US brand still strong but needs to show effectiveness

2021 ◽  
Keyword(s):  
21St Century ◽  
Authoritarian Regimes ◽  
Great Power ◽  
International Leadership ◽  
Content Type ◽  
National Brands ◽  
Shifting Balance ◽  
Zero Sum ◽  
The Military ◽  
Corporate Brands

Significance Recent events have complicated the military and diplomatic elements of this task, but the wider 'Brand America' which Biden wants to restore -- one that shows democratic institutions solving the challenges of the 21st century more effectively than authoritarian regimes -- also needs attention. Impacts National brands cannot be managed as tightly as corporate brands but still need to embody and project a set of values and purposes. The shifting balance between long-standing US trends of internationalism and isolationism will be closely watched abroad. The prospect of a future president treating geopolitics as a zero-sum great power contest risks deep damage to 'Brand America'. Reduced margins of US pre-eminence will require Washington to adopt a more collaborative style of international leadership.

Myanmar exposes social media risks in South-east Asia

2018 ◽  
Keyword(s):  
Social Media ◽  
Business Strategy ◽  
Authoritarian Regimes ◽  
Ethnic Violence ◽  
Societal Impact ◽  
South East Asia ◽  
Dual Use ◽  
Content Type ◽  
The Military ◽  
Systematic Manipulation

Subject Facebook and anti-Rohingya violence. Significance On November 6, Facebook released the conclusions of a study it had commissioned on the use of its platform to foment ethnic violence in Myanmar. The report found that systematic manipulation of social media -- primarily by the military and extremist Buddhist groups -- stoked communal tensions and incited violence against Rohingya Muslims. Impacts Authoritarian regimes across the world will abuse tighter content filters for censorship. Non-democracies will embrace Chinese dual-use technology for their effectiveness and affordability. Profit will trump societal impact in Facebook’s business strategy, despite pressure for digital responsibility.

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

2018 ◽  
Vol 27 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Urška Tuškej ◽  
Klement Podnar
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Identity Management ◽  
Brand Management ◽  
Active Engagement ◽  
Brand Identification ◽  
Corporate Brand ◽  
Content Type ◽  
Corporate Brands ◽  
Brand Prestige

Purpose This paper aims to examine relationships between consumer-brand identification (CBI), brand prestige (BP), brand anthropomorphism (BA) and consumers’ active engagement in brand activities on social media in corporate brand settings. Design/methodology/approach Data collected with an online survey on a sample randomly drawn from an online panel of consumers were used to test the proposed theoretical model. Findings Anthropomorphism and prestige of corporate brands were found to positively influence consumer-brand identification. Also, CBI positively affects consumers’ active engagement and fully mediates the effect of BP and BA on consumers-brand engagement (CBE) with corporate brands. Research limitations/implications Further research in other markets and on a broader set of corporate brands would additionally validate results and enable comparisons of impacts among different brand categories. The data were gathered in one country, so further research in other markets would additionally validate results of this study. Practical implications Chief executives responsible for corporate brand management are provided with some insights on how appropriate corporate brand identity management can strengthen CBI and stimulate CBE on social media. Originality/value This paper provides some novel insights into the research on consumer-brand identification. It is the first study (to the authors’ knowledge) that empirically supports the positive influence of brand anthropomorphism on CBI in corporate brand settings. It also contributes to the clarification of previously inconsistent results of the influence of BP on CBI. By showing that consumers’ identification with a corporate brand plays a vital role in increasing consumers’ active engagement on social media, the study contributes to the relatively sparse body of research on CBE.

Why management models are crucial to the success of business models

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stephen Denning
Keyword(s):  
20Th Century ◽  
21St Century ◽  
Design Methodology ◽  
Business Models ◽  
Digital Age ◽  
Management Model ◽  
Digital Innovation ◽  
Content Type ◽  
Management Models ◽  
Practical Implications

Purpose The author posits that the management model of an organization determines what kind of business models can be pursued within that organization and that successful 21st century management models are very different from those that succeeded in the 20th century. Design/methodology/approach The author compares and contrasts successful 21st century management models with models that succeeded in the 20th century. Findings Success in the digital age requires a 21st century management model and mindset based on an obsession with delivering value to customers. Practical implications The management model incorporates the key ‘written and unwritten rules’ of the firm. The success of digital innovation can be threatened by 20th Century management assumptions that thwart Agile initiatives. Originality/value Article explains how Agile mindsets and practices are essential to the 21st century management model, and how they potentiate the firm’s focus on creating customers.

