scholarly journals Innovative outcome through exploration and exploitation – Enablers, barriers and industrial property

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nancy Vargas ◽  
M. Begoña Lloria ◽  
Addisson Salazar ◽  
Luis Vergara
Keyword(s):  
Positive Impact ◽  
Exploration And Exploitation ◽  
Economic Sectors ◽  
Industrial Property ◽  
Content Type ◽  
Close Relationship ◽  
Relationship Model ◽  
High Level ◽  
First Time ◽  
Positive Effect

PurposeThis research aims to study the effect of R&D (research and development) enablers and barriers as well as industrial property on exploration, their influence on exploitation and finally the possible impact on innovative outcome (IO) as a result variable. The IO can be defined as the orientation towards new or improved products, services and processes, as well as towards penetration and greater market share, which the company has obtained as a result of innovative processes.Design/methodology/approachFor this purpose, a new relationship model is defined, which is empirically contrasted in a quantitative study. We use a sample of large firms from different economic sectors with a high level of investment in R&D.FindingsThe results indicate a close relationship between exploration and exploitation processes, as well as a positive impact on the innovative outcome. Moreover, the type of relationship that R&D enablers and barriers have with exploration is demonstrated and the lack of a positive effect of industrial property on exploration.Practical implicationsThese results may lead to new markets opening up and the creation or improvement of new products, services or processes in diverse sectors of highly innovative firms.Originality/valueThis research aims to study the effect of R&D enablers and barriers and industrial property on learning flows and, finally, the possible impact on the innovative outcome. A new theoretical model of relationships is defined, and it is the first time that it is empirically tested.研究目的本研究旨在探討研究與開發的推動者、研發的障礙和工業產權對探索與開發的影響，並最終探究出其可能對作為結果變項的創新成果帶來的影響。創新成果可解釋為邁向新的或改良的產品，服務和流程的定向，以及邁向滲透和更大的市場份額的定向，而這更大的市場份額是企業的創新流程所帶來的。研究的設計/方法/理念為達研究目的，我們解說了一個新的關聯模型, 並使用於一項量化研究，進行以實驗為依據的對比。我們使用的樣本，包括來自不同經濟領域，並於研發投放高水平投資的大企業。研究結果研究結果顯示，探索與開發是兩個關係密切的流程；研究結果亦顯示對創新成果的影響是正面的。而且，結果展示了研發推動者、研發障礙兩者與探索的關聯，以及工業產權對探索是欠缺正面作用的。實際的意義研究結果或會帶來新市場的開拓，以及在不同領域、高度創新的企業內，帶來新的產品，服務與流程的創造和改良。研究的原創性和價值本研究旨在探討研發推動者，研發障礙和工業產權對學習心流的影響，並最終探究出其對創新成果可能帶來的影響。研究解說了一個新的、純理論的關聯模型，而這個模型於此是首次憑實驗而被測試的。

Deposition-induced effects of isotactic polypropylene and polycarbonate composites during fused deposition modeling

2017 ◽  
Vol 23 (5) ◽  
pp. 869-880 ◽  
Author(s):  
Ying-Guo Zhou ◽  
Bei Su ◽  
Lih-sheng Turng
Keyword(s):  
Mechanical Properties ◽  
Design Methodology ◽  
Fused Deposition Modeling ◽  
Content Type ◽  
Fused Deposition ◽  
Close Relationship ◽  
Molded Parts ◽  
Deposition Modeling ◽  
Injection Molded ◽  
First Time

Purpose Although the feasibility and effectiveness of the fused deposition modeling (FDM) method have been proposed and developed, studies of applying this technology to various materials are still needed for researching its applicability, especially with regard to polymer blends and composites. The purpose of this paper is to study the deposition-induced effect and the effect of compatibilizers on the mechanical properties of polypropylene and polycarbonate (PP/PC) composites. Design/methodology/approach For this purpose, three different deposition modes for PP/PC composites with or without compatibilizers were used for the FDM method and tested for tensile properties. Also, parts with the same materials were made by injection molding and used for comparison. In addition, different deposition speeds were used to investigate the different deposition-induced effects. Furthermore, the behavior of the mechanical properties was clarified with scanning electron microscope images of the fracture surfaces. Findings The research results suggest that the deposition orientation has a significant influence on the mechanical behavior of PP/PC composite FDM parts. The results also indicate that there is a close relationship between the mechanical properties and morphological structures which are deeply influenced by compatibilization. Compared with injection molded parts, the ductility of the FDM parts can be dramatically improved due to the formation of fibrils and micro-fibrils by the deposition induced during processing. Originality/value This is the first paper to investigate a PP/PC composite FDM process. The results of this paper verified the applicability of PP/PC composites to FDM technology. It is also the first time that the deposition-induced effect during FDM has been investigated and studied.

