  
Vol 18 (2) ◽  
pp. 49
Author(s):  
Shienny Megawati Sutanto ◽  
Marina Wardaya
Keyword(s):  
Qualitative Research ◽  
Theoretical Basis ◽  
Visual Communication ◽  
Publishing Industry ◽  
Positive Response ◽  
Creative Industry ◽  
Visual Communication Design ◽  
Communication Design ◽  
Iconic Images ◽  
Iconic Image

This research aimed to find out how to use iconic images illustration to increase selling value of fiction works. The theoretical basis of this research was visual communication design, illustration, color, and semiotics. The method used in this research was qualitative research by doing interviews with experts who are experienced in publishing and illustration field. Another method used was observing children and fiction books which use iconic image illustration to attract consumer’s interest in order to increase books sales. The results of this study show that fiction books with iconic image illustration images have the positive response from consumers who show their interest and desire to buy them. Moreover, these results are expected to be useful for the creative industry, especially the sub-sector publishing industry when designing illustrations to be used in a book.

scholarly journals Suasana Batin sebagai Pendukung Kreasi Gambar Ilustrasi pada Mahasiswa Program Studi Desain Komunikasi Visual Universitas Sebelas Maret

2021 ◽  
Vol 7 (2) ◽  
pp. 332-351
Author(s):  
Lalita Gilang
Keyword(s):  
Process Design ◽  
Visual Communication ◽  
Qualitative Method ◽  
Art And Design ◽  
Visual Communication Design ◽  
Communication Design ◽  
Image Creation ◽  
Design Psychology ◽  
Depth Interviews

AbstrakDalam ilmu desain, ekspresi berupa karya visual atau simbol terpengaruh suasana batin. Karya visual ini dapat diwujudkan menjadi suatu kreasi gambar ilustrasi. Kajian psikologi desain dengan fokus pada suasana batin sebagai pendukung kreasi gambar ilustrasi ini mempunyai dua tujuan yaitu: (1) mendeskripsikan dan menjelaskan suasana batin yang mendukung proses kreasi gambar ilustrasi; dan (2) mendeskripsikan dan menjelaskan wujud kreasi gambar ilustrasi atas pengaruh suasana batin. Metode yang digunakan dalam riset ini adalah metode kualitatif deskriptif, dengan strategi studi kasus. Studi kasus dengan setting penelitian pada mahasiswa peserta Mata Kuliah Pengantar Seni Rupa dan Desain Program Studi Desain Komunikasi Visual Universitas Sebelas Maret. Sampling menggunakan teknik purposive dan pemerolehan data melalui teknik dokumentasi, wawancara mendalam, dan instrumen. Validitas data menggunakan triangulasi teori, dan analisis menggunakan teknik analisis isi. Penelitian mendapatkan hasil: (1) suasana batin yang mendukung proses kreasi gambar ilustrasi pada mahasiswa Program Studi Desain Komunikasi Visual meliputi suasana batin kebingungan; sedih/tertekan/takut; dan optimis. (2) wujud kreasi gambar ilustrasi atas pengaruh suasana batin mahasiswa direpresentasikan berupa bentuk, garis, warna, ukuran, tekstur, ruang, dan arah. Namun yang dominan adalah bentuk, warna, dan tekstur. Kata Kunci: gambar ilustrasi, proses kreasi, psikologi desain, suasana batin AbstractIn design, expression in the form of visual works or symbols was influenced by inner mood. This visual work can be manifested into an illustration image creation. The study of psychological design with a focus on the inner atmosphere as a support for the creation of this illustration image has two objectives, namely: (1) to describe and explain the inner atmosphere that supports the process of creating illustration images; and (2) describe and explain the form of illustration image creation on the influence of inner mood. In this research, the descriptive-qualitative method was used with a case study strategy. The study took place in the "Introduction to Art and Design" course in the Visual Communication Design Department, Sebelas Maret University. Sampling uses purposive techniques and data collection through documentation techniques, in-depth interviews, and instruments. The validity of the data used theoretical triangulation, and the analysis used content analysis techniques. The result of this research is (1) a mental atmosphere that supports the process of creating illustration images for students of the Visual Communication Design department, which includes an inner mood of confusion; sadness/depression/fear; and optimism. (2) the form of illustration image creation on the influence of the students' inner atmosphere is represented in the form of shapes, lines, colors, sizes, textures, spaces, and directions. However, what is dominant is the shape, color, and texture. Keywords: creation process, design psychology, illustration, inner mood

scholarly journals Tinjauan Tampilan Visual Desain Kemasan Roti Murni di Yogyakarta

