Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

scholarly journals Komunikasi Pemasaran Program Livestyle Hotel Flash Sale Traveloka Dalam Menarik Konsumen Untuk Staycation Di Era New Normal Melalui Social Media Youtube

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 292
Author(s):  
Ivonne Florence Dinata ◽  
Yugih Setyanto
Keyword(s):  
Public Relations ◽  
Marketing Communications ◽  
Research Approach ◽  
Marketing Communication ◽  
Literature Study ◽  
New Normal ◽  
The Public ◽  
A Company ◽  
Case Study Methods

Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a  qualitative approach with case study methods. The researcher collects the data techniques by interviews, observation, and literature study. The result of this study indicates that Traveloka’s Engagement by many marketing communication’s ways goes well. So, this program generates enthusiasm and positive feedback from the user shown from their decision making for a staycation in the new normal era.Setiap perusahaan harus dapat mengubah obstacle menjadi sebuah peluang dengan mengaplikasikan komunikasi pemasaran yang tepat sasaran di segala situasinya. Komunikasi pemasaran yang baik dinilai dari bagaimana sebuah perusahaan mengkomunikasikan pesan kepada konsumennya sehingga dapat dipahami dan mengubah perilakunya konsumennya sesuai dengan tujuan perusahaan. Situasi yang dihadapi saat ini ialah era new normal yang merupakan peluang untuk merestrukturisasi perusahaan dengan merancang komunikasi pemasaran untuk meningkatkan kembali traffic konsumen .Selain itu, Tren berwisata era new normal telah mengalami perubahan salah satunya adalah staycation . Penelitian ini berfokus pada komunikasi pemasaran Traveloka sebagai perusahaan yang melayani konsumen di bidang pariwisata dalam menjalankan program Livestyle Hotel Flash Sale untuk menarik konsumen melakukan staycation di era new normal .Teori yang digunakan adalah model dan bauran komunikasi pemasaran dari segi kehumasan. Pendekatan penelitiannya adalah kualitatif dengan metode studi kasus. Peneliti mengumpulkan data secara observasi partisipatif, wawancara mendalam dan studi pustaka. Hasil analisisnya menunjukkan Engagement yang dilakukan Traveloka berbagai taktik komunikasi pemasaran yang dimilikinya berjalan dengan baik sehingga Program ini menghasilkan antusiasme dan feedback positif dari konsumen yaitu dengan pengambilan keputusan konsumen untuk melakukan staycation di era new normal.

scholarly journals Penerapan Proses Employer Branding Pada Perusahaan E-Commerce (Studi Kasus pada Shopee Indonesia)

Tuturlogi ◽  
2020 ◽  
Vol 1 (3) ◽  
pp. 185-204
Author(s):  
Pitaloka Ayu Radhinda
Keyword(s):  
Human Resources ◽  
Research Method ◽  
Case Study Research ◽  
Internal Marketing ◽  
Qualitative Approach ◽  
Value Proposition ◽  
Employer Branding ◽  
The Public ◽  
A Company

The success of a company depends on its branding managed human resources. Therefore it is important for the company to pay attention to the image or image attached to the company. This article seeks to find out how employer branding is implemented at the e-commerce company Shopee Indonesia. This research was conducted using a qualitative approach and a case study research method. Data collected from interviews with key informants throughout 2018. The results stated that the application of employer branding in Shopee Indonesia is carried out through a program that refers to the company's vision and mission, personality, and core value. Employer branding program refers to the Employee Value Proposition (EVP) strategy of internal marketing and external marketing. Shopee packages the program through #LifeAtShopee which is run by several departments within Shopee. Employer branding programs at Shopee are not only to attract potential employees and keep employees as company assets, but also to influence Shopee's image in the eyes of the public externally and internally.

scholarly journals Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

2020 ◽  
Vol 12 (1) ◽  
pp. 14
Author(s):  
Suraya Mansur ◽  
Sari Anggaraini Harsono
Keyword(s):  
Public Relations ◽  
News Coverage ◽  
Online News ◽  
Press Release ◽  
Community Empowerment ◽  
Point Of View ◽  
Case Study Method ◽  
The Public ◽  
A Company

<em>The study aims to analyze the public relations work suitability of PT Medco E&amp;P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&amp;P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company’s image and reputation will be affected and become positive.</em>

