MSME Batik Tulis Banyuripan in Klaten Recovering from COVID-19 through Repositioning Strategies

The covid-19 pandemic has been running for almost 2 (two) years and has had such a great impact on MSMEs. Batik Tulis Banyuripan was also affected and experienced a management crisis. In order to mitigate the risk, it is necessary to take immediate measures for recovery. The purpose of this study is to investigate how Marketing Recovery Strategies, through appropriate repositioning strategies, are able to increase sales and restore the batik business. The sample was the Banyuripan Batik Write Association in Central Java, Indonesia, which consists of batik producers typically of Klaten, Central Java. Data were collected using in-depth interviews and focus group discussions for data analysis technique using Triangulation. The results showed that the UMKM Batik Tulis Banyuripan performs recovery steps utilizing a marketing recovery strategy approach. The first step is a market analysis where the repositioning strategy is the result of the alignment of the changing needs of the external market and the internal capacity to respond to them. Secondly, Batik SMEs also carry out external and in-house environmental analyses. By analyzing both the external and internal environment, it will help Batik Tulis MSMEs better understand the market. Third, the Banyuripan Batik Tulis MSMEs are repositioning (repositioning strategies). The written batik also conducts an analysis of the external and internal environment that helps Batik Tulis MSMEs to better understand the market.

INSTITUTIONAL INNOVATIONS IN THE «FAR EASTERN FORMAT»: MANIFESTATION IN THE FOREST COMPLEX

The article examines the main instruments of the regional development policy used in the implementation of the "new model" of the development of the Far Eastern Federal District, analyzes the practice of their application in the forest complex. The influence of these instruments on some results of the activity of the forest complex of the FEFD and its main territories is considered. It was revealed that the parameters of the functioning of the forest complex demonstrate instability due to both the institutional impact and the dependence of the complex on the situation in the external market. The importance of the formation of goals for the development of the forest complex is shown based on taking into account both national interests and the development priorities of the regional economy.

Repelolicer: A Reality or Snake Oil

While head lice continue to be a worldwide health issue, there remains a dearth of scholarship detailing how various organizations are developing different products to deal with this problem. In this case study, the authors ponder upon a novel entrepreneurial idea developed by the students to tackle the lice issue in Pakistan. A team of students developed Repelolicer, an ultrasonic wave-emitting hairband to stop lice infestation among younger-aged girls. The Repelolicer team developed various strategies to target the Pakistani market. However, due to inadequate knowledge of the external market, the entrepreneurial idea failed to succeed. Research Objective: This case study aimed to explore challenges faced by an entrepreneurial venture using the first-mover strategy while penetrating the lower strata market via a product, which had a stigmatized effect. Link to Theory: In the extant scholarship, first-movers are considered to have strategic advantages against new rivals. In this study, we explore the disadvantages of first-mover in a complex Pakistani market situation through the lens of the resource-based view (RBV) and industrial organization (IO) perspective. Phenomenon Studied: This case study focuses on exploring the reasons behind the failure of tech-based first-movers (i.e., Repelolicer) in the Pakistani market scenario. The study also elucidates various external factors—a new venture should explore before launching a product in a Pakistani market situation. Case Context: The context in this case study is the lice problem among younger-aged girls in Pakistan’s lower strata market. Findings: The study participants unveiled that despite Repelolicer having competitive advantages because of internal factors, the Repelolicer team could not fully understand invisible forces in the external market. This lack of understanding led to their product failure. The Repelolicer team was also unable to comprehend how the product design might have further escalated the stigma attached to lice in society. Lastly, their pricing and promotion strategy was incompatible with the complex market situation. Discussions: This study adds to the limited knowledge about first-movers’ disadvantages in developing countries, such as Pakistan. The study results revealed that being a first-mover, even with all the adequate resources, is not always advantageous. The new ventures can especially face disastrous consequences for being the first-mover due to their lack of experience and knowledge of the local market. The study results also showed that new ventures should take the IO perspective with the RBV approach to succeed in a complicated market situation. The theoretical and practical implications of the case study have been outlined.

THE ENTREPRENEURIAL ACTION OF INCUBATORS IN THE INTERNATIONALIZATION PROCESS OF BRAZILIAN COMPANIES

The study aims to describe the action of entrepreneur incubators in the internationalization process, from theoretical formulations to the emergence of the incubators and their main findings in the internationalization process, in the period between 1997 and 2011. Faced with this goal, the problem was thus characterized: Could entrepreneurial actions of incubators contribute to the internationalization process of Brazilian small and micro? The methodological procedures were based on an exploratory research by means of qualitative method, which consisted of documentary analysis and secondary data. As a result, it was found out that with respect to the internationalization process, both the entrepreneurial action and the business incubators have a key role in increasing Brazilian exports. However, there is still not a very intense movement by both entrepreneurship and incubators regarding activities targeting for external market, and particularly in today’s world suffering heavy impacts due to Pandemic crises.

