Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (1st edition)20104Rob Brown. Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (1st edition). Philadelphia, PA: Kogan Page 2009. 178 pp. $39.95 (hardcover) www.koganpage.com

2010 ◽  
Vol 27 (7) ◽  
pp. 650-651
Author(s):  
Kirk Hazlett
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Web 2.0 ◽  
Social Web ◽  
The Social

Introduction to the Social Web (Web 2.0, social media, social software)

2009 ◽  
pp. 21-44
Author(s):  
John G. Breslin ◽  
Alexandre Passant ◽  
Stefan Decker
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Software ◽  
Social Web ◽  
The Social

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Utilizing the Dimensions of Religion to Analyze Social Media Campaigns

2017 ◽  
pp. 202-220
Author(s):  
Iman Mohamed Zahra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Major Conclusion ◽  
Campaign Strategies ◽  
Media Campaigns ◽  
The Social ◽  
Campaign Messages ◽  
Social Media Platforms ◽  
Media Platform ◽  
Message Strategies

The objective of the current chapter is to analyze one of the most recent and successful social media campaigns namely #NotInMyName from the viewpoint of the seven dimensions of religion utilized by Van Esch and others as the main pillar of social marketing and media campaigns. Further #NotInMyName Public Relations (PR) campaign is scrutinized for PR strategies and message strategies utilized in formulating the campaign messages. To achieve that end, a qualitative analysis was implemented on three levels relating to each video and vine of the study sample: first locating the Dimensions of Religion (DOR taxonomy(ies) used in this video or vine, then emanating on the PR campaign strategies implemented in the video or vine and finally searching for the message strategies utilized in the video or vine. The major conclusion of this study was that although campaigns launched via social media lack the scientific known steps utilized to plan and launch media campaigns traditionally, those campaigns derive from the social media platform exacerbating an unprecedented power to stir political and social movements especially, regarding controversial and stagnant matters. Posts, comments and shares on different social media platforms go viral, stir discussions, and trigger public opinion both virtually and in reality. Dimensions of Religion taxonomies proved reliability as a viable platform stemming from another discipline to plan messages and to analyze campaigns based on the different aspects the model would provide. Ranging from simple aspects to more complicated aspects, Dimensions of Religion model must be subjected to further research to determine its feasibility to be applied to different campaigning structures and objectives.

The Dual Nature of Participatory Web and How Misinformation Seemingly Travels

2018 ◽  
pp. 6993-7001
Author(s):  
Sameer Kumar
Keyword(s):  
Social Media ◽  
New Media ◽  
Web 2.0 ◽  
Social Service ◽  
World Wide ◽  
Freedom Of Expression ◽  
Internet Technology ◽  
Dual Nature ◽  
The Social ◽  
Online Comments

Web 2.0 is an internet technology that facilitates collaboration on the World Wide Web (WWW). As a direct product of people's freedom of expression, Web 2.0 technology has given birth to a new media – the Social Media that is redefining the way people collaborate and express themselves. By studying surveys in three specific aspects of its impact – social service, politics and as a vehicle of misinformation and through content analysis of some online comments, the author argues that social media is capable of transmitting both good and bad information. In the article, an illustration of how misinformation through video seemingly travels, is also presented.

Use and Participation in Virtual Social Networks

2013 ◽  
pp. 1-18
Author(s):  
Margherita Pagani ◽  
Charles F. Hofacker
Keyword(s):  
Social Networks ◽  
Web 2.0 ◽  
Network Externalities ◽  
Social Web ◽  
Factors Influencing ◽  
The Social

Managers are increasingly interested in the social web, as it provides numerous opportunities for strengthening and expanding relationships with customers, but the network processes that lead to these user-based assets are poorly understood. In this paper, the authors explore factors influencing use and participation in virtual social networks. They also discuss unusual drivers and inhibitors present with virtual social networks—highlighted by the presence of positive network externalities and fears that the content will be misused. The authors offer hypotheses stemming from a model of how these factors work together, test the model with a dataset collected from two different virtual social networks, and discuss the implications of this work. The findings offer managers insights on how to nurture Web 2.0 processes.

scholarly journals Quasi-Gatekeeping and Quasi-Gatewatching: The Dual Role of Public Relations Practitioners in the Social Media Domain

