Social licence: what is really going on out there?
This extended abstract will explore the real community landscape facing the gas industry and how assessment of independent metrics can better help design strategy, guide investment and provide insight and support to decision makers. It draws on independent polling from JWS Research, comprehensive digital analysis and learnings from 3 years of APPEA’s community engagement program, Brighter. It will provide a comprehensive and up to date industry wide analysis of current community sentiment, influencing factors and effective ways of communicating. It also provides a practical assessment of the application of this information, measures of success and real-life examples. Finally, it identifies emerging themes among the community, stakeholders and media that impact the industry’s social licence and outline APPEA’s approach to the changing public affairs landscape.