Contextualising brand consumption experiences: a multi-modal enabling technique

2014 ◽  
Vol 17 (2) ◽  
pp. 151-167
Author(s):  
Sandy Bulmer ◽  
Margo Buchanan-Oliver
Keyword(s):  
Data Collection ◽  
Narrative Approach ◽  
Content Type ◽  
Consumer Identity ◽  
Identity Narratives ◽  
Consumer Experiences ◽  
And Function ◽  
Depth Interviews ◽  
Collection Methods

Purpose – The purpose of this paper is to elaborate on a novel multi-modal enabling technique for contextualising brand consumption experiences. Design/methodology/approach – A multi-modal interpretive narrative approach is presented as a means of investigating brands as experiential entities for use in consumer identity projects. It reports the strategic use of different modes of data collection: autobiographical narratives generated by solo participants to create a benchmark of identity and subsequent friendship pair guided discussion interviews. This offers a faster, cheaper and more convenient means of gaining access to consumer experiences of brands than traditional ethnographic methods, which require prolonged engagements within a community. Findings – Consumer narratives of actual brand consumption and of mediated brand consumption are enhanced using this method. The consumer narratives generated provided rich insights into the role of brands in contributing to national identity. The contextualised use and function of identity narratives provided by brands were identified in addition to the identification of national community rituals of consumption. Originality/value – The multi-modal use of friendship pair interviews with solo autobiographical interviews is shown to offer benefits to qualitative consumer researchers focussing on brand/identity issues. The combination of data collection methods allowed for greater reflexive, memorial and contextualised discussion in the friendship pair interviews about brand narrative consumption and generated responses that advance beyond socio-political conventions concerning brands. Consequently, contextualised brand consumption experiences can be accessed more effectively than in conventional depth interviews.

scholarly journals PERANAN PEREMPUAN DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI KELUARGA (STUDI TENTANG PERANAN PETUGAS K3L PEREMPUAN UNIVERSITAS PADJADJARAN JATINANGOR (ZONA: REKTORAT))

2018 ◽  
Vol 5 (2) ◽  
pp. 146
Author(s):  
Shafila Mardiana Bunsaman ◽  
Budi Muhammad Taftazani
Keyword(s):  
Data Collection ◽  
Family Welfare ◽  
Economic Welfare ◽  
Data Collection Methods ◽  
The Family ◽  
Qualitative Descriptive ◽  
Role Of Women ◽  
Depth Interviews ◽  
Collection Methods

ABSTRAKPenelitian ini bertujuan untuk mengetahui peranan perempuan dalam meningkatkan kesejahteraan keluarga para petugas K3L (Kebersihan, Kenyamanan, Keindahan Lingkungan) Universitas Padjadjaran Jatinangor dan juga untuk mengetahui motivasi apa saja yang membuat perempuan memiliki keinginan untuk bekerja. Metode yang dilakukan dalam penelitian ini adalah deskriptif kualitatif serta metode pengumpulan data yang digunakan melalui wawancara mendalam, buku referensi dan juga penelitian-penelitian terhadulu. Hasil penelitian yang didapatkan menyatakan bahwa peranan perempuan dalam meningkatkan kesejahteraan ekonomi keluarga K3L terbagi menjadi dua peran, yang pertama adalah peran perempuan di dalam keluarga, diantaranya adalah peranan sebagai seorang ibu dan juga peranan sebagai pendamping suami. Yang kedua adalah peranan perempuan di luar keluarga yaitu sebagai pencari nafkah. Para perempuan ini bekerja untuk dapat meningkatkan kesejahteraan ekonomi keluarga. ABSTRACTThis study aims to determine the role of women in improving the family welfare of the K3L officers of Universitas Padjadjaran Jatinangor and also to find out what motivation makes women have the desire to work. The method used in this research is qualitative descriptive and data collection methods used through in-depth interviews, reference books and also research studies. The result of the research shows that the role of women in improving the economic welfare of K3L family is divided into two roles, the first is the role of women in the family, such as the role of a mother and also the role of the husband's companion. The second is the role of women outside the family as the breadwinner. These women work to improve the economic welfare of the family.