The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 93-111
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Fithri Khairina
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Employee Performance ◽  
Personal Selling ◽  
Sales Performance ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
High Level ◽  
Positive Effect

The company strives to remain at a high level of competition with various strategies in maintaining its business. Many new companies find it challenging to keep their company due to marketing strategies that do not follow current globalization developments. Therefore the company will try to find ways to market its products, starting from promoting products, knowing products to make customers loyal. The purpose of this study is to see the effect of advertising, promotion, personal selling, direct digital marketing, and public relations on sales performance and customer loyalty by taking samples at the Paul Bakery Kota Kasablanka Jakarta. The research method used is descriptive, namely an analysis that describes the variables to the bakery's sales volume at Paul Bakery Kota Kasablanka. The results showed: the advertising variable has no positive effect on sales performance, customer loyalty, and sales performance through customers; promotion variable has no positive impact on sales performance and sales performance through customer loyalty but has a positive effect on customer loyalty; personal selling variable has a positive effect on sales performance, employee performance through customer loyalty but has no effect on customer loyalty; direct digital marketing variable has a positive effect on sales performance and customer loyalty but does not have a positive effect on sales performance through customer loyalty, and public relations variables have a positive effect on sales performance, customer loyalty and sales performance through customer loyalty.

When is transparent packaging beneficial?

2020 ◽  
Vol 48 (8) ◽  
pp. 781-801 ◽  
Author(s):  
Ouidade Sabri ◽  
Hai Van Doan ◽  
Faten Malek ◽  
Hager Bachouche
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Product Category ◽  
Perceived Quality ◽  
Content Type ◽  
Mediating Role ◽  
High Level ◽  
Positive Effect ◽  
Moderating Role

PurposeThe purpose of this paper is to demonstrate that the positive effect of packaging transparency on purchase intention is moderated by product quality risk (PQR) associated with the product category.Design/methodology/approachTwo separate experiments were conducted. Study 1 was designed to test the mediating role of perceived quality to account for the positive effect of transparency on purchase intention. Two types of packaging (opaque vs transparent) for a product associated with a high level of PQR were examined. Study 2 extended the findings by introducing the moderating role of PQR. A 2 (type of packaging: opaque vs transparent)*2 (PQR: low vs high) between subjects design was used.FindingsThe moderating role of the product PQR level is established: transparent packaging improves the product perceived quality and brand purchase intention when the product is associated with a high PQR, whereas there is no such preference for transparent packaging when the product is associated with a low PQR.Practical implicationsThe results offer insights to better understand the potential gains from adopting transparent packaging. If a brand manager's main goals are to develop sales, costly investments in research and development of transparent packaging appear to be fruitful only for products associated with high PQR.Originality/valueThis paper contributes to packaging, cue utilisation and perceived risk literatures by evidencing the moderating role of PQR to explain the positive effect of transparency on purchase intention.

scholarly journals The interplay between firms’ internal and external capabilities in exploration and exploitation

2018 ◽  
Vol 56 (7) ◽  
pp. 1559-1580 ◽  
Author(s):  
César Camisón ◽  
Montserrat Boronat-Navarro ◽  
Beatriz Forés
Keyword(s):  
Radical Innovation ◽  
Positive Influence ◽  
Incremental Innovation ◽  
Hierarchical Regression ◽  
Moderating Effects ◽  
Exploration And Exploitation ◽  
Content Type ◽  
Relationship Of ◽  
The Relationship ◽  
Positive Effect

PurposeThe purpose of this paper is to enrich the explanation of the interplay between internal and external – or district shared – exploration and exploitation capabilities as antecedents of a firm’s radical and incremental innovation. Previous studies do not differentiate between exploration and exploitation in district shared capabilities and how they interact with internal capabilities.Design/methodology/approachThe paper uses hierarchical regression analysis to test the quadratic and moderating effects in a sample of 1,019 Spanish firms.FindingsResults show an increasingly positive effect on radical innovation of exploration capabilities, enhanced by shared capabilities in exploration. In the case of incremental innovation, the study finds evidence of an increasingly positive influence of exploitation capabilities and a concave relationship of exploration capabilities. Moreover, shared exploitation capabilities weaken the effect of internal exploitation capabilities and also have a direct effect on incremental innovation. Therefore, the two capabilities are interchangeable in the effect they have on incremental innovation.Practical implicationsDepending on the firm’s innovation strategy, intra-district firms should develop specific capabilities and/or concentrate on adopting the shared capabilities in the destination.Originality/valueThe study furthers the understanding of the relationship between exploration and radical innovation, and between exploitation and incremental innovation, which is more complex than previously depicted. The study also differentiates between exploration and exploitation in shared capabilities, enriching understanding of the competitiveness of district firms.

