SMM AS A TOOL OF COMPETITIVENESS OF THE ENTERPRISE IN THE CONDITIONS OF MODERN CHALLENGES

The activities of modern enterprises are affected by both new opportunities and challenges. An example of the challenges for global business was the spread of the COVID-19 pandemic and related quarantine restrictions. The negative macroeconomic and microeconomic consequences of the pandemic significantly worsened the financial and economic situation of enterprises, led to changes in consumer behavior. Businesses are forced to look for tools to stimulate economic development and increase competitiveness. The development of scientific and technological progress, digitalization make available the use of Internet technologies, in particular in the field of marketing. In Ukraine, as well as around the world, Internet marketing is becoming widespread. At the same time, the possibilities of such an innovation as social media marketing have not yet been properly implemented. Social networks have been created as a tool of entertainment; have become a powerful tool for marketing. They play an important role in establishing business relationships with customers. Social media in today's environment is more popular than traditional media. The use of SMM accelerates the sale of products and services, reduces marketing costs and better implementation of all marketing processes. Social networks allow you to quickly find people depending on interests, age and other parameters, create groups and inform potential consumers about various new products. Advertising on social networks is usually not as intrusive as on other resources and is targeted to a target audience, which is selected by a large number of parameters. To confirm the thesis that SMM is an important tool for the competitiveness of the enterprise in today's challenges, a study was conducted on the basis of the cheese brand - TM "Laguna" of the company "Food Production Ukraine". Analysis of the results of the study showed that "Laguna" in the eyes of consumers is associated with an inexpensive product of relatively low quality, with a "copy" of well-known global brands and loses to them in sophistication. . Given the limited use of offline marketing in quarantine, it was decided to develop a set of actions to influence the consumer through Internet resources. Improvements in SMM have ensured that people are sympathetic to the manufacturer and the product itself.

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SOCIAL MEDIA AND KOSOVO’S POLITICAL ACTORS

Knowledge International Journal ◽

10.35120/kij3201193z ◽

2021 ◽

Vol 32 (1) ◽

pp. 193-196

Author(s):

Ilire Zajmi

Keyword(s):

Social Networks ◽

Social Media ◽

Mass Communication ◽

Information Dissemination ◽

Prime Minister ◽

Political Competition ◽

Modern Society ◽

Traditional Media ◽

Political Actors ◽

The Social

Social media are changing the nature of mass communication, demediating traditional media. They are being used as powerful platforms for the distribution and dissemination of information, activities, promotion of institutions, certain groups of interest of individuals, but also political actors for different purposes.Placing and disseminating information through the opportunities offered by social media enables the mobilization of a wider audience in new ways and ways. Politicians are exploiting these opportunities provided by social networks, without having to put information through journalists or traditional media. There are two theories in the literature regarding the use of social networks, optimistic and pessimistic theory. According to optimistic theory, social networks provide opportunities to compete for power. Theorists of this theory of using social media think that in the digital age, we are witnessing the transformation of information and the audience that uses them. According to them, the global success of social media has made it possible for everyone to connect directly to his audience through the platforms offered. With the use of these platforms, politicians gain attention and at the same time build a symmetrical or asymmetric relationship with their followers.Pessimistic theory, however, blames the social media for the use of false promise, and a pseudo-modernization of modern society. Studies believe that involvement in social networks and political actors at the same time implies a greater engagement of the audience that absorbs the information disclosed and affects the democratization of political competition. This paper aims to analyze the use of social networks as a means of information dissemination by Kosovar political actors and the content of the information being disclosed.The paper analyzes the posts of three key Kosovar politicians, Prime Minister Ramush Haradinaj, President Hashim Thaçi and Kosovo Assembly Speaker Kadri Veseli in their profiles on Facebook and Twitter social networks during a one-month monitoring period during May 2019

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An Investigation of the Application of New Media and Its Impact on Taiwan Health Communication

Public Health and Welfare ◽

10.4018/978-1-5225-1674-3.ch027 ◽

2016 ◽

pp. 588-602

Author(s):

Rose Hung ◽

Pi-Fang Hsu ◽

Chia-Wen Tsai

Keyword(s):

