New Media and Islamist Mobilization in Egypt

Author(s):  
Alexandra A. Siegel

Drawing on almost a decade of public Egyptian Facebook posts, this chapter demonstrates that Islamist actors were particularly successful at gaining visibility and spreading narratives that advance their goals on social media, relative to other political actors. It also explores the political consequences of this online success, suggesting that the same social media technologies that facilitated the Muslim Brotherhood’s mobilization efforts in the post-revolution period may have also undermined the organization by accelerating its fragmentation, amplifying extremist voices, and giving the military regime a new authoritarian toolkit with which to fight the Brotherhood on- and offline. Motivated by resource mobilization theory, the chapter argues that movements with stronger organizational structures, greater access to resources, and more coherent ideologies are able to use new media technologies more successfully than more fragmented and less-well-funded groups.

2020 ◽  
Author(s):  
Mona Maghfira

Abstarknyo The development of communication technology has penetrated the lives of human beings. One form of communication is the development of new media technologies who gave birth to social media. Political world is also not free from the influence of new media and social media. Social media are like two sides of a coin for political actors. On the one hand, the success by using social media is getting positive support. But on the other hand failure by using social media is the risk by damaging the image. This paper discusses the challenges and opportunities of social media on political actors. Exposure to the use of social media in political communication becomes the first part of this paper. The second section discusses the challenges faced by political actors in the 2.0 era. The third section gives an offer opportunities for political actors in the utilization of social media. There is also the fourth and final section is a conclusion that contains what should be done by political actors to minimize the risks and maximize the opportunities offered by social media. Keywords: internet, new media, social media, political communication


2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Usman Adekunle Ojedokun

In Nigeria, the availability of different Internet-enabled social media has led to the emergence of online social movements advocating the principle of good governance in the affairs of the state. In view of this, this paper examined the evolution of online social movements in Nigeria, and the role of ICT in their mobilization for good governance. Resource mobilization theory was employed as the explanatory framework. The paper contends that though online social movements in Nigeria are generally in their embryonic stage, they are, nonetheless, increasingly influencing the three organs of government and shaping public policies in the country.


2017 ◽  
Vol 8 (2) ◽  
pp. 199
Author(s):  
Farhat Sajjad ◽  
Mehwish Malghnai ◽  
Durdana Khosa

As language is central to all social processes and practices, so it is considered as the most effective tool for (re)shaping and (re)constructing the social realities and political identities as they are negotiated, (re)constructed and thus projected in the broader social and cultural contexts. Since the advent of new media technologies, particularly social media, the forms and modes of political identity construction and (re)presentations are also transformed. As debated earlier that language enables its users, specifically political actors, to exhibit the political ideologies and identities effectively, so the political actors frequently exploit these platforms to achieve their pre-defined political agendas. Within the same context the political rhetoric, specifically the ones that is generated and exhibited on social media network sites, offers a new visibility for the researchers to explore and predict how ideologies and perceptions can be achieved, advocated, altered and rebuilt through discursive discourse strategies on these networking sites. Providing the power of social media for political participation, political engagement and political activism, there is a need to design such framework that can offer a different lens for the analysis of critical yet sensitive issue of political identity (re)presentation beyond the textual level. To address the above debated issue a new theoretical framework is presented in this paper that enables to analyse the text with special reference to the context in which the political identities are negotiated, (re)constructed and (re)presented. This framework is designed by collaborating the approaches of CDA, Political Identity theory, Social Media theory and Political Discourse theory that enables to explore the interrelationship between the “language in use” and the context in which it is created and consumed. 


Author(s):  
Kenneth L. Hacker

This chapter explores the recent United States military policy changes regarding the use of social media by members of the services. It also discusses the use of these new policies for military public affairs. The chapter analyzes the policy changes in light of network theory in the studies of new media technologies and how users construct networks of influence by employing these new technologies. It is concluded that the military use of new media networking (NMN) is an effective way of both protecting the communication security of military information and optimizing the networking potential of the new media. It appears that the military can use its new social media policies to take advantage of NMN by generating news on their own sites, directing the public to more information, enhancing the morale of service members with families, and developing new methods of recruitment.


Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 449
Author(s):  
Timur Badmatsyrenov ◽  
Elena Ostrovskaya ◽  
Fyodor Khandarov ◽  
Innokentii Aktamov

The paper presents the results of a study that implemented a mixed methods approach to explore the question of correlation between online and offline activities of Buddhist organizations and communities in Russia. The research was carried out in 2019–2020 and addressed the following key issues: How do Buddhist websites and social media communities actually interact with offline organizations and Russian-speaking Buddhist communities? How do the ideological specifics of Buddhist organizations and communities influence their negotiations with the Internet and strategies towards new media technologies? Within the methodological frame of the religious–social shaping of technology approach by Heidi Campbell, we used the typology of religious digital creatives to reveal the strategies created by the Russian-speaking Buddhist communities developing their own identity, authority, and boundaries by means of digital technologies. In the first stage, we used quantitative software non-reactive methods to collect data from social media with the application of mathematical modeling techniques to build a graph model of Buddhist online communities in the vk.com social network and identify and describe its clusters. The second stage of the research combined biographical narratives of Buddhist digital creatives and expert interviews.


2021 ◽  
Vol 9 (3) ◽  
pp. 1124-1134
Author(s):  
Muddasser Jatala ◽  
Syed Akmal Hussain ◽  
Akhlaq Ahmad

Purpose of the study: The purpose of the study is to define and analyse the lawyers' movement in Pakistan remains an active social movement from 2007 to 2009. Methodology: Qualitative research approach is the utmost appropriate approach to explore the resources mobilization process, in the lawyers’ movement in Pakistan. To achieve deeper insights into the actions, perceptions, and experiences of the respondents in the lawyers' movement of Pakistan, almost 20 open-ended interviews were taken in-depth and mostly face-to-face interviews. Give one more line of info about methodology. Main Findings: The lawyers' movement emerged in March 2007 in reaction to the unconstitutional dismissal of Chief Justice (CJ) of Supreme Court Pakistan by former General Pervez Musharraf. The lawyers' movement was the ultimate result of judicial-executive contention in Pakistan. Applications of the Study: This paper will offer analyses of the lawyers' movement in the context of a social movement from a non-western country like Pakistan. This paper seeks to examine the lawyers’ movement (2007–2009) to explore the resource mobilization in the lawyers' movement in Pakistan. Novelty/Originality of this study: The resource mobilization theory (RMT) has been utilized as the theoretical framework with the acumen of qualitative approach for this investigation in the non-western setting.


2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.


2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.


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