Reconciling temporal conflicts in innovation ambidexterity: the role of TMT temporal leadership

2020 ◽  
Vol 24 (8) ◽  
pp. 1899-1920
Author(s):  
Jiawen Chen ◽  
Linlin Liu
Keyword(s):  
Regression Models ◽  
Ordinary Least Squares ◽  
Least Squares Regression ◽  
Exploration And Exploitation ◽  
Temporal Perspective ◽  
Content Type ◽  
Temporal Aspects ◽  
Positive Effect ◽  
Practical Implications

Purpose This study aims to extend the temporal perspective on ambidexterity by investigating how and under what conditions top management team (TMT) temporal leadership improves innovation ambidexterity. Design/methodology/approach Using a questionnaire survey, data were collected from 165 small- and medium-sized enterprises in China. Ordinary least squares regression models were applied to test the hypotheses. Findings The findings show that TMT temporal leadership has a positive effect on innovation ambidexterity and temporal conflict mediates this relationship. Market dynamism and institutional support moderate the indirect effect of TMT temporal leadership on innovation ambidexterity. Practical implications Managers wishing to promote exploration and exploitation simultaneously should pay attention to the temporal aspects of their innovation strategy and improve their temporal leadership activities. Originality/value This study highlights the temporal conflicts in ambidexterity and clarifies the enabling role of TMT temporal leadership. It contributes new insights to the research on organizational ambidexterity and strategic leadership.

US charges designed to make Russia hacking irrefutable

2018 ◽  
Keyword(s):  
Democratic Party ◽  
Content Type ◽  
White House ◽  
Russian State ◽  
The Us ◽  
Us Government ◽  
Social Media Platforms ◽  
To Come ◽  
High Level ◽  
First Time

Subject The US indictment of Russian intelligence officers. Significance The latest indictment to come out of the investigation led by Special Counsel Robert Mueller is the most striking yet as it targets Russian state actors for the first time. It sets out charges of hacking into Democratic Party networks, stealing more than 50,000 documents and using them for disruptive purposes in the 2016 US presidential election. Despite the considerable level of detail in the evidence offered, the White House has yet to address publicly the issues raised or confronting Russia. Impacts US government, election software providers, parties and social media platforms will face pressure to prepare for the midterm elections. Detailed attribution of cyber interference will likely weaken the notion that perpetrators enjoy a high level of plausible deniability. Hackers will continue to employ 'spearphishing' for its simplicity, success rate and cost-effectiveness.

scholarly journals Librarians and scientists partner to address data management

2016 ◽  
Vol 32 (3) ◽  
pp. 142-152 ◽  
Author(s):  
Andrea Medina-Smith ◽  
Kimberly A. Tryka ◽  
Barbara Silcox ◽  
Robert J. Hanisch
Keyword(s):  
Data Management ◽  
Design Methodology ◽  
Strategic Decisions ◽  
Service Model ◽  
Content Type ◽  
Address Data ◽  
Close Relationship ◽  
High Level ◽  
The Relationship ◽  
Management Issues

Purpose This study aims to look at the changing way in which the Information Services Office (ISO) at the National Institute of Standards and Technology (NIST) provides services to NIST scientific and technical staff throughout their research and publishing cycles. These services include the more traditional services of a research library and publishing NIST technical reports and The Journal of Research of NIST and preserving and exhibiting scientific instruments and other artifacts. ISO has always prided itself on having a close relationship with its customers, providing a high level of service and developing new services to stay in front of NIST researcher needs. Through a concerted, strategic effort since the late 1990s, ISO has developed and promoted relationships with its key customers through its Lab Liaison Program. Design/methodology/approach This paper discusses the relationship ISO has developed with the Office of Data and Informatics (ODI), how this relationship was forged and how this collaboration will serve as a model for working with the other labs and programs at NIST. It will also discuss the risks and opportunities of this new collaborative service model, how ISO positioned itself to become an equal partner with ODI in the exploration of solutions to data management issues and the benefits of the relationship from ODI’s perspective. Findings A pattern of strategic changes to the services and activities offered by the Lab Liaison program has put ISO in the position to collaborate as peers with researchers at NIST. Originality/value This study provides an overview of how ISO made strategic decisions to incorporate non-traditional services to support data management at NIST.