Social Networks ◽

Social Media ◽

New Media ◽

Health Communication ◽

Disease Control ◽

Health Knowledge ◽

Traditional Media ◽

Mobile Media ◽

Communication Models ◽

Centers For Disease Control

Along with the rise of social networks and mobile media, health communication models also change with each passing day. Compared to traditional media, are the new media more effective to achieve the dissemination of health knowledge, or help people and patients to implement lifestyle adjustments? With the shift in modern lifestyles, social media have revolutionized health communication. The means and channels for health communication are now very diversified. In order to assess the influence of social media in health communication, this study analyzed the “1922 Prevention Expert”, a campaign launched by Taiwan's Centers for Disease Control. In this study, the researchers collected data through interviews and a survey to investigate the use and outcomes of social media in health communication and explores how to use social media well in health communication.

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USE OF INTERNET TECHNOLOGIES IN MARKETING STATISTICS

International scientific journal Internauka Series Economical Sciences ◽

10.25313/2520-2294-2021-9-7542 ◽

2018 ◽

Author(s):

Dmytro Mishchenko ◽

◽

Tetiana Dronova ◽

Ludmila Semenova ◽

◽

...

Keyword(s):

Social Networks ◽

Statistical Analysis ◽

Internet Technologies ◽

Analysis Process ◽

Key Phrases ◽

High Level ◽

Marketing Methods ◽

Use Of Internet ◽

E Mail ◽

Marketing Agency

The article actualizes the use of modern Internet technologies in marketing statistics in the research of methods of promoting enterprise services. The statistical analysis of modern marketing methods of promotion of services of the enterprise which conducts the active activity both in B2B, and in B2C markets (on an example of JSC CB "PrivatBank") is carried out. Internet technologies were used in the analysis process. In particular, services for researching traffic, time spent on the site, geography and number of views, download speed, key phrases, activity in social networks, e-mail, buzz form for interviewing respondents. As a result of statistical analysis, an increase in the number of visits to the PrivatBank website was revealed. Users go to the site through a direct link to the site, through search engines, through links on other sites, through social networks and through mailings. The visitor's time on the web page is approximately the same. Most of the target audience is in Ukraine. The page load speed is within the norm, which satisfies users. PrivatBank is active in social networks, OschadBank competes in terms of activity. The greatest activity of users is observed on working days and hours. Email distribution is used to inform customers about important events. A questionnaire survey of PrivatBank customers on the most convenient way to obtain information showed that almost 82% of users are comfortable receiving messages in the Privat24 application. In addition, respondents noted the high level of service quality in PrivatBank. As part of the survey, users were asked to make suggestions to improve the bank's performance. Marketing agency All Motion Group provides SMM-support to PrivatBank in social networks.

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STRATEGIES FOR SHAPING AND BROADCASTING THE IMAGE OF POLITICIANS ON THE INTERNET

THE CASPIAN REGION Politics Economics Culture ◽

10.21672/1818-510x-2021-66-1-084-089 ◽

2021 ◽

Vol 66 (1) ◽

pp. 84-89

Author(s):

EMILIA T. KURKEMOVA ◽

Keyword(s):

Information Technologies ◽

Modern Science ◽

The Internet ◽

Internet Technologies ◽

Internet Resources ◽

New Information ◽

Use Of The Internet ◽

Individual Strategies ◽

Use Of Internet ◽

Ruling Party

The article proposes a study of strategies for forming the image of politicians through Internet technologies. The main existing methodological approaches to studying the issues of forming a political image using modern information technologies are considered. A typology of strategies for the formation of a politician's image on the Internet is proposed, based on the priority of using the Internet. The strategies of preferential and auxiliary use of the Internet and new information technologies for the formation of the image of a politician are characterized. The strategy of the predominant use of Internet technologies for the formation of the image turns out to be the most promising for opposition politicians. Incumbents and representatives of the ruling party are interested in more diversified approaches to the formation of a political image and are using a strategy of auxiliary use of Internet resources. The degree of importance of new information technologies in solving problems of forming and promoting a political image depends, inter alia, on the political guidelines of the audience. The question of the applicability of a common typology of strategies for the formation of a political image to the process of forming a political image on the Internet is considered. The issue of measuring the effectiveness of individual strategies for the formation of a political image on the Internet remains insufficiently studied in modern science.

