Use of Social Media by Tourists at Religious Tourism Destinations in India

2021 ◽  
pp. 250-267
Author(s):  
Lakhvinder Singh ◽  
Dinesh Dhankhar
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Primary Data ◽  
Theoretical Understanding ◽  
Media Usage ◽  
Effective Manner ◽  
The Social ◽  
Religious Tourism ◽  
Tourism Destinations ◽  
Use Of Social Media

The chapter assesses the social media usage by tourists during their visit to religious tourism destinations and evaluates rationale and challenges faced by religious tourism establishments and other stakeholders in using social media as tools for marketing of religious tourism. The study used secondary data sources for getting a theoretical understanding of social media and religious tourism. Primary data conveniently collected through field survey from tourists and tourism establishment at religious tourism destination to know the extent of social media usage. The chapter indicating increased use of social media by tourists in searching, planning, booking, and sharing experiences about different products and services. The study identifies a crucial role of social media in the marketing and development of religious tourism along with certain challenges related to using as a mechanism to promote destination. Finally, implication and recommendations for different stakeholders were given to ensure adequate presence on social in more effective manner.

scholarly journals Use of Social Media in Election Marketing in Bangladesh: Its Impact on Voting Behavior

2019 ◽  
pp. 1-12
Author(s):  
Bidyut Kumer Balo ◽  
Niaz Mahmud Shawon
Keyword(s):  
Social Media ◽  
Voting Behavior ◽  
Secondary Data ◽  
Primary Data ◽  
Online Social Media ◽  
The People ◽  
The Social ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Registered Voters

Purpose: The main purpose of the study is to illustrate the use of social media in election marketing in Bangladesh and to identify how social media is changing voting behavior of voters. Social media marketing involves the use of online social media tools—such as Facebook, Twitter, Instagram and LinkedIn—to reach voters in innovative ways. In previous years, traditional media play a significant role in creating awareness among people, but over a period of time social media becomes an important marketing tool which not only aware people but also help to attract them in election marketing Methodology: The researchers use ‘Quant-Qual design’ for this research. Related articles, books etc. are reviewed for gathering secondary data. Convenience sampling method has been used to collect primary data from 120 registered voters. Findings: The study has found that social media efficacy within voters create voting awareness and political knowledge and change their mentality towards politics and make them aware about their voting right. The best summary of this research is that social media build a relationship between politicians and people through online campaign that helps to generate public trust for the politicians. Research Limitations: The main limitation of this study is that some of the people are not comfortable to give their comments on this survey because of the political content. It limits the validity of the research. Practical Implications: Study will help both voters and politicians in national election as well as all types of election taking place in any organization like schools, colleges, banks, universities in Bangladesh and all over the world. Originality: The study cites the present situation of using social media in election marketing in Bangladesh. Study also provides guidelines about the future effectiveness of the social media in Bangladeshi election and its impact on voting behavior.

scholarly journals Analisis Konten Media Sosial Arsip UGM di Masa Pandemi Covid-19: Peluang dan Tantangan

2021 ◽  
Vol 14 (2) ◽  
Author(s):  
Thoriq Tri Prabowo
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Monitoring And Evaluation ◽  
Primary Data ◽  
Process Data ◽  
Scientific Publications ◽  
The Social ◽  
Creative Media ◽  
Use Of Social Media ◽  
The Right

The use of social media for public institutions during the covid-19 pandemic is a necessity. In its use, social media brings both opportunities and challenges at the same time. Monitoring and evaluation of the use of social media for institutions finds the right time to be implemented immediately. This study aims to describe the types of content uploaded on the social media of the archive of UGM during the covid-19 pandemic and to describe the opportunities and challenges of using social media during the covid-19 pandemic at the archive of UGM. This research is a combination of qualitative and literature research. Primary data was collected through observations on uploading the Archive of UGM Instagram account (@arsipugm). Data collection on uploads in the last three months (September-November 2020). The data were verified with secondary data obtained through documentation in scientific publications and information channels related to the Archive of UGM. Data analysis was conducted by reducing the findings from the observation and documentation process. Data were presented in the form of tables, figures and narration. The results of this study indicate that during the covid-19 pandemic there were only two types of uploads from @arsipugm. They are archival material and reports. The percentage of uploads with archived material was 89.29% and report-type uploads was 10.71%. The use of social media for the archive of UGM during the covid-19 pandemic finds its opportunities, includes: socialization of archival services during the covid-19 pandemic; cooperation between unit and parent institutional accounts; and creative media uploads. Meanwhile, at the same time it has some challenges, includes: unoptimal use of Instagram's features; lack of interaction between the admin and the audience; the variant and volume of uploaded material has not been maximized; and monotone time lines.

