scholarly journals Exploring the drivers of social media marketing in Malaysian Islamic banks

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hassanudin Mohd Thas Thaker ◽  
Ahmad Khaliq ◽  
Abdollah Ah Mand ◽  
Hafezali Iqbal Hussain ◽  
Mohamed Asmy Bin Mohd Thas Thaker ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Practical Implication ◽  
Partial Least Square ◽  
Least Square ◽  
Social Media Marketing ◽  
Islamic Banking ◽  
Content Type ◽  
Use Of Technology ◽  
Questionnaire Method

Purpose This paper aims to attempt to investigate and test the factors related to social media advertisement that could forecast the intention to subscribe to Islamic banking products in Malaysia. Design/methodology/approach The research framework used in this study is guided by the Unified Theory of Acceptance and Use of Technology (UTAUT). The questionnaire method was used to collect data from 360 social media users and partial least square (PLS) analysis was carried out for the model’s validation. Findings The analytical results showed that perceived relevance, informativeness and perceived expectancy were found to have a statistical relationship with the purchase intention of Islamic banking products via a social media platform. Practical implications The study offers a practical implication in which the findings prove as helpful means for Islamic financial institutions to discover paramount techniques to retain existing customers and at the same time encourage potential new customers to subscribe to their products. Originality/value Deficiency of research focusing on social media marketing, especially the incorporation of the UTAUT model was observed in the literature. Thus, this paper offers additional literature on social media marketing and elucidates their role in Islamic banking industry, particularly from the Malaysian context. This research is considered to be among the primary attempts to examine the drivers of social media marketing and customers’ intention to subscribe to Islamic banking products in Malaysia.

Social media influencer marketing: the moderating role of materialism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kian Yeik Koay ◽  
Man Lai Cheung ◽  
Patrick Chin-Hooi Soh ◽  
Chai Wen Teoh
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Moderating Effect ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Decision Making Processes ◽  
The Impact

Purpose Social media influencers (SMIs) have become an important source of influence that affects consumer behaviours in their decision-making processes. As such, this justifies scholarly attention in understanding how SMIs transfer their meanings to endorsed brands and drive consumers’ positive behavioural intentions. With the intention to fill this knowledge gap, this paper aims to examine the impact of SMIs’ credibility, as manifested by trustworthiness, attractiveness and expertise, along with the moderating effects of materialism, on followers’ purchase intention. Design/methodology/approach Self-administrated online surveys were used to collect data from Instagram users. A total of 191 usable data were collected and analysed using partial least square structural equation modelling. Findings The results show that SMIs’ trustworthiness and expertise are significant predictors of followers’ purchase intention. Moreover, the moderating effect of materialism on the relationship between attractiveness and purchase intention is significant. Notably, the influence of attractiveness on purchase intention is greater when materialism is high. Originality/value This research contributes to the SMI literature by examining the influence of SMIs’ trustworthiness, attractiveness and expertise, along with the moderating effect of materialism, on followers’ purchase intention.

scholarly journals Mobile Advertising, Product Social Value dan Purchase Intention pada Instagram

2019 ◽  
Vol 16 (4) ◽  
pp. 87
Author(s):  
Ni Wayan Sinta Wahyuni ◽  
Gede Sri Darma
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Social Value ◽  
Mobile Advertising ◽  
Moral Value ◽  
Mediating Role ◽  
Analysis Technique ◽  
Questionnaire Method

ABSTRACTThe purpose of this study is to find out and analyze the influence of attitude towards mobile advertising and moral value on purchase intention, and to find out the mediating role of attitudes towards mobile advertising to the effect of social value on the purchase intention of instagram application users. The population used in this study were all residents of the Bali island, at least have graduated from high school, and become active users of Instagram social media and are aware of the sponsored ads feature on Instagram, whose numbers cannot be calculated definitively (infinite). Data collection was done by using the questionnaire method. The analysis technique used was partial least square (PLS). The results showed that social value has a positive and significant effect on attitudes towards mobile advertising, social value and attitude towards mobile advertising has a positive and significant effect on purchase intention, and attitude towards mobile advertising can mediate the influence of social value on purchase intention. This research is expected to be a reference and consideration for company management to be able to increase the purchase intention of the consumers by utilizing mobile advertising through social media applications, by paying attention to consumer attitudes and the influence of social values on these mobile advertisements.

scholarly journals Elements of Social Media Marketing: A Holistic Framework in Online Culinary

2020 ◽  
Vol 16 (3) ◽  
pp. 261-269
Author(s):  
Lina Setiawati ◽  
◽  
Nono Wibisono ◽  
Keyword(s):  
Social Media ◽  
Information Search ◽  
Purchase Intention ◽  
Community Building ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Identity ◽  
Social Media Marketing ◽  
Marketing Activities ◽  
Potential Impact

Consumer's lifestyle has been greatly shifted due to the massive development of social media and brought unprecedented opportunities and challenges for marketing activities. There are few steps leading to consumer in deciding the product that they want to buy. This study helps to explain elements and consequences of social media marketing in Instagram context and its relationship with purchase intention. To this end, an empirical study applying partial least square (PLS) were conducted. Utilizing 254 of sample size, the results reveal that community building is crucial determinants of social media marketing in online culinary information search which later affects purchase intention. Further, this study clarifies creating brand identity in Instagram is a way to build a brand image. This research has a potential impact to provide renewed insights for researchers into determinants and consequences of individual purchase intention.

