Enacting social media success in local public administrations

2017 ◽  
Vol 30 (1) ◽  
pp. 31-47 ◽  
Author(s):  
J. Ignacio Criado ◽  
Francisco Rojas-Martín ◽  
J. Ramon Gil-Garcia
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Secondary Data ◽  
Electronic Government ◽  
Primary Data ◽  
Analysis Model ◽  
Content Type ◽  
Preliminary Validation ◽  
Use Of Social Media ◽  
Institutional Model

Purpose The diffusion of social media among public administrations has significantly grown in the last years. This phenomenon has created a field of research that seeks to understand the adoption and impact of social media in the public sector. The purpose of this paper is to identify the factors that make social media successful in Spanish local governments. Design/methodology/approach The paper is based on an adapted version of a neo-institutional model: Enacting Electronic Government Success (EEGS). The data have been collected through three main sources: primary data from a questionnaire designed and conducted by the authors, secondary data of statistical sources, and tertiary data collected through Klout Score. Findings The results from a survey and statistical analysis provide preliminary validation of the model and show a direct relationship between organizational, institutional, and environmental factors with the successful use of social media in local public administrations. The data analysis shows that ten variables jointly explain 54.6 percent (adjusted R2=0.546) of the variability observed in the dependent variable. Research limitations/implications First, the analysis model used represents a limited sample size to carry out a complex quantitative analysis. Second, the use of Klout Scores can offer some bias. Finally, certain variables complicate the comparative potential of the study. Originality/value This study provides original primary data and contributes to the growing field of study related to social technologies in public administrations. This research also confirms in an exploratory way the validity of the EEGS model.

Electronic participation via Facebook: the potential from Brazilian municipalities

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Josevana de Lucena Rodrigues ◽  
Sérgio Castro Gomes ◽  
Fabrício Quadros Borges
Keyword(s):  
Social Media ◽  
Citizen Participation ◽  
Local Governments ◽  
Point Of View ◽  
Electronic Government ◽  
Latent Factors ◽  
Content Type ◽  
Media Technologies ◽  
And Cluster Analysis ◽  
Use Of Social Media

Purpose This paper aims to measure the potential for electronic participation of Brazilian citizens via Facebook as social media, identifying latent factors that provide a favorable environment for such participation by Brazilian municipalities with more than 100,000 inhabitants. Based on these factors, the Potential Index for Electronic Participation (PIEP) of municipalities is calculated. Design/methodology/approach The theoretical discussion is based on the literature on electronic government and citizen participation. In the methodology, exploratory factor analysis and cluster analysis have been used to identify latent factors and to classify PIEP according to the clusters. Findings The results of the research point to serious regional discrepancies regarding the level of participation in social media, highlighting an urgent need for national e-government policies to be rethought from a regionalized point of view. Originality/value The research enhances understanding of the relation between sociodemographic indicators such as income, education, employment and those concerning the access to and effective use of social media technologies by citizens and local governments.

scholarly journals FIKIH MEDIA SOSIAL DI INDONESIA

2020 ◽  
Vol 5 (2) ◽  
pp. 202-225
Author(s):  
Nurul Istiani ◽  
Athoillah Islamy
Keyword(s):  
Social Media ◽  
Islamic Law ◽  
Code Of Ethics ◽  
Freedom Of Expression ◽  
Secondary Data ◽  
Codes Of Ethics ◽  
Primary Data ◽  
Information And Communication ◽  
Main Basis ◽  
Use Of Social Media

This study aims to reveal the philosophical values of Islamic law in the three ethical codes of NetizMu Muhammadiyah. This research is a literature review. The type of Islamic legal research in this study is a philosophical normative Islamic law research with an Islamic legal philosophy approach. The primary data source of this research, namely the NetizMU Muhammadiyah code of ethics), and secondary data using various relevant scientific researches. The theory used is a systems philosophy approach in Islamic law initiated by Jasser Auda.. This study concludes that there are values ​​of Islamic law philosophy in the three NetizMU codes of ethics. First, the value of religious protection (hifz al-din) in the context of making the prophetic social values ​​of religion the main basis for the code of ethics for the use of social media. Second, the value of public benefit (al-maslahat al-ammah) in the code of ethics for the use of social media as a medium for humanization (amar makruf) and liberation (nahi munkar). Third, the value of intellectual protection (hifz al-'aql) in the context of a code of ethics limiting freedom of expression, both in the form of information and communication on social media.