Manajemen PR dalam Publikasi Produk Melalui Media Sosial

2020 ◽  
Vol 2 (3) ◽  
pp. 321-340
Author(s):  
Teguh Wiguna Yusuf ◽  
Dang Eif Saeful Amin ◽  
Ratna Dewi
Keyword(s):  
Social Media ◽  
Statistical Data ◽  
Qualitative Approach ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
Conducting Research ◽  
Management Functions

ABSTRAK Penelitian ini dilakukan bertujuan untuk mengetahui bagaimana manajemen publikasi produk yang dilakukan oleh PR Perum Perhutani divisi regional Jawa Barat dan Banten sehingga manajemen yang dikelolanya itu bisa berhasil dan sukses dilakukan tanpa adanya hambatan yang berarti sehingga bisa mengganggu keberlangsungan publikasi tersebut. Penelitian ini menggunakan konsep dari Menurut Cutlip-Center-Broom (Morrisan, 2008 : 108), yaitu terdapat empat fungsi manajemen, yaitu “(1)penentuan masalah (2)perencanaan (3)pelaksanaan (4)evaluasi”. Pendekatan yang digunakan adalah pendekatan kualitatif serta menggunakan metode fenomenologi dan untuk mengumpulkan data penulis melakukan wawancara serta observasi. Hasil yang penulis dapat ketika melakukan penelitian adalah dalam penentuan masalah menentukan pembuatan publikasi produk, persetujuan oleh direksi. Perencanaannya dengan menunggu anggaran dana, menentukan konsep dan kesiapan produk. Pelaksanaannya yakni menggunakan media sosial instagram dan facebook untuk publikasi produk, kerjasama antar berbagai pihak, lalu penempatan dan pembaharuan. Dengan demikian evaluasinya semua aspek internal, analisis memakai data statistic dan koreksi pada publikasi ini apakah dikenal dan diminati oleh masyarakat atau tidak.  Kata Kunci: Manajemen PR; Publikasi; Media Sosial ABSTRACT The research was conducted aimed at finding out how the management of product publications was carried out by PR Perum Perhutani, the regional division of West Java and Banten so that the management they managed could succeed and succeed without any significant obstacles that could disrupt the continuity of the publication. This study uses the concept of According to Cutlip-Center-Broom (Morris, 2008: 108), namely there are four management functions, namely "(1) determination of the problem (2) planning (3) implementation (4) evaluation". The approach used is a qualitative approach and uses the phenomenology method and to collect data the author conducts interviews and observations. The results that the author can when conducting research are in determining the problem of determining the manufacture of product publications, approval by the directors. Planning by waiting for the budget, determining the concept and product readiness. The implementation is using Instagram social media and Facebook for product publication, collaboration between various parties, then placement and renewal. Thus the evaluation of all internal aspects, the analysis uses statistical data and corrections to this publication whether or not it is known and sought by the public. Keywords: PR Management; Publication; Social media

Strategi Membangun Citra Melalui Program Edu Wisata Batik

2020 ◽  
Vol 2 (2) ◽  
pp. 121-140
Author(s):  
Anjar Martiana ◽  
Imron Rosyidi ◽  
Lida Imelda Cholidah
Keyword(s):  
Public Relations ◽  
Corporate Identity ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Identity Recognition ◽  
The Public ◽  
The Social ◽  
Tourism Activity ◽  
Research Show

