scholarly journals Developing a Quality Model at University Library Services Sunderland

2014 ◽  
Vol 15 (1/2) ◽  
pp. 50-57 ◽  
Author(s):  
Kay Grieves ◽  
Michelle Halpin
Keyword(s):  
Cultural Change ◽  
Holistic Approach ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Library Services ◽  
Academic Experience ◽  
Quality Model ◽  
Content Type ◽  
University Library ◽  
The Impact

Purpose – The purpose of this paper is to share the ways in which University Library Services Sunderland, created and embedded a quality model, to engender service-culture change, ensure engagement with and best use of library services and capture and demonstrate evidence of the value of the library's contribution to the student experience. Launched in 2008 the Quality Model initiative is ongoing and has become the established way of working. Design/methodology/approach – The approach is of particular significance as Higher Education (HE) libraries are increasingly challenged to demonstrate their contribution to the academic experience and are exploring the role of cultural change to facilitate this. Although designed to meet the specific aims at Sunderland many of the techniques will be transferrable to the strategic priorities of other HE libraries. Findings – The creation and embedding of the Quality Model is enabling us to successfully nurture cultural change, to re-shape customer relationships and to capture and demonstrate the impact. Originality/value – The University of Sunderland Quality Model differs from many library performance models in that it takes an holistic approach. It aims to inform and shape cultural change and lead a strategic approach to customer relationship management in order to facilitate the capturing of impact evidence and demonstrate the value of the contribution. It is self-formed and based upon strategic marketing principles and underpins university priorities.

The impact of customer knowledge and customer relationship management on service quality

2014 ◽  
Vol 6 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Shu-Mei Tseng ◽  
Pin-Hong Wu
Keyword(s):  
Service Quality ◽  
Customer Relationship Management ◽  
Management Practices ◽  
Relationship Management ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Future Research ◽  
Customer Knowledge ◽  
Content Type ◽  
The Impact

Purpose – Enterprises realize that customers are their most important asset and recognize that a high level of customer satisfaction can only be achieved by enhancing service quality. Thus, how enterprises acquire customer knowledge by which to initiate and maintain customer relationships, as well as to enhance service quality has become an important issue. The paper aims to discuss these issues. Design/methodology/approach – This study uses a questionnaire and statistical analytical techniques to explore the impact of customer knowledge and customer relationship management (CRM) on service quality. Findings – The results indicated that customer knowledge has a positive influence on service quality and CRM is the partial intervening variable between customer knowledge and service quality. That is, customer knowledge enhances the CRM, while CRM, in turn, increases service quality and provides competitive advantages. Research limitations/implications – This research explored the impact of customer knowledge and CRM on service quality based on the company's perception and there was no validation on the customers' perception of the company. Therefore, it is suggested that future research should involve company staff, current customers, and latent customers to strengthen the triangulation. Practical implications – The results found that customer knowledge is indeed an important source of competitive advantage. Hence, enterprises should acquire valuable customer knowledge in order to enhance the relationship with customers, as well as enhance their service quality. Originality/value – There is still little related literature investigating the relationships amongst customer knowledge, CRM, and service quality. Hence, this study applies questionnaire methods as the main research tools in order to conduct an in-depth investigation into the influence of customer knowledge and CRM on service quality. Furthermore, this research is expected to provide enterprises with valuable suggestions for management practices.

Customer relationship and the operating performance following private placements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fei Teng ◽  
Xue Xia ◽  
Yu Xin
Keyword(s):  
Bargaining Power ◽  
Operating Performance ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Strategic Development ◽  
Content Type ◽  
Private Placements ◽  
Relationship Investment ◽  
The Impact