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An Investigation of the Application of New Media and Its Impact on Taiwan Health Communication

International Journal of Strategic Information Technology and Applications ◽

10.4018/ijsita.2015010101 ◽

2015 ◽

Vol 6 (1) ◽

pp. 1-14

Author(s):

Rose Hung ◽

Pi-Fang Hsu ◽

Chia-Wen Tsai

Keyword(s):

Social Networks ◽

Social Media ◽

New Media ◽

Health Communication ◽

Disease Control ◽

Health Knowledge ◽

Traditional Media ◽

Mobile Media ◽

Communication Models ◽

Centers For Disease Control

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Theoretical bases of introduction of internet technologies in the conditions of digitalization of institutions of higher education

LAPLAGE EM REVISTA ◽

10.24115/s2446-6220202173a1409p.324-333 ◽

2021 ◽

Vol 7 (3A) ◽

pp. 324-333

Author(s):

Olha Yablonska ◽

Vitalii Honcharuk ◽

Maksym Yablonskyy ◽

Sergiy Karikov ◽

Oleksandra Brukhovetska ◽

...

Keyword(s):

Higher Education ◽

University Education ◽

Institutions Of Higher Education ◽

Internet Technologies ◽

Internet Resources ◽

Internet Users ◽

The Creation ◽

Use Of Internet ◽

Theoretical Foundations

The article reveals the scientific and theoretical foundations, structures, classification and types of Internet technologies in higher education; the features of orientations and attitudes of subjects of university education on the use of Internet technologies in modern conditions are highlighted; studied the audience of Internet users in the universities of Ukraine; revealed the substantive and procedural aspects of the joint pedagogical activity of the teacher and students in the creation and implementation of Internet projects; methodological recommendations were developed for the implementation of Internet resources in the teacher's practical activities.

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The Impact of Social Networks on Maximizing the Competitive Value of Micro, Small, and Medium Enterprises

THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION ◽

10.18775/ijmsba.1849-5664-5419.2014.13.1005 ◽

2015 ◽

Vol 1 (3) ◽

pp. 64-70 ◽

Cited By ~ 2

Author(s):

Khaldoun Al-Mommani ◽

Ahmed Al-Afifi ◽

Mohammad Abdullah Mahfuz

Keyword(s):

Social Networks ◽

Social Media ◽

Customer Service ◽

Small And Medium Enterprises ◽

Customer Relationship ◽

Theoretical Development ◽

Advantages And Disadvantages ◽

Marketing Costs ◽

Medium Enterprises ◽

The Impact

The purpose of this paper is to study the effect of social media and social networks on maximizing and increasing the competitive value of micro, small, and medium enterprises (MSMEs). We review social media, social networks, and marketing literature that demonstrate the importance of social media and social networks in maximizing MSMEs competitive value through exploring the company-customer relationship, and the advantages and disadvantages that social media utilization brings. The findings suggest that micro, small and medium sized enterprises can reap benefits from executing an effective social media marketing strategy. These benefits encompass reducing overall marketing costs, improved customer service through social media, and achieving a competitive advantage. On the other hand, social networks have drawbacks that may affect MSMEs performance and decrease market share, such as time consumption and lack of feedback control. Therefore, MSMEs need to rethink about customer relationship management through building a conceptual and operational framework that provides both structure and flexibility. The study makes a contribution to the theoretical development through focusing on a neglected area of MSMEs research as well as a contribution to the relevance of social media in improving the competitive value of MSMEs. competitive value

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The Concept of “New Media” Among News Producers

10.20944/preprints202111.0193.v1 ◽

2021 ◽

Author(s):

Shlash Alzyoud

Keyword(s):

Social Networks ◽

Social Media ◽

New Media ◽

Qualitative Approach ◽

Traditional Media ◽

Social Media Networks ◽

News Industry ◽

Pros And Cons ◽

The Relationship

The aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry and the extent of their dependence on these networks in producing news. It also explores the opinions of journalists on the pros and cons of these networks through the lens of relationship between these networks and professional journalism. The study uses the qualitative approach by conducting interviews with a number of professional Jordanian journalists. The most prominent results that the study revealed are that journalists view social networks as an important and beneficial development. There is optimism among journalists about the relationship between professional journalism and social media. Also, social networks have brought several benefits to the professional journalism. The results also show that there is a firm belief among journalists that social networks cannot be considered a substitute for traditional media.

