Beyond awareness: improving outreach and marketing through user surveys

2017 ◽  
Vol 45 (1) ◽  
pp. 4-17 ◽  
Author(s):  
Darcy Del Bosque ◽  
Rosan Mitola ◽  
Susie Skarl ◽  
Shelley Heaton
Keyword(s):  
Undergraduate Students ◽  
Design Methodology ◽  
Library Services ◽  
Content Type ◽  
Library Research ◽  
Use Of Research

Purpose The purpose of this paper is to investigate the awareness of library research services, the top desires for new services and overall satisfaction of undergraduate students to plan outreach and marketing efforts. Design/methodology/approach Researchers developed a survey which was administered both on an iPad and in paper copies. To gather feedback from a wide-variety of students, surveys were distributed outside campus buildings at four locations. Findings This study demonstrates the need to survey undergraduate students about their use of research services, to effectively plan outreach and marketing efforts. The differences between high-users’ and low-users’ expectations of the library inform and impact potential outreach and marketing efforts. Reaching both groups of students requires that not only awareness of library services increase but also that the knowledge of the value of the library increases, to convert simple awareness of services into use. Research limitations/implications Surveys were distributed at one institution, and results may be skewed based on local demographics. Originality/value While surveying undergraduate students is common, little research exists demonstrating how outreach and marketing can be informed by evaluating feedback from high and low-users of library services.

The impact of mentoring and pedagogy on mitigation of library stress of undergraduate students

2017 ◽  
Vol 66 (8/9) ◽  
pp. 628-654
Author(s):  
Huwayah M. Alazemi ◽  
Awadh Alharbi
Keyword(s):  
Correlation Analysis ◽  
Undergraduate Students ◽  
Educational Psychology ◽  
Design Methodology ◽  
Faculty Members ◽  
Library Services ◽  
Content Type ◽  
Higher Order Learning ◽  
Teaching Learning ◽  
The Impact

Purpose This paper aims to justify the relevance of student-centred teaching – learning in influencing their motivation to shed library fear, source resources, attain higher-order learning, garner intellectual prowess and invent new theories. Design/methodology/approach To assess the validity of association between guidance, pedagogy, library access and intellectual prowess, a close-ended questionnaire is used. This questionnaire was administered on 350 undergraduate students in Kuwait. The step helped to gather their responses and initiate correlation analysis. Also, correlation analysis was used to review the association between the items selected in the questionnaire, interpret outcomes and draw valid inferences. Findings The outcome highlights that such students show keen interest to learn when faculty members give credence to educational psychology, teaching-learning quality, knowledge transfer and their transformation into knowledge seekers. The realization of such scholastic capabilities makes it possible for them to shed library fear and search disappointments, circumvent procedural complexities and pay least importance to size of library structure. Such mental state heightens their desire to use library services optimally, learn and contribute to new knowledge. Originality/value Few attempts have been made to study the impact of mentoring and pedagogy on mitigation of library stress undergraduate students.

Leveraging student expertise for niche services

2020 ◽  
Vol 48 (2) ◽  
pp. 287-306
Author(s):  
Tara Radniecki ◽  
Mitch Winterman
Keyword(s):  
Undergraduate Students ◽  
Employee Satisfaction ◽  
Design Methodology ◽  
Academic Library ◽  
Limited Resources ◽  
Library Services ◽  
Full Time ◽  
Content Type ◽  
Student Employees

Purpose The purpose of this paper is to investigate using student employees with expertise in niche areas to provide library services outside the traditional scope of full-time library employees. It examines a case study where an academic library employed undergraduate students to assist users in makerspace-related work and, more recently, graduate students to assist users in data analysis. This paper will determine whether such students can provide satisfactory service to users. Design/methodology/approach This paper includes a background of the services, including hiring, training and assessment. The methodology for assessment includes analyzing user-created booking data, student employee consultation data and user feedback surveys to determine user and student employee satisfaction with the services. Findings The findings report high usage numbers and overall high user and student employee satisfaction with the two services, suggesting that student employees can be used effectively in such a way. Originality/value Although libraries often use student employees for lower-level library tasks, these results suggest libraries with limited resources and full-time staff should consider using student employees to provide specialized consultations, especially pertaining to software and other technologies.