Effects of brand alliance on brand equity

2018 ◽  
Vol 1 (1) ◽  
pp. 22-33 ◽  
Author(s):  
Baolong Ma ◽  
Feiyan Cheng ◽  
Jingjing Bu ◽  
Jiefan Jiang
Keyword(s):  
Brand Equity ◽  
Positive Impact ◽  
Spillover Effect ◽  
Spillover Effects ◽  
Brand Alliances ◽  
Content Type ◽  
Alliance Partner ◽  
Brand Alliance ◽  
A Company ◽  
Positive Effect

PurposeAlthough brand alliance has become quite ubiquitous in the marketplace and attracted considerable interest amongst researchers, little research has investigated its effects on the brand equity of partners. The purpose of this paper is to demonstrate why and how brand alliance affects the brand equity of the partners in an alliance.Design/methodology/approachThe hypotheses were tested by analysing the data of 260 participants in China, which were collected from an experiment.FindingsThis research draws five conclusions: the brand equity of a pre-alliance partner has a positive effect on brand alliance evaluation; product fit and brand fit amongst partners also have a positive effect on brand alliance evaluation; alliance brand evaluation has a positive impact on the brand equity of a post-alliance brand; the brand equity of a pre-alliance partner exerts a positive effect on the brand equity of a post-alliance partner; and the spillover effect of brand alliance for a weak brand is stronger than that of a strong brand in an asymmetrical brand alliance.Originality/valueThis research introduces brand equity into the field of brand alliance. From the perspective of consumer perception, the authors measure brand equity and provide insights for a company to effectively enhance brand equity through brand alliance. The authors explore ways to increase the brand equity of partners through brand alliance. Additionally, the authors discuss the spillover effects of the brand equity of partners in symmetric and asymmetric brand alliances.

Environmental concerns among the entrepreneurs: a disaster resilience and environment building during the second wave of the COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bahadur Ali Soomro ◽  
Naimatullah Shah ◽  
Naimatullah Shah
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Environmental Concerns ◽  
Disaster Resilience ◽  
Cross Sectional ◽  
Content Type ◽  
First Time ◽  
Second Wave ◽  
The Waves ◽  
Positive Effect

Purpose Nowadays, nearly the whole globe is confronting a severe threat of the COVID-19. The purpose of this paper is to explore the predictors of environmental concerns during the COVID-19 among the entrepreneurs during a second pandemic wave. Design/methodology/approach The deductive approach is applied based on cross-sectional data. An online response is gotten from entrepreneurs of Pakistan. A convenience sampling is applied to target the entrepreneurs. In total, 220 usable answers ensue for the outcome. The structural equation model (SEM) is used for the assessment of hypotheses. Findings The results of this study highlight a significant and positive effect of uncertainty of COVID-19 (U19), Perceived vulnerability (PV), Risk perception of COVID-19 (RP) and Fear of COVID-19 (F19) on environmental concerns (EC) among the entrepreneurs. Practical implications The research outcomes would provide the guidelines to policymakers and planners to develop the policies for reducing the fear, vulnerability, risk and uncertainties during the waves of the COVID-19. The findings of the study would make disaster resilience which COVID-19 creates. The results would provide the re-built environment guidelines by reducing fear, vulnerability, risk and uncertainties. Besides, the findings would help provide the knowledge and practical aspects of disasters in terms of anxiety, exposure, risk and uncertainties, which are hazardous for humans and the environment. Originality/value This study provides the empirical evidence which is the first time conducted among the entrepreneurs. Besides, this study highlights the predictors such as fear, vulnerability, risk and uncertainties towards EC in the COVID-19 scenario.

The impact of territory of origin on product authenticity perceptions

2015 ◽  
Vol 27 (3) ◽  
pp. 385-405 ◽  
Author(s):  
Mohua Zhang ◽  
Dwight Merunka
Keyword(s):  
Positive Impact ◽  
Product Category ◽  
Partial Least Square ◽  
Least Square ◽  
Chinese Consumers ◽  
Content Type ◽  
Product Authenticity ◽  
Least Square Approach ◽  
The Impact ◽  
Positive Effect

Purpose – The purpose of this paper is to demonstrate the importance of territory of origin (TOO) associations for consumers’ perception of product authenticity and empirically tests the chain of effects, from TOO associations to perceived authenticity, and to consumers’ self-brand connections. Design/methodology/approach – An experimental method and a partial least square approach were adopted. Hypotheses were tested on data collected across 665 Chinese consumers. Findings – Results demonstrate that TOO exerts a positive impact on perceived product authenticity, which in turn leads to stronger consumers’ self-brand connections. In addition, compared with country of origin (COO) information, TOO has a unique positive impact on perceived authenticity and a direct positive effect on consumers’ self-brand connections. Also, the positive impact of TOO on perceived authenticity is enhanced through consumers’ familiarity with the TOO and through congruence between the product category and the TOO. Research limitations/implications – One possible outcome of TOO (perceived authenticity) and one product category (lavender soap) were considered in this study. Originality/value – Given the diminishing relevance of COO associations, this study demonstrates that TOO is an appealing alternative strategy for strengthening brand equity.

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