YOUTH’S EXPOSURE AND UTILIZATION OF INTERNET ADVERTISEMENTS IN AWKA, ANAMBRA STATE

This study examined youth’s exposure and utilization of internet advertisements, in Awka metropolis, Anambra State. It adopted survey research design. The population of study includes all youth in Awka metropolis. An appropriate sample size of 400 was gotten from the population using probability sampling technique.Six research questions were used as primary data instrument. The finding shows that youths in Awka metropolis were exposed to the Internet advertisements, that majority of youths in Awka metropolis accessed internet advertisements mostly via their android/mobile phones. Also, WhatsApp is the social media platform that youths in Awka metropolis expose themselves to internet advertisements most; that social interaction drives Awka’ youth to internet advertisements most, and their exposure to the Internet advertisements influenced them to buy and subscribe to advertised products and services. It is concluded that youths in Awka metropolis are not only exposed to Internet advertisements but also utilize them through buying and subscribing to the advertised products and services daily.

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Interactivity Redefined for the Social Web

Handbook of Research on Social Interaction Technologies and Collaboration Software ◽

10.4018/978-1-60566-368-5.ch051 ◽

2010 ◽

pp. 586-600

Author(s):

V. Sachdev ◽

S. Nerur ◽

J. T.C. Teng

Keyword(s):

Social Media ◽

Social Interaction ◽

Web Sites ◽

Social Computing ◽

Media Use ◽

The Internet ◽

User Interest ◽

The Social ◽

Research Questions ◽

Shed Light

With the trend towards social interaction over the Internet and the mushrooming of Web sites such as MySpace, Facebook and YouTube in the social computing space, practitioners and researchers are motivated to explain the sudden surge in user interest. The authors propose that interactivity is an important and appropriate subject of investigation to shed light on this explosion in social media use. Based on a review of the extant literature, they justify the use of interactivity for addressing research questions motivated by this new phenomenon. In particular, they propose a redefinition of interactivity for the social computing domain and term it Social Computing Interactivity (SCI). The authors suggest possible operationalizations of the dimensions of SCI and explore theory bases which would inform a study of their relevance in predicting the continued growth of social computing.

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PENGARUH MEDIA SOSIAL (INSTAGRAM) TERHADAP LIFESTYLE DAN PRESTASI AKDEMIK

JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) ◽

10.29100/jipi.v5i1.1428 ◽

2020 ◽

Vol 5 (1) ◽

pp. 1

Author(s):

Lisnawita Lisnawita ◽

Lucky Lhaura Van FC ◽

Musfawati Musfawati

Keyword(s):

Social Media ◽

Student Achievement ◽

The Internet ◽

Quality Information ◽

Social Media Platform ◽

The Social ◽

Media Platform ◽

The Impact

ABSTRAKZaman sekarang sangat mudah mendapatkan informasi, karena setiap orang sudah bisa terhubung dengan internet. Terutama media sosial, Jika informasi yang diterima bagus, maka pengguna akan mendapatkan kualitas informasi yang bagus, akan tetapi jika informasi yang diterima hoax, maka akan berdampak buruk bagi si penggguna media sosial. Setiap orang punya platform sosial media lebih dari satu, seperti youtube, facebook, whatsapp, instagram, dll. Platform ini yang sering mereka gunakan untuk mendapatkan informasi yang dibutuhkan.Tujuan dari penelitian ini adalah Menganalisa Pengaruh Media sosial (Instagram)(Y) terhadap Lifestyle (X1)dan Prestasi mahasiswa(X2) sehingga dapat memberikan informasi mengenai pentingnya dampak penggunaan media sosial bagi mahasiswa dalam merubah pola pikir dan wawasan. Hasil Penelitian menunjukkan bahwa pengaruh variable X1 dan X2 secara simultan terhadap variable Y adalah sebesar 40, 5% Kata Kunci: Instagram, Prestasi akademik, Lifestyle. ABSTRACT<pre> It's effortless to get information these days because everyone can connect to the internet. Mainly social media, If the information received is right, and then the user will get the correct quality information; however, if a hoax can be the news, it will be corrupt for the social media user. Everyone has more than one social media platform, such as YouTube, Facebook, WhatsApp, Instagram, etc. The purpose of this study is to Analyze the Effect of Social Media (Instagram) (Y) on Lifestyle (X1) and Student Achievement (X2) so that it can provide information about the impact of using social media for students in changing mindset and understanding. The results showed that the effect of variables X1 and X2 simultaneously on the Y variable was 40.5%</pre>

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Atenção online de artigos do periódico Ciência e Agrotecnologia

10.31229/osf.io/xsbd4 ◽

2020 ◽

Author(s):

Nivaldo Calixto Ribeiro

Keyword(s):

