Documentary Goes Popular
While the documentary genre has frequently been conceptualized as a democratic tool with civic potential, the ways popular advocacy documentary functions in the process of social change is unclear. We need more information about the relationship between documentary agitation and collective organizing for social change, as well as about how this function shifts with the visibility of popular attention. Mainstream commercial culture is more than at odds with a commons of democratic exchange. The advocacy film is a time-honored tradition in documentary history, made specifically for the aims of democratic exchange. This type of film is produced for political causes by activists or advocates who are not closely connected with the government or decision makers. Often the director is constructed as a central creative force. Central figures usually function as surrogates for the film in public interviews and engagements; the speakers are often connected to sponsoring organizations. In this chapter, I first address the historical linage of popular documentary and its movement from the vernacular to the popular. Then, I examine the ways popular advocacy documentary in popular form has morphed in recent years, providing insight into the potential of the genre to make contact with the political structure.