Toward a Model of Satisfaction Processing in Social Marketing: The Role of Knowledge among Maintenance Stage Consumers

1999 ◽  
Vol 5 (3) ◽  
pp. 16-24
Author(s):  
Marvin E. Goldberg ◽  
Dana L. Alden ◽  
Bhawuk P. Dharm ◽  
Stephen J. Holden ◽  
Steven A. Taylor
Keyword(s):  
Social Marketing ◽  
Social Behaviors ◽  
Marketing Theory ◽  
Preliminary Results ◽  
The Us ◽  
Maintenance Stage ◽  
Country Study ◽  
Potential Applications ◽  
Research Propositions

Despite agreement on the importance of satisfaction processes to the adoption and maintenance of pro-social behaviors (Andreasen, 1995), social marketing theory in this area is limited. This paper proposes a model that integrates mainstream and social marketing theories in order to better understand how increasing knowledge within the “maintenance stage” affects the ways that; contraceptive social marketing clients reach satisfaction judgements. The model's research propositions are currently being tested in a four-country study involving Nepal, Australia, the US and Vietnam. Preliminary results will soon be available. The paper concludes with a discussion of the proposed model's potential applications for social marketing managers.

Brand meaning cocreation: toward a conceptualization and research implications

2016 ◽  
Vol 26 (6) ◽  
pp. 911-932 ◽  
Author(s):  
Kieran D. Tierney ◽  
Ingo O. Karpen ◽  
Kate Westberg
Keyword(s):  
Empirical Research ◽  
Service Systems ◽  
Marketing Theory ◽  
Conceptual Foundation ◽  
Content Type ◽  
Geographic Space ◽  
Brand Meaning ◽  
Research Propositions ◽  
Multiple Interactions

Purpose The purpose of this paper is to consolidate and advance the understanding of brand meaning and the evolving process by which it is determined by introducing and explicating the concept of brand meaning cocreation (BMCC). Design/methodology/approach In-depth review and integration of literature from branding, cocreation, service systems, and practice theory. To support deep theorizing, the authors also examine the role of institutional logics in the BMCC process in framing interactions and brand meaning outcomes. Findings Prior research is limited in that it neither maps the process of cocreation within which meanings emerge nor provides theoretical conceptualizations of brand meaning or the process of BMCC. While the literature acknowledges that brand meaning is influenced by multiple interactions, their nature and how they contribute to BMCC have been overlooked. Research limitations/implications This paper reveals a significant gap in knowledge of how brand meaning is cocreated, despite the essential role of brand meaning for firm success and increasing academic interest in the notion of cocreation. Ultimately, this paper builds a conceptual foundation for empirical research in this regard. Originality/value This paper proposes that brand meaning is cocreated through the interconnection of different social and service systems, across system levels, time, and geographic space. Marketing theory is advanced by outlining a set of research propositions pertaining to the BMCC process. The authors consider how discrete actor-based brand meanings contribute to an overall brand gestalt and how such a gestalt potentially evolves along a continuum. Additionally, the authors provide a managerially and theoretically relevant research agenda to guide much needed empirical research into BMCC.

Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing

2008 ◽  
Vol 14 (2) ◽  
pp. 92-100 ◽  
Author(s):  
Stephen Dann
Keyword(s):  
Social Marketing ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Marketing Practice ◽  
Non Profit ◽  
Marketing Activities ◽  
Definition Of ◽  
The Individual ◽  
Social Marketing Theory

Social marketing has traditionally been the adaptation and adoption of commercial marketing. With the release of the American Marketing Association (2007) definition, commercial marketing may well have become the adaptation of social marketing with the new commercial marketing definition recognizing the role of non-profit and social marketing with “clients” as one of the four beneficiaries of marketing activities. The revised definition also includes indirect benefit in the form of value for customers, consumers, and society at large in an update that makes the contemporary definition of marketing extremely compatible with existing social marketing theory and practice. This article examines how social marketing theory and practice fit into the revised understanding of commercial marketing. It also discusses how the new AMA definition resolves several of the problems encountered with the AMA 2004 definition of marketing. In summary, AMA (2007) presents an opportunity for the mainstreaming of social marketing within the core understanding of marketing practice, while also creating the opportunity for social marketers to adopt the commercial marketing approach of creating, communicating, delivering, and exchanging offerings of value to improve the welfare of the individual and that of society.

