Antecedents to organic cotton clothing purchase behaviour: study on Indian youth

2017 ◽  
Vol 21 (1) ◽  
pp. 51-69 ◽  
Author(s):  
Arpita Khare ◽  
Geetika Varshneya
Keyword(s):  
College Students ◽  
Peer Influence ◽  
Demographic Variables ◽  
Environment Friendly ◽  
Content Type ◽  
Metropolitan Cities ◽  
Consumer Segment ◽  
Behaviour Study ◽  
Buying Behaviour ◽  
Apparel Manufacturers

Purpose The purpose of this paper is to examine influence of past environment-friendly behaviour, peer influence and green apparel knowledge in the context of organic clothing purchase behaviour. Design/methodology/approach Data were collected by means of a survey carried out in three major metropolitan cities and a sample of total 889 respondents was collected who were college students in India. Findings Past environment-friendly behaviour influenced Indian youth’s organic clothing purchase behaviour. Green apparel knowledge and peer influence, interestingly, had no impact on organic clothing purchase behaviour. Research limitations/implications The sample was limited to students who had past experience with green products. This was deliberately done as the objective was to examine the influence of past environment-friendly behaviour and green apparel knowledge on organic clothing purchase behaviour. Youth with limited awareness about organic clothing were not contacted. This restricted the findings to a specific youth segment. Further, the study was limited to Indian youth and did not examine the purchase behaviour of other consumer segments. Demographic variables were not used for analysis as only purchase behaviour of young people as a consumer segment was studied. Practical implications The findings can be used by organic apparel manufacturers in marketing organic clothing brands to the Indian youth. Organic clothing can be positioned to emphasise green values and distinct lifestyle for environment-conscious youths. Initiatives like celebrity talk-shows, organic clothing exhibitions, and launch of organic clothing designer brands can be used to promote organic apparel. College students can be used as opinion leaders to communicate benefits of organic clothing and inculcate green values among larger population. Originality/value Organic products and brands are becoming popular among Indian consumers. There has been limited research on the subject of youths’ purchase behaviour of organic clothing to date. Companies trying to launch organic clothing brands in the country may find the results helpful in understanding green buying behaviour.

Antecedents to green buying behaviour: a study on consumers in an emerging economy

2015 ◽  
Vol 33 (3) ◽  
pp. 309-329 ◽  
Author(s):  
Arpita Khare
Keyword(s):  
Peer Influence ◽  
Environmental Attitudes ◽  
Survey Method ◽  
Personal Factors ◽  
Green Products ◽  
Content Type ◽  
Self Identity ◽  
Personal Norms ◽  
Indian Consumers ◽  
Buying Behaviour

Purpose – The purpose of this paper is to examine influence of past environmental attitudes, social and personal environmental norms, social influence, and green self-identity on Indian consumers’ green buying behaviour. Design/methodology/approach – Data were collected through self-administered survey method by contacting respondents through mall intercept technique in six cities across India. Findings – The findings suggest that green self-identity, peer influence, and past green buying behaviour influence the decision to purchase green product. Consumers’ self-identification with environment-friendly traits was a major predictor to green buying behaviour. Research limitations/implications – Influence of social groups, personal norms, and self-identity were examined. However, the study did not focus on any specific brand or product category. Issues like green brands, price sensitivity, and trust can be examined. Practical implications – The findings can help firms in understanding Indian consumers’ predisposition and attitudes towards green products. Green products should be related to individual’s identity and ecological beliefs. Firms can modify their marketing communication strategies by linking green products them with social and personal factors. Originality/value – Influence of factors like past environmental attitudes, social and personal norms on green buying have not been examined in Indian context. The study adds to existing literature by applying self-construal theory in explaining green buying behaviour.