8 Years of institutional assessment feedback: students’ satisfaction with library services

2017 ◽  
Vol 45 (4) ◽  
pp. 544-561
Author(s):  
Monica D.T. Rysavy ◽  
Russell Michalak ◽  
Alison Wessel
Keyword(s):  
Student Satisfaction ◽  
Undergraduate Students ◽  
Instructional Materials ◽  
Satisfaction Survey ◽  
Library Services ◽  
Content Type ◽  
Assessment Feedback ◽  
Online Databases ◽  
Rich Data ◽  
Strongly Agree

Purpose The purpose of this paper is to examine eight years of quantitative and qualitative student feedback on library services collected through an institution-wide student satisfaction survey. Design/methodology/approach This paper utilizes data collected during an eight-year period from the college’s student satisfaction survey. This survey contained 40 questions which addressed topics concerning the college’s 13 major departments. Six of the questions were devoted to library services. Findings Over the eight years surveyed, across all divisions surveyed (undergraduate students, graduate students and graduate Saturday students), students on average tended to select “agree” or “strongly agree” with the following six questions asked: The materials in the library meet my course requirements. The library has enough laptop computers for student use. The instructional materials for using the online databases are helpful. The library hours match my schedule and needs. The library equipment is in good working order. The library is generally quiet and suitable for study. Originality/value This institutionally crafted, mixed methods survey was deployed over an eight-year period at a relatively minimal cost (in-house staff hours were used to analyze the data gathered and paper Scantron sheets were used to deploy). Furthermore, rich data were gathered from a relatively simple instrument and this information was used to make institution-wide decisions.

scholarly journals A new decade of uses for geographic information systems (GIS) as a tool to research, measure and analyze library services

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lauren Heather Mandel ◽  
Bradley Wade Bishop ◽  
Ashley Marie Orehek
Keyword(s):  
Information Systems ◽  
Geographic Information Systems ◽  
Information Science ◽  
Research Area ◽  
Geographic Information ◽  
Library And Information Science ◽  
Library Services ◽  
Future Directions ◽  
Content Type ◽  
Library Research

PurposeThe purpose of this paper is to explore library research that uses geographic information systems (GIS) as a tool to evaluate library services and resources to ascertain current trends and establish future directions for this growing research area.Design/methodology/approachThe study searched full text for geographic information systems in two databases: Library and Information Science Source (LISS) and Library, Information Science and Technology Abstracts (LISTA), replicating the method used in a prior literature review. The titles and abstracts of the search results were analyzed to gather only the research that used GIS as a tool to measure and analyze library services.FindingsThis study found growth in the last decade for library research using GIS. There remain two ways the tool is primarily used: to analyze service areas and to manage facilities and collections.Practical implicationsThe findings are relevant for library and information science researchers and practitioners because they summarize a specific area of research that has grown and changed and that still has potential to be used more widely. Using GIS in practice and research could benefit all library users and nonusers because spatial analysis facilitates more precise and informed delivery of services and resources.Originality/valueThe paper provides future directions for use of GIS in library research and attempts to define subdivisions within this research area to clarify the area for researchers and practitioners.

Assessment of residential institute foodservice using Kano categorization and importance–performance analysis

2020 ◽  
Vol 32 (3) ◽  
pp. 401-428 ◽  
Author(s):  
Aayush Singha Roy ◽  
Dipankar Bose ◽  
U.K. Bera
Keyword(s):  
Performance Analysis ◽  
Undergraduate Students ◽  
High Performance ◽  
Design Methodology ◽  
Functional Type ◽  
Multiple Methods ◽  
Self Assessment ◽  
Residential Students ◽  
Content Type ◽  
And Performance