The first two decades of Circular Economy in the 21st century: a bibliographic review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
João Francisco Pinto Anaruma ◽  
Jorge Henrique Caldeira de Oliveira ◽  
Francisco Anaruma Filho ◽  
Wesley Ricardo de Souza Freitas ◽  
Adriano Alves Teixeira
Keyword(s):  
21St Century ◽  
Circular Economy ◽  
Review Of Literature ◽  
Content Type ◽  
Time Period ◽  
Number Of Publications ◽  
Two Stages ◽  
Academic Area ◽  
Practical Implications ◽  
Made In

PurposeThe purpose of this paper is to analyze and map the main areas of the Circular Economy literature of the first two decades of 21st century, offering a broad vision about the growth of the theme during these years.Design/methodology/approachThe research was divided into two stages: the first was a systematic review of literature and the second consisted on generation and analysis of bibliographic maps.FindingsThe publication indicates the prominence of China and European Union countries in the production of articles about Circular Economy. Furthermore, the topic is restricted to academic area, and that research on Circular Economy is still very focused on theory studies, even with exponential growth in the number of published articles about the theme since 2015. Finally, it also provides a collection of information as the principal authors, the most cited publications, citations, co-citations and countries that have most published beyond which are the most discussed topics.Research limitations/implicationsA possible limitation of the research is that it was performed only in the Scopus database. It may be suggested as future searches that other databases are included as well, and another suggestion is to reduce the time period between research samples due to the exponential increase in the number of publications and topics discussed lately.Practical implicationsThe results of this paper can guide future researches about the development of Circular Economy during the next decades or years and serve as a facilitator for researchers and for managers that want to know more about the topic.Originality/valueA mapping of the principal players and main discussions about Circular Economy made in the first two decades of the 21st century and an analysis about the growth and changes about the theme.

Cienfuegos affair threatens Mexico-US security ties

2021 ◽  
Keyword(s):  
Human Rights ◽  
Political Influence ◽  
The Political ◽  
Security Cooperation ◽  
Content Type ◽  
The Military ◽  
Trump Administration

Significance The situation has highlighted several issues of concern around the influence of the Mexican military, the government’s reliance on it and the challenges Mexico and its security agencies face in trying to meet US demands while addressing domestic threats. Impacts Mexican militarisation was facilitated by Trump administration apathy on human rights; this will change under President Joe Biden. Increased US-bound migration, encouraged by Biden’s more humane rhetoric, will heighten the need for bilateral security cooperation. Future Mexican administrations will struggle to reverse the political influence the military has obtained.

The World of Uncertainty: Is America Losing Its Leverage Towards a Looming New China–Russia Alliance?

2021 ◽  
Vol 13 (04) ◽  
pp. 92-106
Author(s):  
Vitaly KOZYREV
Keyword(s):  
United States ◽  
21St Century ◽  
World Order ◽  
The United States ◽  
Great Power ◽  
Window Of Opportunity ◽  
The Us ◽  
The World ◽  
Alliance Building

The recent deterioration of US–China and US–Russia relations has stumbled the formation of a better world order in the 21st century. Washington’s concerns of the “great power realignment”, as well as its Manichean battle against China’s and Russia’s “illiberal regimes” have resulted in the activated alliance-building efforts between Beijing and Moscow, prompting the Biden administration to consider some wedging strategies. Despite their coordinated preparation to deter the US power, the Chinese and Russian leaderships seek to avert a conflict with Washington by diplomatic means, and the characteristic of their partnership is still leaving a “window of opportunity” for the United States to lever against the establishment of a formal Sino–Russian alliance.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

Impression management for corporate brands over mobile media

2018 ◽  
Vol 27 (4) ◽  
pp. 385-403 ◽  
Author(s):  
Dara G. Schniederjans ◽  
Stephen A. Atlas ◽  
Christopher M. Starkey
Keyword(s):  
Mobile Devices ◽  
Impression Management ◽  
Purchase Intentions ◽  
Consumer Perception ◽  
Mobile Media ◽  
Corporate Brand ◽  
Content Type ◽  
Impression Management Tactics ◽  
Corporate Brands ◽  
Management Tactics

Purpose As organizations increasingly engage with consumers over mobile devices, there is a growing need to understand how consumers react to impression management over platforms with limited textual content. The purpose of this paper is to empirically assess how different impression management tactics can be used in mobile media to enhance consumer perception-attitude-intentions toward a corporate brand. Design/methodology/approach We surveyed 670 consumers and estimate structural equation models and repeated-measures ANOVAs to determine how short passages employing alternate impression management tactics influence consumers’ perceptions, attitudes and purchase intentions. Findings Results reveal that each impressions management tactic (i.e. ingratiation, intimidation, organizational promotion, supplication and exemplification) influences consumer perceptions, attitudes and intentions. The authors compare differences in how the impressions management tactics influence each stage of the perception-attitude-intentions model and find evidence that initial differences in perceptions favoring ingratiation and exemplification appeals become magnified for purchase intentions. Research limitations/implications Recent calls for research focus on an understanding of how consumers process information on reduced-content platforms of small-screened mobile devices. These results provide empirical evidence of the use of impression management and the difference between five impression management tactics on enhancing consumer perception-attitude-intentions model. Practical implications The results of this study will provide marketers with insights to optimize communications and corporate brands with consumers over mobile media. Originality/value This paper adds to the nascent yet vital literature on mobile marketing by focusing on how impression management tactics influence perceptions, attitudes and intentions through the short message characteristic of mobile platforms. The authors develop a framework for how corporate brand management can strategically use impressions management tactics in this novel domain.

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