Student use of social media, academic performance, and creativity: the mediating role of intrinsic motivation

2020 ◽  
Vol 17 (4) ◽  
pp. 403-415
Author(s):  
Muhammad Jawad Malik ◽  
Mudaser Ahmad ◽  
Muhammad Rizwan Kamran ◽  
Komal Aliza ◽  
Muhammad Zubair Elahi
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Intrinsic Motivation ◽  
Primary Data ◽  
Content Type ◽  
Mediating Role ◽  
Positive Study ◽  
Survey Strategy ◽  
Use Of Social Media

Purpose The purpose of this paper is to investigate the relationships between students’ use of social media, their academic performance and creativity in the digital era. Design/methodology/approach This research used a survey strategy for collecting primary data required for this study from 334 students of undergraduate programs at Chinese universities who were sampled through a non-probability convenience approach. Findings The findings of the study reveal that students’ use of social media is positively associated with students’ academic performance and creativity. In addition, intrinsic motivation was found to be a mediating reason in the relationships between students’ use of social media and students’ academic performance and creativity. Originality/value This study explored an important role of intrinsic motivation as a mediator in the relationships between students’ use of social media and their positive outcomes. Studying the use of social media by students to their positive study outcomes is also practically important for students, educationalists and other policymakers.

scholarly journals Pencitraan Sosial Media

2019 ◽  
Vol 7 (2) ◽  
pp. 231
Author(s):  
Intan Yulia Saragih ◽  
Gde Indra Bhaskara
Keyword(s):  
Social Media ◽  
Food Service ◽  
Secondary Data ◽  
Online Reviews ◽  
Primary Data ◽  
Consumer Reviews ◽  
Content Analysis Method ◽  
Data Source ◽  
Use Of Social Media

This research is based on widespread use of social media as an image for all people and as well as provides benefits for a company. The large number of social media users makes an American travel site provides reviews about travel related content and this includes reviews of restaurants. Hence, this study discusses the case study of TripaAdvisor's review of the five best restaurants in Bali. With various forms of benefits regarding the benefits of information from TripAdvisor, online reviews from consumers in promoting restaurants and consumer reviews in enhancing the image of a restaurant. The research method used is content analysis method to review from five restaurants, the variables were the value of Food, Service, Value and Atmosphere from these five restaurants and ranked five restaurants through an assessment of consumer reviews on TripAdvisor. The data source is through primary data and secondary data, namely through TripAdvisor. The description of this research is to look at every consumer online review on TripAdvisor, by choosing five of the best TripAdvisor restaurants in Bali and taking 50 consumer reviews from the top five TripAdvisor restaurants in Bali to see the benefits of these consumer reviews in promoting and improving the image of these five restaurants. The results of this study indicate that TripAdvisor is very useful in providing information to restaurants and with consumer reviews can be a tool for restaurant's promotion and able to enhance the image of a restaurant. Keywords : TripAdvisor, Consumer reviews, Restaurants, Bali

Social media utilization of tourists for travel-related purposes

2015 ◽  
Vol 27 (5) ◽  
pp. 1003-1023 ◽  
Author(s):  
Mustafa Öz
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Media Use ◽  
Primary Data ◽  
Online Questionnaire ◽  
Social Media Use ◽  
Content Type ◽  
Generalization Problem ◽  
Use Of Social Media ◽  
Questionnaire Method

Purpose – The aim of this study is to determine social media use by consumers for travel-related purposes. Design/methodology/approach – A quantitative study was conducted after reviewing the related literature. The primary data were collected by means of an online questionnaire, and the results were analyzed using a statistical package program. Findings – The respondents use social media intensively both in their daily lives ( > 96 per cent) and in travel-related activities (95 per cent). In addition to the detailed analyses of their usage, a model was developed to identify the factors behind social media use for travel-related purposes. Research limitations/implications – As a result of an online questionnaire method, only consumers having an Internet access could respond to the survey. Additionally, the sample was not random, and the respondents were selected only from Turkey. Consequently, the study may suffer from a generalization problem, especially for markets with major different cultural characteristics. Practical implications – The findings of the study may assist academics and practitioners to better understand social media and Web 2.0 technologies and their effects on consumers. Originality/value – One of the dominant trends affecting consumer behavior and tourism marketing in recent years is the use of social media. It is critical to understand such developments and their effects on consumer behavior that may impact on the distribution and accessibility of travel-related information.