Enacting social media success in local public administrations

2017 ◽  
Vol 30 (1) ◽  
pp. 31-47 ◽  
Author(s):  
J. Ignacio Criado ◽  
Francisco Rojas-Martín ◽  
J. Ramon Gil-Garcia
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Secondary Data ◽  
Electronic Government ◽  
Primary Data ◽  
Analysis Model ◽  
Content Type ◽  
Preliminary Validation ◽  
Use Of Social Media ◽  
Institutional Model

Purpose The diffusion of social media among public administrations has significantly grown in the last years. This phenomenon has created a field of research that seeks to understand the adoption and impact of social media in the public sector. The purpose of this paper is to identify the factors that make social media successful in Spanish local governments. Design/methodology/approach The paper is based on an adapted version of a neo-institutional model: Enacting Electronic Government Success (EEGS). The data have been collected through three main sources: primary data from a questionnaire designed and conducted by the authors, secondary data of statistical sources, and tertiary data collected through Klout Score. Findings The results from a survey and statistical analysis provide preliminary validation of the model and show a direct relationship between organizational, institutional, and environmental factors with the successful use of social media in local public administrations. The data analysis shows that ten variables jointly explain 54.6 percent (adjusted R2=0.546) of the variability observed in the dependent variable. Research limitations/implications First, the analysis model used represents a limited sample size to carry out a complex quantitative analysis. Second, the use of Klout Scores can offer some bias. Finally, certain variables complicate the comparative potential of the study. Originality/value This study provides original primary data and contributes to the growing field of study related to social technologies in public administrations. This research also confirms in an exploratory way the validity of the EEGS model.

scholarly journals FIKIH MEDIA SOSIAL DI INDONESIA

2020 ◽  
Vol 5 (2) ◽  
pp. 202-225
Author(s):  
Nurul Istiani ◽  
Athoillah Islamy
Keyword(s):  
Social Media ◽  
Islamic Law ◽  
Code Of Ethics ◽  
Freedom Of Expression ◽  
Secondary Data ◽  
Codes Of Ethics ◽  
Primary Data ◽  
Information And Communication ◽  
Main Basis ◽  
Use Of Social Media

This study aims to reveal the philosophical values of Islamic law in the three ethical codes of NetizMu Muhammadiyah. This research is a literature review. The type of Islamic legal research in this study is a philosophical normative Islamic law research with an Islamic legal philosophy approach. The primary data source of this research, namely the NetizMU Muhammadiyah code of ethics), and secondary data using various relevant scientific researches. The theory used is a systems philosophy approach in Islamic law initiated by Jasser Auda.. This study concludes that there are values ​​of Islamic law philosophy in the three NetizMU codes of ethics. First, the value of religious protection (hifz al-din) in the context of making the prophetic social values ​​of religion the main basis for the code of ethics for the use of social media. Second, the value of public benefit (al-maslahat al-ammah) in the code of ethics for the use of social media as a medium for humanization (amar makruf) and liberation (nahi munkar). Third, the value of intellectual protection (hifz al-'aql) in the context of a code of ethics limiting freedom of expression, both in the form of information and communication on social media.

Evaluating the Social Media Usage Pattern Among the Hearing Impaired and Visually Impaired Students at University of Tabuk.

2020 ◽  
Vol 7 (03) ◽  
pp. 5840-5851
Author(s):  
SAHAR ZAIEN
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Visually Impaired ◽  
Hearing Impaired ◽  
Usage Pattern ◽  
Media Usage ◽  
Visually Impaired People ◽  
The Social ◽  
Visually Impaired Students ◽  
Use Of Social Media

Social media is a modern innovation for effective communication. Researchers are investigating a useful framework to integrate social media in an educational setting of deaf and blind students. Deaf or hearing impaired and visually impaired people have poor communication skills that cause lowered social interactions and make them feel isolated. The current study aimed at evaluating the social media usage pattern among the deaf or hard of hearing and visually impaired students. The findings revealed that the majority of the students used Whatsapp for communication purposes. Furthermore, the use of social media bolstered communication among the deaf or hearing impaired and visually impaired students with ordinary people. The study revealed that the primary motivation behind social media usage was social interaction. The social media usage pattern was found to be statistically significant with the motivation behind usage. The social media usage pattern was also statistically significant with the experienced benefits of increased communication. Moreover, the study also revealed that students had learned something from social media usage. These associations were found to be statistically significant at P≤0.05.