Managing multichannel coordination in retail banking: the influence of customer participation

2006 ◽  
Vol 24 (5) ◽  
pp. 327-345 ◽  
Author(s):  
Loïc Plé
Keyword(s):  
Organizational Design ◽  
Retail Banking ◽  
Customer Participation ◽  
Content Type ◽  
Quantitative Studies ◽  
Retail Banks ◽  
The Impact ◽  
Depth Interviews

PurposeThe purpose of this research is to explore the combining of marketing and organizational literature. This paper seeks to evaluate the relationships between multichannel coordination and customer participation, as seen through the lens of potential customer opportunism. It aims at showing the impact of this opportunism on the organizational design of multiple channels structures.Design/methodology/approachThe research reports on an exploratory case study in a French retail bank. A total of 25 in‐depth interviews were conducted, and the use of other sources enabled data triangulation.FindingsThe results show first that an increase in the number of distribution channels is liable to favor customer opportunistic behavior. To counter this, the bank mainly relies on impersonal coordination modes. An emerging result highlights the role of the customer as a “perceptual filter” between the different channels of employees.Research limitations/implicationsCustomer opportunism is studied via channels employees perceptions. An investigation using a customer survey may help to better understand this construct, e.g. to identify its antecedents, and to measure it precisely. Moreover, further qualitative and/or quantitative studies with larger sample sizes are needed to try and generalize these results.Practical implicationsIt is recommended not to forget that customers can facilitate or hinder multichannel coordination. Retail banks have the power to use them conveniently, provided that they are fully conscious of the scope of the “partial employee” role played by the customer.Originality/valueThis paper broadens understanding of how multichannel distribution structures are coordinated, and in a way belies traditional organizational design literature. The emerging result gives birth to the concept of “reversed interactive marketing”, which has interesting theoretical and practical repercussions.

The role of entrepreneurial families in entrepreneurial ecosystems: the family social capital approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Claudia Benavides-Salazar ◽  
Cristina Iturrioz-Landart ◽  
Cristina Aragón-Amonarriz ◽  
Asunción Ibañez-Romero
Keyword(s):  
Social Capital ◽  
Design Methodology ◽  
Content Type ◽  
Entrepreneurial Ecosystems ◽  
Family Social Capital ◽  
The Family ◽  
Depth Interviews ◽  
Entrepreneurial Dynamics

Purpose This paper aims to investigate how entrepreneurial families (EFs) influence the development of entrepreneurial ecosystems (EEs) by using the family social capital (FSC) approach. Design/methodology/approach For this paper, the authors analyzed the Manizales EE as a case study. The authors used a variety of data collection procedures, including in-depth interviews with 26 entrepreneurs and mentors. Findings The authors established how EFs affect EE development, identifying how the FSC bridging mechanisms impact the EE’s social and cultural attributes, boosting entrepreneurial dynamics. Originality/value The results indicated the relevance of EFs’ embeddedness and the degree of the FSC institutionalization in promoting of entrepreneurship within the EEs.

Effect of social capital on agribusiness diversification intention in the emerging market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Le Dang Lang ◽  
Abhishek Behl ◽  
Nguyen Trung Dong ◽  
Yama Temouri ◽  
Nguyen Hong Thu
Keyword(s):  
Social Capital ◽  
Global Economy ◽  
Structural Equation ◽  
Emerging Market ◽  
Measurement Scale ◽  
Equation Modeling ◽  
Group Discussions ◽  
Content Type ◽  
Depth Interviews