Use of Social Media by Tourists at Religious Tourism Destinations in India

2021 ◽  
pp. 250-267
Author(s):  
Lakhvinder Singh ◽  
Dinesh Dhankhar
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Primary Data ◽  
Theoretical Understanding ◽  
Media Usage ◽  
Effective Manner ◽  
The Social ◽  
Religious Tourism ◽  
Tourism Destinations ◽  
Use Of Social Media

The chapter assesses the social media usage by tourists during their visit to religious tourism destinations and evaluates rationale and challenges faced by religious tourism establishments and other stakeholders in using social media as tools for marketing of religious tourism. The study used secondary data sources for getting a theoretical understanding of social media and religious tourism. Primary data conveniently collected through field survey from tourists and tourism establishment at religious tourism destination to know the extent of social media usage. The chapter indicating increased use of social media by tourists in searching, planning, booking, and sharing experiences about different products and services. The study identifies a crucial role of social media in the marketing and development of religious tourism along with certain challenges related to using as a mechanism to promote destination. Finally, implication and recommendations for different stakeholders were given to ensure adequate presence on social in more effective manner.

scholarly journals PEMANFAATAN MEDIA SOSIAL DALAM PENYAMPAIAN ASPIRASI MAHASISWA

2018 ◽  
Vol 5 (2) ◽  
pp. 1-5
Author(s):  
Linda Astuti
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Research Data ◽  
Primary Data ◽  
Online Data ◽  
Student Aspirations ◽  
Student Member ◽  
Field Notes ◽  
Use Of Social Media ◽  
Depth Interviews

This study aims to examine the use of social media in the delivery of student aspiration. Using a qualitative approach to the data collection techniques performed with primary data obtained by direct observation and the observation depth interviews with informants. While it is used with the photo documentation of secondary data field notes, journals, papers, and articles online. Data analysis techniques used to gather research data that is complete, reducing the data to focus on research, data presentation and conclusion. the results are confirmed the validity of the data by using the technique of triangulation. Informants were students who use social media Facebook Ilmu komunikasi Unras for give aspirations. The results showed tlat the use of social media in the delivery of student aspirations through'a Facebook Ilmu komunikasi Unras is also a concern of students and student participation to provide a solution to the problems faced by students. Meanwhile, based on thetheory of Cyber Community mown that the formation community Facebook Ilmu komunikasi Unras due to the same status as a student member ilmu komunikasi unras and becomes a means of delivering the aspirations of students.

Street-level bureaucrats: tensions and challenges in online placemaking

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pieter Breek ◽  
Jasper Eshuis ◽  
Joke Hermes
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Second Phase ◽  
Structured Interviews ◽  
Content Type ◽  
Emotional Labour ◽  
Street Level ◽  
Open Coding ◽  
Street Level Bureaucrats ◽  
Use Of Social Media

Purpose Social media have become a key part of placemaking. Placemaking revolves around collaboration between multiple stakeholders, which requires ongoing two-way communication between local government and citizens. Although social media offer promising tools for local governments and public professionals in placemaking, they have not lived up to their potential. This paper aims to uncover the tensions and challenges that social media bring for public professionals at the street level in placemaking processes. Design/methodology/approach This study aims to fill this gap with a case study of area brokers engaged in online placemaking in Amsterdam. In total, 14 in-depth semi-structured interviews were conducted, focusing on area brokers’ social media practices, perceptions and challenges. The authors used an open coding strategy in the first phase of coding. In the second phase, the authors regrouped codes in thematic categories with the use of sensitizing concepts derived from the theoretical review. Findings The use of social media for placemaking imposes demands on area brokers from three sides: the bureaucracy, the affordances of social media and affective publics. The paper unpacks pressures area brokers are under and the (emotional) labour they carry out to align policy and bureaucratic requirements with adequate communication needed in neighbourhood affairs on social media. The tensions and the multidimensionality of what is required explain the reluctance of area brokers to exploit the potential of social media in their work. Originality/value Several studies have addressed the use of social media in placemaking, but all neglected the perspective of street-level bureaucrats who shape the placemaking process in direct contact with citizens.

