A method for generating strategy maps using ANP

2014 ◽  
Vol 25 (8) ◽  
pp. 1090-1104 ◽  
Author(s):  
Luis Ernesto Quezada and ◽  
Pedro Ivan Palominos ◽  
Rosa E. Galleguillos ◽  
Alexis H. Olmedo
Keyword(s):  
Analytic Network Process ◽  
Manufacturing Companies ◽  
Good Tool ◽  
Conceptual Base ◽  
Content Type ◽  
Strategic Objectives ◽  
Network Process ◽  
Strategy Map ◽  
Study Case ◽  
A Company

Purpose – The purpose of this paper is to present a method for identifying causal relationships in a strategy map. Design/methodology/approach – A strategy map is a visual representation of the strategy of a company, which includes the strategic objectives of a company and the cause-effect relationships between them. Its network structure facilitates its representation as an analytic network process (ANP) model. The proposed method starts with a network with all possible relationships and then it deletes those relationships, which are not important. To do this, it uses the techniques of the ANP approach. Findings – It was found that ANP is a good tool for modelling a strategy map and for identifying the important relationships of a strategy map. A study case of a manufacturing is shown to illustrate how the proposed method can be used in practice. Practical implications – Normally, the cause-effect relationships between strategic objectives are generated in a subjective way. Even this way of working is widely accepted in practice, some studied have shown that the declared relationships are not necessarily valid. The proposed method provides a quantitative tool to establish the relationships between strategic objectives, which are obtained using a method (ANP) that has a strong conceptual base. This is an indication that the strategy map obtained represents in a better way the strategy of the company. Originality/value – ANP is a methodology which is used to estimate the priority of nodes with in a network. In this work ANP is used to estimate the priority of the arcs of the network. The results of application in a company represent a good indication that the method may be implemented in other manufacturing companies.

An analytic network process approach for the election of green marketable products

2015 ◽  
Vol 22 (6) ◽  
pp. 994-1018 ◽  
Author(s):  
Ratapol Wudhikarn ◽  
Nopasit Chakpitak ◽  
Gilles Neubert
Keyword(s):  
Environmentally Friendly ◽  
New Product ◽  
Analytic Network Process ◽  
Green Product ◽  
Manufacturing Companies ◽  
Quality Cost ◽  
Product Selection ◽  
Content Type ◽  
Selection Processes ◽  
Network Process

Purpose – In this study, an optimal green product is selected from three newly developed ecological products and a non-environmentally friendly product. An analytic network process (ANP), used widely for multi-criteria decision making (MCDM), is applied to account for the tradeoff issues among the criteria (quality, cost and green issue) in the new green product selection processes. The paper aims to discuss these issues. Design/methodology/approach – This paper focuses on current social and consumer requirements. New product selection processes consider three major perspectives, i.e., quality, cost and environment, as criteria. The following two main methods are applied to respond to this multi-disciplinary issue: the eight quality dimensions proposed by Garvin are used to manage the quality issue, and a life cycle costing (LCC) method is applied for consideration of the cost and green issue. Therefore, the dependency issue among the criteria is considered, using a suitably selected method, the ANP method, and all the methods are applied to a real business, which produces roof tiles, for the delivery of a new optimal green product. Findings – An optimal environmentally friendly product does not overcome the existing toxic product of the focused company. The environmental performance is necessarily balanced by the quality and cost capabilities. Research limitations/implications – This paper focuses on the new product selection of roof tile products. The criteria or measuring indicators may be dissimilar, and cannot be applied to other products. Practical implications – The proposed approach can be applied to other manufacturing companies or services to allow decision makers to make better determinations for a comprehensive dependency problem. The managers can apply the proposed model to benchmark the considered products as well as to find the weaknesses of products. Originality/value – This method considers the relationship among quality, cost and environment for newly developed green products. The method produces better results than former MCDM studies which did not account for the dependency issue among the criteria.

