scholarly journals INFLUENCE OF FASHION INDUSTRY ON APPAREL BUYING BEHAVIOR OF FASHION COLLEGE STUDENTS

2021 ◽  
Vol 58 (1) ◽  
pp. 5706-5712
Author(s):  
Dhama Aditi, Dr. Joshi Uma
Keyword(s):  
College Students ◽  
Demographic Variables ◽  
Research Approach ◽  
Fashion Industry ◽  
Buying Behavior ◽  
Fast Fashion ◽  
Fashion Apparel ◽  
Natural Fabrics ◽  
Buying Behaviour ◽  
Source Of Information

Purpose – The key objective of the currentresearchpaper is to assess the demographic profile of fashion college students in the age group of 18-23years and also clarifies how fashion industry influence the buying behaviour of youth. The intention is to understand the type of fashion apparel they purchase & whether there is any correlation between demographic variables & buying behavior. Research approach – Structured questionnaire is used to collect the data from fashion college students of Noida city through random sampling. Findings – Consumers’ interest towards fashionable clothing has been increased and to look different they prefer fast fashion apparels according to the latest trend of fashion industry and colour forecast. Fashion college students have varied thoughts with regard to the product characteristicsand they preferred sustainable and natural fabrics but the maincriteria of apparel selection was on silhouette, price and type of fabric.In addition, Social media and Tv are the major source of information for them.A significant correlation in female participants, monthly budget for clothesand influence of fashion industry. Originality/value – This study focusses on mainly on fashion college students specially the students from fashion college– this subject has not been studied muchbefore.

scholarly journals “One Tap Shopping”: Impulsive Fashion and Apparel Buying Behaviour

2020 ◽  
Vol 9 (3) ◽  
pp. 236-242
Keyword(s):  
Mobile Applications ◽  
Cultural Exchange ◽  
Influential Factors ◽  
Loyalty Programs ◽  
Price Sensitivity ◽  
Fashion Industry ◽  
Buying Behavior ◽  
Current Trends ◽  
Apparel Shopping ◽  
Buying Behaviour

Digitalization has transformed brick and motor fashion-oriented business to one tap convenient business through smart phones via mobile applications. The digital age is more inclined towards fashion and apparel due to ample exposure of current trends in fashion industry through internet, social media, travelling, cultural exchange and others. The study emphasized on discovering the online fashion and apparel buying behavior, satisfaction level, and exploring the most influential factors towards the digital consumers for online fashion and apparel shopping by analyzing 256 respondents through convenient and judgmental sampling. Data is analyzed through Factor analysis and multiple regression. The study reveals that Price sensitivity factors has significant weightage towards online fashion and apparel shopping like flash sales, loyalty programs and points, spike sales- exciting offers on all categories for limited period, cashback offers, Discounts and offers.

Antecedents to organic cotton clothing purchase behaviour: study on Indian youth

2017 ◽  
Vol 21 (1) ◽  
pp. 51-69 ◽  
Author(s):  
Arpita Khare ◽  
Geetika Varshneya
Keyword(s):  
College Students ◽  
Peer Influence ◽  
Demographic Variables ◽  
Environment Friendly ◽  
Content Type ◽  
Metropolitan Cities ◽  
Consumer Segment ◽  
Behaviour Study ◽  
Buying Behaviour ◽  
Apparel Manufacturers

Purpose The purpose of this paper is to examine influence of past environment-friendly behaviour, peer influence and green apparel knowledge in the context of organic clothing purchase behaviour. Design/methodology/approach Data were collected by means of a survey carried out in three major metropolitan cities and a sample of total 889 respondents was collected who were college students in India. Findings Past environment-friendly behaviour influenced Indian youth’s organic clothing purchase behaviour. Green apparel knowledge and peer influence, interestingly, had no impact on organic clothing purchase behaviour. Research limitations/implications The sample was limited to students who had past experience with green products. This was deliberately done as the objective was to examine the influence of past environment-friendly behaviour and green apparel knowledge on organic clothing purchase behaviour. Youth with limited awareness about organic clothing were not contacted. This restricted the findings to a specific youth segment. Further, the study was limited to Indian youth and did not examine the purchase behaviour of other consumer segments. Demographic variables were not used for analysis as only purchase behaviour of young people as a consumer segment was studied. Practical implications The findings can be used by organic apparel manufacturers in marketing organic clothing brands to the Indian youth. Organic clothing can be positioned to emphasise green values and distinct lifestyle for environment-conscious youths. Initiatives like celebrity talk-shows, organic clothing exhibitions, and launch of organic clothing designer brands can be used to promote organic apparel. College students can be used as opinion leaders to communicate benefits of organic clothing and inculcate green values among larger population. Originality/value Organic products and brands are becoming popular among Indian consumers. There has been limited research on the subject of youths’ purchase behaviour of organic clothing to date. Companies trying to launch organic clothing brands in the country may find the results helpful in understanding green buying behaviour.

