Penelitian ini bertujuan untuk menyusun strategi yang tepat dalam peningkatan nilai tambah andaliman (Zantoxylum Acanthopodium) di Kabupaten Toba Samosir yang mempengaruhi ekonomi pemangku kepentingan. Langkah-langkah yang dilakukan ialah: i) pengumpulan informasi produksi disentra penghasil andaliman yaitu Kecamatan Habinsaran, Bor-bor, Nassau, Lumban Julu, Ajibata, dan Silaen, ii) identifikasi/analisis model rantai pasok iii) menganalisis peran/pengaruh serta pemetaan para pemangku kepentingan iv) analisis nilai tambah setiap mata rantai pada rantai pasokan. Terdapat dua jenis metode yang diaplikasikan dan termasuk dalam deskriptif-eksploratif. Pertama, metode kualitatif mencakup studi literatur dalam memperoleh data/acuan pengerjaan, observasi, wawancara dengan pelaku rantai nilai dan pemerintahan. Kedua, metode kuantitatif dengan perhitungan Hayami untuk mengetahui nilai tambah andaliman. Fakta menunjukkan luas lahan produktif pertanian andaliman ± 62,9 Ha dengan kapasitas produksi sebesar ± 417,2 ton/tahun. Terdapat dua model rantai pasokan yaitu andaliman segar dan olahannya. Kemudian pemetaan rantai nilai dilakukan untuk mengetahui nilai R/C dari margin setiap node rantai pasokan. Saat harga andaliman netral hingga tinggi rentang nilai R/C antara 1,08 hingga 1,73 yang menandakan setiap aktor akan untung. Namun apabila harga andaliman rendah nilai R/C antara 0,85 hingga 1,9 dengan keadaan tersebut ada aktor yang sangat dirugikan atau diuntungkan. Hasil terkait peta rantai nilai mengungkapkan rekayasa nilai andaliman belum optimal terbukti dari produk yang dihasilkan rantai pasokan masih jauh dibawah nilai potensial yang mungkin. Analisis SWOT memberi informasi peluang dan tantangan mengembangkan rantai pasok demi meningkatkan nilai produk andaliman. Akhir penelitian ini ialah rekomendasi strategi peningkatan nilai tambah diantaranya, menambah diversifikasi produk, membuat sentra khusus pengolahan andaliman, dll.
This study aims to develop appropriate strategies for increasing the added value of andaliman (Zantoxylum Acanthopodium) in Toba Samosir Regency which affects the economy of stakeholders. The steps taken are: i) gathering information on production of andaliman producing centers namely Habinsaran, Bor-bor, Nassau, Lumban Julu, Ajibata, and Silaen Districts, ii) identification / analysis of supply chain models iii) analyzing the role / influence and mapping of the parties stakeholder iv) value added analysis of each link in the supply chain. There are two types of methods applied and included in the descriptive-exploratory method. First, the qualitative method includes the study of literature in obtaining work data / references, observations, interviews with value chain actors and government. Second, the quantitative method with Hayami's calculation to find out the added value of andaliman. Facts show that the area of productive land of andaliman is ± 62.9 hectares with a production capacity of ± 417.2 tons / year. There are two supply chain models, namely fresh and processed andaliman. Then the value chain mapping is done to find out the R / C value from the margins of each supply chain node. When the reliable price is neutral to high, the R / C value range is between 1.08 and 1.73, which indicates that each actor will profit. However, if the reliable price is low, the R / C value is between 0.85 to 1.9 with this condition, there are actors who are greatly disadvantaged or disadvantaged. The results related to the value chain map revealed that optimal value engineering has not been proven to be optimal from the products produced by the supply chain are far below the potential potential value. SWOT analysis provides information on opportunities and challenges of developing supply chains to increase the value of andaliman products. The end of this research is a recommendation to increase added value strategies, including increasing product diversification, creating special centers for andaliman processing, etc.
Internal Marketing Communication of the Global Company in Slovak Republic