2016 ◽  
Vol 2 (02) ◽  
pp. 103-120
Author(s):  
Sudjadi Tjipto Rahardjo ◽  
Rossa Dyana Pramusita
Keyword(s):  
Visual Communication ◽  
Media Campaign ◽  
Packaging Design ◽  
Analysis Techniques ◽  
Visual Communication Design ◽  
Communication Design ◽  
Marketing Process ◽  
Qualitative Research Methodology ◽  
Source Data ◽  
Long Time

AbstrakKemasan pada saat ini telah mengalami penambahan fungsi dimana kemasan tidak lagi sekedar untuk melindungi dan sebagai wadah, tetapi juga berfungsi sebagai media promosi serta komunikasi sebuah produk. Kini desain kemasan telah menjadi bagian penting dalam proses pemasaran. Penelitian ini mengambil objek kajian kemasan Roti Murni di Yogyakarta yang sudah lama tidak mengalami perubahan desain kemasannya. Tujuan dari penelitian adalah untuk mengetahui latar belakang desain kemasan Roti Murni yang sudah lama tidak mengalami perubahan dan meninjau kemasan kardus Roti Murni dengan teori kemasan Desain Komunikasi Visual. Metodologi penelitian kualitatif digunakan dengan sumber data yang diperoleh dengan cara observasi dan wawancara. Data penelitian kemudian dianalisis dengan teknik analisis komponensial menggunakan teori warna, bentuk, ilustrasi, tipografi, dan tata letak menurut Desain Komunikasi Visual. Dari hasil penelitian ditemukan fakta yang menarik bahwa kemasan Roti Murni tidak berubah karena perusahaan tidak memiliki desainer kemasan, dan desain kemasannya tidak secara keseluruhan sesuai dengan teori DKV. Kata kunci: Kemasan, Roti Murni, Tampilan Visual, Yogyakarta  AbstractPackaging at this time is indicating to have some additional functions where the packaging is no longer simply to protect or just as a container of a product inside, but also serves as a media campaign of a product inside. Packaging design then has become an important part of the marketing process. The object of this study is the packaging design used by “Roti Murni”, one of bakery companies in Yogyakarta. The packaging design used by “Roti Murni” has been known that it has not been changed since long time ago. The purpose of the study is to determine the background of “Roti Murni” packaging design that has not changed and to review the design of the packaging with the theory of Visual Communication Design. This study is using qualitative research methodology, while the source data analized were obtained by observation and interviews. Data were analyzed with componential analysis techniques using the theory of color, shape, illustration, typography, and layout in Visual Communication Design. The research found an interesting fact that the packaging of “Roti Murni” has not changed since the company does not have packaging designers, and the overall packaging design itself was not designed by using the theory of Visual Communication Design. Keywords: Packaging, Murni Bakery, Visual Review, Yogyakarta

scholarly journals Penerapan Kampanye Sosial dalam Desain Komunikasi Visual

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Risvi Pangestu
Keyword(s):  
Visual Communication ◽  
Design Elements ◽  
Social Mission ◽  
Visual Communication Design ◽  
Communication Design ◽  
Communication Processes ◽  
Positive Goal ◽  
The Media ◽  
Creative Media