scholarly journals CELEBRITY ENDORSEMENT AND BUYING BEHAVIOR: A STUDY OF PANJAB UNIVERSITY STUDENTS

2016 ◽  
Vol 4 (11) ◽  
pp. 122-136
Author(s):  
Supreet Kaur ◽  
Ankit Garg
Keyword(s):  
College Students ◽  
Standard Of Living ◽  
Celebrity Endorsement ◽  
Buying Behavior ◽  
Celebrity Endorsements ◽  
Brand Building ◽  
Convenience Sampling ◽  
Buying Behaviour ◽  
The Impact ◽  
Over Time

In present era, there has been a change in consumer’s attitude towards lifestyle. Consumers give importance to brands to ensure better standard of living. Today consumers are not only educated but also selective while purchasing products. Everyday consumers are exposed to number of voices over the radio and TV and images in newspapers, magazines, hoardings, and websites. Therefore, every marketer tries to steal at least fraction of a person’s time to inform him/her of the amazing and different attributes of the product at hand and for this purpose marketers use celebrity endorsement as an effective marketing strategy to fit their products in the minds of consumers. The practice of celebrity endorsements has proliferated over time and perceived as a winning formula for product marketing and brand building. This paper is an effort to analyze the impact of celebrity endorsements on buying behaviour of the college students. Questionnaire survey was used to collect the data by using convenience sampling.

Mirror, Mirror @ the E-Mall

2017 ◽  
pp. 178-194
Author(s):  
Alexander J. Aidan
Keyword(s):  
The Internet ◽  
Fashion Industry ◽  
Internet Shopping ◽  
Buying Behavior ◽  
Gay Male ◽  
Branding Strategies ◽  
Managerial Implications ◽  
On Line ◽  
Buying Behaviour ◽  
Mirror Mirror

This chapter concentrates on the on-line buying behavior of gay male fashion innovators for luxury clothing. The author provides evidence that Internet shopping intent for luxury fashion items has great potential as a novel and innovative segmentation tool and that the Internet serves as an efficient platform to communicate to this target group. An empirical analysis of the data indicates that the degree of fashion innovativeness directly influences male gay's on-line buying behaviour for luxury fashion items. The chapter concludes with a number of managerial implications that luxury fashion market practitioners and researchers can adopt to develop effective on-line marketing, communication and branding strategies for gay male fashion innovators, which represent a lucrative market segment in the luxury fashion industry.

scholarly journals Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

2021 ◽  
pp. 097639962110412
Author(s):  
Shaifali Chauhan ◽  
Richa Banerjee ◽  
Vishal Dagar
Keyword(s):  
Positive Emotions ◽  
Positive Impact ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Fashion Industry ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Fashion Apparel ◽  
Buying Behaviour ◽  
The Impact

This article attempts to analyse the changes occurred in the behaviour of the customer for online buying of fashion products. The prime objective of this study is to bridge the gap by contributing to the literature about the impact of pandemic on consumer buying tendencies for fashion industry. This study proposes a model for impulse buying of fashion apparel based on consumers’ shopping behaviour during COVID-19 pandemic. The conceptual model was developed using stimulus organism response (S-O-R) theory using fashion involvement (FI), hedonic shopping value (HSV) and sales promotion (SP) as independent variables, positive emotions (PE) as a mediating variable and impulse buying (IB) as a dependent variable. The data was collected from 569 respondents from central Indian region, the collected data was analysed using PLS-SEM 3 software. The importance performance map analysis (IPMA) was used to understand the accurate performance of variables. The result shows the significant and positive impact of HSV and PE on IB, unlike FI and SP which were not showing significant impact. Moreover, PE is a significant mediator in the relationship of the constructs. This study contributes by providing original insights into the IB literature. The analyses of IPMA will help the fashion industry to rebound after COVID-19.

