The Global System: Interacting and Adapting

2020 ◽  
pp. 137-151
Author(s):  
David J. Gerber
Keyword(s):  
Social Media ◽  
International Law ◽  
Adaptive System ◽  
Competition Law ◽  
Global System ◽  
Frequent Contact ◽  
Formal Framework ◽  
Use Of Internet

This chapter relates the pieces of the competition law world to each other. It presents individual laws, institutions, experiences, and influences as parts of a whole—an interactive and adaptive system. It outlines the formal framework of the system—the jurisdictional principles of international law that guide and constrain states in applying their laws to conduct outside their borders. It then looks at the system in motion—how ideas, incentives, and pressures cross regime borders to shape and drive decisions. Institutions and individuals are in frequent contact—either directly or through the use of internet content, including social media. Each adapts to the content it receives from others, and thus their messages and relationships continually adapt to new circumstances and information. This creates a new kind of system. Recognizing how it works makes competition law decisions everywhere more comprehensible and more predictable.

Social media: a blessing or a curse? Voice of owners in the beauty and wellness industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kulvinder Kaur ◽  
Pawan Kumar
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Growth Potential ◽  
Social Media Marketing ◽  
Small Scale ◽  
Content Type ◽  
Social Media Platforms ◽  
Pros And Cons ◽  
Marketing Tool ◽  
Use Of Internet

PurposeThe rise in the use of Internet technologies and social media has shifted the marketing practices from offline to online. This study aims to determine the pros and cons of social media marketing in the beauty and wellness industry.Design/methodology/approachIn-depth interviews were conducted with the owners and marketing executives of beauty and wellness centers to understand the use of popular social media platforms in this industry and their pros and cons.FindingsThe researchers identified eight merits and seven demerits of social media in the beauty and wellness industry. Every respondent is happy and satisfied with social media use, particularly Instagram and Facebook. Irrespective of the demerits, they have shown the intention to increase its usage in the future. The merits override demerits; thus, social media is a blessing for this industry from the owners' perspective.Research limitations/implicationsThe research is exploratory and is confined to just one industry. Research implication is that the visual nature of social media makes it a powerful tool for the promotion of the beauty and wellness industry.Practical implicationsThe study's findings will be beneficial for small-scale businesses as it will push them to take advantage of this low-cost marketing tool.Social implicationsSocial media marketing is helpful for communication and marketing purposes for society.Originality/valueThe beauty and wellness industry remained unfocused by researchers because it is highly unorganized, fragmented and not regulated, yet has huge growth potential. This research will provide a closer look at this industry as well as social media marketing.

scholarly journals SMM AS A TOOL OF COMPETITIVENESS OF THE ENTERPRISE IN THE CONDITIONS OF MODERN CHALLENGES

2021 ◽  
pp. 157-167
Author(s):  
T. Lytvynenko ◽  
◽  
S. Yevchenko ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Technological Progress ◽  
Global Business ◽  
Traditional Media ◽  
Internet Technologies ◽  
Global Brands ◽  
Internet Resources ◽  
Marketing Costs ◽  
Use Of Internet

The activities of modern enterprises are affected by both new opportunities and challenges. An example of the challenges for global business was the spread of the COVID-19 pandemic and related quarantine restrictions. The negative macroeconomic and microeconomic consequences of the pandemic significantly worsened the financial and economic situation of enterprises, led to changes in consumer behavior. Businesses are forced to look for tools to stimulate economic development and increase competitiveness. The development of scientific and technological progress, digitalization make available the use of Internet technologies, in particular in the field of marketing. In Ukraine, as well as around the world, Internet marketing is becoming widespread. At the same time, the possibilities of such an innovation as social media marketing have not yet been properly implemented. Social networks have been created as a tool of entertainment; have become a powerful tool for marketing. They play an important role in establishing business relationships with customers. Social media in today's environment is more popular than traditional media. The use of SMM accelerates the sale of products and services, reduces marketing costs and better implementation of all marketing processes. Social networks allow you to quickly find people depending on interests, age and other parameters, create groups and inform potential consumers about various new products. Advertising on social networks is usually not as intrusive as on other resources and is targeted to a target audience, which is selected by a large number of parameters. To confirm the thesis that SMM is an important tool for the competitiveness of the enterprise in today's challenges, a study was conducted on the basis of the cheese brand - TM "Laguna" of the company "Food Production Ukraine". Analysis of the results of the study showed that "Laguna" in the eyes of consumers is associated with an inexpensive product of relatively low quality, with a "copy" of well-known global brands and loses to them in sophistication. . Given the limited use of offline marketing in quarantine, it was decided to develop a set of actions to influence the consumer through Internet resources. Improvements in SMM have ensured that people are sympathetic to the manufacturer and the product itself.

