Normative Methodology
This article shows that one should start social science inquiry with individuals, their motivations, and the kinds of transactions they undertake with one another. It specifically discusses four basic schools of social theory: conflict, shared-values, exchange, and coordination theories. Conflict theories almost inherently lead into normative discussions of the justification of coercion in varied political contexts. Religious visions of social order are usually shared-value theories and interest is the chief means used by religions to guide people. Individualism is at the core of an exchange theory. Because the first three theories are generally in conflict in any moderately large society, coercion is a sine qua non for social order. Coordination interactions are especially important for politics and political theory and probably for sociology, although exchange relations might be most of economics, or at least of classical economics. Shared-value theory may possibly turn into the most commonly asserted alternative to rational choice in this time as contractarian reasoning recedes from center stage in the face of challenges to the story of contracting that lies behind it and the difficulty of believing people actually think they have consciously agreed to their political order.