Social Media ◽

The Internet ◽

Social Web ◽

Sources Of Information ◽

Social Media Platform ◽

The Social ◽

Social Media Platforms ◽

Media Platform ◽

Online Attention ◽

Web Social

As métricas são fundamentais para qualquer periódico de qualidade. Com elas, é possível analisar as citações e a repercussão de seus artigos em diversas fontes de informação na internet. A almetria analisa as métricas de um documento por meio da quantidade de compartilhamentos e outros atributos em mídias sociais. Nesta abordagem, esta pesquisa tem como objetivo analisar a atenção online de artigos da Ciência e Agrotecnologia na web social. As investigações incidem sobre a análise de como os leitores desse periódico mencionam os seus artigos em plataformas de mídias sociais. Como recurso metodológico, foi adotada a altmetria para verificar métricas relacionadas à atenção online sobre os artigos desse periódico, utilizando-se para a coleta de dados a ferramenta Altmetric.com. Foram identificadas apenas 43 menções de 36 artigos desse periódico. Foram realizadas 29 menções em plataformas de mídias sociais, 10 em sites de políticas/patentes, três na Wikipedia e um em vídeo. A ferramenta apontou que 35 delas obtiveram ao menos o Almetric Attetion Score equivalente a 1. A plataforma de mídia social com maior índice de menções foi o Twitter. Observou-se que há uma tímida atenção na web social, bem como poucas menções de publicações da Ciência e Agrotecnologia.---------------------------------------------------------------------------------------------Metrics are essential for any quality journal. With them it is possible to analyze the citations and the repercussion of your articles in several sources of information on the internet. Almetria analyzes the metrics of a document through the amount of shares and other attributes on social media. In this approach, this research aims to analyze the online attention of "Science & Agrotechnology" articles on the social web. The investigations focus on the analysis of how the readers of this journal mention their articles on social media platforms. As a methodological resource, altmetry was adopted to verify metrics related to online attention on the articles in this journal, using the Altmetric.com tool for data collection. It was identified that there were 49 screened outputs of articles from “Science and Agrotechnology”. Only 43 mentions of 36 articles from this journal were identified. 29 mentions were made on social media platforms, 10 on policy / patent sites, 3 on Wikipedia and one on video. The tool pointed out that 35 of them obtained at least the Almetric Attetion Score equivalent to 1. The social media platform with the highest index of mentions was Twitter. He noted that there is a shy attention on the social web, as well as few mentions of publications from “Science and Agrotechnology”.

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Interactivity Redefined for the Social Web

Handbook of Research on Social Software and Developing Community Ontologies ◽

10.4018/978-1-60566-208-4.ch028 ◽

2011 ◽

pp. 434-447

Author(s):

V. Sachdev ◽

S. Nerur ◽

J. T.C. Teng

Keyword(s):

Social Media ◽

Social Interaction ◽

Web Sites ◽

Social Computing ◽

Media Use ◽

The Internet ◽

User Interest ◽

The Social ◽

Research Questions ◽

Shed Light

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Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic

Italian Journal of Marketing ◽

10.1007/s43039-021-00026-9 ◽

2021 ◽

Author(s):

Giandomenico Di Domenico ◽

Annamaria Tuan ◽

Marco Visentin

Keyword(s):

Machine Learning ◽

Social Media ◽

New Technologies ◽

Fake News ◽

Conspiracy Theories ◽

Social Media Platform ◽

The Social ◽

Media Platform ◽

Textual Cues ◽

Twitter Users

AbstractIn the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in understanding the motivational determinants of social media users in sharing misinformation, as people extract meaning from information based on their discursive resources and their skillset. In this paper, we analyze textual and non-textual cues from a panel of 4923 tweets containing the hashtags #5G and #Huawei during the first week of May 2020, when several countries were still adopting lockdown measures, to determine whether or not a tweet is retweeted and, if so, how much it is retweeted. Overall, through traditional logistic regression and machine learning, we found different effects of the textual and non-textual cues on the retweeting of a tweet and on its ability to accumulate retweets. In particular, the presence of misinformation plays an interesting role in spreading the tweet on the network. More importantly, the relative influence of the cues suggests that Twitter users actually read a tweet but not necessarily they understand or critically evaluate it before deciding to share it on the social media platform.

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#GomorraLaSerie: Converging audience and enhanced authorship on twenty-first-century Italian screens

Modern Italy ◽

10.1017/s1353294400014800 ◽

2015 ◽

Vol 20 (4) ◽

pp. 335-349 ◽

Cited By ~ 2

Author(s):

Pierluigi Erbaggio

Keyword(s):

Social Media ◽

Quantitative Analysis ◽

Young People ◽

Qualitative Study ◽

Organised Crime ◽

First Century ◽

Social Media Platform ◽

Screen Viewing ◽

The Social ◽

Media Platform

Based on Roberto Saviano's book Gomorra (2006), production of the TV series Gomorra – La serie (2014) was met with scepticism as many feared it would glamorise organised crime and, consequently, attract young people toward Camorra affiliation. The series' bleak portrayal of criminals and criminality was offered as a response to such concerns. Despite the preoccupations, Gomorra – La serie was hugely successful and, because of its quality, was sold to other countries. In Italy, the series' success can be measured by the popularity of its Twitter hashtag #GomorraLaSerie. Engaged with Henry Jenkins' theories of media convergence and based on a corpus of tweets bearing this official hashtag, this article proposes a quantitative analysis and advances conclusions regarding the Italian TV audience and second-screen viewing practices. Additionally, through a qualitative study of Saviano's tweets about the series, it examines the writer's use of the social media platform as a tool of narrative continuity. Finally, the article highlights a few examples of fan-generated media and concludes with remarks regarding Saviano's problematic position at the centre of a transmedia object.