PurposeIn this article, we identify various foodservice-related attributes that are important for undergraduate students residing in hostels and avail service from specific foodservice providers. We also investigate the performance of attributes to determine areas where the foodservice providers should maintain a high performance or where improvement is required.Design/methodology/approachWe apply the Kano methodology to design the questionnaire for 24 different attributes. For each attribute, we construct three questions; namely, functional type, dysfunctional type, and performance of the hostel foodservice. We collect a total of 317 responses. We use multiple methods to determine the dominant category. Finally, combining the values of these methods, we study relative positions of the attributes in the importance–performance grid.FindingsBased on the Kano categorization, quality-related attributes are most important, followed by hygiene, comfort, availability, variety, and time, in the descending order. The gender of the respondent plays an important role in categorization of some attributes. Using the importance–performance analysis, we identify the attributes where the foodservice provider should maintain a high performance or where improvement is required. Improvements in some attributes are difficult due to foodservice provider's self-assessment of high performance or high difficulty for improvement.Originality/valueIn this study, we examine the importance of various foodservice attributes among undergraduate residential students. We combine multiple methods of Kano categorization to compute importance values of the attributes. We also investigate the reasons behind the gap between student's and foodservice manager's perception of the performance of these attributes.

The effect of leader risk-taking on subordinate felt trust

2019 ◽  
Vol 40 (2) ◽  
pp. 163-176 ◽  
Author(s):  
Joshua Thomas Hanna ◽  
Alexandria K. Elms ◽  
Harjinder Gill ◽  
David J. Stanley ◽  
Deborah M. Powell
Keyword(s):  
Undergraduate Students ◽  
Risk Taking ◽  
Work Experience ◽  
Design Methodology ◽  
Relational Leadership ◽  
Crowd Sourcing ◽  
Leadership Model ◽  
High Importance ◽  
Content Type ◽  
Felt Trust

PurposeThe purpose of this paper is to examine how leaders’ behaviour and subordinates’ personality can impact subordinates’ feelings of being trusted. Feeling trusted by one’s leader is associated with increased performance, organisational citizenship behaviours and job satisfaction (Baer et al., 2015; Lester and Brower, 2003).Design/methodology/approachParticipants read a vignette in which a leader’s behaviour was manipulated and then rated the extent to which they felt trusted. Participants in Sample 1 consisted of 726 undergraduate students with work experience, and Sample 2 consisted of 1,196 people with work experience recruited over CrowdFlower, a crowd-sourcing website.FindingsResults from both samples indicate that a leader delegating a task increases subordinate felt trust, for Sample 1p<0.001,d=0.75 and for Sample 2p<0.001,d=0.90. Further, subordinate felt trust increases when the task delegated is of high importance, for Sample 1p<0.001,d=0.42 and for Sample 2p<0.001,d=0.58. The likelihood of the delegated task resulting in negative outcomes and subordinate propensity to trust have negligible effects on felt trust.Originality/valueDespite the organisational benefits of felt trust, it is still unclear how to elicit subordinates’ felt trust. This study is one of the first to empirically examine leader behaviour that may lead subordinates to feel trusted in the workplace. These findings support theoretical underpinnings of the relational leadership model and the risk-based model of trust.

Making meaning out of noise

2017 ◽  
Vol 47 (4) ◽  
pp. 506-521 ◽  
Author(s):  
Jorge Cegarra-Sánchez ◽  
Juan-Gabriel Cegarra-Navarro
Keyword(s):  
Student Achievement ◽  
Professional Learning Communities ◽  
Empirical Study ◽  
Learning Communities ◽  
Professional Learning ◽  
Undergraduate Students ◽  
Design Methodology ◽  
Making Meaning ◽  
Content Type ◽  
The Relationship

Purpose The environments provided by classrooms to facilitate learning among students can be seen as useful vehicles for making meaning out of gossip, lies, exaggeration and partial truths (i.e. counter-knowledge). This paper aims to focus on professional learning communities as a process to counteract the problem of counter-knowledge. Design/methodology/approach This paper has analysed the relationships between professional-learning communities and counter-knowledge using an empirical study of 210 undergraduate students to identify whether there is a significant impact on student achievement by professional learning communities. This study uses PLS-Graph software version 3.0 to conduct an analysis of the data collected. Findings Outcome findings support that professional learning communities provide a way of counteracting counter-knowledge and the noise heard through gossip, lies, exaggeration and partial truths. Originality/value Results also confirm that counter-knowledge is a variable that, when controlled, has the effect of strengthening the relationship between learning and student achievement.

