Fruitzone India Limited (C): Data Collection & Analysis
Keyword(s):
Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. The case discusses how the data collected in confirmatory research using primary research is analysed and interpreted. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses.
Keyword(s):
2020 ◽
Vol 3
(9)
◽
pp. 117-123
2020 ◽
Vol 9
(4)
◽
pp. 377-384
2008 ◽
2020 ◽
Vol 3
(3)
◽
pp. 300-304
2019 ◽
Vol 18
(2)
◽
pp. 189-196
Keyword(s):