THE ROLE OF EMPOWERED EMPLOYEE ETHICAL VOICE IN SUPPORTING SOCIAL ENTREPRENEURSHIP

2021 ◽  
Author(s):  
JAMES ANTHONY SWAIM ◽  
DEBORAH ROEBUCK
Keyword(s):  
Conceptual Model ◽  
Social Entrepreneurship ◽  
Organizational Support ◽  
Ethical Climate ◽  
Code Of Ethics ◽  
Empowering Leadership ◽  
Stage Of Development ◽  
Potential Applications ◽  
Research Propositions

The ethical landscape of social entrepreneurship firms is at a nascent stage of development. To explore and potentially elevate this issue, this paper presents a conceptual model and accompanying research propositions to enhance the ethical climate surrounding social entrepreneurship. The conceptual model includes three compound constructs—ethical empowering leadership, perceived ethical organizational support and empowered employee ethical voice—augmented with two established constructs, a code of ethics and ethics training. A literature review is provided as supporting information for the conceptual model and associated research propositions. Potential applications and research implications are also presented.

The application of virtual reality in health professions� digital education: a narrative review (Preprint)

2018 ◽  
Author(s):  
Lorraine Tudor Car ◽  
Bhone Myint Kyaw ◽  
Josip Car
Keyword(s):  
Virtual Reality ◽  
Professional Education ◽  
Health Professions ◽  
Health Professions Education ◽  
Narrative Review ◽  
Current Evidence ◽  
Future Research ◽  
Educational Content ◽  
Potential Applications

BACKGROUND Digital technology called Virtual Reality (VR) is increasingly employed in health professions’ education. Yet, based on the current evidence, its use is narrowed around a few most applications and disciplines. There is a lack of an overview that would capture the diversity of different VR applications in health professions’ education and inform its use and research. OBJECTIVE This narrative review aims to explore different potential applications of VR in health professions’ education. METHODS The narrative synthesis approach to literature review was used to analyse the existing evidence. RESULTS We outline the role of VR features such as immersion, interactivity and feedback and explain the role of VR devices. Based on the type and scope of educational content VR can represent space, individuals, objects, structures or their combination. Application of VR in medical education encompasses environmental, organ and micro level. Environmental VR focuses on training in relation to health professionals’ environment and human interactions. Organ VR educational content targets primarily human body anatomy; and micro VR microscopic structures at the level of cells, molecules and atoms. We examine how different VR features and health professional education areas match these three VR types. CONCLUSIONS We conclude by highlighting the gaps in the literature and providing suggestions for future research.

Scripturalizing and the Second Amendment

2018 ◽  
Author(s):  
Rosamond C. Rodman
Keyword(s):  
White Women ◽  
White Children ◽  
The Bible ◽  
Second Amendment ◽  
The Us ◽  
The Status ◽  
Us Constitution ◽  
Half Decade

Expanding beyond the text of the Bible, this chapter explores instead a piece of political scripture, namely the Second Amendment of the US Constitution. Over the last half-decade, the Second Amendment has come to enjoy the status of a kind of scripture-within-scripture. Vaulted to a much more prominent status than it had held in the first 150 years or so of its existence, and having undergone a remarkable shift in what most Americans think it means, the Second Amendment provides an opportunity to examine the linguistic, racial, and gendered modes by which these changes were effected, paying particular attention to the ways in which white children and white women were conscripted into the role of the masculine, frontier-defending US citizen.

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