Leaning into sustainability at University of Alberta Libraries

2016 ◽  
Vol 37 (3) ◽  
pp. 136-148 ◽  
Author(s):  
Gerald Beasley ◽  
Trish Rosseel
Keyword(s):  
Design Methodology ◽  
Academic Library ◽  
Building Design ◽  
Library Services ◽  
Staff Time ◽  
Content Type ◽  
Lean Principles ◽  
University Of Alberta ◽  
Staffing Model

Purpose – The purpose of this paper is to present a case study that considers the links between cost avoidance, lean design, and sustainability in relation to two different library projects at University of Alberta Libraries (UAL) – the design of the Research and Collections Resource Facility and the development of new fee-based library services at UAL’s John W. Scott Health Sciences Library. Design/methodology/approach – This case study describes the analysis of each project’s workflows in relation to lean design in order to enhance processes and service delivery. Findings – Findings to date in both of these ongoing projects suggest that consideration of the lean philosophy has already led to process and service improvements. With regard to the new building design project, revised task design is already resulting in significant savings in staff time, and work space. And the staffing model for fee-based specialized services has already been redesigned, an alignment with lean principles. Research limitations/implications – While this paper does discuss and define lean design, it does not provide a comprehensive summary of research in this area. Originality/value – This paper highlights the value of lean design as a framework for designing, developing, and reviewing academic library buildings, services, processes, and workflows to ensure they are sustainable.

Facing the shortage in Benin: a strategy for information and documentation access at the Université d’Abomey-Calavi

2016 ◽  
Vol 44 (3) ◽  
pp. 97-103
Author(s):  
Eustache Mêgnigbêto ◽  
Khadidjath Kouboura Osseni Bachabi
Keyword(s):  
Developing Country ◽  
Design Methodology ◽  
Relevant Information ◽  
Library Services ◽  
Content Type ◽  
University Library ◽  
Republic Of Benin ◽  
The University ◽  
Practical Implications

Purpose This paper aims to describe the response of students to the shortage of materials at the Université d’Abomey-Calavi (Republic of Benin). Design/methodology/approach A survey was conducted with over 2,000 students of the Université d’Abomey-Calavi in 2014, and the data were analysed. The paper deals with two questions related to the university library services they use. Findings To satisfy their information and documentation needs, students visit several university library services even on different campuses. Practical implications The study recommends the setting up and the implementation of a long-term development plan for the University of Abomey-Calavi libraries. Originality/value The study describes the behaviour of students of a developing country when faced with a lack of relevant information and documentation resources.

scholarly journals Role of organizational career websites for employer brand development

2019 ◽  
Vol 27 (1) ◽  
pp. 149-168 ◽  
Author(s):  
Priya Gunesh ◽  
Vishwas Maheshwari
Keyword(s):  
Undergraduate Students ◽  
Design Methodology ◽  
Banking Sector ◽  
Structured Interviews ◽  
Employer Branding ◽  
Content Type ◽  
Brand Development ◽  
Employer Brand ◽  
Purposive Sample

PurposeThe paper aims to demonstrate the utilization of banks’ career website for publicizing the employer branding strategy to enable effective strategic talent relationship management through talent attraction, engagement and retention.Design/methodology/approachA qualitative approach using purposive sample comprising HR professionals involving HR directors, reward managers and talent relationship managers, participated in semi-structured interviews.FindingsThis paper provides empirical insights on the use of career websites to disseminate the employer brand. The findings reveal the presence of recruitment orientation career websites across the banking sector. It also conveys HR practitioners’ suggestions for revamping the banks’ career websites to a more screening orientation approach for greater interactivity by both the internal and external talent pools.Research limitations/implicationsThe paper depicts the importance attributed around the utilization of career websites in promoting the employer brand by the HR community across the banking sector. It provides clear insights about the specific contents of career websites to enable sustainable talent attraction, engagement and retention.Originality/valueThis paper provides a qualitative insight to the study of employer branding and career websites. Whereas most previous research on career websites have been of a quantitative nature relying predominantly on fictitious websites, having mostly undergraduate students as research participants. This study contributes enormously to the existing literature and practice by unveiling the perceptions of HR professionals on the dissemination of the employer brand through the career website.

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