scholarly journals Review of the machine learning methods in the classification of phishing attack

2019 ◽  
Vol 8 (4) ◽  
pp. 1545-1555
Author(s):  
John Arthur Jupin ◽  
Tole Sutikno ◽  
Mohd Arfian Ismail ◽  
Mohd Saberi Mohamad ◽  
Shahreen Kasim ◽  
...  
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Computer Network ◽  
Computer Users ◽  
Machine Learning Method ◽  
Learning Method ◽  
Phishing Attacks ◽  
Internet Users ◽  
Internet Networks ◽  
Use Of Internet

The development of computer networks today has increased rapidly. This can be seen based on the trend of computer users around the world, whereby they need to connect their computer to the Internet. This shows that the use of Internet networks is very important, whether for work purposes or access to social media accounts. However, in widely using this computer network, the privacy of computer users is in danger, especially for computer users who do not install security systems in their computer. This problem will allow hackers to hack and commit network attacks. This is very dangerous, especially for Internet users because hackers can steal confidential information such as bank login account or social media login account. The attacks that can be made include phishing attacks. The goal of this study is to review the types of phishing attacks and current methods used in preventing them. Based on the literature, the machine learning method is widely used to prevent phishing attacks. There are several algorithms that can be used in the machine learning method to prevent these attacks. This study focused on an algorithm that was thoroughly made and the methods in implementing this algorithm are discussed in detail.

The Music That is Here to Stay

2014 ◽  
pp. 145-159
Author(s):  
Atzimba Baltazar Macías
Keyword(s):  
Decision Making ◽  
Social Capital ◽  
Social Media ◽  
The Internet ◽  
Theoretical Discussion ◽  
Public Attention ◽  
The Public ◽  
Use Of Social Media ◽  
Use Of Internet ◽  
Mexican Politics

The chapter aims at understanding a recent phenomenon in Mexican politics: the use of Internet and social media as a new and powerful resource for mobilization and social participation in the policy process. Based on a review of two recent movements in Mexico (#YoSoy132 and The Wirikuta Defense Front), the chapter argues that although the Internet is still restricted to the middle and upper classes, the use of social media and its impact transcends class boundaries, draws public attention, creates a valuable social capital for mobilization, and influences the decision-making process. The chapter does not intend to provide evidence to the theoretical discussion on why and how social media enhances political participation and mobilization; rather, it reflects the features shared by these two movements in order to draw some lines for further research. It finds that, if used appropriately, social media is actually an effective tool to facilitate mobilization and modify the public agenda.

Internet Addiction and Fear of Missing Out

2019 ◽  
pp. 253-268
Author(s):  
Joseph Kofi Wireko
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Internet Addiction ◽  
Negative Effects ◽  
Chi Square ◽  
Fear Of Missing Out ◽  
Compulsive Checking ◽  
Negative Effect ◽  
Use Of The Internet ◽  
Use Of Internet

Smartphones and the evolution of new ICTs have enabled people, especially the youth, to stay connected to their social and professional network. This has resulted in compulsive checking for status updates and messages, for fear of missing out (FOMO). FOMO, which is a form of internet addiction, has its downside among students. This chapter is an empirical study that seeks to examine the disruptive effect of FOMO on the academic performance of students. Four hundred twenty-two university students were surveyed on their use of internet (social media services) and its result on their academic activities. A Likert scale was used to measure their use of the internet (social media) and its relationship with their academic performance. Chi-square and factor analysis were conducted. The results showed that continuous use of internet had negative effect on students' academic performance and it affected the female students more than their male counterparts. Tertiary institutions should intensify guidance and counselling sessions for students in order to mitigate the negative effects of use of internet on students.