A method for designing strategy maps using DEMATEL and linear programming

2017 ◽  
Vol 55 (8) ◽  
pp. 1802-1823 ◽  
Author(s):  
Héctor López-Ospina ◽  
Luis E. Quezada ◽  
Ricardo A. Barros-Castro ◽  
Miguel A. Gonzalez ◽  
Pedro I. Palominos
Keyword(s):  
Decision Making ◽  
Linear Programming ◽  
Optimization Model ◽  
Decision Makers ◽  
Decision Making Process ◽  
Content Type ◽  
Strategic Objectives ◽  
Strategy Maps ◽  
Strategy Map ◽  
A Company

Purpose The purpose of this paper is to propose a quantitative methodology for the identification of the causal relationships between strategic objectives in a strategy map of a balanced scorecard. This is done to face the possible weaknesses described in the literature regarding the causal links and the difficulty in validating the relationships. Design/methodology/approach The proposed method combines the multi-criteria decision-making method called decision-making trial and evaluation laboratory (DEMATEL) and an optimization model. DEMATEL is used to establish the importance of the strategic relations between strategic objectives, and the optimization model is used to find the relations that are more “important” and should be included in the strategy map. The method was created by reviewing the existing literature, modeling the problem, and applying it in a company. Findings The most important results of applying this methodological design include that the proposed method maintains the BSC classical structure; it also enables the generation of several alternatives to support the decision-making process in terms of strategic objectives for a better organizational performance. Practical implications The method facilitates the decision-making process by presenting several alternatives of strategy maps according to different levels of organizational criteria. In fact, these alternatives help the organization in focusing on the most important aspects of the strategy map. Consequently, managers may identify where to pay more attention and resources in order to achieve the most important objectives of the company. Hence, this method, as a support for decision makers, enables (and requires) the active participation of senior managers and any kind of decision makers in creating and valuating objectives, relations, constraints, importance, and parameters of the optimization model. Originality/value DEMATEL has been used to design strategy maps. The contribution of the paper is the use of a linear programming model to select those relationships that should be included in the strategy map. It allows manager to focus on those strategic elements that are important from a strategic point of view. The application in a company showed that the contribution is not only theoretical but practical as well.

Territorial capital as a company intangible

2016 ◽  
Vol 17 (1) ◽  
pp. 148-167 ◽  
Author(s):  
Mariachiara Barzotto ◽  
Giancarlo Corò ◽  
Mario Volpe
Keyword(s):  
Great Difficulty ◽  
Future Research ◽  
Manufacturing Companies ◽  
Policy Makers ◽  
Content Type ◽  
Capital Growth ◽  
Multiple Case ◽  
Definition Of ◽  
A Company

Purpose – The purpose of this paper is twofold. First, to explore to what extent being located in a territory is value-relevant for a company. Second, to understand if a company is aware of, and how it can sustain, the territorial tangible and intangible assets present in the economic area in which it is located. Design/methodology/approach – The study presents an empirical multiple case-study, investigating ten mid-/large-sized Italian companies in manufacturing sectors. Findings – The results indicate that the sampled manufacturing companies are intertwined with the environment in which they are embedded, both in their home country and in host ones. The domestic territorial capital has provided, and still provides, enterprises with workers endowed with the necessary technical skills that they can have great difficulty in finding in other places. In turn, companies support territorial capital generation through their activities. Research limitations/implications – To increase the generalisability of the results, future research should expand the sample and examine firms based in different countries and sectors. Practical implications – Implications for policy makers: developing effective initiatives to support and guide a sustainable territorial capital growth. Implications for managers and investors: improving managerial and investors’ decisions by disclosing a complete picture of the enterprise, also outside the firm boundaries. Originality/value – The study contributes to intangibles/intellectual capital literature by shedding light on the importance of including territorial capital in a company’s report to improve the definition of the firm’s value. Accounting of the territorial capital would increase the awareness of the socio-economic environment value in which companies are located and its use.

