scholarly journals Online Health Information Wants of Caregivers for Persons With Dementia in Social Media

2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 643-643
Author(s):  
Alison Tang ◽  
Jung Kwak ◽  
Bo Xie ◽  
Lu Xiao ◽  
Sucheta Lahiri ◽  
...  
Keyword(s):  
Social Media ◽  
Health Information ◽  
Psychosocial Health ◽  
Information Support ◽  
Online Health Information ◽  
Daily Care ◽  
The Social ◽  
Media Platform ◽  
Research Questions ◽  
Types Of Information

Abstract Family caregivers of persons with dementia (PWDs) use social media to obtain and share health information. Yet relatively little is known about the types of information that these caregivers share. We address this gap by analyzing caregivers’ posts (N = 401) in two subreddits, r/Alzheimers and r/dementia, which represent two subgroups on the social media platform Reddit. Our research questions were as follows: (1) What are these caregivers’ main purposes in posting? (2) What types of health information do the caregivers exchange online? (3) What are the characteristics of online posts that receive the caregivers’ greatest attention? Content and correlational analyses revealed that over half of users (57%) posted regarding specific types of health information that they desired to seek and share, whereas the remaining users posted information for sharing only. The health information most commonly posted fell into the following three categories: psychosocial health information, information about patients’ daily care, and characteristics of health conditions. The more health information types that a post contained, the greater the number of people who participated in the subreddit discussions. Further research should examine how social media meet PWD caregivers’ needs for information support.

scholarly journals YOUTH’S EXPOSURE AND UTILIZATION OF INTERNET ADVERTISEMENTS IN AWKA, ANAMBRA STATE

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Ogonna Anunike Ogonna Anunike ◽  
Okechukwu Onuegbu
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Mobile Phones ◽  
Primary Data ◽  
The Internet ◽  
Social Media Platform ◽  
Anambra State ◽  
The Social ◽  
Media Platform ◽  
Research Questions

This study examined youth’s exposure and utilization of internet advertisements, in Awka metropolis, Anambra State. It adopted survey research design. The population of study includes all youth in Awka metropolis. An appropriate sample size of 400 was gotten from the population using probability sampling technique.Six research questions were used as primary data instrument. The finding shows that youths in Awka metropolis were exposed to the Internet advertisements, that majority of youths in Awka metropolis accessed internet advertisements mostly via their android/mobile phones. Also, WhatsApp is the social media platform that youths in Awka metropolis expose themselves to internet advertisements most; that social interaction drives Awka’ youth to internet advertisements most, and their exposure to the Internet advertisements influenced them to buy and subscribe to advertised products and services. It is concluded that youths in Awka metropolis are not only exposed to Internet advertisements but also utilize them through buying and subscribing to the advertised products and services daily.

scholarly journals Vegan Rhetoric: Online Discussion Platforms

2021 ◽  
Author(s):  
Annalise Shaw
Keyword(s):  
Social Media ◽  
Online Discussion ◽  
Vegan Diet ◽  
Communication Accommodation ◽  
Communication Accommodation Theory ◽  
Future Studies ◽  
The Social ◽  
Media Platform ◽  
Research Questions ◽  
Accommodation Theory

This MRP addresses the rhetoric used in regard to veganism by analyzing comments made within forums on the social media platform Reddit. It focuses on analyzing the rhetoric used by individuals who follow a vegan diet, as well as the response rhetoric from those who are anti-vegan and/or do not follow a vegan diet. This MRP also addresses the stigma present towards vegans and veganism as a whole. In addition, this MRP discusses why social media is being used to investigate vegan rhetoric and what strategies both sides of the veganism debate use to advocate their viewpoint. The objective of this MRP is to examine the normalization and stigmatization of veganism online as well as the role that the rhetoric surrounding veganism plays for both vegans and non-vegans on social media. The literature review addresses the overarching themes of vegan rhetoric, with a focus on the differing rhetoric used by vegans and non-vegans. Communication Accommodation Theory (CAT) was used as a theoretical framework for addressing the research questions. The study explores the normalization and stigmatization of veganism online and examines the potential for rhetorical consistencies and patterns that can be found within the rhetoric surrounding veganism on an online forum. The findings reveal that veganism is both stigmatized and normalized online. The analyses demonstrate that veganism is stigmatized more than it is normalized. Rhetorical consistencies and patterns were found to be commonly used by both parties to support their position in the veganism debate including strategies involving environmental, health, and ethical rhetoric. In future studies, it would be of interest to expand the data collection in order to find evolving keywords and patterns surrounding online vegan rhetoric.

scholarly journals Vegan Rhetoric: Online Discussion Platforms

2021 ◽  
Author(s):  
Annalise Shaw
Keyword(s):  
Social Media ◽  
Online Discussion ◽  
Vegan Diet ◽  
Communication Accommodation ◽  
Communication Accommodation Theory ◽  
Future Studies ◽  
The Social ◽  
Media Platform ◽  
Research Questions ◽  
Accommodation Theory