scholarly journals Use of Social Media in Election Marketing in Bangladesh: Its Impact on Voting Behavior

2019 ◽  
pp. 1-12
Author(s):  
Bidyut Kumer Balo ◽  
Niaz Mahmud Shawon
Keyword(s):  
Social Media ◽  
Voting Behavior ◽  
Secondary Data ◽  
Primary Data ◽  
Online Social Media ◽  
The People ◽  
The Social ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Registered Voters

Purpose: The main purpose of the study is to illustrate the use of social media in election marketing in Bangladesh and to identify how social media is changing voting behavior of voters. Social media marketing involves the use of online social media tools—such as Facebook, Twitter, Instagram and LinkedIn—to reach voters in innovative ways. In previous years, traditional media play a significant role in creating awareness among people, but over a period of time social media becomes an important marketing tool which not only aware people but also help to attract them in election marketing Methodology: The researchers use ‘Quant-Qual design’ for this research. Related articles, books etc. are reviewed for gathering secondary data. Convenience sampling method has been used to collect primary data from 120 registered voters. Findings: The study has found that social media efficacy within voters create voting awareness and political knowledge and change their mentality towards politics and make them aware about their voting right. The best summary of this research is that social media build a relationship between politicians and people through online campaign that helps to generate public trust for the politicians. Research Limitations: The main limitation of this study is that some of the people are not comfortable to give their comments on this survey because of the political content. It limits the validity of the research. Practical Implications: Study will help both voters and politicians in national election as well as all types of election taking place in any organization like schools, colleges, banks, universities in Bangladesh and all over the world. Originality: The study cites the present situation of using social media in election marketing in Bangladesh. Study also provides guidelines about the future effectiveness of the social media in Bangladeshi election and its impact on voting behavior.

scholarly journals Analisis Konten Media Sosial Arsip UGM di Masa Pandemi Covid-19: Peluang dan Tantangan

2021 ◽  
Vol 14 (2) ◽  
Author(s):  
Thoriq Tri Prabowo
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Monitoring And Evaluation ◽  
Primary Data ◽  
Process Data ◽  
Scientific Publications ◽  
The Social ◽  
Creative Media ◽  
Use Of Social Media ◽  
The Right

The use of social media for public institutions during the covid-19 pandemic is a necessity. In its use, social media brings both opportunities and challenges at the same time. Monitoring and evaluation of the use of social media for institutions finds the right time to be implemented immediately. This study aims to describe the types of content uploaded on the social media of the archive of UGM during the covid-19 pandemic and to describe the opportunities and challenges of using social media during the covid-19 pandemic at the archive of UGM. This research is a combination of qualitative and literature research. Primary data was collected through observations on uploading the Archive of UGM Instagram account (@arsipugm). Data collection on uploads in the last three months (September-November 2020). The data were verified with secondary data obtained through documentation in scientific publications and information channels related to the Archive of UGM. Data analysis was conducted by reducing the findings from the observation and documentation process. Data were presented in the form of tables, figures and narration. The results of this study indicate that during the covid-19 pandemic there were only two types of uploads from @arsipugm. They are archival material and reports. The percentage of uploads with archived material was 89.29% and report-type uploads was 10.71%. The use of social media for the archive of UGM during the covid-19 pandemic finds its opportunities, includes: socialization of archival services during the covid-19 pandemic; cooperation between unit and parent institutional accounts; and creative media uploads. Meanwhile, at the same time it has some challenges, includes: unoptimal use of Instagram's features; lack of interaction between the admin and the audience; the variant and volume of uploaded material has not been maximized; and monotone time lines.

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