PurposeCoronavirus disease 2019 (COVID-19) has seriously affected the global economy. How agribusinessmen are overcoming this crisis is being noticed in emerging markets. Using social capital to diversify agribusiness for getting more customers is a useful solution for the growth of agribusiness. However, there is a lack of evidence on the aggregate measurement scale of social capital and the influence of behavioral goals on the intention toward agribusiness diversification. Therefore, this study aims to develop an integrated measurement of social capital and investigate its effect on agribusiness diversification intention using the expanded theory of planned behavior (TPB).Design/methodology/approachA mixed-methods approach is used, including four in-depth interviews, three focus group discussions and two surveys. Structural equation modeling is applied to a sample of 484 respondents to test the proposed hypotheses.FindingsThe study shows the role of social capital in influencing the intention to diversify agribusiness under the premises of the resource-based view (RBV). The scale of social capital is also developed, which is the first integrated measurement of this asset. The findings contribute significantly to the existing knowledge of social capital, the TPB and diversifying agribusiness.Originality/valueThis is the first study to explore the comprehensive effect of the facets of social capital on behavioral intention through behavioral goals and determinants of the TPB under the premises of the RBV. The findings will help emerging economies, for example, Vietnam, where most farmers are family business owners or microscaled entrepreneurs in agriculture.

The experiences of grandparents raising grandchildren in Indonesia

2019 ◽  
Vol 23 (1) ◽  
pp. 17-26
Author(s):  
Rista Fauziningtyas ◽  
Retno Indarwati ◽  
Delisa Alfriani ◽  
Joni Haryanto ◽  
Elida Ulfiana ◽  
...  
Keyword(s):  
Well Being ◽  
Grandparents Raising Grandchildren ◽  
Content Type ◽  
Cultural Aspects ◽  
Cultural Aspect ◽  
Supportive Role ◽  
The Family ◽  
Rest Time ◽  
Depth Interviews

PurposeThe raising of grandchildren by grandparents is a global phenomenon, and it is common in Indonesia. This is because parents are often unable or unwilling to raise their own children. However, the debate around “grandparenting” is still limited in Indonesia. The purpose of this paper is to gain a better understanding of the experience and views of grandparents on “grandparenting.”Design/methodology/approachThe methodology employed was qualitative and informed by phenomenology. The authors conducted in-depth interviews with 13 grandparents who were raising their grandchildren who were under five years old. The data were analyzed using thematic content analysis.Findings5 main themes and 13 subthemes emerged from the analysis of the data. The themes were responses, strategies for overcoming negative responses, the grandparents’ role, the reason for raising grandchildren, and the cultural aspect of “grandparenting” in Java. All of the grandparents enjoyed their roles as grandparents. They felt that they helped fulfill their grandchildren’s physical and educational needs.Social implicationsThe experience of raising a grandchild can be both positive and negative, depending on the cultural aspects in the Java and the family as a whole system. Grandparents require healthcare and informal support to maintain their well-being.Originality/valueThis paper provides new insights into “grandparenting” closely related to social and cultural aspect within the community. Grandparents enjoy being a part of the Javanese tradition. The supportive role of grandparents in Indonesia is important. However, older adults need to balance the role of “grandparenting” and rest time so that they remain healthy and happy.

scholarly journals Manajemen Rekrutmen Santri Tahfidz Al-Qu’ran di Ma'had Tahfidz Bina Madani Putri Bogor

2021 ◽  
Vol 14 (2) ◽  
pp. 143
Author(s):  
Agung Wais Al Qorni ◽  
Endin Mujahidin
Keyword(s):  
Data Collection ◽  
Qualitative Approach ◽  
Student Orientation ◽  
Data Collection Methods ◽  
New Student Orientation ◽  
New Student ◽  
Depth Interviews ◽  
Collection Methods ◽  
Descriptive Qualitative