Logit modelling of food shopping behaviour of children in retail stores

2015 ◽  
Vol 38 (8) ◽  
pp. 840-854 ◽  
Author(s):  
Jyoti Vohra ◽  
Pavleen Soni
Keyword(s):  
Binary Logistic Regression ◽  
Demographic Variables ◽  
Retail Stores ◽  
Food Retailing ◽  
Content Type ◽  
Food Shopping ◽  
Shopping Behaviour ◽  
Shopping Trips ◽  
Promotional Strategies ◽  
Buying Behaviour

Purpose – The purpose of this study is to comprehensively uncover antecedents of food shopping behaviour of children in retail stores in India. Children form the pivot of food marketing. They accompany parents on food shopping trips and assist food purchases. Their extent of participation varies with the frequency with which they accompany parents, the presence of food promotions and other demographic variables. The present paper attempts to comprehensively uncover the variables that help in cumulatively predicting food shopping behaviour of children in retail stores. Design/methodology/approach – Data have been collected from 473 mothers of children in the age category 4-11 years. For the aforesaid purpose, a structured, pre-tested and non-disguised questionnaire has been prepared. Binary logistic regression has been applied to analyse the data through SPSS 19. Findings – Shopping behaviour of children in retail stores significantly depends upon food promotions in retail stores, frequency with which children accompany mothers on shopping trips and demographic variables such as age of mother and father and education status of mother. Practical implications – This study attracts attention of parents, food retailers and policy makers towards impact of food promotional strategies on food buying behaviour of children in retail stores. Originality/value – This piece of research is important as no such study (to the best of researchers’ knowledge) has been conducted in India even when food retailing is an important component of total retail in India and also growing tremendously.

scholarly journals INFLUENCE OF FASHION INDUSTRY ON APPAREL BUYING BEHAVIOR OF FASHION COLLEGE STUDENTS

2021 ◽  
Vol 58 (1) ◽  
pp. 5706-5712
Author(s):  
Dhama Aditi, Dr. Joshi Uma
Keyword(s):  
College Students ◽  
Demographic Variables ◽  
Research Approach ◽  
Fashion Industry ◽  
Buying Behavior ◽  
Fast Fashion ◽  
Fashion Apparel ◽  
Natural Fabrics ◽  
Buying Behaviour ◽  
Source Of Information

Purpose – The key objective of the currentresearchpaper is to assess the demographic profile of fashion college students in the age group of 18-23years and also clarifies how fashion industry influence the buying behaviour of youth. The intention is to understand the type of fashion apparel they purchase & whether there is any correlation between demographic variables & buying behavior. Research approach – Structured questionnaire is used to collect the data from fashion college students of Noida city through random sampling. Findings – Consumers’ interest towards fashionable clothing has been increased and to look different they prefer fast fashion apparels according to the latest trend of fashion industry and colour forecast. Fashion college students have varied thoughts with regard to the product characteristicsand they preferred sustainable and natural fabrics but the maincriteria of apparel selection was on silhouette, price and type of fabric.In addition, Social media and Tv are the major source of information for them.A significant correlation in female participants, monthly budget for clothesand influence of fashion industry. Originality/value – This study focusses on mainly on fashion college students specially the students from fashion college– this subject has not been studied muchbefore.

Is Pre-College Interpersonal Trauma Associated with Cannabis Use?

2020 ◽  
Author(s):  
Terrell A Hicks ◽  
Daniel Bustamante ◽  
Kaitlin E Bountress ◽  
Amy Adkins ◽  
Dace S Svikis ◽  
...  
Keyword(s):  
College Students ◽  
Interpersonal Trauma ◽  
Demographic Variables ◽  
Cannabis Use ◽  
First Year ◽  
Southeastern Part ◽  
First Year College ◽  
Large N ◽  
First Year College Students ◽  
Experimental Use

Objective: To examine the prevalence and correlates of lifetime cannabis use (i.e., experimental [use 1-5 times] and non-experimental [use ≥ 6 times]) in relation to demographics, interpersonal trauma (IPT), and alcohol and nicotine use.Participants: A large (n = 9,889) representative sample of college students at an urban college campus in the southeastern part of the United States.Methods: Participants were 4 cohorts of first-year college students who completed measures of demographic variables, cannabis, alcohol, nicotine, and IPT. Associations were estimated using multinomial logistic regressions.Results: The prevalence of lifetime cannabis use was 45.5%. Specifically, 28.1% reported non-experimental cannabis use and 17.4% reported experimental cannabis use. Race, cohort, nicotine, and IPT were associated with experimental and non-experimental cannabis use. Additionally, alcohol and sex were associated with non-experimental cannabis use.Conclusions: Results show that cannabis use is prevalent among college students and is associated with race, IPT, and other substance use.

