English as an identity marker in Bangladeshi TV commercials

2021 ◽  
Author(s):  
Massrura Mostafa ◽  
Dylan Jones
Keyword(s):  
Identity Construction ◽  
Theoretical Framework ◽  
Cultural Value ◽  
Sociocultural Perspective ◽  
The Social ◽  
Semiotic Approach ◽  
Tv Commercials ◽  
Global Identities ◽  
English Loanword ◽  
Cultural Linguistics

Abstract This paper analyzes the use of English in Bangladeshi commercials from a sociocultural perspective. A semiotic approach describes these multimodal commercials. An identity-construction approach provides a sociolinguistic understanding of them. The results are categorized into three types: monolingual, bilingual, and English loanword-translation commercials. This study confirms that, in the Bangladeshi context, the presence and positive connotations of English and Western culture increase the social and cultural value of the advertised product, engendering satisfaction and symbolic pleasure in consumers. These commercials prove that English is used to reconstruct and recontextualize the Bangla language and Bangla sense of identity on the basis of linguistic, semantic, and contextual references that exemplify metrolingualism. Thus, this paper contributes to the ongoing study of the role played by commercials in promoting the intersection between metrolingualism and the construction of local, national, and global identities within the methodological and theoretical framework of Cultural Linguistics.

Feminist Interpretations of Action and the Public in Hannah Arendt’s Theory

2020 ◽  
Vol 65 (Special Issue) ◽  
pp. 87-103
Author(s):  
Noémi Bíró
Keyword(s):  
Human Activity ◽  
Political Thought ◽  
Hannah Arendt ◽  
Political Action ◽  
Theoretical Framework ◽  
Public Realm ◽  
The Public ◽  
The Social ◽  
Social Feminism ◽  
Definition Of

"Feminist Interpretations of Action and the Public in Hannah Arendt’s Theory. Arendt’s typology of human activity and her arguments on the precondition of politics allow for a variety in interpretations for contemporary political thought. The feminist reception of Arendt’s work ranges from critical to conciliatory readings that attempt to find the points in which Arendt’s theory might inspire a feminist political project. In this paper I explore the ways in which feminist thought has responded to Arendt’s definition of action, freedom and politics, and whether her theoretical framework can be useful in a feminist rethinking of politics, power and the public realm. Keywords: Hannah Arendt, political action, the Public, the Social, feminism "

ВИДОВИЩЕ ТА ВИДОВИЩНІСТЬ В СУЧАСНІЙ КУЛЬТУРІ УКРАЇНИ

2020 ◽  
pp. 110-116
Author(s):  
Admink Admink ◽  
Катерина Гайдукевич
Keyword(s):  
Public Opinion ◽  
Social Regulation ◽  
Cultural Value ◽  
Contemporary Culture ◽  
The Public ◽  
The Social

Обґрунтовано, що видовища характеризуються специфічними ознаками, серед яких варто наголосити на культурній цінності, що виявляється у використанні видовищем різних складових культури. Доведено, що видовища є показниками суспільних зрушень у системі цінностей, ідеологій, наявних і латентних проблем, устремлінь та бажань громадськості. Показано, що в сучасній культурі України пріоритетною є функція соціальної регуляції й формування  суспільної думки, яка реалізується у форматі імітативних практик та множинних культурних інтерпретацій. Проаналізовано напрями, за якими розвиватимуться видовища й видовищність в Україні: зміцнення й популяризація традиційних видовищних заходів; усталення нових видовищних практик; збагачення видовищної культури інноваційними формами та практиками. It is substantiated that the spectacle is characterized by specific features, among which it is worth emphasizing the cultural value that is expressed in the use by the spectacle of different components of the culture. It has been proved that the spectacles are indicators of social shifts in the system of values, ideologies, existing and latent problems, aspirations and desires of the public. It is shown that in the contemporary culture of Ukraine the priority is the function of the social regulation and the formation of the public opinion that is implemented in the format of imitative practices and multiple cultural interpretations. The directions for development of the spectacles and entertainment in Ukraine are analyzed: strengthening and promoting traditional entertainment events; establishing new entertaining practices; the enrichment of the spectacular culture with innovative forms and practices.