<p class="15bIsiAbstractBInggris">The achievement in implementing all programs in the tahfidz al qur'an institution is the result of a combination of neat management, the cleverness of the educators and the availability of facilities and infrastructure as well as the input of quality students, this research finds out how the management of santri Mahad Tahfidz bogor recruitment, a place in meticulous is Ma'had Tahfidz Al-Qur'an Boarding Scool which has a focus and commitment in fostering its students to complete memorization of 30 juz, Ma'had bina Madani Boarding scool which is equivalent to the level of Madrasah aliyah. Research shows the existence of santri recruitment management which is carried out in ma'had bina madani for adequate input attainment in achieving the target of memorizing the Qur'an. This study uses a descriptive qualitative approach with data collection methods with in-depth interviews, observation and documentation. The results showed that ma'had bina madani had managed the recruitment of students which included (1) Planning for Santri Tahfidz (2) Implementation of the New Santri Tahfidz Recruitment which included one PSB committee formation, two determinations of the number of students received, three announcements of new santri admissions. Four Registration Five Entrance Selection Six Announcement of New Santri Admission (3) PSB Evaluation (4) New Student Orientation.   </p><p class="16aJudulAbstrak"><strong>Abstrak    </strong>                              </p><p class="16bIsiAbstrak">Ketercapaian dalam melaksanakan semua program dalam lembaga tahfidz al qur'an merupakan hasil dari paduan antara menajemen yang rapih, keiklasan para pendidik dan ktersediaan sarana dan prasarana juga input peserta didik yang berkualitas, peneletian ini mengetahui bagaimana manajemen rekrutmen santri Mahad Tahfidz bogor, tempat yang di teliti merupakan Ma'had Tahfidz Al-Qur'an Boarding Scool yang memiliki fokus dan komitmen dalam membina peserta didik nya untuk menyelesaikan hafalan 30 juz, Ma'had bina Madani Boarding scool yang setara dengan jenjang Madrasah aliyah. Penelitian menunjukan adanya manajemen rekrutmen santri yang dilaksankan di ma'had bina madani untuk Ketecapaian Input yang memadai dalam mencapai target hafalan al quran. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode pengumpulan data dengan wawancara mendalam, observasi dan dokumentasi. Hasil penelitian menunjukan  bahwa ma'had bina madani telah melakukan manjemen rekrutmen santri yang meliputi (1) Perencanaan Santri Tahfidz (2) Pelaksanaan Rekrutmen Santri Tahfidz Baru yang Mencakup satu Pembetukan panitia PSB, Dua Penetuan Jumlah Santri yang di terima, tiga Pengumuman Penerimana santri Baru Empat Pendaftaran Lima Seleksi Masuk Enam Pengumuman Penerimaan Santri Baru (3)Evaluasi PSB (4) Orientasi Peserta didik Baru.    </p>

Motivation trajectory of attending performing arts: the role of knowledge

2018 ◽  
Vol 8 (1) ◽  
pp. 5-18
Author(s):  
Zakia Obaidalahe ◽  
Nadia Steils
Keyword(s):  
Performing Arts ◽  
Design Methodology ◽  
General Knowledge ◽  
Cultural Education ◽  
Specific Knowledge ◽  
Content Type ◽  
Cultural Service ◽  
Level Of Knowledge ◽  
Depth Interviews

Purpose This study concerns the attendance motivations for cultural services based on the audience’s level of knowledge. The purpose of this paper is to define the role played by general knowledge (e.g. cultural education) and specific knowledge (e.g. communication around a cultural product) in the attendance motivation trajectory of a cultural service. Design/methodology/approach The study uses in-depth interviews with 20 visitors to two public theatres, one in Belgium and one in France. Findings The results identify a tripartite motivation in the decision to attend a performance, corresponding to four visitor segments defined according to their level of general and specific knowledge. Originality/value The recommendations arising from the study are that potential audience members be targeted according to their particular profile and that their cultural tastes be developed by raising their level of general knowledge, an element that goes beyond the suggested motivation trajectory.

Kindergarten teachers' evaluation: perceptions of the new Israeli multiple domains performance tool

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yael Cohen-Azaria
Keyword(s):  
Data Collection ◽  
Analysis Data ◽  
Kindergarten Teachers ◽  
Ministry Of Education ◽  
Content Type ◽  
Data Collection And Analysis ◽  
Teachers Attitudes ◽  
Multiple Domains ◽  
Depth Interviews

