scholarly journals Influence of marketing communication tools on customer’s purchase processes of erotic products in the Czech Republic

2021 ◽  
Vol 129 ◽  
pp. 02012
Author(s):  
František Milichovský ◽  
Pavel Mráček ◽  
Lucie Prokopová
Keyword(s):  
Value Added ◽  
Customer Behavior ◽  
Purchase Behavior ◽  
Marketing Communication ◽  
The Czech Republic ◽  
Point Of Sale ◽  
Qualitative Survey ◽  
Questionnaire Form ◽  
Definition Of ◽  
Potential Customers

Research background: Even today, part of society considers shops with erotic goods as something completely controversial, which should not be talked about, or used in any case. Erotic tools have been used by people for thousands of years (30,000 years ago, people in caves painted the first erotic aids). In the case of material finds, various tools from the period of 2,500 BC were discovered. Due to the understanding of erotic tools and the presentation of conservative to negative opinions of people, it is important to create effective communication and effectively influence the information of potential customers. Purpose of the article: The main goal of the work is a description of customer behavior, analysis of the point of sale, and marketing communication in the market of erotic tools. The primary research was realized in questionnaire form in focus on the definition of a typical customer and his characteristics within their purchase habits with the support of interviews. Methods: The description of customer behavior is based on the analysis of their behavior based on a quantitative questionnaire survey. We asked 870 people and received 463 fulfilled sheets. The results of the questionnaires will be extended by a qualitative survey in the form of personal interviews with 10 respondents. Findings & Value added: We find out four different customer types which have different purchase behavior, and on which is necessary to use a different type of communication. According to our types, sellers of erotic tools could improve their communication channels to become more effective.

scholarly journals Analysis of the development of the economic account for agriculture of the Czech Republic

2012 ◽  
Vol 52 (No. 5) ◽  
pp. 205-208
Author(s):  
J. Klíma ◽  
M. Palát Sn
Keyword(s):  
Czech Republic ◽  
Statistical Analysis ◽  
Value Added ◽  
Plant Production ◽  
Reference Period ◽  
The Czech Republic ◽  
Agricultural Industry ◽  
Increasing Trend ◽  
Production Output ◽  
Net Value Added

The paper is focused on assessing the development of the economic account for agriculture of the Czech Republic in the selected reference period 1998–2003. There were evaluated effects of the particular types of the economic accounts. Methods of regression and correlation analysis and development trends were used for the mathematical-statistical analysis. The plant production output similarly as the output of agricultural industry show an increasing tendency since the period under investigation reaching a peak about 2001 and in next years decreasing in difference to the gross value added at basic prices and the net value added at basic prices which shows an increasing trend throughout the period. Both animal output and the agricultural services output show a decreasing trend reaching a minimum about 2002. 

scholarly journals Research and development projects fuzzy definition in the university context

2019 ◽  
Author(s):  
Dorota Kuchta
Keyword(s):  
Research Funding ◽  
Fuzzy Theory ◽  
Value Added ◽  
Project Managers ◽  
Structured Interviews ◽  
Innovative Potential ◽  
Definition Of ◽  
The University ◽  
Practical Implications ◽  
Selection Of

Purpose – research on R&D projects implemented at universities shows that many researchers feel that the requirements set on R&D project definition in the process of calls for projects brake the innovativeness and the freedom of research. Thus, the objective of the paper is to propose a soft, fuzzy set based method of R&D project definition, which would allow to evaluate projects in the stage of project calls, but at the same time would not act contrary to the research ideas of the most ingenious and innovative researchers. Research methodology – the proposal is based on the results of over 70 structured interviews with R&D project managers from Polish and French universities. The respondents expressed their critical opinion about the required definition of R&D projects in the application stage of most calls, suggested which elements should be improved and in which way. Most of them criticised the required detail level of projects description and emphasized the uncertainty present in their research. Then we propose to model this uncertainty by means of fuzzy sets. Findings – the result of the research presented in the paper is a new way of R&D project definition, based on the fuzzy theory, adjustable to each R&D project type. The new method of project definition will express the actual uncertainty and innovative potential of each R&D project and thus allow a selection of R&D projects which would maximise their contribution to the university and science development. Research limitations – the proposed approach needs to be validated and verified on the basis of a big sample of a real world R&D project, with the participation of a representative sample of researchers. Another limitation is a highly probable resistance against such an approach among the researchers and research funding institutions, as it requires a deep analysis of the planned research and its context. Practical implications – it is proposed that the method will be used by research funding institutions in project calls. This will increase the efficiency of financial resources spent on research, in terms of value-added per one dollar invested in the research. Originality/Value – the proposed method is the first approach to project definition based on fuzzy numbers and one of very few existing approaches to project definition taking uncertainty into account

scholarly journals Production of economic statistics for tourist accommodation services of Belo Horizonte under the flexible geography approach

2020 ◽  
Vol 8 (2) ◽  
pp. 198-221
Author(s):  
Caio César Soares Gonçalves
Keyword(s):  
Value Added ◽  
Small Enterprises ◽  
Economic Activities ◽  
Economic Statistics ◽  
Experimental Economic ◽  
Starting Point ◽  
Micro And Small Enterprises ◽  
Belo Horizonte ◽  
Definition Of ◽  
Tourist Accommodation

