Beer Brands from the Perspective of Young Consumers in Croatia, with an Emphasis on Gender Differences

2020 ◽  
pp. 25-46
Author(s):  
Blazenka Knezevic ◽  
Petra Skrobot ◽  
Mia Delic
Keyword(s):  
Gender Differences ◽  
Brand Equity ◽  
Brand Management ◽  
Social Aspects ◽  
Younger Adults ◽  
Young Males ◽  
Young Consumers ◽  
Males And Females ◽  
New Challenges ◽  
Management Issues

New trends in beer markets across Europe bring new challenges to beer brand management. As brand equity is an outcome of consumers’ perceptions of a certain brand, it is necessary to investigate how consumers perceive brands in various industries. The chapter tackles this topic from the perspective of younger adults in Croatia in 2019, by putting into focus gender differences in attitudes toward beer brands in retail purchasing. The presented findings indicate that for both young males and females, quality, taste, and continuous availability are important aspects of beer brands. The packaging, label design, and social aspects of a brand are more influential on females than on males. The chapter contributes to better understanding of brand management issues when approaching younger consumers. In addition, observed gender differences enable beer brand managers to fit their approach to narrow niches within the population of young consumers.

Gender differences in metabolic rates and thermal comfort in sedentary young males and females at various temperatures

2021 ◽  
pp. 111360
Author(s):  
Liu Yang ◽  
Shengkai Zhao ◽  
Siru Gao ◽  
Hui Zhang ◽  
Edward Arens ◽  
...  
Keyword(s):  
Gender Differences ◽  
Thermal Comfort ◽  
Metabolic Rates ◽  
Young Males ◽  
Males And Females

Gender Differences in Clothing Worn in Current Popular Comic Books

2015 ◽  
Vol 2 (1) ◽  
Author(s):  
Kyle Landon Jossy
Keyword(s):  
Gender Differences ◽  
Content Analysis ◽  
Comic Books ◽  
Book Industry ◽  
Comic Book ◽  
Lower Body ◽  
Female Characters ◽  
Male And Female ◽  
Males And Females

This study looked at how males and females were portrayed, based on the amount of skin shown in the clothing worn.  A Content analysis was performed on a sample of 20 randomly selected popular comics from the last 3 years.  Both male and female characters were rated on how much skin they showed in three clothing categories; neck line, sleeve length, and lower body.  Results showed that in all 3 categories, women consistently wore more revealing clothing.  The findings demonstraetd that the comic book industry is comparable to other forms of media, in the sexualization of female characters, by having them wear more revealing clothing.

Binge Eating and Addictive-Like Behaviours in Males and Females

2020 ◽  
pp. 003329412097175
Author(s):  
Johanna Levallius ◽  
Elin Monell ◽  
Andreas Birgegård ◽  
David Clinton ◽  
Emma Forsén Mantilla
Keyword(s):  
Gender Differences ◽  
Binge Eating ◽  
Disordered Eating ◽  
Food Addiction ◽  
Community Sample ◽  
Eating Behaviours ◽  
Compulsive Exercise ◽  
Males And Females ◽  
Common Behaviour ◽  
The Relationship

Introduction Binge eating is a common behaviour that is strongly linked to both obesity and eating disorder. There is evidence that binge eating commonly co-occurs with other problematic and addictive-like behaviours; however, this has not been explored systematically. The present study aimed to examine the relationship between binge eating, body weight, disordered eating behaviours and associated addictive-like behaviours, with particular attention paid to gender differences. Method A community sample ( N = 500; 75% female, Mage = 32.5 years) reported disordered eating behaviours (i.e. binge eating, purging, restriction of eating, compulsive exercise), body mass index (BMI), food addiction, starvation addiction, exercise dependence, tobacco use and alcohol consumption. Results 42% of females and 21% of males reported binge eating during the past four weeks. Binge eating was significantly associated with all investigated behaviours in females, and with purging, compulsive exercise and overweight/obesity in males. Controlling for BMI, self-starvation predicted binge eating in males (OR = 1.07), while food addiction (OR = 1.73) and alcohol dependence (OR = 1.11) predicted binge eating in females. Conclusions The multiple associations between binge eating and addictive-like behaviors supports broad screening and generalized prevention efforts. Prevention efforts should reflect gender differences.