AESTHETIC AND ART EDUCATION AS A SOCIOCULTURAL PHENOMENON

2020 ◽  
Vol 1 (2) ◽  
pp. 6-17
Author(s):  
S. I. Kolbysheva ◽  
Keyword(s):  
Art Education ◽  
Informal Education ◽  
Social Role ◽  
Leisure Activities ◽  
Living Organism ◽  
Cultural Value ◽  
The Social ◽  
Human Creativity ◽  
Classical Culture ◽  
The Individual

The article analyzes the phenomenon of aesthetic and art education in the context of postnon- classical culture, which most fully reflects the peculiarities of the worldview orientations and values of a modern man, and is a kind of reference point for determining the scientific and theoretical basis for the development of this phenomenon at the present time. The article reveals the reasons for strengthening the social role of aesthetic and art education, which connects it with the values of the family, leisure activities and informal education. Aesthetic and art education is considered as a “living” organism that is in constant motion, able to respond to sociocultural changes, and in its rhizomaticity does not ignore the heterogeneity of the surrounding world; as an integral component of education in general, which is found in the community of key tasks focused on “human creativity” in the context of value and meaning categories of culture. It is justified the shift from information and knowledge pedagogy to pedagogy of meaning, actualizing the importance of processes of self-identification, harmonizing the relationship between man and the world, itself based on the parity of dialogical forms of cognition; the transfer of dynamics of artistic and creative activities to the internal world of the individual and the updating on this basis of strategies of irrational thinking. In conclusion, the author is concerned about the level of humanitarian culture in the society and studies aesthetic and art education as an effective mechanism for its development, as a general cultural value internalized by society.

Muslim Women’s Experiences of Higher Education in Britain

2007 ◽  
Vol 24 (3) ◽  
pp. 46-69
Author(s):  
Fauzia Ahmad
Keyword(s):  
Higher Education ◽  
Identity Construction ◽  
South Asian ◽  
Muslim Women ◽  
Structured Interviews ◽  
Women’S Experiences ◽  
Women's Experiences ◽  
It Impacts ◽  
The Social ◽  
University Experiences

I explore British South Asian Muslim women’s experiences of higher education and how it impacts identity construction and negotiation. Through semi-structured interviews with thirty-five undergraduate and post-graduate Muslim female university students, I reflect on their perceived and actual experiences. By stressing how representations of them influence their participation and experiences, I analyze how individual subjectivities are mediated and negotiated while reflecting common experiences. I also consider their accounts of the social and personal benefits they felt that they gained during their studies, as well as to the more disturbing and racialized aspects of their experiences. They differentiated between three overlapping forms of beneficial experience: academic, social, and personal. While instances of anti-Muslim racism were rare or subtle, certain university structures and expectations of what being a mainstream student means often contributed to a noted sense of “othering.” I conclude by highlighting how their accounts of their university experiences directly challenge those stereotypes that misrepresent educated Muslim women as “religious and cultural rebels.”

scholarly journals Innovative Strategies in the Educational Field: Analysis of the Systematic Mapping of Literature

Proceedings ◽  
2018 ◽  
Vol 2 (21) ◽  
pp. 1349
Author(s):  
Leticia Nayeli Ramírez-Ramírez ◽  
María Soledad Ramírez-Montoya
Keyword(s):  
Educational Innovation ◽  
Field Analysis ◽  
Educational Institutions ◽  
Collaboration Networks ◽  
International Level ◽  
Sociocultural Perspective ◽  
Systematic Mapping ◽  
Innovative Strategies ◽  
The Social ◽  
Educational Field