This paper aims to produce an experimental economic statistic for the tourist accommodation services for Belo Horizonte under a flexible geography perspective. The starting point is the definition of economic activities in the tourist accommodation concept. The methodology adopted is up-down divided into four steps including filtering processes to accompany the definition, discounts related to obtaining information only for the tourists and procedures for adjustments to the statistics always being compared to the official disclosures and respecting the sum of regions. This analysis revealed an erratic behaviour of the number of establishments in Belo Horizonte across the years and half of the workforce is concentrated in micro and small enterprises. The data from the perspective of the flexible geography allowed to verify where the almost R$ 86 million indicated by the value added of the tourist accommodations were located in 2015. Keywords: Economic Statistics. Economic Geography. Accommodation Services. Flexible Geography.

scholarly journals Exploring citizen science in post-socialist space: Uncovering its hidden character in the Czech Republic

2019 ◽  
Vol 27 (4) ◽  
pp. 241-253 ◽  
Author(s):  
Barbora Duží ◽  
Robert Osman ◽  
Jiří Lehejček ◽  
Eva Nováková ◽  
Pavel Taraba ◽  
...  
Keyword(s):  
Czech Republic ◽  
Citizen Science ◽  
The Czech Republic ◽  
The Public ◽  
Public Representation ◽  
Science Projects ◽  
Definition Of ◽  
High Level ◽  
Search Approach ◽  
Insight Into

Abstract Citizen science is a relatively new phenomenon in the Czech Republic and currently a general overview of existing citizen science projects is not available. This presents the challenge to uncover the ‘hidden’ citizen science landscapes. The main objective of this paper is to explore the (public) representation of citizen science (CS) projects and to describe their heterogeneity. The study aims to answer the question of what type of projects in the Czech Republic meet the definition of citizen science. Based on a specific methodological data-base search approach, we compiled a set of CS projects (N = 73). During the classification process, two general citizen science categories were identified. The first group (N = 46) consists of “pure” CS projects with a prevalence towards the natural sciences, principally ornithology, and thus corresponding to general European trends. Citizens usually participate in such research in the form of data collection and basic interpretation, and a high level of cooperation between academia and NGOs was detected. The second group of “potential” CS projects (N = 27) entails various forms of public participation in general, frequently coordinated by NGOs. Based on these results, we discuss the position of citizen science in the Czech Republic, including socially-oriented citizen science. Further research is strongly encouraged to achieve a more in-depth insight into this social phenomenon.

scholarly journals Territorial System of Ecological Stability as a regional example for Green Infrastructure planning in the Czech Republic

2020 ◽  
Vol 80 ◽  
pp. 1-13 ◽  
Author(s):  
Hana Skokanová ◽  
Tomáš Slach
Keyword(s):  
Czech Republic ◽  
Green Infrastructure ◽  
Natural Ecosystems ◽  
Ecological Stability ◽  
Interconnected System ◽  
The Czech Republic ◽  
Core Areas ◽  
Definition Of ◽  
South Moravia

The  concept  of  Green  Infrastructure  (GI)  is  still  relatively  new  in  the  Czech Republic. When looking at the definition of GI, one can recognise a  relationship  with  the  Czech  Territorial  System  of  Ecological  Stability  (TSES),  which  is  defined  as  “an  interconnected  system  of  natural  as  well as modified semi-natural ecosystems keeping the natural balance”. TSES is a designed system and is an integral part of territorial plans. This article focuses on TSES and its relationship to GI, how it is implemented in  a  Czech  case  study  representing  intensively  used  agricultural  region  in  South  Moravia,  what  the  main  obstacles  are  to  its  implementation  and how TSES can contribute to the connectivity of the landscape. Our results show that nearly two thirds of the planned TSES in the case study area  already  exist  to  some  degree.  There  is  a  difference  between  the  number  and  the  area  of  existing  TSES  elements:  the  area  of  existing  elements  shows  higher  relative  values  than  the  number.  This  is  mainly  due to bio-centres that exist in large forest complexes and their pre-set minimal parameters. Creation of TSES elements increases connectivity of GI, especially those characterised as core areas and bridges

scholarly journals Internal Marketing Communication of the Global Company in Slovak Republic

2021 ◽  
Vol 129 ◽  
pp. 02011
Author(s):  
Jakub Michulek
Keyword(s):  
Swot Analysis ◽  
Slovak Republic ◽  
Value Added ◽  
Internal Marketing ◽  
Internal Communication ◽  
Added Value ◽  
Marketing Communication ◽  
Career Growth ◽  
High Level ◽  
Global Company