This MRP addresses the rhetoric used in regard to veganism by analyzing comments made within forums on the social media platform Reddit. It focuses on analyzing the rhetoric used by individuals who follow a vegan diet, as well as the response rhetoric from those who are anti-vegan and/or do not follow a vegan diet. This MRP also addresses the stigma present towards vegans and veganism as a whole. In addition, this MRP discusses why social media is being used to investigate vegan rhetoric and what strategies both sides of the veganism debate use to advocate their viewpoint. The objective of this MRP is to examine the normalization and stigmatization of veganism online as well as the role that the rhetoric surrounding veganism plays for both vegans and non-vegans on social media. The literature review addresses the overarching themes of vegan rhetoric, with a focus on the differing rhetoric used by vegans and non-vegans. Communication Accommodation Theory (CAT) was used as a theoretical framework for addressing the research questions. The study explores the normalization and stigmatization of veganism online and examines the potential for rhetorical consistencies and patterns that can be found within the rhetoric surrounding veganism on an online forum. The findings reveal that veganism is both stigmatized and normalized online. The analyses demonstrate that veganism is stigmatized more than it is normalized. Rhetorical consistencies and patterns were found to be commonly used by both parties to support their position in the veganism debate including strategies involving environmental, health, and ethical rhetoric. In future studies, it would be of interest to expand the data collection in order to find evolving keywords and patterns surrounding online vegan rhetoric.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

scholarly journals Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic

2021 ◽  
Author(s):  
Giandomenico Di Domenico ◽  
Annamaria Tuan ◽  
Marco Visentin
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
New Technologies ◽  
Fake News ◽  
Conspiracy Theories ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Textual Cues ◽  
Twitter Users

AbstractIn the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in understanding the motivational determinants of social media users in sharing misinformation, as people extract meaning from information based on their discursive resources and their skillset. In this paper, we analyze textual and non-textual cues from a panel of 4923 tweets containing the hashtags #5G and #Huawei during the first week of May 2020, when several countries were still adopting lockdown measures, to determine whether or not a tweet is retweeted and, if so, how much it is retweeted. Overall, through traditional logistic regression and machine learning, we found different effects of the textual and non-textual cues on the retweeting of a tweet and on its ability to accumulate retweets. In particular, the presence of misinformation plays an interesting role in spreading the tweet on the network. More importantly, the relative influence of the cues suggests that Twitter users actually read a tweet but not necessarily they understand or critically evaluate it before deciding to share it on the social media platform.

#GomorraLaSerie: Converging audience and enhanced authorship on twenty-first-century Italian screens

Modern Italy ◽  
2015 ◽  
Vol 20 (4) ◽  
pp. 335-349 ◽  
Author(s):  
Pierluigi Erbaggio
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Young People ◽  
Qualitative Study ◽  
Organised Crime ◽  
First Century ◽  
Social Media Platform ◽  
Screen Viewing ◽  
The Social ◽  
Media Platform

Based on Roberto Saviano's book Gomorra (2006), production of the TV series Gomorra – La serie (2014) was met with scepticism as many feared it would glamorise organised crime and, consequently, attract young people toward Camorra affiliation. The series' bleak portrayal of criminals and criminality was offered as a response to such concerns. Despite the preoccupations, Gomorra – La serie was hugely successful and, because of its quality, was sold to other countries. In Italy, the series' success can be measured by the popularity of its Twitter hashtag #GomorraLaSerie. Engaged with Henry Jenkins' theories of media convergence and based on a corpus of tweets bearing this official hashtag, this article proposes a quantitative analysis and advances conclusions regarding the Italian TV audience and second-screen viewing practices. Additionally, through a qualitative study of Saviano's tweets about the series, it examines the writer's use of the social media platform as a tool of narrative continuity. Finally, the article highlights a few examples of fan-generated media and concludes with remarks regarding Saviano's problematic position at the centre of a transmedia object.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

Playing platformized language games: Social media logic and the mutation of participatory cultures in Chinese online fandom

2021 ◽  
pp. 146144482110594
Author(s):  
Yiyi Yin ◽  
Zhuoxiao Xie
Keyword(s):  
Social Media ◽  
Language Games ◽  
Speech Community ◽  
Form Of Life ◽  
Fan Communities ◽  
Speech Communities ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Media Logic

This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan communities on Weibo, we analyze the technological-communicative acts of fan speech communities, including the platformized setting, participants, topics, norms, and key purposes. We argue that the social media logic (programmability, connectivity, popularity, and datafication) articulates with fans’ language games, thus shifting the “form of life” of celebrity fans on social media. Empirically, fan participatory cultures continue to mutate in China, as fan communities create idiosyncratic platformized language games based on the selective appropriation of the social media logics of connectivity and data-driven metrics.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

The new marketing solutions that will drive strategy implementation

2016 ◽  
Vol 44 (3) ◽  
pp. 20-26 ◽  
Author(s):  
Kenneth Alan Grossberg
Keyword(s):  
Social Media ◽  
Digital Technology ◽  
Design Methodology ◽  
Content Type ◽  
Marketing Automation ◽  
Marketing Innovation ◽  
The Social ◽  
Efficiency And Effectiveness ◽  
Media Platform ◽  
Practical Implications

Purpose Delineate the strategic implications for three new marketing trends based on digital technology. Design/methodology/approach The author looks at how strategy is being affected by: Marketing automation, where artificial intelligence is used to help win a customer and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness of marketing automation and of deriving value from social media. Findings Under all emerging digital technology scenarios, the marketer’s job becomes more complex and more central to the interaction between the customers and the corporation. Practical implications Social marketing will increasingly involve co-creation of product and brand story with customers, experienced-based marketing and more sophisticated management of the interface between the social media platform and automated marketing. Originality/value This article identifies the integral relationship between advances in marketing technology and strategic opportunities for marketing innovation.

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