Schedule and cost overrun analysis for R&D projects using ANP and system dynamics

2017 ◽  
Vol 34 (9) ◽  
pp. 1551-1567 ◽  
Author(s):  
Sandeep Kumar ◽  
J.J. Thakkar
Keyword(s):  
System Dynamics ◽  
Risk Mitigation ◽  
Analytic Network Process ◽  
Raw Material ◽  
Design Stage ◽  
Economic Factors ◽  
Cost Overrun ◽  
Individual Factor ◽  
Content Type ◽  
Network Process

Purpose Schedule and cost overrun analysis for a typical research & development (R&D) project is necessary to identify and mitigate the non-feasible alternatives at the design stage. Typically, this should include an analysis of technological and economic factors of R&D project. This paper aims to discuss these issues. Design/methodology/approach This research proposes an integrated analytic network process (ANP) and reusable system dynamics (SD) model for a quick and strategically consistent decision making. The technological and economic factors of R&D project were first identified and compiled through a systematic literature review. An ANP model was first developed for calculating Risk Priority Index (RPI) for set of technological and economic factors. The computed RPI are considered as an input to SD models. Two SD models (technological and economic) are developed to undertake a detailed investigation on effect of individual factor on schedule and cost overrun. The approach is exemplified for a case of government R&D project in India. Findings ANP identifies “Testing & qualification facility” and “Raw material availability” as the highest RPI factors. A detailed sensitivity analysis of SD models suggests that technological factors such as “Design Changes,” “Hidden Activities,” and “Lack of Expertise” and economic factors such as “Project delays,” “Unexpected incidents” and “Conflicts” have the highest influence on schedule and cost overrun. Practical implications The outcomes of this research can help managers to estimate the severity of various technological and economic factors on cost and schedule overrun and develop an adequate risk mitigation contingency plan. Originality/value In case of R&D projects where systems are being developed for the first time, changes are inevitable, and hence schedule and cost management plays a very important role in its success. This paper proposes an integrated reusable approach of ANP and SD for analyzing the influence of technological and economic factors on schedule and cost overrun of R&D project.

Modeling brand resonance score (BRS) – an application in financial services

2018 ◽  
Vol 13 (1) ◽  
pp. 119-136 ◽  
Author(s):  
Ande Raja Ambedkar ◽  
Punniyamoorthy Murugesan ◽  
N. Thamaraiselvan
Keyword(s):  
Mutual Fund ◽  
Financial Services ◽  
Structural Equation ◽  
Analytic Network Process ◽  
Equation Modeling ◽  
Service Firms ◽  
Content Type ◽  
Fund Managers ◽  
Network Process ◽  
Brand Resonance

Purpose The experts in industry and academicians value brand resonance is the prerequisite factor in the firms of financial services. In this regard, the purpose of this paper is to model the brand resonance score (BRS) for modified customer-based brand equity (CBBE) model in mutual fund financial services using structural equation modeling (SEM) and analytic network process (ANP). Design/methodology/approach Criteria and sub-criteria relative weights are calculated from the SEM and sub-sub-criteria relative weights are measured through pair-wise comparison matrix for BRS modeling using ANP approach. Findings The brand resonance using ANP has been quantified, and BRSs of each brand through brand judgments and brand feelings criteria are calculated using two renowned Indian mutual fund services brands State Bank of India and Hong Kong and Shanghai Banking Corporation. Research limitations/implications Interdependency between sub-criteria are not explored. This research study is specific to Indian bank mutual fund services context. Practical implications Research findings provide useful guidelines for fund managers/analysts of mutual fund service firms to improve the brand resonance to investors. Originality/value The paper explained modeling BRS using ANP technique which helps organizations quantify the brand resonance effectively.

An analytic network process model for hospital facilities management performance evaluation

Facilities ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Joseph H.K. Lai ◽  
Huiying (Cynthia) Hou ◽  
David J. Edwards ◽  
P.L. Yuen
Keyword(s):  
Performance Evaluation ◽  
Performance Indicators ◽  
Process Model ◽  
Evaluation Model ◽  
Analytic Network Process ◽  
Facilities Management ◽  
Focus Group Study ◽  
Content Type ◽  
Network Process