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

2018 ◽  
Vol 13 (11) ◽  
pp. 46
Author(s):  
Khalid Mahmmod Ahmad Mansour ◽  
Fayez Jomah Saleh Al-Najjar
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Innovative Behavior ◽  
Media Usage ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media

This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents' perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.

scholarly journals “COVID-19” MEME IN SOCIAL MEDIA: STUDY OF ROLAND BARTHES SEMIOLOGY

2020 ◽  
Vol 19 (2) ◽  
pp. 351-378
Author(s):  
Siti Isnaniah ◽  
Tiya Agustina
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Social Condition ◽  
Social Representation ◽  
Social Conditions ◽  
Roland Barthes ◽  
Primary Data ◽  
Media Study ◽  
The Social ◽  
Qualitative Descriptive

ABSTRACT The objective of this research is to reveal the meaning of Covid-19 memes in social media using study of Roland Barthes semiology. In addition, this research also explains the social representation in Covid-19 memes. The method of the research is qualitative descriptive using technical analysis of Roland Barthes semiology. The technique of collecting data is based on two resources. The primary data are collections of memes about Covid 19 in some social media, such as Instagram, Facebook, and Web Blog. The secondary data are references supporting the topic of the research. In validity technique, the primary data are collected based on the topic of the discussion. After that, the data are processed descriptively by explaining, and comparing the information gained from many resources. Then, the data are reduced and presented. The result of the study shows that the creators tried to reveal social condition through Covid-19 memes. The social conditions were presented in some types of memes, namely critical memes, parodist memes, and motivational memes. In relation to meaning presentation, some social problems were revealed Covid-19 memes. Keywords: Meme, Covid-19, Social Media, Roland Barthes Semiology

Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

2020 ◽  
pp. 097639962093850
Author(s):  
Krishna Moorthy ◽  
Nik Mohamad Zaki Nik Salleh ◽  
Ang Xin Jie ◽  
Chan Shu Yi ◽  
Lau Shin Wei ◽  
...  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Word Of Mouth ◽  
Media Usage ◽  
The Social ◽  
Travel Industry ◽  
Use Of Social Media ◽  
Acceptance Model

This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-of-mouth (e-WOM), as it is a crucial factor influencing the travel industry nowadays. Data were collected from 301 Malaysians. The results show that e-WOM is the greatest antecedent influencing Malaysian millennials to use social media in planning their domestic holidays. Local tourism organizations such as Tourism Malaysia could gain an understanding of the issue through this study, and the promotion of local tourism through social media could be developed to reach millennials in Malaysia.

scholarly journals Pencitraan Sosial Media

2019 ◽  
Vol 7 (2) ◽  
pp. 231
Author(s):  
Intan Yulia Saragih ◽  
Gde Indra Bhaskara
Keyword(s):  
Social Media ◽  
Food Service ◽  
Secondary Data ◽  
Online Reviews ◽  
Primary Data ◽  
Consumer Reviews ◽  
Content Analysis Method ◽  
Data Source ◽  
Use Of Social Media

This research is based on widespread use of social media as an image for all people and as well as provides benefits for a company. The large number of social media users makes an American travel site provides reviews about travel related content and this includes reviews of restaurants. Hence, this study discusses the case study of TripaAdvisor's review of the five best restaurants in Bali. With various forms of benefits regarding the benefits of information from TripAdvisor, online reviews from consumers in promoting restaurants and consumer reviews in enhancing the image of a restaurant. The research method used is content analysis method to review from five restaurants, the variables were the value of Food, Service, Value and Atmosphere from these five restaurants and ranked five restaurants through an assessment of consumer reviews on TripAdvisor. The data source is through primary data and secondary data, namely through TripAdvisor. The description of this research is to look at every consumer online review on TripAdvisor, by choosing five of the best TripAdvisor restaurants in Bali and taking 50 consumer reviews from the top five TripAdvisor restaurants in Bali to see the benefits of these consumer reviews in promoting and improving the image of these five restaurants. The results of this study indicate that TripAdvisor is very useful in providing information to restaurants and with consumer reviews can be a tool for restaurant's promotion and able to enhance the image of a restaurant. Keywords : TripAdvisor, Consumer reviews, Restaurants, Bali

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