Projecting Peace and Prosperity

2021 ◽  
pp. 139-158
Author(s):  
Alexander Dukalskis
Keyword(s):  
Public Relations ◽  
Management Strategies ◽  
Historical Background ◽  
Image Management ◽  
Promotional Strategy ◽  
Public Relations Firms

This chapter unpacks and assesses the Rwandan government’s authoritarian image management strategies under the Rwandan Patriotic Front (RPF). As relatively small, and aid dependent for much of the period under analysis, Rwanda under the RPF had special incentives to pay attention to authoritarian image management as the latter entrenched its power domestically. Perhaps for this reason, the RPF has been an unusually successful authoritarian image manager in attaining regime security. After presenting a brief historical background, the chapter establishes how the RPF works to create a foundation on which to build its promotional image management efforts by obstructing outsider critics. Next, it discusses how part of Rwanda’s promotional strategy entails retention of public relations firms to burnish the image of the RPF and its leader Paul Kagame. Finally, the chapter turns to the most brazen element of the RPF’s image management, namely the intimidation and repression of critics abroad.

scholarly journals ASSESSMENT OF PROMOTIONAL MIXES PRACTICE OF TIGRAY TOURISM INDUSTRY, ETHIOPIA

2021 ◽  
Vol 36 (2spl) ◽  
pp. 597-602
Author(s):  
Demoz AREFAYNE ◽  
◽  
Leake LEGESSE ◽  
Daniel ALEMSHET ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Quantitative Study ◽  
Study Design ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Sales Promotion ◽  
Public Relation ◽  
Regional State ◽  
Promotional Strategy

Tigray Regional State has significant tourism potentials. However, it is unable to exploit the existing tourism products using a promotional strategy. Therefore, the purpose of this study is to assess the promotional practice of the Tourism industry. This study applied a quantitative study design. The data was collected from 180 foreign and domestic tourists. The findings of the study indicated that Tigray tourism office frequently used television and radio promotional Media which are the most traditional, but infrequently used modern promotional tools (Websites, Short Mobile Messages (SMS), word of mouth, public relation). Sales Promotion and Public Relations mixes are mostly applied promotional elements in Tigray tourism sites.

Brothels as Hidden Organizations

2019 ◽  
pp. 195-214
Author(s):  
Sarah Jane Blithe ◽  
Anna Wiederhold Wolfe ◽  
Breanna Mohr
Keyword(s):  
Community Engagement ◽  
Management Strategies ◽  
Public Image ◽  
Image Management ◽  
Organizational Boundaries ◽  
Stigma Management ◽  
Boundary Crossings ◽  
External Pressures ◽  
Organizational Stakeholders

This chapter examines the nature of the revelation-concealment dialectic faced by the brothels as these organizations work to strategically build visibility despite external pressures to keep them hidden and internal desires to protect the privacy of certain organizational stakeholders. Additionally, in instances of organizational visibility, the authors examine brothels’ strategies for managing core-stigma while attempting to project a socially-acceptable public image. Brothels address this revelation-concealment dialectic by adopting stigma-management strategies of distancing themselves from identities they perceive as socially undesirable and aligning themselves with non-stigmatized industry practices. At the same time, the brothels construct selectively-permeable organizational boundaries through the invitation of controlled outsider boundary-crossings and through the promotion of their own community-engagement efforts. These results extend research on hidden organizations to consider the particular image-management challenges faced by shadowed organizations.

Strategising Impression Management in Corporations

2010 ◽  
pp. 60-83 ◽  
Author(s):  
Caroline Kamau
Keyword(s):  
Public Relations ◽  
Multinational Corporations ◽  
Impression Management ◽  
Management Strategies ◽  
Cultural Knowledge ◽  
Cultural Training ◽  
Cross Cultural Training ◽  
International Public Relations ◽  
Or Organization ◽  
Knowledge Audit

Impression management is a powerful psychological phenomenon with much unexplored potential in corporate settings. Employees or corporations can deploy impression management strategies in order to manipulate others’ perceptions of them. Cultural knowledge is powerful capital in impression management, yet this has not been sufficiently explored in previous literature. This chapter argues that impression-motivated employees or corporations need to perform a three-step knowledge audit: (i) knowing what their impression deficits are; (ii) knowing what impression management strategy is needed to address that deficit, based on the taxonomy of impression management strategies tabulated here; (iii) knowing what societal (e.g. collectivist culture or individualist culture) or organization-specific cultural adjustments are needed. A cultural knowledge base can thus be created through cross-cultural training of and knowledge transfer by expatriates. Multinational corporations can also benefit from utilising the knowledge presented in this chapter in their international public relations efforts.