Challenges and Changes

2020 ◽  
pp. 152-172
Author(s):  
David J. Gerber
Keyword(s):  
Competition Law ◽  
Digital Economy ◽  
The Other ◽  
Global Competition ◽  
Key Factors ◽  
Global System ◽  
Law System ◽  
Legal Professionals ◽  
System P

The chapter focuses on two profound and lasting changes in competition. One is the deepening and widening of globalization, which alters the dimensions of markets; the other is the digital economy, which creates new forms of competition. Together, they challenge both domestic regimes and the global system. The chapter describes how these two changes combine to challenge competition authorities, courts, and legal professionals. It notes how individual regimes are responding to these changes and identifies key factors that shape their responses. It then shows how these challenges are altering many aspects of the relationships among competition law regimes—that is, the global competition law system.

City Branding and the Power of Netnography in the Era of Social Media

2017 ◽  
pp. 202-225
Author(s):  
Tuğba Özbölük
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
User Generated Content ◽  
Marketing Communications ◽  
City Branding ◽  
Web 2.0 Tools ◽  
Challenges And Opportunities ◽  
Interactive Nature ◽  
Use Of Internet ◽  
The City

The development of Web 2.0 tools has changed the ways that cities communicate and build their brands. A growing number of travelers are influenced by user generated content, presenting a number of challenges and opportunities for city branding. This chapter will focus on the use of Internet and social media as international marketing communications techniques for cities and destinations. The chapter offers insights to city branding practitioners on how online city branding is carried out and suggests that using social media is an appropriate strategy to promote cities because of its participative and interactive nature. However, it is also emphasized that city branding practitioners should evaluate social media as an opportunity to get closer to customer, instead of a mechanism to be controlled. Exploring implications for practitioners, the chapter can be regarded as an important contribution to an area which is still fairly new and unexplored. The chapter also contributes to the city branding literature by introducing the use of netnography in city branding research.

scholarly journals Building competitive advantage in the context of electronic communication with the use of social media

2015 ◽  
Vol 6 (3) ◽  
pp. 151-165 ◽  
Author(s):  
Anna Tarabasz
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Communication Channel ◽  
Electronic Communication ◽  
The Internet ◽  
On Line ◽  
Effective Advertising ◽  
Use Of Social Media ◽  
Retail Banks ◽  
Use Of Internet

Abstract In today’s turbulent environment it is difficult to imagine a modern company knowingly waives the benefits of electronic communication. Simultaneously there is a multitude of companies that misuse these tools, that makes their actions usually having exactly opposite results of intended. Due to advantages of the Internet as a communication channel and effective advertising medium, more and more companies decide to invest into it. In Poland in 2013, with nearly 7 billion of PLN spent on advertising, more than 21% was invested in online promotion. Furthermore, Internet as an advertising channel of communication is the only one noting regular annual increase in spending on advertising campaigns in comparison to other media. This article is an attempt to show the merits of building companys’ competitive advantage with the use of Internet and particular regard to social media. It presents both own model on-line communication and the results of research among 11 largest retail banks in Poland and opinions of their 1800 customers.

scholarly journals Social Media: Opportunity or threat to public health in context of Nepal

2017 ◽  
Vol 16 (1) ◽  
pp. 7-9 ◽  
Author(s):  
Dip Narayan Thakur
Keyword(s):  
Social Media ◽  
Health Information ◽  
Physical Inactivity ◽  
Relative Effectiveness ◽  
Boost Factor ◽  
Research Findings ◽  
Privacy And Confidentiality ◽  
Health Commodities ◽  
Use Of Internet ◽  
Health Information Sharing

Social media, one of the greatest tools for sharing information, are used for various purposes in health like educational and promotional activities, communication - of research findings and during crisis readiness. In addition, online conference and webinar for health purpose, e-procurement of health commodities and telemedicine are some domains where we use social media. In contrast to these, it brings out various ill impacts on health directly or indirectly, such as cyberbullying, depression, anxiety, sleep disorders, physical inactivity- a boost factor for non-communicable diseases and internet addiction. As this field is new in health and being used innovatively, issues of their effectiveness, privacy and confidentiality begin to rise. Moreover, authenticity of the health information available on social media is another issue, all of which need guidance by evidence based acts and regulations. Else, it may harm the belief of users on the platform, which is the future for health information sharing. With very few researches done regarding the use of internet and social media, and increasing addiction towards them possesses an extra threat to health in Nepal. Hence, research regarding possible hazards of social media use and relative effectiveness of social media over other communication channel is needed, to develop necessary strategies to overcome possible threats to health and utilize social media for health to its optimum potential.

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