The Global and the Local
This chapters analyses the rise of al-Qaeda’s Yemen branch and underlines the importance of local narratives for the success of any movement in Yemen. In the beginning, the relationship between al-Qaeda and Yemen’s tribes used to be marked by mutual suspicion, because al-Qaeda mainly adhered to the mother organization’s global strategy and was little or not at all attuned to the local context in Yemen. Only since the late 2000s, after the merger of the Yemeni and Saudi branch of al-Qaeda into AQAP, al-Qaeda began to undergo an internal change that, together with the expansion of the Shia Ḥūthīs in Yemen’s Zaydi heartland, enormously contributed to al-Qaeda’s acceptance among the Sunni tribes of Yemen. By positioning itself as savior-defender against the Ḥūthī threat, al-Qaeda managed to successfully plug into local complaints and to develop certain “soft touches” by latching onto community problems such as conflict resolution, corruption, poverty and marginalization.