Purpose Close relationship with major customers, by curtailing opportunistic behaviors during private placements (PPs) and guaranteeing the production and sales of products after, is expected to facilitate the realization of PP’s strategic goals. However, major customers, on the contrary, may impair PP’s performance because of their strong bargaining power. Based on the transaction cost theory and relational contract theory, this paper aims to investigate the impact of major customers on firms’ strategic development in the context of private placements. The mechanisms of such impact are analyzed from the prospect of economies of scale, supervision and the rip-off effect by major customers. Further, the moderating role of the customer relationship investment (CRI) is considered. Design/methodology/approach Using a sample of China’s non-financial A-share listed firms during 2010-2016, this paper empirically investigates the impact of customer relationships on firms’ operating performance following PPs. In the main regressions, the sales growth rate serves as the dependent variable to measure PP’s operating performance, while the customer concentration proxies for the closeness of customer relationship. This study captures the impact of customer relationships on PPs’ performance by looking at the coefficient of the interaction term of post PP dummy and customer concentration. In the additional tests, selling and management expenses along with entertainment and traveling expenditures are used to measure customer relationship investment. Findings Results show that major customers help improve PPs’ strategic performance. The more concentrated the customer portfolio is, the higher operating performance will be after the PPs. Such a relationship is stronger when CRI is at a higher level. However, CRI also incurs costs, which impairs the effect of major customers on net profit. Further research finds that the effect of major customers is more pronounced in situations of extensional PPs, with actively interactive customers and in non-state-owned firms. In addition, state-owned customers with strong bargaining power have impaired the role of customers in promoting PP’s operating performance. Originality/value This paper validates the role of customers in firms’ strategic development. The study not only contributes to the research on the economic consequences of customers but also adds to the evolving literature of factors affecting the performance of PPs. The findings of the study have important practical implications for both customer relationship management and the supervision of PPs.

Is the library open? How the pandemic has changed the provision of virtual reference services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandy Hervieux
Keyword(s):  
Library Services ◽  
Virtual Reference ◽  
Content Type ◽  
Reference Services ◽  
University Library ◽  
Chat Reference ◽  
Person Reference ◽  
Potential Impact ◽  
The Impact ◽  
Practical Implications

PurposeThe purpose of this paper is to investigate the impact of the pandemic on the questions received via chat reference at a Canadian university library.Design/methodology/approachA qualitative analysis using coding of chat transcripts and a quantitative analysis of the length of chat interactions were used in this study.FindingsThe author determined that the types of questions received changed slightly during the pandemic due to the new library services offered. The complexity level of questions did not change significantly nor did the presence of instruction. The length of individual chat interactions and the total amount of time spent on chat increased, most likely due to the extended hours of the service and the number of patron questions present in one interaction.Originality/valueThis is the first study to investigate the potential impact of the pandemic on virtual reference services at a university library. The findings could lead to practical implications for libraries who need to close their in-person reference desk or need to respond to building closures.

“It needs to be the right blend”: a qualitative exploration of remote e-workers’ experience and well-being at work

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Charalampous ◽  
Christine Anne Grant ◽  
Carlo Tramontano
Keyword(s):  
Cultural Change ◽  
Holistic Approach ◽  
Well Being ◽  
Structured Interviews ◽  
Contributing Factors ◽  
Content Type ◽  
Individual Level ◽  
Work Related ◽  
The Impact ◽  
Practical Implications

PurposeThis present qualitative study explores the impact of the remote e-working experience on employees’ well-being.Design/methodology/approachForty (23 male) remote e-workers working for a British IT company were interviewed about their work-related well-being. Semi-structured interviews were framed within an existing theoretical of work-related well-being; hence, questions targeted five distinct dimensions of affective, professional, social, cognitive and psychosomatic well-being. However, data collection was not constrained by this model, allowing the exploration of other aspects interviewees considered relevant to their work-related well-being. Interview data were analysed using thematic analysis, where key themes emerged.FindingsFindings support the relevance of a multidimensional approach to understanding remote e-workers’ well-being as it provides an in-depth understanding of the inter-connectedness between relevant dimensions. Further insight into the overlooked issues of detachment from work and health-related behaviours when e-working remotely is also provided.Practical implicationsThis study proposes practical implications related to the organisational, managerial and individual level; providing individuals tailored guidance on how to remote e-work effectively and raising the importance of cultural change to support remote e-workers to be open about their working preferences.Originality/valueAn original contribution to the field of remote e-working is provided, by adopting a holistic approach to explore well-being, disentangling the interconnections between different well-being dimensions and discussing pivotal contributing factors that seemed to be understudied within extant remote e-working literature.

