scholarly journals Is it recession-proof? Masstige purchase intention: the moderating effect of perceived economic crisis

2022 ◽  
Vol 132 ◽  
pp. 01013
Author(s):  
Belay Addisu Kassie ◽  
Jounghae Bang
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Economic Crisis ◽  
Purchase Intention ◽  
Conspicuous Consumption ◽  
Perceived Quality ◽  
Moderating Effect ◽  
Hierarchical Multiple Regression ◽  
Hedonic Value ◽  
The Relationship

The aim of this study is to investigate the effect of economic crisis on consumers’ masstige behavioural intention. The study examines the effects of uniqueness, hedonic value, conspicuous consumption and perceived quality on masstige purchase intention, and as well the moderating effect of perceived economic crisis. The study conducts the hierarchical multiple regression analysis. The results show that uniqueness and hedonic values have significant influences on masstige purchase intention, while conspicuous consumption and perceived quality have no influence on masstige purchase intention. In addition, perceived economic crisis has no moderating effect on the relationship between uniqueness, hedonic value, conspicuous consumption, perceived quality and masstige purchase intention.

scholarly journals PERAN PEMODERASI TEKANAN WAKTU HUBUNGAN ANTARA NILAI FUNGSIONAL DAN NILAI EMOSIONAL TERHADAP NIAT BELI PRODUK FLASH SALE

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Wiry Utami
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Time Pressure ◽  
Hierarchical Regression ◽  
Functional Value ◽  
Emotional Value ◽  
The Relationship

ABSTRACT The research examines the role of time pressure as moderating variable to the relationship between functional value and emotional value on purchase intention on flash sale product. Data for this research were collected by online survey and administered to 150 respondents. The hypothesis testing was conducted using multiple regression analysis and hierarchical regression analysis. Finding of this indicated that functional value and emotional value have positive and significant effect on purchase intention. Time pressure has no negatively moderated the effect of functional value and emotional value on purchase intention. Keywords: functional value, emotional value, time pressure ABSTRAK Penelitian ini menguji peran tekanan waktu sebagai variabel moderasi hubungan antara nilai fungsional dan nilai emosional terhadap niat beli konsumen pada produk flash sale. Data di kumpulkan melalui survey online dengan 150 responden. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi berganda dan analsisi regresi hirarki. Hasil dari penelitian menunjukan bahwa nilai fungsional dan nilai emosional berpengaruh terhadap niat beli. Tekanan waktu tidak memoderasi secara negatif pengaruh nilai fungsional dan nilai emosional terhadap niat beli. Kata Kunci: nilai fungsional, nilai emosional, tekanan waktu

scholarly journals Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya

2015 ◽  
Vol 1 (11) ◽  
pp. 7-14 ◽  
Author(s):  
Josphine Chepchirchir ◽  
Mark Leting
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Mobile Phone ◽  
Multiple Regression Analysis ◽  
Analysis Of Variance ◽  
Mobile Phones ◽  
Purchase Intention ◽  
Brand Quality ◽  
The Relationship ◽  
Brand Prestige

This study aims to empirically examine the relationship between Brand quality, brand prestige and brand purchase intention of mobile phone brands in Kenya. A survey was used to collect data from a sample of 322 respondents. Data were analyzed by employing correlation, Analysis of Variance (ANOVA) and multiple regression analysis. The results revealed that brand quality and brand prestige are positively associated with consumer brand purchase intention. The generalizability of the findings is limited as the study focuses only on Kenya. Based on the findings, companies involved in branding of mobile phones should focus on improving the usefulness of the brand quality and prestige. The study made a contribution in terms of allowing us to understand the factors that can contribute to the adoption of mobile phone brands.

Age, Sex, Education, Religion, and Perception of Tattoos

2002 ◽  
Vol 90 (2) ◽  
pp. 654-658 ◽  
Author(s):  
Yang Lin
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sex Education ◽  
American Culture ◽  
Demographic Variables ◽  
Hierarchical Multiple Regression ◽  
Face To Face ◽  
Relationship Of ◽  
The Relationship

Tattooing has become more acceptable in the mainstream American culture in recent years. Based on a survey with face-to-face interviews of 335 nontattooed adults randomly selected from a city with a population of 444,000, this study explored the relationship of individuals' demographic variables, attitudes toward religion, and their perceptions of tattoos. The hierarchical multiple regression analysis showed that age and attitude toward religion were associated with individuals' perception of tattoos.