<p align="center"><strong>ABSTRACT</strong></p><p><em>Communication is the key to a comprehensive effort to form a positive goal. Planned communication creates certain effects on a large number of audiences that are carried out sustainably over a period of time. Campaigns often use the media as a message sending channel that has been well organized to target targets as planned. The campaign which currently has a high existence is a campaign oriented social mission as a series of planned non-commercial communication processes that contain messages about social problems that occur in the community. In the design process, there are data collection methods and data analysis methods before executing execution. The data collected is in the form of facts, daily targets, and casual diction so that the data can be a creative media that fits the characteristics of the target audience. The author takes the topic The Role of Social Campaign Media With Visual Communication Design due to the author's interest in delivering messages that are made creative and interactive by a visual communication design to be able to make other individuals change their minds.</em> <em>Analysis of this work contains observations related to design elements, campaign media and campaign communication processes designed. The 16 Days Campaign Against Violence Against Communities relies on print ads and interactive ambient ads as an effort to raise awareness of target targets to combat related cases.</em></p><p><strong><em>Keywords :  </em></strong><em>Communication, Design, </em><em>Campaign, Woman</em></p><p align="center"><strong>ABSTRAK</strong></p><p><em>Komunikasi menjadi kunci dari sebuah usaha komperhensif dalam membentuk suatu tujuan yang positif. Komunikasi secara terencana  </em><em>menciptakan efek tertentu pada sejumlah besar khalayak yang dilakukan secara berkelanjutan pada kurun waktu tertentu</em><em> . </em><em>Kampanye kerap menggunakan media sebagai saluran pengirim pesan yang telah ditata dengan baik kepada target sasaran sesuai yang telah direncanakan. Kampanye yang saat ini memiliki eksistensi yang tinggi adalah kampanye misi sosial yang berorientasi sebagai serangkaian proses komunikasi terencana bersifat non-komersil yang berisi pesan tentang masalah sosial yang terjadi di masyarakat</em><em>. </em><em>Dalam proses perancangan, terdapat metode pengumpulan data dan metode analisis data sebelum melakukan pengerjaan eksekusi. Data yang dikumpulkan berupa fakta kasus, keseharian target sasaran, serta diksi yang kasual sehingga data tersebut dapat menjadi media kreatif yang sesuai dengan karakteristik target sasaran. Adapun penulis mengambil topik Peranan Media Kampanye Sosial Dengan Desain Komunikasi Visual dikarenakan ketertarikan penulis terhadap penyampaian pesan yang dibuat kreatif dan interaktif oleh seorang desain komunikasi visual hingga mampu membuat individu yang lain berubah pikiran.</em> <em>Analisis karya ini berisikan pengamatan terkait elemen desain, media kampanye dan proses komunikasi kampanye yang dirancang. Kampanye 16 Hari Anti Kekerasan Terhadap Masyarakat mengandalkan print ads dan ambient ads yang interaktif sebagai upaya mengugah kesadaran target sasaran untuk memerangi kasus terkait.</em></p><strong><em>Kata kunci : </em></strong><em>Komunikasi, Desain, Kampanye, Perempuan</em>

scholarly journals Jumputan Batik as a Tourism Creative Product In Sambirejo Village, Prambanan, Yogyakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 85-94
Author(s):  
Indri Kurniawati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Local Community ◽  
Natural Stone ◽  
Creative Industry ◽  
Collection Method ◽  
Tourism Product ◽  
Potential Development ◽  
Creative Products ◽  
Depth Interviews

ABSTRACTThe purpose of this research is to analyze the potential of creative tourism products that can be used as a characteristic of Sambirejo Village. Jumputan Batik is one of the creative tourism products as a solution in the globalization era, which is derived from the creativity of Sambirejo villagers to meet the needs of tourists and increase tourist visits. The research is located in Rumah Batik Pak Jay Gedang Bawah Sub-Village. The data collection method was carried out by observation directly to the field and in-depth interviews with one of the Jumputan Batik craftsmen Pak Jay or Pak Mujimin who also served as Secretary of Sambirejo Village and other informants based on certain criteria in accordance with the focus of the research. The data analysis in this research is using descriptive analyses. The results showed that Jumputan Batik handicrafts can be developed into tourism creative products or souvenirs that can be marketed to tourists. Not only useful in terms of the economy for the local community, but tourists can also get a new experience by participating in the making of Jumputan Batik. Stakeholders also participated in mentoring tourism creative product potential development activities in Sambirejo Village. The potential of creative tourism products in Sambirejo Village is not only Jumputan Batik, but vegetable chips and souvenirs from natural stone waste can also be developed to the maximum. Keywords : Jumputan Batik, Tourism Product, Creative Industry, Creative Tourism

scholarly journals Pengertian Art Direction dan Peranan Seorang Art Director dalam Periklanan

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 388
Author(s):  
Aryo Bimo
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Educational Institutions ◽  
Visual Communication Design ◽  
Communication Design ◽  
General Overview ◽  
Graphic Designer

Nowadays advertising is a field that is progressing rapidly and is quite popular majors marked by numerous educational institutions both private and the country that opened specialization advertising. One of the positions in the field of advertising that quite popular is Art Director. The skill of art directing is a bit much has been represented in the department of Visual Communication Design or Graphic design. But it is sometimes still confused between the duties and role of an art director and a graphic designer. This article gives a general overview of what is meant by Art Director as well as roles and duties.  

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