Here’s one for the next show

2016 ◽  
Vol 6 (1) ◽  
pp. 52-67 ◽  
Author(s):  
Sabrina M Hegner ◽  
Ardion D. Beldad ◽  
Nienke Klein Langenhorst
Keyword(s):  
Performing Arts ◽  
Structural Equation ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Equation Modeling ◽  
Marketing Tactics ◽  
Preferential Treatment ◽  
Content Type ◽  
Performing Arts Organizations ◽  
The Impact

Purpose – Financial constraints recently confronting performing arts organizations propel them to employ various marketing tactics to not only win new visitors but also to maintain its current clientele. Fostering a long-term relationship with clients is regarded a vital solution to a survival-related predicament these organizations face. Hence, the purpose of this paper is to investigate the impact of four marketing tactics – personalization, two-way communication, preferential treatment, and rewarding – on the dimensions of customer relationship, namely, satisfaction, trust, and commitment. Design/methodology/approach – Data to test the various research hypotheses were collected through a survey with 252 clients of a performing arts venue in a Dutch city. Structural equation modeling was used to test the hypotheses. Findings – Results reveal that extension of rewards to and maintaining a two-way communication with clients of a performing arts venue positively influence their satisfaction with, trust in, and commitment to the performing arts venue. Personalization of services impacts commitment only. However, the effect of preferential treatment on the three relationship dimensions is not statistically significant. Additionally, analysis shows that satisfied customers are more likely to trust the performing arts venue, although clients’ satisfaction with and trust in the performing arts venue do not influence their commitment to the venue. Originality/value – Research into the ways to strengthen customer relationships in the performing arts is still scarce. The current research aims at investigating the impact of several marketing tactics on customer relationship measured in terms of satisfaction, trust, and commitment and shows how performing arts venues can strengthen their bonds with customers.

Articulating value and impact through outcome-centered service delivery

2018 ◽  
Vol 19 (1) ◽  
pp. 2-11 ◽  
Author(s):  
Kay Grieves ◽  
Oliver Pritchard
Keyword(s):  
Service Delivery ◽  
Holistic Approach ◽  
Evidence Base ◽  
Support Service ◽  
Performance Model ◽  
Customer Relationship ◽  
Learning Support ◽  
Quality Model ◽  
Content Type ◽  
The University

Purpose The purpose of this paper is to share the ways in which student and learning support at the University of Sunderland has embedded and matured a new outcome-centered performance model – the Quality Model – in order to create an agile evidence-base of value, outcome and impact evidence. The authors will also share how, having established the fundamental principles regarding value and impact capture in our library setting, the concepts and approaches have also been developed and applied successfully within the context of multi-converged service delivery across the wider student and learning support service, using the AMOSSHE Value and Impact Toolkit. Design/methodology/approach The authors’ approach will be illustrated with two case studies, the first focusing on the university library services and the second on the student counseling service. Findings The findings will reveal that by establishing an outcome-focused model, the authors have been able to apply it across a converged service in order to generate the evidence required to articulate the value and impact of our key service objectives. Originality/value As a performance approach, the Quality Model is an original concept in that it is a self-formed model designed to meet the strategic needs of the University of Sunderland. It differs from many performance models in that it is founded on a holistic approach to service culture and customer-relationship management and is based upon strategic marketing principles. The AMOSSHE Toolkit is a pre-existing toolkit which is fully referenced in the paper. The Quality Model and AMOSSHE Toolkit are of particular relevance as many higher education services are increasingly challenged to demonstrate their value and impact and the outcomes their services deliver. This calls for a strategic approach to managing qualitative evidence. Therefore, although bespoke, the approach is transferable to the strategic priorities of other HE settings.