Purpose This study aims to establish a rigorous model that can pragmatically evaluate the facilities management (FM) performance of hospitals. Design/methodology/approach Among the applicable performance indicators that were identified from extant literature, a focus group study shortlisted ten key performance indicators (KPIs) in four categories (safety, physical, financial and environmental) and verified their practicality. Using the analytic network process (ANP) method to process the focus group’s responses yielded importance weightings for the KPIs and developed the intended evaluation model. This model was then validated by a case study. Findings From the empirical data collected, two types of FM performance data and two scenarios of KPI scores were identified. To process these data and scores, a robust calculation method was devised and then proved useful in obtaining an overall score for holistic hospital FM performance. The case study confirmed the appropriateness and validity of the model developed. Research limitations/implications Through illustrating how the ANP method could be applied to develop an FM performance evaluation model, the study contributes knowledge to the multi-criteria decision-making domain. Despite the geographical limitation of the model established (i.e. centered around a group of hospitals investigated in Hong Kong), the study can serve as a reference for developing performance evaluation models for other buildings or infrastructures globally. Practical implications The model constitutes a practical tool for evaluating the FM performance of hospitals. Using this model on a regular basis will enable performance benchmarking and hence, continuous improvement of FM services. Originality/value The ANP model established is the first of its kind tailored for evaluation of hospital FM performance.

Prioritizing the vaccine supply chain issues of developing countries using an integrated ISM-fuzzy ANP framework

2019 ◽  
Vol 15 (1) ◽  
pp. 112-165 ◽  
Author(s):  
Dheeraj Chandra ◽  
Dinesh Kumar
Keyword(s):  
Developing Countries ◽  
Supply Chain ◽  
Relevant Literature ◽  
Analytic Network Process ◽  
Decision Makers ◽  
Interpretive Structural Modeling ◽  
Content Type ◽  
Vaccination Programs ◽  
Network Process ◽  
Key Issues

Purpose Delivering vaccines to the children who need them requires a supply chain that is efficient and effective. In most of the developing countries, however, the unknown and unresolved supply chain issues are causing inefficiencies in distributing vaccines. There is, therefore, a great need in such countries to recognize the issues that cause delays in vaccine delivery. With this purpose, the present study aims to identify and analyze the key issues in the supply chain of basic vaccines required to immunize children in developing countries. Design/methodology/approach Based on a field survey of three states of India, in-depth review of relevant literature and experts’ opinions, 25 key issues were recognized as factors of the vaccine supply chain (VSC) and categorized into five main domains. Using integrated interpretive structural modeling and fuzzy analytic network process approaches, the issues have been prioritized to determine their relative importance in the VSC. In addition, a sensitivity analysis has been performed to investigate the priority stability of the issues. Findings The results of the analysis show that among the five domains of VSC issues, the economic domain with a weight of 0.4262 is the most important domain, followed by the management (0.2672), operational (0.2222), environmental (0.0532) and social (0.0312). Research limitations/implications This study focuses on the prioritization of VSC issues; therefore, the results of the present study can provide direction to the decision-makers of immunization programs of developing countries in driving their efforts and resources on eliminating the most important obstacles to design successful vaccination programs. Originality/value To the authors’ knowledge, this paper is first to provide a direction to the decision-makers in identifying and managing important issues through the use of an analytical approach.

Employing fuzzy ANP for ranking the personality of international brands in the sports shoe industry

2018 ◽  
Vol 13 (1) ◽  
pp. 137-155 ◽  
Author(s):  
Javad Khazaei Pool ◽  
S. Mohammad Arabzad ◽  
Sobhan Asian ◽  
Milad Fahimi ◽  
Reza Verij Kazemi
Keyword(s):  
Decision Making ◽  
Academic Research ◽  
Evaluation Criteria ◽  
Analytic Network Process ◽  
Competitive Advantages ◽  
Content Type ◽  
Shoe Industry ◽  
Sport Shoe ◽  
Network Process ◽  
Quantitative Basis