Millennial behavioural intention in Islamic banks: the role of social media influencers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Dean ◽  
Dwi Suhartanto ◽  
Ferty Nadya Pujianti
Keyword(s):  
Social Media ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Intention ◽  
Islamic Banking ◽  
Islamic Banks ◽  
Content Type ◽  
Behavioural Intentions ◽  
Islamic Bank

Purpose This study aims to examine the role of social media influencers (SMI) in millennial behavioural intentions towards Islamic banks, from the perspective of both bank clients and non-clients. Design/methodology/approach Of the 484 Indonesian millennials in the sample, 278 were clients and 206 non-clients of Islamic banks. Factor analysis was used to examine the SMI dimension in the Islamic banking context. This study then used the partial least square to evaluate the proposed model and test the relationships between SMI, bank image, trust and behavioural intention. Findings Three SMI dimensions were confirmed, i.e. expertise, celebrity and similarity. For bank clients, the findings show that SMI has a significant influence on behavioural intention and reinforces bank image and trust. For non-clients, SMI does not have a significant impact on behavioural intentions but significantly strengthens bank image and trust. Practical implications Islamic bank managers can take benefit of this study findings by learning to foster the behavioural intentions of their millennial clients and non-clients using SMIs. Further, choosing the right SMIs for their Islamic bank is an important activity, and if they want to make a positive impact on existing and potential millennial clients, they need to choose popular millennials who are knowledgeable about the Islamic value compliance of Islamic banking services. Originality/value This study is an early study to explore SMI’s role in influencing the behavioural intentions of millennials towards Islamic banks.

Non-Muslim Malaysians’ purchase intention towards halal products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shyue Chuan Chong ◽  
Chin Chai Yeow ◽  
Choon Wei Low ◽  
Pei Yew Mah ◽  
Diep Thanh Tung
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Partial Least Square Regression ◽  
Product Price ◽  
Content Type ◽  
Halal Food ◽  
Klang Valley

Purpose Halal products were a norm in the Muslim countries; however, halal food products were not only being consumed by Muslims nowadays. People are concerned about their daily needs, especially their food and spend in this modern society. Customers nowadays are more educated, and all the information can be easily accessed by just a click. Previous literature found that customers are looking for quality products and products that are safer to be consumed. Design/methodology/approach The purpose of this study investigates non-Muslim customers’ intention in consuming halal food products in Klang Valley, Malaysia. Using 321 non-Muslim responses from Klang Valley, partial least square regression was used to examine the factors influencing the customer’s purchase intention on halal products. Findings The results show that product quality, product price, product availability and product safety significantly influence the purchase intention of urban non-Muslim on halal food products. The result implies that product quality is the most significant factor compared with other variables. Originality/value The data and results may contribute to the relevant authority to form a proper plan to improve Malaysia’s halal food items.

scholarly journals PENGARUH PERSEPSI GENERASI LANGGAS TENTANG KUALITAS DAN INOVASI BATIK TERHADAP KEPUTUSAN PEMBELIAN DI ERA DIGITAL

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Tisia Priskila
Keyword(s):  
Social Media ◽  
Product Quality ◽  
Product Innovation ◽  
Partial Least Square ◽  
Least Square ◽  
Social Media Marketing ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Moderator Variable ◽  
Domestic Products

<p>Indonesia is experiencing serious problems in the era of globalization. Since the era of free<br />trade, many imported products have flooded the national marketplace. Lack of domestic products‟<br />competition on its own country make business actors in Indonesia must understand about purchasing<br />decision of millennial generations that will become the next generations of the nation. Their purchasing<br />decision depends on the product quality perception and they want products that suit with their style.<br />Millennial generations outreach through social media marketing is believed to be necessary to influence<br />their purchasing decisions. The research objectives are to know the effect of the perception of modern<br />Batik product quality and product innovation on purchasing decisions with social media marketing as a<br />moderator variable. The analysis method used is Partial Least Square (PLS) with sample of 100<br />respondents. The research results show that the millennial generations‟ purchasing decisions are affected<br />by their perception of product quality and innovation. The perception of product quality and purchasing<br />decisions are weakened by social media marketing. The perception of product innovation and purchasing<br />decisions are not affected by social media marketing as moderator variable.<br />Keywords: perception, quality, innovation, marketing, purchasing decision</p>

scholarly journals Mediating Effect of Social Media Marketing Adoption Towards Business Performance: An Approach of Structural Equation Modelling Partial Least Square (SEM-PLS)

2020 ◽  
Vol 11 (5) ◽  
pp. 100
Author(s):  
Muhammad Faizal Samat ◽  
Mohd Nor Hakimin Yusoff ◽  
Mohammad Ismail ◽  
Nur Amalina Awang ◽  
Norazlan Anual
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Business Environment ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Competitive Intelligence ◽  
Social Media Marketing ◽  
Survey Method ◽  
Technological Support