Educational innovation appears as a pending issue in the agendas of educational institutions at the international level. Current educational policies highlight the importance of educational innovation as a key element for improving educational quality and social development. From a sociocultural perspective, the social and situated character of innovation is highlighted as a process that takes place through multidisciplinary interaction and involves collaboration networks between different educational agents, institutions, and users. Through a systematic mapping of the literature, the research produced at international level on innovative strategies used in education was identified and characterized.

scholarly journals Tailoring Narration for Distinct Audiences in Emerging Adulthood

2019 ◽  
pp. 216769681985675 ◽  
Author(s):  
M. Pasupathi ◽  
K. C. McLean ◽  
T. L. Weeks ◽  
W. Hynes
Keyword(s):  
Emerging Adulthood ◽  
Emerging Adults ◽  
Identity Construction ◽  
Narrative Identity ◽  
Relational Dynamics ◽  
Mothers And Fathers ◽  
The Social ◽  
Critical Task

The development of narrative identity is a critical task for emerging adults—one shaped by parents and peers. However, how diverse audiences might jointly shape narrative identity remains underexamined. The present study addresses this gap, examining how emerging adults perceive diverse audiences for their narratives and tailor those narratives. In Study 1, emerging adults ( N = 112 and 106) rated peer audiences as more frequent, comfortable, agreeable, and less challenging audiences compared to mothers and fathers. In Study 2, participants ( N = 106 participants; n = 1272 narratives) responded to four narrative prompts: first, the standard prompt with no audience specified and then edited those narratives (if desired) for mothers and for friends. Broadly, relative to friends, mothers elicited more positive, but also more edited, narratives. These findings illustrate the social-relational dynamics of narrative identity construction in emerging adulthood, as well as implications for narrative autonomy and narrative intimacy.

scholarly journals Techniques of Translating A Watchful Distance by Zhou Guoping in China

2017 ◽  
Vol 8 (5) ◽  
pp. 858
Author(s):  
Min Liu
Keyword(s):  
Network Theory ◽  
Actor Network Theory ◽  
Theoretical Framework ◽  
Sociocultural Perspective ◽  
Philosophical Literature ◽  
Actor Network ◽  
Cultural Elements ◽  
Foreign Countries ◽  
Contemporary Philosopher ◽  
The Relationship

Chinese philosophical literature is rarely introduced to foreign countries (Pohl, 1999, p. 303). Zhou Guoping, as a contemporary philosopher and essayist, has created essays with both depth and readability, and thus his works are deemed to be worthy of translation. This article aims to elaborate on the translator’s techniques for transferring Zhou Guoping’s famous collection of essays A Watchful Distance. Divided into four sections, this article uses actor-network theory as its theoretical framework and analyses the translator’s position in translation activities from sociocultural perspective, gives corresponding translating techniques to problems related to creativity, conventionalised expressions, utterances and Chinese cultural elements in this book, and draws a conclusion upon the relationship between cultural homogeneity and corresponding translating techniques underpinned by actor-network theory. By discussing specific translating techniques used for Zhou’s book, this article fills up the gap in the transfer techniques of A Watchful Distance to overseas cultures. However, the limitation lies in that the number of Zhou’s works studied are restricted.

scholarly journals Attitudes of employees about conflicts in the forestry sector

2018 ◽  
pp. 123-133
Author(s):  
Zoran Poduška ◽  
Vlado Čokeša ◽  
Ivana Živanović
Keyword(s):  
Natural Resources ◽  
Theoretical Framework ◽  
Descriptive Statistics ◽  
Economic Aspects ◽  
Administrative State ◽  
Nature Protection ◽  
The People ◽  
Forestry Sector ◽  
The Social ◽  
Latent Phase

