Building opportunity – Boyes Group realty incorporated

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brian Lane ◽  
Brooke Klassen
Keyword(s):  
Real Estate ◽  
Market Share ◽  
Research Methodology ◽  
Content Type ◽  
Real Estate Brokerage ◽  
Academic Level ◽  
Home Building ◽  
Group A ◽  
Private Real Estate

Research methodology The case was written based on personal interviews with Jordan Boyes. Case overview/synopsis Boyes Group, a private real estate brokerage in Saskatoon, Saskatchewan, had been growing rapidly. Company founder Jordan Boyes needed to determine where to continue expanding. Saskatoon held great potential in home building, and he wondered if this would be a direction for his company. His real estate reputation was excellent, but he wondered if building homes would jeopardize his current relationships with local builders. He wanted to move fast, to avoid giving up market share to his competitors. Complexity academic level This case was designed for undergraduate and graduate classes in strategy.

To do or not to do: the real state of real estate

2019 ◽  
Vol 9 (2) ◽  
pp. 1-23
Author(s):  
Rukhman Solangi ◽  
Waheed Ali Umrani ◽  
Iqra Solangi ◽  
Mumtaz Ali Memon
Keyword(s):  
Small Business ◽  
Real Estate ◽  
Ethical Decision Making ◽  
Ethical Issues ◽  
Content Type ◽  
The Real ◽  
The Real Estate ◽  
Academic Level ◽  
In The Beginning

Learning outcomes This case will enable students to develop an understanding of starting a single proprietorship business focusing on the real estate; understand the possible challenges that an entrepreneur faces in the beginning; apply ethical decision-making frame works when faced in ethically conflicting situation; andlook at the career anchoring theory. Case overview/synopsis The case study takes a look at the ways and means of starting a small business depending on the owner managers experience, capabilities and skills including networking which are germane to success. It also highlights the ethical issues that small business proprietors have to face in order to make money and grow. The setting of the case is a town in Sindh province of Pakistan, which setting generally represent the arena where such business (Single Proprietorship) develop and get involved in the economic development of a backward area. Finally, the case study highlights the significant but realistic expose of career anchor theory, which stipulates that people normally start with a job but switch jobs over their working life. Complexity academic level Graduate and undergraduate. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

“Anjaneya” health drink: re-positioning dilemma

2018 ◽  
Vol 8 (4) ◽  
pp. 1-20
Author(s):  
Aasha Jayant Sharma ◽  
Vandana Prashant Sonwaney
Keyword(s):  
Market Share ◽  
Market Research ◽  
Marketing Research ◽  
General Purpose ◽  
Value Proposition ◽  
Content Type ◽  
Survey Techniques ◽  
Academic Level ◽  
Research Techniques ◽  
Mental Mapping

Learning outcomes The students will get a hands on research techniques like mental mapping, laddering and means end chain (MEC) model for value proposition and survey techniques. Case overview/synopsis Market Research has always acted as one of the major driving force behind the successful launch of any product in any market. There are several evidences of how market research and thorough understanding of the consumers in and out has lead companies reach new peaks and acquire market share. This case deals with a company called Eco-Remedies, based in Nashik, India, which is in the business of providing eco-solutions to different health ailments and also general purpose health supplements like health drinks. The major concentration is on the product called “AnjaNeya-The Graviola fruit drink” from Eco-Remedies, where in different research techniques were used to gather information so that appropriate strategies could be implemented in order to increase the market share of the product and create a strong position in the minds of the customers. The case deals with gathering consumer insights and then developing appropriate positioning strategies for Eco remedies based on consumer value proposition using the MEC theory, mental mapping, blind tests and general consumer survey. Complexity academic level The study is applicable to Masters level Marketing Management and Marketing Research Studies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject Code Marketing.