Towards a Comprehensive Model of SCM Adoption and Practice in the Fast Fashion Apparel Industry

2021 ◽  
Vol 14 (4) ◽  
pp. 72-93
Author(s):  
Mohammed Abu Jahed ◽  
Mohammed Quaddus ◽  
Anil Gurung
Keyword(s):  
Diffusion Of Innovation ◽  
Comprehensive Model ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Diffusion Of Innovation Theory ◽  
Design Production ◽  
Wide Scale ◽  
Fashion Apparel ◽  
Effective Use ◽  
Relevant Factors

Along with the phenomenal growth in fast fashion, the industry is beset with many challenges. Topping the list are design, production, and supply of the fast fashion apparel (FFA). Adoption and effective use of supply chain management (SCM) practices in the FFA industry have become indispensable to achieve this. However, there is a gap in the fast fashion literature on the appropriate modeling of adoption and practice of SCM. In addressing this research gap, this study builds a comprehensive model of SCM adoption and practice by extracting relevant factors and variables from FFA manufacturing firms via qualitative field study. This study is one of the first to analyze SCM adoption from the diffusion of innovation theory perspective in the fashion industry. While existing literature does not clearly differentiate between SCM adoption and practice, this research underpins that the diffusion of SCM practices within FFA firms must go through stages of adoption and practice for successful wide-scale implementation.

Ethical Issues in the Fast Fashion Industry

2018 ◽  
Vol 9 (8) ◽  
pp. 660-665
Author(s):  
Chi Sheh ◽  
◽  
Peng Chan ◽  
Wen Jun Sim ◽  
◽  
...  
Keyword(s):  
Business Ethics ◽  
Conceptual Model ◽  
Ethical Issues ◽  
Real Life ◽  
Time Frame ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Life Event ◽  
Real Cost ◽  
Literature Reviews

Fast fashion is becoming more and more popular nowadays and this industry is growing rapidly. In order to supply to the big demand of fast fashion clothing, company will need to increase the production of the clothing in shorter time frame. Besides that, to out beat the competitor, company will provide more choices of clothing in cheaper price to the customers. By practicing these actions to increase the business profits, company is behaving unethical to the manufacturer of the cloth. Most consumers are not aware of these ethical issues. This paper is will used and tested the conceptual model of fast fashion business ethics based on literature reviews. The finding from this paper will manifest the “real cost” of a cheap and branded fast fashion clothing and will be supported by real life event that happened. However, after realizing the problems, some company did make some changes and the solutions are stated in the paper as well.

Is Pre-College Interpersonal Trauma Associated with Cannabis Use?

2020 ◽  
Author(s):  
Terrell A Hicks ◽  
Daniel Bustamante ◽  
Kaitlin E Bountress ◽  
Amy Adkins ◽  
Dace S Svikis ◽  
...  
Keyword(s):  
College Students ◽  
Interpersonal Trauma ◽  
Demographic Variables ◽  
Cannabis Use ◽  
First Year ◽  
Southeastern Part ◽  
First Year College ◽  
Large N ◽  
First Year College Students ◽  
Experimental Use

Objective: To examine the prevalence and correlates of lifetime cannabis use (i.e., experimental [use 1-5 times] and non-experimental [use ≥ 6 times]) in relation to demographics, interpersonal trauma (IPT), and alcohol and nicotine use.Participants: A large (n = 9,889) representative sample of college students at an urban college campus in the southeastern part of the United States.Methods: Participants were 4 cohorts of first-year college students who completed measures of demographic variables, cannabis, alcohol, nicotine, and IPT. Associations were estimated using multinomial logistic regressions.Results: The prevalence of lifetime cannabis use was 45.5%. Specifically, 28.1% reported non-experimental cannabis use and 17.4% reported experimental cannabis use. Race, cohort, nicotine, and IPT were associated with experimental and non-experimental cannabis use. Additionally, alcohol and sex were associated with non-experimental cannabis use.Conclusions: Results show that cannabis use is prevalent among college students and is associated with race, IPT, and other substance use.

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