Networks of radical contention: The co-constitutive relations between structural conditions and public relations strategies and tactics in the committee in solidarity with the people of El Salvador

2018 ◽  
Vol 7 (3) ◽  
pp. 199-223 ◽  
Author(s):  
Ricardo J. Valencia ◽  
Patrick Jones
Keyword(s):  
Public Relations ◽  
El Salvador ◽  
Constitutive Relations ◽  
Management Strategies ◽  
Political Agenda ◽  
Political Crisis ◽  
Political Opposition ◽  
The Public ◽  
Political Opportunities ◽  
The People

In the 1980s, the Committee in Solidarity with the People of El Salvador (CISPES) became a key node in a vast network of political opposition against US foreign policy. In this article, we argue that these webs of political opposition constitute the geographies on which the public relations (PR) strategies deployed by CISPES were pursued and corresponding political opportunities were structured. We use newspaper analysis, interviews, and archival research to map three such networks in an effort to understand the changing climate in which CISPES pursued its political agenda during the 1980s. We conceptualize these networks as ‘networks of contention’ and contend that variations in these networks correspond to CISPES’ efforts to take advantage of unforeseeable political opportunities, which raised the profile of CISPES as well as its overall position as a radical activist organization opposing the Reagan government. We conclude by arguing that an attention to networks of contention is necessary for understanding both the strategies and tactics pursued by PR activists and the political opportunities that shape those tactics and strategies. Our analysis is sympathetic with the sociocultural ‘turn’ in the PR theory that assesses structural and contextual constraints on the strategies and tactics deployed by PR professionals. In the end, this article argues that the networks of contention that organizations find themselves in during particular moments of political crisis play a key role in shaping the kinds of strategies and tactics available to pursue them. We also contend that the collision between relationship management strategies and the contexts in which they are embedded suggests that the tactics and strategies pursued by PR professionals have to be embedded in and are structured by perpetually changing sociopolitical environments, which often refuse management and require constant strategic adaptation and flexibility.

scholarly journals The First Prime Minister of the Instagram Age: The Visual Rhetoric and Image Management of Justin Trudeau

2021 ◽  
Author(s):  
Loren Dingwall Dingwall
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Communication ◽  
Visual Rhetoric ◽  
Prime Minister ◽  
Management Strategies ◽  
Image Management ◽  
Political Communications ◽  
Emotional Appeals ◽  
Key Techniques

This research focuses on an analysis of the visual rhetoric and image management of Prime Minister Justin Trudeau’s Instagram photographs. As Instagram has grown in popularity, politicians and celebrities alike have harnessed the platform to convey their stories, brands, and messages to audiences, thereby curating and controlling the images presented to a wider audience. In Trudeau’s case, Instagram is employed as a strategic tool for image management. The literature review draws from key relevant subject areas: visual rhetoric and rhetorical studies, research on Instagram, political communication, and visual methodologies. Drawing on key elements from Hill (2006), Filimonov et al. (2016), and Kress and van Leeuwen’s (Harrison, 2003) research, research questions focused on examining the use emotional appeals, image management strategies, and how Trudeau engages his audience. This research investigates how Trudeau’s image is crafted using visual rhetoric and image management in his Instagram photos through a content analysis. The project involved coding fifty of Trudeau’s Instagram images—through content analysis—systematically from October 19, 2015-March 2, 2017. Examining these images provides insight into the rhetoric and image management constructed through the visual images Trudeau presents on Instagram. Findings reveal that emotional appeals are a prominent factor in the images, that Instagram is used as a strategic tool for image management, and that Trudeau’s images engage his audience by balancing personalization and professionalism while inviting users in on private personal and professional moments. This research highlights key techniques in strategic political communications with key tools for image management and building visual rhetoric through visual means on social media. The methods explored in this research can inform professional communicators’ decisions regarding the images posted to social media (and Instagram in particular) and their content, their captions, and how they work to construct a narrative on social media that aligns with offline communications goals.

scholarly journals Prosperous Justice Party (PKS) Image Management In The 2019 Election

2020 ◽  
Vol 7 (11) ◽  
Author(s):  
Fahmi Azhari Siregar ◽  
Gun Gun Heryanto ◽  
Munadhil Abdul Muqsith ◽  
Refly Setiawan
Keyword(s):  
Public Relations ◽  
House Of Representatives ◽  
Image Management ◽  
Legislative Elections ◽  
Endurance Test ◽  
Ritual Performance ◽  
Communicative Performance ◽  
Political Public Relations ◽  
Library Studies ◽  
Political Approach

AbstractProsperous Justice Party (PKS) is one of the largest Islamic-based parties in Indonesia. Ahead of the 2019 general election, PKS received an internal solidity endurance test and externally as the government's opposition. PKS requires communicative performance to improve its image in the 2019 election. Departing from these problems, researchers are interested in knowing how the PKS communicative performance in the 2019 legislative elections and the PKS Political Public Relations Approach in the 2019 elections. This research uses the main theories of communicative performance, which Michael Pacanowsky and Nick O'Donnell-Trujillo and the concept of Public Relations Politics to explain the management of the PKS image in the 2019 legislative elections. This study uses qualitative research methods, with library studies, documentation, and interviews. Besides, this research also uses the Norman Fairclough critical paradigm approach. The object of this research study is the board of the Central Prosperous Justice Party (DPP PKS) Board of Representatives and PKS Legislative Members in the Indonesian House of Representatives (DPR). The findings of this research indicate, Communicative Performance of PKS in the 2019 Election in Ritual Performance, each party's decision making is collective. Political Public Relations Approach is not maximized in a political marketing approach, and it needs its management to improve the image of PKS. The results of this study indicate that PKS is weak in issue management, and PKS Communicative Performance in the 2019 elections is quite good even though the performance of persuasion is less effective. Also, the Persuasive Political approach is less effective for PKS.Keywords: Image Management, Prosperous Justice Party (PKS), 2019 Elections

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