Research background: Currently, it is constantly increasing emphasis on the satisfaction of employees in the company. One way to satisfy them through internal marketing communication. Set them training according to their needs and interests and allow them to grow their career growth. It is also the provision of information on time at the required range and especially to be up to date. As a result, employees can perform their work efficiently and work to achieve the required result that the enterprise expects. It is necessary for this internal communication in the company took place both directions for many companies. It follows that finance inserted into education of employees; it will return to a business in an even greater range. Purpose of the article: The aim of this research is to analyses the use of the tools of the communication mix in the field of internal marketing communication of the selected company. Methods: SWOT analysis, Deduction, Comparison. Findings & Value added: Internal marketing communication in chosen company is on high level, according to analyzing tools and results of SWOT analysis. Added value is finding a level of internal marketing communication for company and creating some points for continuing in building quality internal marketing communication.

scholarly journals A Modern Industrial Policy for the Czech Republic: Optimizing the Structure of Production

Mathematics ◽  
2021 ◽  
Vol 9 (23) ◽  
pp. 3095
Author(s):  
Maria Markaki ◽  
Stelios Papadakis ◽  
Anna Putnová
Keyword(s):  
Czech Republic ◽  
Industrial Policy ◽  
Motor Vehicle ◽  
Value Added ◽  
Electrical Equipment ◽  
Pharmaceutical Products ◽  
Global Market ◽  
Output Analysis ◽  
The Czech Republic ◽  
Restructuring Process

The decreased demand for new vehicles will put pressure on the economy of the Czech Republic, a country deeply integrated into global value chains, as part of global vehicle production. The aim of this research was to define an appropriate industrial policy for the Czech Republic that will ensure that the country maintains its competitive position in the global market. A constrained optimization model was built, based on input–output analysis, to determine the optimal value-added structure and the intersectoral structure of the Czech economy for the country to retain its exporting character. The optimization problem was solved by using a particle swarm optimization algorithm. The results suggest that the optimal industrial policy plan for the country is the structural transformation of production, mainly targeting the development of technologically advanced sectors of manufacturing (such as: chemicals and chemical products; basic pharmaceutical products; computer, electronic, and optical products; electrical equipment; and machinery and equipment). The suggested restructuring process increased the domestic value-added in gross exports as a share of total exports by 6.77%, creating optimal production capabilities for the economy. The Czech Republic appears to have the potential for the implementation of an industrial policy, avoiding the increasingly vulnerable motor-vehicle sector.

scholarly journals Efficiency of road tax in the tax system of the Czech Republic

2012 ◽  
Vol 60 (2) ◽  
pp. 17-24 ◽  
Author(s):  
Břetislav Andrlík
Keyword(s):  
Czech Republic ◽  
Total Expenditure ◽  
Tax System ◽  
The Czech Republic ◽  
Administrative Costs ◽  
Average Value ◽  
Group A ◽  
Ministry Of Finance ◽  
Definition Of ◽  
Specific Number

The paper deals with the efficiency of road tax in the tax system of the Czech Republic, focusing on the administrative costs of taxation on the timeline 2005 to 2009. It contains a theoretical definition of tax efficiency, and describes the types of costs connected with taxes. From this perspective it focuses on quantifying the direct administrative costs of road tax. Direct measurement of administrative costs is done by using the method called the method of recounted worker which classifies employees of local tax authorities in separate groups and assigns each group a specific number of employees for each reference road tax using the conversion factors. Then it defines the total expenditure of local tax authorities using the coefficients for a particular monitored tax and it provides administrative costs as a percentage of road tax receipts. It can be said from obtained results that direct administrative costs of road taxes are higher, especially if the Ministry of Finance (2004) states that the average direct administrative costs of the tax system in the Czech Republic reach about 2 %. The results achieved in individual surveyed years are for road tax in relation to the reported average value of direct administrative costs of the tax system in the Czech Republic, increased on average by about 1.96 percentage point. Finally, the results of measurements indicating the proposed amendment are discussed.

scholarly journals Professional Opinions And Attitudes On Tax Policy In Bosnia And Herzegovina With A Special Focus On The Federation Of Bosnia And Herzegovina

2015 ◽  
Vol 10 (2) ◽  
pp. 29-44 ◽  
Author(s):  
Lejla Lazović-Pita ◽  
Ana Štambuk
Keyword(s):  
Bosnia And Herzegovina ◽  
Tax Policy ◽  
Income Tax ◽  
Value Added ◽  
Special Focus ◽  
Tax Reforms ◽  
Tax Base ◽  
Excise Duty ◽  
Efficiency Principle ◽  
Definition Of

Abstract This research is based on tax policy opinion survey data collected in Bosnia and Herzegovina (B&H) among tax experts. A special focus of the survey was to investigate the consequences of the different institutional environments that exist between the two entities of the country. After having reviewed all previous tax reforms in B&H, the most interesting results suggest that respondents agree on the introduction of a progressive personal income tax (PIT) and excise duty on luxury products, the maintenance of personal and family allowances and the maintenance of the current value added tax (VAT) and corporate income tax (CIT) rates. However, differences exist in the respondents’ perceptions about the introduction of reduced VAT rates, the regressivity of the VAT, and giving priority to the equity principle over the efficiency principle in taxation. Probability modelling highlighted these differences and indicated inconsistencies in the definition of the PIT tax base, namely the comprehensiveness of the PIT base under the S-H-S definition of income.

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