What Are Confident Athletes Imaging?: An Examination of Image Content

1996 ◽  
Vol 10 (2) ◽  
pp. 171-179 ◽  
Author(s):  
Sandra E. Moritz ◽  
Craig R. Hall ◽  
Kathleen A. Martin ◽  
Eva Vadocz
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Mental Imagery ◽  
Visual Imagery ◽  
Imagery Ability ◽  
Image Content ◽  
Hierarchical Multiple Regression ◽  
Mastery Experiences ◽  
Sport Skills ◽  
The Relationship

Despite the advocacy of a confidence-enhancing function of mental imagery, the relationship between confidence and imagery has received little attention from sport researchers. The primary purpose of the present study was to identify the specific image content of confident athletes. Fifty-seven elite competitive rollerskaters completed the Movement Imagery Questionnaire-Revised (MIQ-R), the Sport Imagery Questionnaire (SIQ), and the State Sport Confidence Inventory (SSCI). Results revealed that high sport-confident athletes used more mastery and arousal imagery, and had better kinesthetic and visual imagery ability than low sport-confident athletes did. A hierarchical multiple regression analysis revealed that mastery imagery accounted for the majority of variance in SSCI scores (20%). The results of this study suggest that when it comes to sport confidence, the imaged rehearsal of specific sport skills may not be as important as the imagery of sport-related mastery experiences and emotions.

scholarly journals FOLLOWERS RESPONSES ON THE INFLUENCE OF FEEDBACK CREDIBILITY AS A MODERATOR ON THE RELATIONSHIP BETWEEN CONSTRUCTIVE FEEDBACK AND SELF-EFFICACY OF TEACHING

2016 ◽  
Vol 7 (2) ◽  
pp. 1071-1076
Author(s):  
Ying-Leh Ling
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Self Efficacy ◽  
Educational Organizations ◽  
Hierarchical Multiple Regression ◽  
Constructive Feedback ◽  
Academic Qualification ◽  
The Relationship ◽  
Middle Leaders

This study aimed to identify the effect of feedback on the credibility of the source towards constructive feedback and self-efficacy of teaching. Specifically, the objective of this study was to determine whether the credibility of the source of feedback be the moderator of the relationship between the constructive feedback and self-efficacy of teaching. In this study, a total of 411 lecturers from three premier polytechnics and two polytechnics which achieved excellent recognition through polyrate took part. Data for this study were collected through a questionnaire which was adapted from previous researchers’ questionnaire. Finding shows that higher academic qualification does have an effect on feedback credibility. Hypothesis testing is done by using multiple regression analysis and hierarchical multiple regression analysis. Findings have shown the constructive feedback and credibility of feedback have an influence on self-efficacy of teaching. In addition, the findings also indicate the credibility of the feedback was moderator of the relationship between the constructive feedback and self-efficacy of teaching. In terms of implications, middle leaders in educational organizations should enhance the skills, knowledge, and credibility in giving constructive feedback to shape and improve self-efficacy among his followers. 

Does popularity at work matter? Examining the effects on career satisfaction through self-evaluation and abilities

2016 ◽  
Vol 44 (10) ◽  
pp. 1601-1612 ◽  
Author(s):  
Yan Li
Keyword(s):  
Regression Analysis ◽  
Children And Adolescents ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Career Satisfaction ◽  
Moderating Effect ◽  
Self Evaluation ◽  
Core Self ◽  
The Relationship

Much research has been conducted on the effect of popularity among children and adolescents, but the popularity of adults at work has received little attention. I investigated the effects of employees' popularity on their career satisfaction, and, in regard to this relationship, the roles of employees' knowledge, skill, and abilities (KSA) as moderators, and of their core selfevaluations as a mediator. Participants were 219 supervisor–subordinate dyads employed by 32 enterprises in China. Multiple regression analysis of the data showed that the employees' popularity was positively related to their career satisfaction. Their KSA level moderated this relationship, so that, among employees with less KSA, popularity had a stronger effect on their career satisfaction than among those with more KSA. Employees' core self-evaluations fully mediated the moderating effect of KSA on the relationship between popularity and career satisfaction. The findings suggest that if employees can increase their popularity, this is an effective way to improve their career satisfaction, especially for those who are low in KSA. Improvement of employees' core self-evaluations may also directly enhance their career satisfaction.