scholarly journals The Influence of Friends on Teen Vaping: A Mixed-Methods Approach

2021 ◽  
Vol 18 (13) ◽  
pp. 6784
Author(s):  
Allison L. Groom ◽  
Thanh-Huyen T. Vu ◽  
Robyn L. Landry ◽  
Anshula Kesh ◽  
Joy L. Hart ◽  
...  
Keyword(s):  
Social Media ◽  
Peer Influence ◽  
Urban Areas ◽  
Online Survey ◽  
Strong Association ◽  
Self Esteem ◽  
Demographic Variables ◽  
Common Source ◽  
Sources Of Information

Vaping is popular among adolescents. Previous research has explored sources of information and influence on youth vaping, including marketing, ads, family, peers, social media, and the internet. This research endeavors to expand understanding of peer influence. Our hypothesis is that friends’ influence on teen vapers’ first electronic nicotine delivery systems (ENDS) use varies by demographic variables and awareness of ENDS advertising. In August–October 2017, youth (n = 3174) aged 13–18 completed an online survey to quantify ENDS behaviors and attitudes and were invited to participate in follow-up online research in November-December 2017 to probe qualitative context around perceptions and motivations (n = 76). This analysis focused on the ENDS users, defined as having ever tried any ENDS product, from the survey (n = 1549) and the follow-up research (n = 39). Among survey respondents, friends were the most common source of vapers’ first ENDS product (60%). Most survey respondents tried their first ENDS product while “hanging out with friends” (54%). Among follow-up research participants, the theme of socializing was also prominent. ENDS advertising and marketing through social media had a strong association with friend networks; in fact, the odds of friends as source of the first vaping experience were 2 times higher for those who had seen ENDS ads on social media compared with other types of media. The influence of friends is particularly evident among non-Hispanic Whites, Hispanics/Latinos, those living in urban areas, those living in high-income households, those with higher self-esteem, and those who experiment with vaping. These findings support the premise that peer influence is a primary social influencer and reinforcer for vaping. Being included in a popular activity appears to be a strong driving force.

scholarly journals The prevalence of ill-treatment and bullying at work in Ireland

2020 ◽  
Vol 13 (3) ◽  
pp. 245-264
Author(s):  
Victoria Hogan ◽  
Margaret Hodgins ◽  
Duncan Lewis ◽  
Sarah Maccurtain ◽  
Patricia Mannix-McNamara ◽  
...  
Keyword(s):  
Workplace Bullying ◽  
National Level ◽  
Economic Recession ◽  
Survey Study ◽  
National Study ◽  
Content Type ◽  
Level Data ◽  
Irish Data ◽  
Behaviour Study ◽  
National Probability Sample

PurposeThe purpose of this paper is to examine the prevalence of ill-treatment and bullying experienced by Irish workers and to explore individual and organisational predictors. The most recent national figures available are specific to bullying and predate the economic recession; therefore, this study is timely and investigates a broader range of negative behaviours.Design/methodology/approachA questionnaire survey study on a national probability sample of Irish employees was conducted (N = 1,764). The study design replicated the methodology employed in the British workplace behaviour study.FindingsThe results showed that 43% of Irish workers had experienced ill-treatment at work over the past two years, with 9% meeting the criteria for experiencing workplace bullying. A number of individual and organisational factors were found to be significantly associated with the experience of ill-treatment at work.Research limitations/implicationsThis study provides national-level data on workplace ill-treatment and bullying that are directly comparable to British study findings.Practical implicationsThe findings indicate that a significant number of Irish workers experience ill-treatment at work, and that workplace bullying does not appear to have decreased since the last national study was conducted in Ireland.Social implicationsThis study is of use to the Irish regulator and persons responsible for managing workplace bullying cases, as it identifies high-risk work situations and contributing individual factors.Originality/valueThis study provides national Irish data on workplace behaviour and ill-treatment following a severe economic recession.