Penelitian ini bertujuan untuk mengetahui dan menggambarkan tentang Strategi Membangun Citra Melalui Program Edu Wisata Batik, yang terdiri dari tiga rangkaian kegiatan yang menjadi strategi membangun citra perusahaan. Penelitian ini menggunakan paradigma konstruktivisme. Pendekatan yang digunakan adalah pendekatan kualitatif. Metode yang digunakan pada penelitian ini adalah metode studi kasus. Teknik pengumpulan datanya melalui observasi, wawancara, dan analisis dokumen.Hasil penelitian ini menunjukkan bahwa Strategi Membangun Citra yang dilakukan oleh Rumah Batik Komar adalah melalui program Edu Wisata Batik yang terbagi menjadi tiga rangkaian kegiatan. Yang pertama, pengenalan identitas perusahaan, yang mana Public RelationsOfficer Rumah Batik Komar menjelaskan sejarah singkat, visi misi, struktur organisasi, sumber daya manusia, dan prestasi yang pernah diraih. Kegiatan pengenalan identitas perusahaan ini dapat dikategorikan menjadi pengenalan identitas fisik dan pengenalan identitas non-fisik. Kedua, kegiatan edukasi sebagai upaya dalam menanamkan nilai-nilai falsafah batik dan melatih kesabaran melalui pelatihan membatik. Ketiga, kegiatan wisata yang terdiri dari tour ke tempat produksi dan tour showroom Rumah Batik Komar. Strategi Membangun Citra Melalui Program Edu Wisata Batik ini dirasakan cukup efektif dalam mengenalkan perusahaan kepada masyarakat, sehingga cukup efektif dalam membangun citra Rumah Batik Komar. This research aims to find out and describe about strategy to build its image Through Edu Wisata Batik. This research uses a paradigm of Constructivism. The approach used is a qualitative approach. The methods used in this research is a case study method. This study raised the uniqueness of the program a different company with other companies. On the research of it only exposes the social symptoms of an existing course. The results of this research show that the strategy of building up the image of Batik Home performed by Komar is through Edu Wisata Batik is divided into three series of activities. First, the introduction of corporate identity, which is the Public Relations Officer of Rumah Batik Komar describes a brief history, vision and mission, organizational structure, human resources, and achievement ever earned. This corporate identity introduction activities can be categorized into the introduction of the identity of physical and non-physical identity recognition. Second, educational activities as an effort in instilling the values the philosophy of batik and batik training through patience to train. Third, the tourism activity consists of production to the place of the tour and tour the showroom Rumah Batik Komar.

scholarly journals Peran KPID Jawa Barat dalam Pelaksanaan Sosialisasi Literasi Media Menggunakan Media Sosial

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Lucy Pujasari Supratman
Keyword(s):  
Public Relations ◽  
Media Literacy ◽  
Field Observation ◽  
Research Method ◽  
Case Study Research ◽  
West Java ◽  
The Public ◽  
Local Television ◽  
The Media

West Java is the province with the largest number of local television. The existence of broadcasting institutions should be submitted to the public by KPID West Java to fulfill the public's right. The media literacy socialization using Twitter to West Java people is done to to strengthen the existence of broadcasting institutions. The author uses a case study research method. The author has made a direct observation and recording systematically on the socialization of media literacy, the process of field observation during socialization, the programs undertaken to encourage media literacy movement during the research conducted the whole program which distributed to the community in KPID West Java Twitter. The function of Twitter's is to realize the media literacy program by aligning communication, transparency, KPID West Java activities information that have the ultimate goal to strengthen the public relations of viewers / listeners with KPID West Java. Keywords: KPID West Java, Media Literacy, Twitter

scholarly journals STRATEGI KOMUNIKASI DIVISI PUBLIC RELATIONS PLN DISTRIBUSI JAWA BARAT DALAM SOSIALISASI SUBSIDI LISTRIK TEPAT SASARAN

2018 ◽  
Vol 12 (1) ◽  
pp. 31-39
Author(s):  
Lyza Audina Pangesti
Keyword(s):  
Public Relations ◽  
Case Study Research ◽  
Research Strategy ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
West Java ◽  
Depth Interview ◽  
Key Words Communication ◽  
Subsidy Program

ABSTRACTThis thesis discuss about the communication  strategy which have been implemented by public relationsof PLN due to socializing well-targeted electricity subsidy program in West Java. This Well-targetedelectricity subsidy program is a government program which cuts the electricity subsidy for middleincome homes 900—watt customer, where West Java province is ranked the highest in Indonesia. Thegoal of this research is to know the steps of communication strategy which have been implementedby public relations PLN West Java Distribution due to socializing well-targeted electricity subsidy program. This research uses constructivist paradigm, qualitative approach and case-study research strategy. The data were collected by in depth interview and documentation study. The result revealed thatthe public relations of PLN becomes one of the communicator who planned and give the instructions topublic relations of PLN West Java Distribution in socializing well-targeted electricity subsidy program.The communication strategy steps which have been implemented by public relations of PLN due tosocializing well-targeted electricity subsidy program are determined the communicator, recognizes theaudiences, set the method and last selection and media uses. Key words: Communication Strategy, Public Relations, PT PLN

scholarly journals Prinsip-prinsip Human Relations dalam Pelaksanaan Komunikasi Organisasi di Kementerian Komunikasi dan Informatika