Perfectionism and time perspectives: An inquiry into the association between perfectionism subtypes and categorical time perspectives

2016 ◽  
Vol 26 (3) ◽  
pp. 286-304 ◽  
Author(s):  
Yulia Lagoutina
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Undergraduate Students ◽  
Close Association ◽  
Hierarchical Multiple Regression ◽  
Time Perspectives ◽  
Maladaptive Perfectionism ◽  
The Relationship ◽  
Short Versions ◽  
Time Evaluation

The present study investigated the previously unexplored association between the perfectionistic personality dimensions, as defined by the 2 × 2 model of perfectionism, and individual time perspectives. The study tested the relationship between pure self-oriented, pure socially prescribed, mixed and non-perfectionist subtypes and individual time perspectives, using a sample of 129 undergraduate students with a mean age of 19.84 ( SD = 4.60). Participants completed a one-time evaluation using the short versions of the Hewitt and Flett Multidimensional Perfectionism Scales and of the Zimbardo Time Perspectives Inventory. Following moderated hierarchical multiple regression analysis, the main result was discovering evidence of a close association between present fatalism and perfectionistic subtypes. Furthermore, pure self-oriented perfectionism consistently predicted more adaptive outcomes in terms of time perspectives as compared to non-perfectionism in four out of the five time perspectives, supporting the emerging empirical distinction between adaptive and maladaptive perfectionism. The study’s overall results indicate that pure self-oriented perfectionism may hold more adaptive merit than non-perfectionism in the case of time perspectives and that present fatalism may hold a close association with the perfectionistic variable.

scholarly journals Moderating Effect of Technostress Inhibitors on the Relationship between Technostress Creators and Organisational Commitment

2014 ◽  
Vol 67 (1) ◽  
Author(s):  
Ungku Norulkamar Ungku Ahmad ◽  
Salmiah Mohamad Amin ◽  
Wan Khairuzzaman Wan Ismail
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Public Universities ◽  
Positive Relationship ◽  
Technical Support ◽  
Moderating Effect ◽  
Academic Librarians ◽  
Organisational Commitment ◽  
The Relationship

This study aims to examine the moderating effect of technostress inhibitors on the relationship between technostress creators and organisational commitment among academic librarians in the Malaysian public universities. It considers how literacy facilitation, technical support, and involvement facilitation influence the strength of the relationship between technostress creators and organisational commitment. Multiple regression analysis and hierarchical multiple regression analysis were utilised to test the relationship and the moderating effect among the variables. The findings revealed that collectively, technostress creators significantly explained 13.1 percent of the variance in organisational commitment.  Techno-overload and techno-uncertainty were found to have significant positive relationship with organisational commitment. As for the moderating effect, both literacy facilitation and involvement facilitation did not act as moderator in the relationship between technostress creators and organisational commitment. Nevertheless, technical support was found to moderate the relationship between techno-overload and organisational commitment. All the technostress inhibitors were, however, found to be significant predictors for organisational commitment. This study demonstrates that a certain amount of stress is essential in enhancing employee’s commitment towards organisation. Moreover, it reveals that the existence of literacy facilitation, technical support, and involvement facilitation is crucial in boosting organisational commitment of academic librarians in the Malaysian public universities.

The Relationship Between The Perception of Elderly’s Health Status and Health Behaviors in Nakhon Nayok Province, Thailand

2019 ◽  
Vol 12 (1) ◽  
pp. 420-423
Author(s):  
Prapada Watcharanat ◽  
Prasong Tanpichai ◽  
Ravee Sajjasophon
Keyword(s):  
Regression Analysis ◽  
Health Status ◽  
Health Behaviors ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Statistical Significance ◽  
The Elderly ◽  
Cross Sectional ◽  
Congenital Diseases ◽  
The Relationship

Purpose: This research aims to study the relationship between perception of elderly’s health and health behaviors in Nakhon Nayok province, Thailand Methods: This research was a cross-sectional study. The questionnaire was used to collect the data. This research was conducted in Nakhon Nayok province. The sample size was 270 which applied Taro Yamane's formula at a significant level 0.05. The descriptive statistics was implemented to describe the variables by presenting the frequency, percentage, mean and standard deviation. Furthermore, multiple regression analysis was applied to analyze the relationship between perception of elderly’s health and health behaviors. The statistical significance was considered to reject Hypothesis-null at < 0.05. Results: From a total of 270 people, more than 58.22% of the elderly perceived that they had moderate health conditions. Most elderly had congenital diseases (62.2%). The multiple regression analysis results showed that health status perception and health status perception when compared to their cohort related significantly to health behavior. Conclusion: The government should support the elderly on participation, trust, engagement, and cultural concern of the people in the community, which can contribute to promoting the physical, mental and social condition of the elderly.

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