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Getting acquainted with social networks and apps: talking about TikTok

Library Hi Tech News ◽

10.1108/lhtn-10-2021-0077 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Katie Elson Anderson

Keyword(s):

Social Networks ◽

Social Media ◽

Literature Review ◽

Design Methodology ◽

Research Literature ◽

Content Type ◽

Social Media Platform ◽

The Social ◽

Media Platform ◽

Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

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Habib Husein Jafar Al-Hadar’s Da’wa Content Commodification on Youtube

KOMUNIKA Jurnal Dakwah dan Komunikasi ◽

10.24090/komunika.v15i1.3986 ◽

2021 ◽

Vol 15 (1) ◽

pp. 1-11

Author(s):

Akhmad Roja Badrus Zaman ◽

Mahin Muqaddam Assarwani

Keyword(s):

Social Media ◽

Young Person ◽

Social Media Platform ◽

Virtual Ethnography ◽

The Social ◽

People’S Perception ◽

Social Media Platforms ◽

Media Platform ◽

Definition Of ◽

Selection Of

Advances in technology and information provide new opportunities for preachers to be able to take part in spreading Islamic teachings through various social media platforms. One of the preachers who took the role to preach through social media was Habib Husein Jafar al-Hadar. This article examines Habib Husein Jafar’s missionary activities on the social media platform he uses, Youtube. The researcher analyzes the data by observing virtually and visually (virtual ethnography) on the da’wa content displayed by Habib Husein Jafar through Youtube. The study shows that: 1) the attention to the spiritual enlightenment efforts of the younger generation is the basis of the selection of the social media platform Youtube - because based on previous research, the users of this social media platform are 18-29 years of age; 2) starting from the da’wa consumers who are primarily young people, the content they present is suitable to their needs and lifestyle and 3) by using the concept of the circuit of culture analysis, Habib Husein Jafar in various ranges can reconstruct people’s perception of one’s definition of holiness. It is not limited based on normative appearance - cloaked and sacrificed, for example - but more on the substantive side, namely by behaving and having knowledgeable skills. With the variety of content, he could visualize himself as a pious young man by not abandoning his social status as a young person.

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IT’S ALIVE: an exploration of contemporary poetry in the digital age using Rupi Kaur as a case study

10.32920/ryerson.14657658.v1 ◽

2021 ◽

Author(s):

Lysle Hood

Keyword(s):

Digital Media ◽

Digital Age ◽

Contemporary Poetry ◽

Social Media Platform ◽

The Core ◽

The Social ◽

History Of ◽

Media Platform ◽

Research Questions

In the digital age, technology and digital media shapes virtually every aspect of our lives. Poetry, which has seen a surprising revival in recent years, is no exception. One of the most popular contemporary poets today is Rupi Kaur, made famous for her verse posted on the social media platform Instagram. This MRP seeks to answer the following research questions: 1) In what ways has the digital age effected contemporary poetry? 2) What role has digital media played in shaping the success and formal elements of Rupi Kaur’s body of work? This MRP begins by offering a brief history of poetry’s relationship with media and an account of how poetry is produced and consumed in the digital age. The core of the MRP is a case study of contemporary Insta-poet Rupi Kaur. Through qualitative visual and textual analysis, the case study considers: 1) Kaur’s poetry, 2) her Instagram content, 3) her readership, and 4) the criticisms of her work. As to the discussion, the analysis of the four categories reveals

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Applying Educational Data Mining to Explore Viewing Behaviors and Performance With Flipped Classrooms on the Social Media Platform Facebook

Frontiers in Psychology ◽

10.3389/fpsyg.2021.653018 ◽

2021 ◽

Vol 12 ◽

Author(s):

Yu-Sheng Su ◽

Chin-Feng Lai

Keyword(s):

Social Media ◽

Educational Data Mining ◽

Control Group ◽

Learning Materials ◽

Social Media Platform ◽

The Social ◽

Flipped Classrooms ◽

Media Platform ◽

And Performance ◽

Experimental Group

In recent years, learning materials have gradually been applied to flipped classrooms. Teachers share learning materials, and students can preview the learning materials before class. During class, the teacher can discuss students' questions from their notes from previewing the learning materials. The social media platform Facebook provides access to learning materials and diversified interactions, such as sharing knowledge, annotating learning materials, and establishing common objectives. Previous studies have explored the effect of flipped classrooms on students' learning engagement, attitudes, and performance. In this paper, we apply educational data mining to explore the relationship between students' viewing behaviors in accessing learning materials and their performance in flipped classrooms. The participants are classified into an experimental group and a control group to engage in flipped classroom activities. The experimental group uses the social media platform Facebook for flipped learning, and the control group uses a learning management system for flipped learning. The results show that there is a significant difference in the learning performance between the two groups, with the average score of the experimental group being higher than that of the control group. Furthermore, we find that the viewing behaviors and performance of the students within the experimental group differ significantly.

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