Purpose This paper aims to provide a quantitative basis to analytically determine the ranking of the brand personality of Adidas, Asics, Nike, Puma and Saucony brands among Iranian customers via a conventional multi-criteria decision-making (MCDM) method. Design/methodology/approach Data for determining the importance of evaluation criteria and ranking of brands are gathered by means of distributing questionnaires among a group of Iranian customers of sport shoes, as well as some industrial experts. The fuzzy analytic network process (FANP) was used to rank the brands with regard to dependencies between criteria and alternatives. Findings The results indicate that FANP is a capable method which provides invaluable insights for strategic marketing decisions in the sport product industry. Results show Adidas has the best performance in the sports shoe market compared to the other four brands. In this study, it was found that expertise sophistication was the most important criterion among Aaker’s five main criteria. Originality/value The value of this paper is applying FANP decision-making method for ranking sport shoe brands. This method has not been commonly used in the area of marketing, hence it is added to the pool of techniques used in ranking brands. In addition, evaluation and ranking of brands can be very useful for both academic research and practice. Researchers can benchmark the competences of each brand through evaluating them, and industrialists can extract the competitive advantages of the selected brands.

ANALYSIS OF THE ALIGNMENT OF COMPANY GOALS TO WEB CONTENT USING ANP

2010 ◽  
Vol 09 (03) ◽  
pp. 419-436 ◽  
Author(s):  
ANTONIO CABALLERO-LUQUE ◽  
PABLO ARAGONÉS-BELTRÁN ◽  
MÓNICA GARCÍA-MELÓN ◽  
CARLOS DEMA-PÉREZ
Keyword(s):  
Analytic Network Process ◽  
Web Content ◽  
Model Based ◽  
Network Process ◽  
Study Case ◽  
Banking Institution

Today, most institutions use their website as one of the major means of consolidating communications channels within their organization and among their customers and users. Nevertheless, many of these organizations either have not clearly formulated the goals they want to achieve through their website or do not know to what extent their website contributes to satisfying these goals. This paper presents a model based on Analytic Network Process (ANP) aimed at helping organization managers to verify if their website contents are appropriate for satisfying the goals they have established. This analysis is achieved by studying the relationships among the goals established for the website, website contents, and potential users grouped into segments. The model was applied to a study case, analyzing the website of a foundation pertaining to a major banking institution in Spain.

The distribution strategy selection for an e-tailer using a hybrid DANP VIKOR MCDM model

2019 ◽  
Vol 26 (2) ◽  
pp. 395-433 ◽  
Author(s):  
Rohit Titiyal ◽  
Sujoy Bhattacharya ◽  
Jitesh J. Thakkar
Keyword(s):  
Decision Making ◽  
Analytic Network Process ◽  
Major Influence ◽  
Strategy Selection ◽  
Vikor Method ◽  
Content Type ◽  
Distribution Strategy ◽  
Network Process ◽  
Decision Making Framework ◽  
External Characteristics

Purpose The purpose of this paper is to apply a multi-criteria decision-making (MCDM) framework to evaluate distribution strategies for an e-tailer. An application of MCDM method, the hybrid DANP–VIseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) model, is used for e-tailers’ distribution strategy evaluation. The choice of distribution strategies under various dimensions is evaluated. Design/methodology/approach The authors used a hybrid MCDM model to solve the decision-making framework, which combines Decision-Making Trial and Evaluation Laboratory (DEMATEL), DEMATEL-based analytic network process and VIKOR method. Data were collected from the experts (e-tail manager, logistics manager, operations manager and distribution center (DC) manager) using two questionnaires, first for the influential relationship among the criteria and dimensions and second for a performance rating of each alternative (distribution strategies) against each criterion. Findings DANP with VIKOR method prioritizes the distribution strategies in the following order: DC shipment, drop shipment, click and collect, store shipment and click and reserve. Performance gap was calculated based on the VIKOR method to provide distribution strategies to an e-tailer under different situations. The authors infer that in developing country, product characteristics and transportation have a major influence on deciding the distribution strategy. Practical implications Decision-making framework will provide e-tail mangers a knowledge-based understanding to select the distribution strategy under the different situations related to the performance, product, e-tailer and external characteristics for smooth order fulfillment process. The insights developed by this research provide a framework for rational decision making in distribution strategy selection in e-business. Originality/value This is the first kind of a study which offers a decision framework for e-tail managers on how to choose distribution strategies under different situations which are related to the performance, product, e-tailer and external characteristics.

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