scholarly journals Evaluating the impact of corporate logos towards corporate reputation

2017 ◽  
Vol 20 (2) ◽  
pp. 158-180 ◽  
Author(s):  
Pantea Foroudi ◽  
Khalid Hafeez ◽  
Mohammad M. Foroudi
Keyword(s):  
Emerging Markets ◽  
Cultural Values ◽  
Attribution Theory ◽  
Corporate Reputation ◽  
Emerging Market ◽  
Corporate Image ◽  
Customer Relationship ◽  
Corporate Communications ◽  
Content Type ◽  
The Impact

Purpose This paper aims to examine the impact of corporate logos on corporate image and reputation in creating competitive advantage in the context of Persia and Mexico as emerging markets. The paper provides an extensive links between corporate logo and its dimension and internal stakeholders’ attitudes towards advertisement, familiarity and recognisability as intermediaries to corporate image and reputation. Design/methodology/approach A qualitative exploratory approach was undertaken, comprising 12 face-to-face interviews and 14 skype in-depth interviews with graphic designers, design, communication and marketing consultant in Mexico and Persia based on attribution theory. Findings The study posits that the more favorable the name, colour, typeface and design of the company logo, the more favorable the attitude Mexican consumers have towards the corporate logo, corporate image and reputation. However, in comparison for Persia these factors have less effect on customers’ judgment and behaviour, towards the corporate logo, corporate image and reputation. The research findings suggest that the selection of colour in a corporate logo is related to its marketing objectives, cultural values, desired customer relationship levels with the organisation and organisation’s corporate communications. Originality/value Corporate logo has received little attention in marketing literature and rarely researched in the context of emerging market. This is the first research of its kind to find the effect of the compound logo in emerging markets of Persia and Mexico. Therefore, this research makes significant contribution towards the corporate visual identity literature by developing of the sphere of influence of the corporate logo and its antecedents and consequences (corporate image and corporate reputation).

Exchange characteristics, capability upgrading and innovation performance: evidence from Latin America

2019 ◽  
Vol 23 (9) ◽  
pp. 1747-1763 ◽  
Author(s):  
N. Nuruzzaman ◽  
Deeksha Singh
Keyword(s):  
Latin America ◽  
Product Design ◽  
Social Capital Theory ◽  
Customer Relationship ◽  
Firm Level ◽  
Content Type ◽  
Joint Force ◽  
Capability Upgrading ◽  
The Impact ◽  
Positive Effect

Purpose This paper aims to attempt to examine the effect of firm-customer exchange characteristics, frequency and specificity, on the likelihood of the firm to generate customer-driven innovation. The authors draw from social capital theory and argue that repetitive and customer-specific exchange improves the trusts between firm and customers, which in turn ease the flows of tacit knowledge from customers to the firm. From the perspective of customer knowledge management, the authors contribute by examining the mechanism by which a firm can acquire knowledge from and about customers. The authors further argue that a firm’s ability to absorb knowledge from customers and turn them into innovation also depends on its internal capability. A firm that consistently upgrades its capacity is more likely to generate customer-driven innovation than those that do not. Also, the authors argue that the joint effect of exchange characteristics and internal capability upgrading can further increase the likelihood of customer-driven innovation. Such a joint force implies the positive moderating effect of internal capability upgrading to the relationship between exchange characteristics and customer-driven innovation. Design/methodology/approach The authors test the hypotheses on 3,000 firms from six countries in Latin America. They take advantage of the 2017 World Bank Enterprises Survey. This most recent of the survey asks questions on various types of innovation and firm-customers exchange characteristics and other firm-level variables. Findings The authors find support for our hypotheses that repeated exchange and exchanges tailored to specific customers have a positive effect on customer-driven innovation. Also, they find the support that internal capability upgrading, in the form of investment in product design, marketing and organizational development has a positive effect on customer-driven innovation. The authors also find that investment in product design positively moderates the impact of exchange characteristics on the likelihood of customer-driven innovation. Originality/value While past studies focus on strategies to acquire and manage customers’ knowledge, little has been said about how exchange attributes can encourage or discourage innovation? This question is important because various theoretical perspectives may have a different prediction on the effect of firm-customer relationship and innovation. This study attempts to bridge such theoretical tension.