SYSTEMS ANALYSIS AND MODELLING OF THE EDUCATIONAL SERVICES MARKET

The subject of the research is a set of models of systems analysis of the educational services market. The goal of the work is to develop a set of models of systems analysis of the educational services market in Ukraine, which allow to assess the state of regional market segments; to highlight the segments which are the most sensitive to the reduction of the educational institutions network; to assess the competitiveness of educational services in the foreign market; to determine the most attractive segments of the foreign market. The paper solves the following tasks: models of classification of regions according to the level of development of the education system are developed; models for a comprehensive assessment of the level of development of the education system are proposed, which allow assessing the position of Ukraine in comparison with European countries; models for classifying external market segments by the level of attractiveness for promoting educational services of Ukrainian universities in the context of an export-oriented development model are developed. The following methods are used: systems analysis – to describe the object of research, conceptual approach and a set of tasks to be solved; cluster analysis – for building classification models; taxonomy methods, development level method – to build a rating assessment of Ukraine's position in the educational services market. The following results have been obtained: a grouping of the regions of Ukraine by the level of development of the education system has been developed, the "pivotal" regions for the formation of a network of educational institutions have been identified; a system of rating assessment of countries in the educational services market institutions has been proposed; the most attractive external market segments for the promotion of educational services of universities in Ukraine institutions have been identified. Conclusions: the implementation of the models made it possible to conclude that the composition of the "pivotal" regions for the formation of a network of educational institutions includes such regions as Kyiv, Kharkiv, Odesa, Zaporizhzhia, Lviv, Dnipro regions. Educational services of universities in these regions are in the highest demand, but these regions are also the most vulnerable to the phase of market decline. The analysis of the "substitute" effect made it possible to conclude that Ukraine is characterized by a high rating of the level of development of the education system in comparison with European countries. In the context of the export-oriented development model, external market segments that are attractive for Ukraine have been highlighted.

MARKETING-EMOTIONAL BRAND LOCATOR – DESIGNER OF INNOVATIVE MODERNIZATION TRANSFORMATIONS IN THE PRODUCTION SECTOR

Введено понятие маркетингово-эмоционального локатора бренда как комплексного инструмента управления изменениями, осуществляемыми в основных составляющих субъекта. Аргументировано обретение маркетингово-эмоциональным локатором бренда свойств конструктора инновационных модернизационных преобразований в производственной сфере, позволяющих видоизменять маркетингово-коммуникационные связи между участниками рынка, наполняя их новым содержанием и повышая предпринимательскую активность товаропроизводителя и обладателей ресурсов и капиталов. Разработана коммуникационная модель бренда с преобладающей маркетингово-эмоциональной доминантой, позволяющая трансформировать поступающие сигналы от внешних рыночных агентов в фокус воздействия бренда на целевые аудитории рыночного экономического пространства. The concept of “marketing-emotional brand locator” is introduced, which is a complex tool for managing changes in the main components of the subject. It is argued that the marketing-emotional locator of the brand acquired the properties of the constructor of innovative modernization transformations in the production sphere, allowing to modify marketing and communication ties between market participants, filling them with new content and increasing the entrepreneurial activity of the commodity producer and owners of resources and capital. A communication brand model with a predominant marketing-emotional dominant is developed, which allows transforming incoming signals from external market agents into the focus of the brand’s impact on the targets audiences of the market economic space.

Algorithmic Pricing and Price Gouging. Consequences of High-Impact, Low Probability Events

Algorithmic pricing may lead to more efficient and contestable markets, but high-impact, low-probability events such as terror attacks or heavy storms may lead to price gouging, which may trigger injunctions or get sellers banned from platforms such as Amazon or eBay. This work addresses how such events may impact prices when set by an algorithm and how different markets may be affected. We analyze how to mitigate these high-impact events by paying attention to external (market conditions) and internal (algorithm design) features surrounding the algorithms. We find that both forces may help in partially mitigating price gouging, but it remains unknown which forces or features may lead to complete mitigation.

Arab Republic of Egypt

The growth impact of the COVID-19 crisis has so far been less severe than expected, as strong consumption helped offset weak tourism and investment. Measures taken to address the health and social needs and support the sectors most directly affected by the crisis appear to have helped mitigate the impact of the shock. External market conditions have improved with a strong return of portfolio inflows since the approval of the Stand-By Arrangement (SBA).