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Use of internet marketing in communication activities of dairy enterprises

Bioeconomics and agrarian business ◽

10.31548/bioeconomy2020.04.001 ◽

2020 ◽

Vol 11 (4) ◽

Author(s):

O. M. Barylovych ◽

Keyword(s):

Social Networks ◽

Mobile Devices ◽

Consumer Preferences ◽

New Products ◽

Internet Marketing ◽

Target Audience ◽

Internet Technologies ◽

Use Of Internet

The use of Internet markeƟng tools in the communicaƟon acƟviƟes of dairy enterprises in Ukraine is analyzed in the arƟcle. In parƟcular, the connecƟon between the intensity of the use of Internet technologies and consumer preferences for the products of the studied enterprises was traced. An analysis of their websites using the SimilarWeb service is done. It has been idenƟﬁed that four of the ﬁve leading companies in terms of consumer website popularity are also leaders in the ranking of consumer preferences for milk of various brands. The indicators of eﬃciency of the websites of the researched enterprises and socio-demographic characterisƟcs of the users are given. It is determined that, despite a signiﬁcant increase in the number of users who use mobile devices to search for the necessary informaƟon, the share of users who visit sites from desktop devices, ie PCs, laptops and netbooks, is higher. The channels of aƩracƟng traﬃc to the sites of enterprises and data on the distribuƟon of traﬃc from various social networks are given. It is determined that the main channels of aƩracƟng traﬃc for the surveyed companies are organic traﬃc and direct acƟons in the browser at the site address. Indicators of acƟvity in social networks of dairy enterprises are given. It is established that the eﬀecƟveness of aƩracƟng traﬃc through social networks depends on the goals of the enterprise, the content oﬀered to the consumer, and the speciﬁcs of the targeted acƟon required to make the transiƟon to the site. The adverƟsing campaigns conducted by enterprises in social networks are analyzed. Most of them are aimed at acquainƟng the target audience with new products and promoƟng the company’s products. Another goal is to increase the subscriber base on YouTube and Instagram and promote sites.

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The Role and Functions of Social Media in Modern Society. Is social Media Worthwile for Local Media?

Žurnalistikos Tyrimai ◽

10.15388/zt/jr.2013.6.7401 ◽

2013 ◽

Vol 6 ◽

pp. 43-62

Author(s):

Sandra Murinska Gaile

Keyword(s):

Social Networks ◽

Social Media ◽

Modern Society ◽

Traditional Media ◽

The Social ◽

Local Media ◽

Media Space ◽

The Media ◽

Use Of Social Media ◽

Media Experience

[straipsnis ir santrauka anglų kalba] The purpose of this article is to explore if the social media are worthwile for the local media. Currently, all types of the mass media under the influence of the social media experience changes caused by the technologies in the processes of obtaining and consuming the information. The article reveals the representation of the local media of Latvia in the electronic environment, mainly in social networks. The use of social media is analysed in the context of theory of innovations diffusion, considering social media as a novelty in the local media space. The empirical research has revealed that the local media do not implement all the advantages which are possible to develop within the digital environment. First of all, at the level of interactivity, the media do not offer the material which may provoke a comment or a feedback from the user. Secondly, the personalization allows seeing in detail whether the local media were able to adopt innovation and to inform the audience about it or not. It means that a particular interest is necessary to adopt an innovation. Thirdly, the potential convergence of the Internet and the traditional media mostly is seen at the level of images and text. The social networks for local media in this case use the most necessary opportunities; wider activities are performed in the traditional environment.

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