Dispersal patterns in a regional koala population in south-east Queensland

2003 ◽  
Vol 30 (3) ◽  
pp. 281 ◽  
Author(s):  
David S. Dique ◽  
Jim Thompson ◽  
Harriet J. Preece ◽  
Deidré L. de Villiers ◽  
Frank N. Carrick
Keyword(s):  
Urban Areas ◽  
Home Ranges ◽  
Adult Males ◽  
Dispersal Patterns ◽  
Young Males ◽  
Straight Line ◽  
The Social ◽  
Straight Line Distance ◽  
Males And Females ◽  
Natal Home

Koala dispersal was investigated as part of a detailed ecological study of a nationally significant koala population located 20 km south-east of Brisbane, Queensland. From 1996 to 2000, 195 koalas from three sites were captured and fitted with radio-collars. A total of 40 koalas (23 males and 17 females) dispersed from these sites. Most (93%) dispersing individuals were 20–36 months of age. Three adult females (more than 36 months old) dispersed and no adult males dispersed during the study. A significantly higher proportion of young males dispersed than females. Dispersal occurred between June and December, with most dispersal of males commencing in July and August and that of females commencing between September and November prior to, and early in, the annual breeding season. The mean straight-line distance between the natal and breeding home ranges for males and females was similar and was measured at 3.5 km (range 1.1–9.7 km) and 3.4 km (range 0.3–10.6 km) respectively. Dispersing males and females tended to successfully disperse south and west of their natal home ranges and were generally unable to successfully disperse to urban areas within the study area, as a high proportion of the mortality of dispersing koalas was associated with attacks by domestic dogs and with collisions with vehicles on roads. Information from other studies indicates that most young koalas disperse from their natal areas. It is likely that the social behaviour and mating systems of koala populations provide mechanisms for young koalas to disperse. The potential role of dispersal in the dynamics of regional koala populations is discussed.

Sex Differences in Interpreting Male-Female Dyad Interactions: Males' Predominance in Perceiving Sexual Intent

2002 ◽  
Vol 9 (3) ◽  
pp. 289-297 ◽  
Author(s):  
Aldert Vrij ◽  
Emma Kirby
Keyword(s):  
Gender Differences ◽  
Sex Differences ◽  
Social Environment ◽  
Rape Myths ◽  
Rape Myth ◽  
Sexual Intent ◽  
Female Dyad ◽  
Acceptance Scale ◽  
Males And Females ◽  
The Impact

Astudy is reported investigating gender differences in judging the behaviour of males and females during mixed-dyad conversations and the impact of the endorsement of rape myths in explaining these gender differences. A total of 51 males and 40 females watched a videotape of a male actor and female actor verbally interacting in a social environment and were asked to give their impression about this interaction. They were also requested to fill in the Rape Myths Acceptance Scale (1980). Results revealed that compared to females, males had a stronger tendency to see the interaction in sexual terms. Also, male participants endorsed rape myths more strongly. Finally, gender differences in rape myth endorsements accounted for gender differences in perceiving male-female mixed-dyad interactions to alimited extent. Implications of the findings are discussed.

Exploring lack of closure as a brand transgression

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jacqueline Burgess ◽  
Christian Jones
Keyword(s):  
Brand Equity ◽  
Thematic Analysis ◽  
Design Methodology ◽  
Word Of Mouth ◽  
Brand Management ◽  
Negative Word ◽  
Television Series ◽  
Content Type ◽  
Brand Transgression ◽  
Practical Implications

Purpose This study aims to contribute to research into narrative brands by investigating if the lack of closure in the ambiguous season two’s ending of the Australian television series, Wanted, constituted a brand transgression. Design/methodology/approach Comments on posts about Wanted from social media accounts associated with the series were downloaded and analysed using thematic analysis informed by non-participatory netnography. Findings Audiences found the ambiguous ending of Wanted season two disappointing and it did not fulfil implied promises and their expectations, which fits the description of a brand transgression, and so they engaged in behaviours indicative of a brand transgression such as spreading negative word of mouth online. The ambiguous ending could have been a cliff-hanger to lead into a third season that was not guaranteed when the final episode aired, or the ending for the entire series. Although a third season was eventually made and positively received by audiences, viewer numbers declined by nearly a third, illustrating the importance of brand management for narrative brands. Practical implications This research has implications for the creators of television series, particularly if they do not know if it will be renewed. Not providing audiences with their expected closure can constitute a brand transgression and damage the narrative brand’s residual brand equity and potential earnings from streaming or a revival at a later date. Originality/value Prior research has focused on audiences’ responses to definitive endings, rather than ambiguous endings, which is the focus of this research. Furthermore, narrative brands are still an under-researched context.