Business environment in Malaysia has become more competitive due to the advancement of technology and globalisation including the small and medium enterprises (SMEs). SMEs have so long devised various marketing strategies in order to penetrate the online advertisement clutter alongside improving their performance. Past studies have shown that using ICT such as social media help to improve SMEs’ performance. The owner-managers themselves determine the adoption of social media in their marketing due to the process of information collection and analysis are highly relied on them. Most of the SMEs have their own websites but these are primarily used as an information tool only. Thus, this study investigated the mediating role of social media marketing adoption between technological support, organisational support, government support and competitive intelligence towards the performance of SME. The theoretical framework of this study is substantiated by Resource-based View (RBV) theory and supported by Technology, Environment and Organisation (TOE) framework. This study has been carried out in the East Coast region of Malaysia consisting of Kelantan, Terengganu and Pahang states and also employed a questionnaire survey method. From 1920 questionnaires distributed, 339 responses were returned and found usable for the final analysis using the structural equation model partial least square (SEM-PLS). The findings revealed that the adoption of social media marketing mediates the relationship between these technological, organisational, and government supports, the competitive intelligence, and SME performance. Finally, the study’s theoretical and practical implications as well as the limitations and directions for future research were provided and discussed.

Determinant factors of Indonesian people’s fish purchase intention

2019 ◽  
Vol 123 (6) ◽  
pp. 2272-2277
Author(s):  
Novita Novita ◽  
Janny Rowena
Keyword(s):  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
High Rate ◽  
Environmental Characteristics ◽  
Content Type ◽  
Determinant Factors ◽  
Central Java ◽  
West Sumatra ◽  
Consumption Rates

PurposeThe purpose of this paper is to examine the determinant factors that influence the purchase intention of fish by Indonesians, especially in 14 provinces with low fish consumption rates.Design/methodology/approachThe survey was conducted with a total of 307 respondents in West Sumatra, Jambi, Bengkulu, Lampung, DKI Jakarta, West Java, Central Java, Special Region of Yogyakarta, East Java, Banten, Bali, West Nusa Tenggara, East Nusa Tenggara and West Borneo. The factors measured and analyzed are product, individual and environmental characteristics while partial least square is used to analyze the data.FindingsThe factors influencing the purchase intention of fish by Indonesians include product, individual and environmental characteristics. Not surprisingly, environmental characteristics were cited by most respondents.Originality/valueThis is the first study on the factors which influence the purchase of fish by Indonesians, in a country with a high rate of fish production, but a low rate of consumption. Findings are relevant to support the “Gemarikan Program” (Program to Promote Fish Eating) by The Indonesia Ministry of Marine Affairs and Fisheries.

The effects of convenience and speed in m-payment

2015 ◽  
Vol 115 (2) ◽  
pp. 311-331 ◽  
Author(s):  
Aik-Chuan Teo ◽  
Garry Wei-Han Tan ◽  
Keng-Boon Ooi ◽  
Teck-Soon Hew ◽  
King-Tak Yew
Keyword(s):  
Service Providers ◽  
Partial Least Square ◽  
Least Square ◽  
Decision Makers ◽  
Content Type ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
And Performance ◽  
Facilitating Conditions ◽  
Practical Implications

Purpose – The purpose of this paper is to uncover the effects of perceived transaction convenience (PTC) and perceived transaction speed (PTS) on unified theory of acceptance and use of technology (UTAUT) in the context of m-payment. Design/methodology/approach – A predictive analysis approach was used to examine the PTC and PTS using a two-stage partial least square (PLS) and neural network (NN) analyses. Findings – The findings reveal that only effort expectancy (EE) and facilitating conditions (FC) were discovered to significantly influence BI. More importantly, PTC was found to have positive significant relationship with EE and performance expectancy (PE). Moreover, PTS also supported the positive relationship with BI and EE. Practical implications – The findings of the study provided further insights to mobile payment service providers, online banking industry players, and all decision makers and stakeholders involved. Originality/value – Despite of many attempts devoted to understand m-payment adoption, the effects of PTC and PTS on m-payment are not well understood.

scholarly journals Analisa Pengaruh Attribute, Promotion, Service Quality, dan Social Media Marketing terhadap Image dan Purchase Decision Usaha Oleh-Oleh Kuliner Kota Batam

2021 ◽  
Vol 4 (2) ◽  
pp. 1010-1020
Author(s):  
Yandi Suprapto ◽  
Surianti Surianti
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Positive Relationship ◽  
Partial Least Square ◽  
Least Square ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Relationship ◽  
The City

This study aims to determine whether attributes, promotion, service quality, and social media marketing can influence image and purchase decisions. The object of research includes consumers of culinary souvenir shops in the city of Batam. Data collection was carried out by distributing questionnaires to 180 respondents. The collected data were processed by using partial least square (PLS). The results found that seven of the eight hypotheses tested had a significant positive relationship. The hypothesis includes attributes to image, promotion to image, service quality to image, attribute to purchase decision, promotion to purchase decision, social media marketing to purchase decision, and image to purchase decision. Meanwhile, service quality on purchase decisions is declared insignificant.

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