The role of demographic factors of international students on teaching preferences

2016 ◽  
Vol 10 (1) ◽  
pp. 53-71
Author(s):  
Pramila Rao
Keyword(s):  
International Students ◽  
Teaching Methods ◽  
Age Groups ◽  
Demographic Factors ◽  
Demographic Variables ◽  
Eastern Region ◽  
Content Type ◽  
The Usa ◽  
Teaching Preferences ◽  
One Way Anova

Purpose This empirical research was conducted in a medium-sized private university located in the north-eastern region of the USA. The purpose of this paper was to understand whether demographic attributes (age, gender, country of origin and years of stay in the USA) of international students will predict any preferences for specific teaching methods. This study was conducted with international students from October 2012 through May 2013 (fall and spring semesters). Design/methodology/approach This research paper provides hypotheses to explore whether there is any relationship between demographic factors and preferences for various teaching methods. This study analyzes the results using both Pearson’s correlations and one-way ANOVA to reject or accept the hypotheses. Findings The results demonstrated that there were no significant correlations between the demographic variables of international students and teaching methods. However, the one-way ANOVA analyses suggested that there are differences among age groups and their preferences for group projects, years of studying in the USA and their preferences for classroom discussions, and gender and their preferences for textbook assignments. Practical implications This study suggests that scholars provide orientation or training on the host country’s pedagogies so that international students can assimilate better into their academic communities. Originality/value This pioneering paper examines the role between demographic variables of international students and teaching pedagogies. This specific concept has not been examined in this literature before. This understanding could contribute to a richer understanding of this population of students.

Do young consumers care about ethical consumption? Modelling Gen Z's purchase intention towards fair trade coffee

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zachary Robichaud ◽  
Hong Yu
Keyword(s):  
Peer Influence ◽  
Significant Influence ◽  
Fair Trade ◽  
Purchase Intention ◽  
Sustainable Consumption ◽  
Subjective Norms ◽  
Ethical Consumption ◽  
Convenience Sample ◽  
Content Type ◽  
Fair Trade Coffee

PurposeA global shift in ethical/sustainable purchase drivers highlights Generation Z (persons aged 15–24) as an important market for producers and marketers. Although much research has touched on fair trade consumption, very little has focused on Gen Z's consumption patterns. This study provides insights into and implications of younger consumers' motivations in ethical/sustainable consumption.Design/methodology/approachThis research examines Gen Z's purchase intention towards fair trade coffee with the theory of reasoned action framework. Data were collected with a convenience sample, and analyses were conducted using structural equation modelling.FindingsThe research found a significant influence of knowledge of fair trade towards product interest. Furthermore, general attitudes towards fair trade had a significant influence on product interest, product likeability and convenience. Lastly, product interest and subjective norms significantly influenced Gen Z's purchase intentions towards fair trade coffee.Originality/valueFindings suggest that Gen Z's shift in ethical/sustainable consumption revolves around their subjective norms or peer influence circles and contributes to the notions of self-branding, identify claims and social currency. Younger generations are digital natives, and social media has created a looking glass into their actions. This digital expansion has created more opportunities for individuals to monitor the actions of others and release information in real-time. Therefore, ethical/sustainable consumption by Gen Z can be used as a communication tool among their peers to project personal values and ideological shifts and to influence others close to them.

Reading in the age of digital distraction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ziming Liu
Keyword(s):  
College Students ◽  
Design Methodology ◽  
Female Students ◽  
Digital Content ◽  
Future Research ◽  
Common Phenomenon ◽  
Digital Environment ◽  
Digital Reading ◽  
Content Type ◽  
Screen Reading

PurposeDigital distraction is a common phenomenon in e-reading contexts, and it is worth exploring in depth from the perspectives of information (digital content), users (readers) and technology (digital reading medium). Since screen reading has close links with multitasking and potential distraction, any investigation of reading in the digital environment must factor in this reality. This paper aims to investigate the extent and effects of digital distraction while reading on screens. Special emphases go to exploring multitasking while reading.Design/methodology/approachSurvey and analysis methods are employed.FindingsThe extent of digital distraction among college students it found is alarming. All the top four sources of distraction are communication-based activities. Female students tend to concentrate more than males when they read on screens. An overwhelming majority of participants choose to read in print to reduce distractions and to concentrate effectively. Screen reading is inherently distracting, primarily due to multitasking. It appears that repeated multitasking during academic endeavors carries substantial costs.Originality/valueImplications of digital distraction are discussed, and directions of future research are suggested.

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