Searching for new saving behavior theories

2014 ◽  
Vol 32 (4) ◽  
pp. 279-299 ◽  
Author(s):  
Kent Eriksson ◽  
Cecilia Hermansson
Keyword(s):  
Social Exchange ◽  
Financial Services ◽  
Model Development ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Theoretical Research ◽  
Marketing Theory ◽  
Savings Behavior ◽  
Content Type ◽  
Saving Behavior

Purpose – The purpose of this paper is to develop a model of bank advisor/customer relationships and customer saving behavior. Design/methodology/approach – The research is a theoretical review and model development of savings behavior and bank advisor/customer relationships. The review is used for the development of a model of bank advisor/customer relationships, and their effect on savings behavior. Findings – Findings are a model that distinguishes three kinds of exchange (relational, interimistic, and transaction) in between bank advisor and customer. The three kinds of exchange then influence customer savings behavior. Research limitations/implications – The implications of this research is that it points to that relationship marketing theory can be used in the analysis of how bank advisors influence customer savings behavior. Practical implications – For regulators and financial services firms, these findings point to how the role of bank advisors for consumer savings behavior can be analyzed. This is important, as much policy work presumes that advisors influence customer savings behavior, but the knowledge base for that presumption needs to be better understood. Social implications – The paper contributes toward a better understanding of the social exchange between bank employees and customers as regards savings products. Originality/value – This paper is original because it includes many theoretical research fields, and because it connects the bank advisor and customer relationship with the customer's savings behavior.

A qualitative exploration of young people and prison officers’ experiences of empathy within a young offenders’ institution

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emily Anne Tarrant ◽  
Alison Torn
Keyword(s):  
Young People ◽  
Subjective Experience ◽  
Holistic Approach ◽  
Structured Interviews ◽  
Institutional Investment ◽  
Content Type ◽  
The Individual ◽  
Relationship Factors ◽  
The Impact ◽  
The Relationship

Purpose This study aims to explore the ways in which young people and prison staff (Prison Officers) within a youth custodial establishment experience empathy. Previous research tends to view empathy as a stable trait and one which people can develop through individual-centred therapy. There has been little consideration of the impact of relationship factors and context in relation to empathy experience and expression. The current study aims to address this by exploring the role of the custodial context in shaping empathy, including the potential impact of relationships, environmental factors and culture. Design/methodology/approach A qualitative approach was used to enable breadth and depth in the exploration of this area. Individual, semi-structured interviews were carried out with a purposive sample of three young people and three Prison Officers. Data was analysed using inductive thematic analysis informed by the guidelines of Braun and Clarke (2006) and King and Horrocks (2010). Findings Constructed themes included “constructions of empathy”, “recipe for empathy”, “institutional investment”, “the value of empathy” and “doing empathy”. Together, they provide detailed insight into the interplay of personal and wider contextual factors influencing the experience of empathy in a custodial setting. The findings suggest that the way in which young people and staff experience empathy in the custodial environment is unique. The findings suggest that empathy takes place within the context of relationships and is influenced by the nature of those relationships, along with the wider social context within which it occurs. Practical implications The findings of the current study support a move away from understanding empathy as an individual personality trait and instead viewing it as a dynamic experience that is changeable based upon the relationship and the context within which it occurs. The findings suggest that interventions aiming to develop empathy should look beyond the level of the individual and the relationship and focus upon developing environments that are supportive of empathy. Originality/value This study provides unique insights into the subjective experience of empathy in a custodial setting, presenting as one of the first to take a more holistic approach to understand this phenomenon.

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