Outcast conflict

2019 ◽  
Vol 15 (6) ◽  
pp. 528-544
Author(s):  
Jason Allan Bogardus ◽  
John Dibble ◽  
John David Garvin
Keyword(s):  
Emotional Intelligence ◽  
Conflict Management ◽  
Research Methodology ◽  
Graduate Level ◽  
Resource Constrained ◽  
Leadership And Management ◽  
Content Type ◽  
Direct Reports ◽  
Academic Level ◽  
Young Leader

Research methodology The case was created via an interview of the protagonist. Case overview / synopsis The case describes the dilemma a young leader, Captain Bryson, faces after a few months in his new organization. Amid a routine meeting, two of CPT Bryson’s direct reports get into a verbal (and nearly physical) altercation over a relatively benign issue. CPT Bryson must decide how to handle the conflict at that moment. Further, the organization is resource constrained, so the personnel will be working in the same organization for at least the next six months. Therefore, CPT Bryson must try to diagnose the types and sources of conflict so that he can decide on how to manage the conflict in both the short and long terms. Complexity academic level This case is designed for use in undergraduate and graduate level courses on leadership and management. The case is useful for teaching lessons (or electives) on conflict management, developmental communication (counseling), emotional intelligence and power and influence.

Triumph Motorcycles: vrooming for increased market share in India

2020 ◽  
Vol 16 (3) ◽  
pp. 307-326
Author(s):  
Rekha Attri ◽  
Rahul Bairagi
Keyword(s):  
Market Share ◽  
Customer Relationship Management ◽  
Consumer Behaviour ◽  
Brand Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Content Type ◽  
Academic Level ◽  
Core Course ◽  
Depth Interviews

Purpose The purpose of this study is to discuss the complexities and challenges involved in retailing luxury motorcycle brands in India. Research methodology This study has been developed by carrying out in-depth interviews of company officials of Triumph Motorcycles. The researchers also reached out to various distributors of luxury motorcycles in Tiers I and II cities, and through the interview process, tried to understand the problems/issues faced while selling luxury motorcycles. Case overview/synopsis There has been a marked increase in the branding and marketing of luxury products in the recent years. Although the two wheelers account for 80 per cent of the domestic demand, the luxury motorbike market in India is still in its introductory stages. This study discusses the challenges faced at Triumph Motorcycles and raises questions on what should be done to increase the market share of Triumph Motorcycles in India. Readers would get insights into the activities carried out to build customer connect and would be able to suggest marketing strategies and customer relationship programmes for luxury motorcycle brands. Complexity academic level This study can be used for the core course on marketing management or for elective courses on customer relationship management, brand management or consumer behaviour course in MBA programme.

ZealVita: winning marketing formula

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Surya Mahadevan ◽  
Jayanthi Thanigan ◽  
Srinivasa Reddy
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Product Formula ◽  
Sales Promotion ◽  
Executive Education ◽  
Content Type ◽  
Power Product ◽  
Academic Level ◽  
Product Manager ◽  
General Experience

Research methodology The case is written based on general experience. Case overview/synopsis Zealvita is a challenger brand to NutriMalt in the white malted food drink (MFD) category. It has a product formula that compares favorably on taste and equally on nutrition. However, Zealvita is not able to translate the power product formula to a winning market formula. Drawing on its legacy and strong adoption route, NutriMalt built a dominant 88% market share in the White MFD category. The market rule of “disproportionate market share for the leading brand” applies with inexorable force in MFD. Smarting at the low market share, Zealvita is in search of a marketing strategy to create churn. Rajiv Product Manager of Zealvita believes that consumer sales promotion of a higher order and at a higher frequency than what is normal can tilt the scales. From Zealvita’s perspective is there a strategic advantage in operating consumer promotion? Is it safe to assume that NutriMalt will not retaliate with consumer promotion? Can consumer sales promotion be sustained at planned frequency? What is the logic in a continuous consumer promotion program? Complexity academic level This case can be used at the post-graduate level in the Marketing Strategy course or in a course that has a sales promotion management or competition management segment. This case is also appropriate for use in executive education programs. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Wow Momo Foods Pvt. Ltd.: in search of new growth drivers

2020 ◽  
Vol 10 (4) ◽  
pp. 1-25
Author(s):  
Swati Singh ◽  
Sudhir Naib ◽  
Kartikeya Singh
Keyword(s):  
Market Share ◽  
Successful Implementation ◽  
Branding Strategy ◽  
Content Type ◽  
Academic Level ◽  
Positioning Strategy ◽  
Short Period ◽  
Game Plan ◽  
Set Up ◽  
Quick Service