Purpose In 2012, the Israeli Ministry of Education and its Testing and Evaluation Department introduced a new tool to evaluate the quality of kindergarten teachers’ work. This paper aims to identify how kindergarten teachers perceive the new multiple domains performance tool. Design/methodology/approach The study applied a qualitative paradigm of data collection and analysis. Data collection consisted of semi-structured in-depth interviews conducted with 36 kindergarten teachers. Findings Findings indicated that most kindergarten teachers perceive their work plan and the kindergarten climate as the most important evaluation domains, while perceiving involving parents as the least important and even an unnecessary domain. One-third of them indicated that an innovation domain should be added. Also, the kindergarten teachers perceived the use of the KT-MDPT as both positive and negative. Originality/value There is a clear dearth in scholarly literature dealing with the evaluation of the quality of kindergarten teachers’ work. This study is the first to reveal Israeli kindergarten teachers' attitudes regarding this new tool for work quality evaluation.

A positive spiral of self-efficacy among public employees

2020 ◽  
Vol 49 (8) ◽  
pp. 1607-1617
Author(s):  
Miguel Ángel Mañas Rodríguez ◽  
Yolanda Estreder ◽  
Vicente Martinez-Tur ◽  
Pedro Antonio Díaz-Fúnez ◽  
Vicente Pecino-Medina
Keyword(s):  
Data Collection ◽  
Significant Relationship ◽  
Self Efficacy ◽  
Design Methodology ◽  
Research Study ◽  
Public Employees ◽  
Content Type ◽  
Personal Resource ◽  
Role Behaviors

Purpose The purpose of this paper is to test a positive spiral of self-efficacy among public employees. The spiral proposes that self-efficacy is positively related to extra-role behaviors. These behaviors in turn are positively related to subsequent self-efficacy. Design/methodology/approach A total of 260 public employees participated in three waves of data collection: self-efficacy (T1); extra-role behaviors (T2); self-efficacy (T3). Findings The results confirmed the existence of a positive spiral of self-efficacy. There was a positive and significant link from self-efficacy of employees (T1) to extra-role behaviors (T2). In addition, it was found a positive and significant relationship between extra-role behaviors (T2) and subsequent self-efficacy (T3) once the link from self-efficacy in T1 and T3 was controlled for. The mediation role of extra-role behaviors was also confirmed. Originality/value The examination of positive spirals is one of the critical challenges of the investigation of personal resources. In the current research study, the authors test the positive spiral of a critical personal resource such as self-efficacy. Additionally, the lagged design permits a solid test of the aforementioned spiral.

Inclusion and exclusion of sexual minorities at organisations

2020 ◽  
Vol 33 (3) ◽  
pp. 567-578
Author(s):  
Erhan Aydin ◽  
Emir Ozeren
Keyword(s):  
Thematic Analysis ◽  
Sexual Minorities ◽  
Public Discourse ◽  
Comparative Approach ◽  
Content Type ◽  
Individual Level ◽  
Unique Nature ◽  
The Uk ◽  
Depth Interviews

Purpose The purpose of this paper is to explore the inclusion and exclusion of LGBT individuals at organisations towards providing evidence from LGBT non-governmental organisations (NGOs) in Turkey and the UK. Design/methodology/approach In order to achieve this aim, 40 semi-structured qualitative in-depth interviews (20 in each country) were conducted. The empirical dimension of this study was invigorated by thematic analysis of interviews that composed of the individuals and members who work in LGBT organisations in Turkey and the UK. Findings The significance and the role of context in shaping public discourse, policies and practices of LGBT organisations in Turkey and the UK were explored in greater details. Based on the coding and thematic analysis of the interviews, three main findings were presented, which are “inclusion and exclusion at work”, “inclusion and exclusion in politics” and “inclusion in LGBT organisations”. Originality/value The originality of this research comes from its unique nature with a comparative approach on the contrary of current LGBT research that mostly focusses on an individual level of analysis and workplace discrimination. Research evidence demonstrates that there are a number of complexities, contradictions and tensions based on the specific characteristics of each country setting where various cultural, societal, political and legislative/regulative forces come into play in LGBT inclusion at organisations. Consequently, this research provides valuable insights for the inclusion of sexual minorities drawing on the evidence from LGBT NGOs in Turkey and the UK.

Sign in / Sign up

Export Citation Format

Share Document