2019 ◽  
Vol 44 (1) ◽  
Author(s):  
Princewell Nwanganga Achor ◽  
Justie O. Nnabuko
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Digital Media ◽  
Dual Role ◽  
Public Relations Practitioners ◽  
Médias Sociaux ◽  
The Social ◽  
Il Y A ◽  
Medias Sociaux

Background  Existing literature depicts public relations practitioners as gatekeepers. Despite this, limited research exists on how much of a gatekeeping role public relations practitioners play in their organizations’ communication with the publics in the social media domain. Analysis  This article bridges the research gap by examining the dual role of quasi-gatekeeping and quasi-gatewatching performed by public relations practitioners in their attempt to communicate, regulate, and manage information in the social media domain and market-space media environment. Conclusion and implications  Discussion of these two distinct roles expands the frontiers of gatekeeping studies in public relations practice and communication studies, through the introduction of a new mixed-flow model of the gatekeeping function of public relations practitioners in the digital media landscape.RÉSUMÉContexte  En dépit de la littérature existante montre que les spécialistes des relations publiques en tant que gardiens, cependant, il y a peu de recherches sur la quantité de rôle de surveillance les spécialistes en relations publiques jouent dans leurs organisations la communication avec le public dans le domaine des médias sociaux. Analyse  Par conséquent, cet article se ferme cette lacune en examinant le rôle de la dualité de pouvoirs quasi-control et quasi-gatewatching effectuée par le spécialistes des relations publiques dans leur tentative de communiquer, réglementer et gérer l’information dans le domaine des médias sociaux. Conclusion et implications  La discussion sur ces deux rôles distincts a enrichi la compréhension et les frontières d’un contrôle dans la pratique des relations publiques par l’introduction d’un nouveau modèle de flux mixtes de contrôle dans le paysage médiatique numérique.

Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010

2012 ◽  
Vol 89 (2) ◽  
pp. 279-298 ◽  
Author(s):  
Hyoungkoo Khang ◽  
Eyun-Jung Ki ◽  
Lan Ye
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Technological Progress ◽  
The Past ◽  
The Social ◽  
Media Research ◽  
Social Media Research ◽  
Advertising Communication

Drawing upon the social media phenomena in both practical and academic arenas, this study explored patterns and trends of social media research over the past fourteen years across four disciplines. Findings exhibit a definite increasing number of social-media-related studies. This indicates that social media have gained incremental attention among scholars, and who have, in turn, been responding and keeping pace with the increased usage and impact of this new medium. The authors suggest that future scholarly endeavors emphasize prospective aspects of social media, foreseeing applications and technological progress and elaborating theory.

Scientometrics 2.0: New metrics of scholarly impact on the social Web

First Monday ◽  
2010 ◽  
Author(s):  
Jason Priem ◽  
Bradely H. Hemminger
Keyword(s):  
Web 2.0 ◽  
Social Web ◽  
Social Bookmarking ◽  
Scholarly Literature ◽  
Comprehensive List ◽  
Potential Value ◽  
Scholarly Impact ◽  
The Social

The growing flood of scholarly literature is exposing the weaknesses of current, citation-based methods of evaluating and filtering articles. A novel and promising approach is to examine the use and citation of articles in a new forum: Web 2.0 services like social bookmarking and microblogging. Metrics based on this data could build a “Scientometics 2.0,” supporting richer and more timely pictures of articles' impact. This paper develops the most comprehensive list of these services to date, assessing the potential value and availability of data from each. We also suggest the next steps toward building and validating metrics drawn from the social Web.

Social Media and Library Marketing: Experiences of KN Raj Library

2016 ◽  
Vol 36 (3) ◽  
Author(s):  
V. Sriram
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Web 2.0 ◽  
Development Studies ◽  
Social Media Tools ◽  
Library Marketing ◽  
Potential Customers

Marketing is essential for attracting potential customers and retaining existing customers. Libraries and information centres are also increasingly entering into the foray of library marketing and public relations using all available means. The various Web 2.0 and social media tools are very convenient for the libraries to market their resources and services. The paper explains various popular social media tools and argues for their extensive use in libraries for marketing and publicity. How these social media tools can be effectively put to use in libraries for marketing its resources and services are explained by illustrating services in the KN Raj Library of Centre for Development Studies, Thiruvananthapuram.DOI: 10.14429/djlit.36.3.9810

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