scholarly journals Are Gender Differences in Emotion Culturally Universal? Comparison of Emotional Intensity Between Chinese and German Samples

2018 ◽  
Vol 49 (6) ◽  
pp. 993-1005 ◽  
Author(s):  
Xianmin Gong ◽  
Natalie Wong ◽  
Dahua Wang
Keyword(s):  
Gender Differences ◽  
Chinese Women ◽  
Age Groups ◽  
Self Report ◽  
Emotional Intensity ◽  
Younger Adults ◽  
Chinese Sample ◽  
Chinese Men ◽  
German Sample ◽  
Older Chinese

Are gender differences in emotion culturally universal? To answer this question, the current study compared gender differences in emotional arousal (intensity) ratings for negative and positive pictures from the International Affective Picture System (IAPS) across cultures (Chinese vs. German culture) and age (younger vs. older adults). The raters were 53 younger Germans (24 women), 53 older Germans (28 women), 300 younger Chinese (176 women), and 126 older Chinese (86 women). The results showed that gender differences in arousal ratings were moderated by culture and age: Chinese women reported higher arousal for both negative and positive pictures compared with Chinese men; German women reported higher arousal for negative pictures, but lower arousal for positive pictures compared with German men. Moreover, the gender differences were larger for older than younger adults in the Chinese sample but smaller for older than younger adults in the German sample. The results indicated that gender differences in self-report emotional intensity induced by pictorial stimuli were more consistent with gender norms and stereotypes (i.e., women being more emotional than men) in the Chinese sample, compared with the German sample, and that gender differences were not constant across age groups. The study revealed that gender differences in emotion are neither constant nor universal, and it highlighted the importance of taking culture and age into account.

scholarly journals Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance

2018 ◽  
Vol 8 (4) ◽  
pp. 65
Author(s):  
Anne Schmitz ◽  
Nieves Villaseñor-Román
Keyword(s):  
Strategic Planning ◽  
Empirical Study ◽  
Financial Performance ◽  
Brand Equity ◽  
Brand Management ◽  
Earnings Persistence ◽  
Financial Indicators ◽  
Future Earnings ◽  
Measures Of Performance ◽  
Unlisted Firms

In spite of the importance of the brand management in marketing studies and practice, there is a scarcity of prior research on the links between brand equity and financial performance, particularly in unlisted (unquoted) firms. The study contributes to prior research along a number of dimensions. It provides evidence on the relevance of brands for unlisted firms of several industries, by showing that brand equity is associated with financial performance even in non-quoted firms without world-recognized brands. Second, the study analyzes the association between brands and accounting-based measures of performance, across different windows and financial indicators. Finally, the evidence on earnings persistence is particularly relevant, as it potentially sheds light on the existing debate on the association between brand equity and stock markets. To the extent that firms with greater brand equity have more persistent earnings, current earnings contain greater information about future earnings, which show the relevance of brand management in the strategic planning of unlisted firms.

Gender Differences in Young Adults’ Beliefs About Sunscreen Use

2003 ◽  
Vol 30 (1) ◽  
pp. 29-43 ◽  
Author(s):  
Lorien Abroms ◽  
Cynthia M. Jorgensen ◽  
Brian G. Southwell ◽  
Alan C. Geller ◽  
Karen M. Emmons
Keyword(s):  
Gender Differences ◽  
Young Adults ◽  
Focus Group ◽  
Reasoned Action ◽  
Normative Beliefs ◽  
Behavioral Beliefs ◽  
Sunscreen Use ◽  
Salient Beliefs ◽  
Focus Group Methodology ◽  
Males And Females

This study employs focus group methodology to explore gender differences in sunscreen use. Guided by the theory of reasoned action, males and females were found to differ on each of the following constructs: behavior, behavioral beliefs, and normative beliefs. Males and females differed in their sunscreen use, with females adopting a more preventive style of sunscreen use and males a more reactive style. Males and females differed in their salient beliefs that motivated their sunscreen use, many of which were related to traditional American gender roles. In addition, although males and females were aware of both positive and negative sources of normative beliefs regarding sunscreen use, females received more encouragement from their mothers and peers than males. Findings are discussed in terms of their implications for the design of future interventions.

Sign in / Sign up

Export Citation Format

Share Document