The paper presents the research results on conflicts in the forestry sector. The theoretical framework of the research is based on the belief that conflicts are a universal phenomenon. The basic constituents of conflicts are elements and aspects. The elements of conflicts are the substance, processes and relations between participants, which affect the social, cultural, institutional and economic aspects. They also include the aspect of natural resources, which is a feature of the forestry sector. Such a theoretical framework gave grounds for the analysis of employees' opinions about the type and significance and the stage in which the observed conflicts were. The opinions of the people employed in enterprises and organizations benefiting from state forests, protected areas and administrative state bodies in the forestry sector were collected through a survey. The data collected were processed using descriptive statistics. A lot of conflicting situations were identified and they were classified into 10 groups. The most serious one is the conflict between regular measures and works in the forest of nature protection. Nine participants were identified in these conflicts. It was found that some conflicts had been resolved, while some were in the latent phase, with the possibility to escalate.

scholarly journals Territorial bioethics: participatory design as a catalyst for social welfare in groups vulnerable to climate change

2020 ◽  
Vol 1 (2) ◽  
pp. 6-10
Author(s):  
Silvia L. Aguilar-Velázquez ◽  
Karina G. Muñoz-Guadarrama ◽  
Lilia S. Carrillo-Medina
Keyword(s):  
Climate Change ◽  
Social Welfare ◽  
Urban Development ◽  
Social Organization ◽  
Participatory Design ◽  
Urban Sustainability ◽  
The Elderly ◽  
Theoretical Framework ◽  
Social Resilience ◽  
The Social

The following work is an approach to the theoretical framework that builds the concept of territorial Bioethics, as part of the paradigm of urban development and the policy of attention to the spatial needs of society; It is part of the project of consolidation of the research line on indicators for urban sustainability and identifies within the process of social resilience, the relations between the territory, the anthropic environment and the attitudes of the social organization as well as models of reconstitution of environments degraded Emphasizes the active attitude of society to promote effective and dignified intervention with participation instruments; that it manages to restore attributions of adaptation and resilience to the environmental emergency; In addition, reference is made to a group vulnerable to such an emergency: the elderly.

scholarly journals Montager svøbt i matricepap. En materialearkæologisk undersøgelse af Asger Jorn og Guy Debords Fin de Copenhague

2015 ◽  
Vol 54 ◽  
pp. 587
Author(s):  
Thomas Hvid Kromann
Keyword(s):  
Waste Product ◽  
Theoretical Framework ◽  
Situationist International ◽  
International Network ◽  
Avant Garde ◽  
Photographic Documentation ◽  
The Social ◽  
Depth Analysis

Thomas Hvid Kromann: Montages wrapped in flong. A material-archeological examination of Asger Jorn and Guy Debord’s Fin de Copenhague The article presents and analyses Fin de Copenhague, which was published in 1957 by the Danish painter Asger Jorn and the French theorist and activist Guy Debord. According to legend, this famous avant-garde masterpiece was created in a 24-hour fit of vandalistic creativity and bound in a waste product from the production of newspapers, “flong,” making every copy in this edition of 200 unique. Until recently, Fin de Copenhague has been analyzed within the theoretical framework of the Situationist International (1957–1972), focusing rather on the concept than the materiality of the book. In alignment with a heightened theoretical awareness of the importance of Jorn’s printed matter, the article closely examines Fin de Copenhague, drawing on a combination of art historical and book historical disciplines.The first part of the article is focused on the production, the distribution and the reception of the work. Hereby, the article presents the first thorough analysis of the intertextuality of the work as well as the international network the book circulated within. In the second part of the article, one finds an in-depth analysis of the flong. Until now, no research has focused on the variations of Fin de Copenhague. The author has collected photographic documentation of numerous covers from European and American libraries, copies owned by collectors, and copies sold at auction. In this way, the multiple covers can be studied, including the various aesthetic effects of each individual book cover. Furthermore, a material-archeology of the flong makes it possible to date the single pieces of flong, proving that Fin de Copenhague couldn’t possibly be created within these 24-hours. It is necessary to differentiate between finalizing the idea for the book, the printed work and the published work. In addition to this, the notion of the “social authorship” is underlined, stressing the importance of the printers Verner Permild and Bjørn Rosengreen.

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