2018 ◽  
Vol 8 (2) ◽  
pp. 24-35
Author(s):  
Denia Prameswari Putri ◽  
Donie Kadewandana
Keyword(s):  
Information Technology ◽  
Public Relations ◽  
Organizational Communication ◽  
Qualitative Approach ◽  
Human Relations ◽  
The Public ◽  
Descriptive Research ◽  
Communication Openness ◽  
Flow Of Information ◽  
Research Type

Some organizations have not realized the importance of attention to employees in the organization. It is then important to do human relations that can be one way in the fulfillment of one of the needs of the needs of employees. Human relations is discussed by analyzing the principles of human relations in the implementation of organizational communication at the Bureau of Public Relations of the Ministry of Communications and Information Technology (Kemkominfo). Kemkominfo that has public relations in it, also participate in implementing human relations because one of the public relations function is to build good relationships including the internal public. Thus the purpose of this study to analyze the principles of human relations in the implementation of organizational communication on the Bureau of Public Relations Kemkominfo. This research uses postpositivist paradigm, qualitative approach, descriptive research type, individual analytical unit, data collecting technique using semistructure interview, observation and documentation. The results of verified data in the field that human relations activities on the Public Relations Bureau of Kemkominfo using seven of the eight principles of human relations Keith Davis. One principle that has not been used is the principle of mutual acceptance. Public Relations Kemkominfo in implementing human relations also have not used one principle of communication openness. However, in the implementation of organizational communication that also involves the elements of communication, the Public Relations Bureau has used the three flow of information within the organization and dominant is horizontal communication.

scholarly journals Effectiveness Of Zakat Collection In Optimizing The Potential Of Zakat In West Java Case Study Of West Java Baznas

2020 ◽  
Vol 7 (2) ◽  
pp. 58-69
Author(s):  
Ahmad Syakir ◽  
Lutfi Zulkarnain
Keyword(s):  
Data Collection ◽  
Public Awareness ◽  
Descriptive Analysis ◽  
Qualitative Approach ◽  
West Java ◽  
Internal Factors ◽  
The Public ◽  
Need For Support

This study aims to analyze the strategic effectiveness of Zakat collection carried out by West Java BAZNAS. In this study the author uses a qualitative approach, with data collection techniques that are descriptive analysis. The data used in this study were obtained from the results of observations at the place of research, direct interviews with related sources, and collection of documentation as data collection techniques in this study. The results and findings of this study indicate that the collection of zakat made has a decrease. Where there are internal factors of West Java BAZNAS that have not been optimal and public awareness in carrying out zakat is still low. This research is expected to be a reference for zakat institutions, academics, and the public about the need for support in collecting zakat.

scholarly journals STRATEGI KOMUNIKASI HUMAS DALAM MENINGKATKAN PUBLIC TRUST DI PERGURUAN TINGGI (Studi Kasus di Universitas Nurul Jadid, Paiton, Probolinggo)

2020 ◽  
Vol 4 (1) ◽  
pp. 13-23
Author(s):  
Viki Amalia
Keyword(s):  
Public Relations ◽  
Public Trust ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Persuasive Communication ◽  
Data Display ◽  
The Public ◽  
Effective Strategies ◽  
Islamic Values

This study aims to analyze and understand the public relations communication strategy in increasing public trust in Nurul Jadid University, Paiton, Probolinggo, East Java. Public trust as the end of public relations communication activities, is very interesting to study, considering the trust will be built if universities have appropriate and effective strategies in carrying out public relations communication activities. This research uses a qualitative approach with case study. Informants in this study consisted of leaders, lecturers, and employees. Data collection techniques are done through interviews, observation and documentation. Data analysis was conducted circularly through stages of data display, data reduction, drawing conclusions. The results showed that; public relations communication strategy in increasing public trust at Nurul Jadid University is done through; Persuasive communication, assertive communication, paradigmatic communication. The implication of this research shows that communication built with the principle of mutual relationship and Islamic values will be able to minimize the miscommunication and misunderstanding between the institution and its people.

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