Learning outcomes The case presents an ideal platform for discussing the branding strategy, brand elements and the factors that contributed to success of an entrepreneurial venture in the quick-service restaurant (QSR) segment. Further, it enables students to discuss changes that are necessitated as the firm looks for new growth avenues. After working through the case and assignment questions, students will be able to analyze the entrepreneurial journey of a startup in red ocean markets by assessing the factors that contributed to its success; comprehend the importance of branding strategy for small business – choosing/designing of brand elements and selecting the positioning strategy; and assess changes needed in the branding strategy over time and devise strategies for the continued success of the firm. Case overview/synopsis Kolkata-based QSR chain Wow! Momo was bootstrapped with a meager INR 30,000 in 2008 by two school friends Sagar Daryani and Binod Kumar. It went on to become India’s Wow! Momo very first QSR specializing in momos. By the year 2019, Wow! Momo was dishing out India’s favourite street food, “momos” from 300 outlets across 15 cities. It also claimed to have captured 90% market share in the organized momo business. The startup grew at a CAGR of over 50% between 2015 and 2019 and reported INR 1.19bn revenue in financial year 2019 with an EBITDA of 9.3%. Wow Momo Foods Pvt. Ltd (WMF), the parent company of Wow! Momo, had tasted stupendous success within a short period and set an ambitious goal of achieving revenue of INR 10bn by 2023–2024. Wow! Momo had achieved top of mind recall among the target customers and was also vying for the same share of wallet as formidable international giants such as McDonald’s, Domino’s, Burger King and KFC. However, compared to these large players, Wow! Momo offered a limited menu and a smaller average ticket size. At the same time, Wow! Momo’s market share was also threatened by a host of branded momo players that offered a similar menu and pricing. Both these factors did not argue well for WMF’s mammoth growth objective. Achieving revenue of INR 1.19bn in a matter of just 10 years was no small feat, but reaching targeted INR 10bn in half that time needed a different game plan altogether. The founders clearly needed to rethink their strategies for the next phase of growth. What would be the next growth driver for the company? Should it look for greener pastures outside India? Was it time to diversify the menu and think beyond momos? If so, then should new items be added to existing menu or a new brand be launched altogether? The case maps the journey of two entrepreneurs as they went on to set up a successful QSR chain. It examines their trials and tribulations as well as successful implementation of marketing strategy. It also looks at the dilemmas faced by a startup as it searches for new avenues for growth. Complexity academic level Graduate and postgraduate courses in Management. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

Put on the spot

2019 ◽  
Vol 15 (4) ◽  
pp. 267-278
Author(s):  
Chad Plenge ◽  
Jordon Swain ◽  
James Cornwell
Keyword(s):  
Decision Making ◽  
Organizational Justice ◽  
Research Methodology ◽  
Military Academy ◽  
Leadership And Management ◽  
Content Type ◽  
Academic Level ◽  
Us Military ◽  
The Us ◽  
Best Fit

Research methodology The case was created via an interview of the protagonist in 2018 at the US Military Academy by the authors. Case overview/synopsis The case describes the dilemma First Lieutenant Williams faces when his platoon sergeant unexpectedly leaves. Organizational norms and accepted practices suggest Lieutenant Williams should choose the most senior squad leader, Staff Sergeant Boyer. The departing Platoon Sergeant even recommended Staff Sergeant Boyer. However, based on recent observations, Lieutenant Williams felt Staff Sergeant Boyer may not be the best fit. Instead, the lieutenant considered choosing the newest squad leader, Staff Sergeant Harrison, who seemed to be highly proficient, but had yet to prove himself. Before the lieutenant could fully weight his options, Staff Sergeant Boyer confronted him about a decision. Complexity academic level This case is designed for use in undergraduate courses on leadership and management. The case was not only designed primarily for teaching a lesson on organizational justice, but can also be used to integrate lessons on communication, power and influence, and decision making. Each of these elements is present in the case. The instructor can choose to incorporate them into the lesson for a more wholly encompassing lesson or choose to focus on only the organizational justice aspects at play in the case.

Building positive relationships in the first 100 days

2019 ◽  
Vol 15 (5) ◽  
pp. 441-462
Author(s):  
Shontarius D. Aikens
Keyword(s):  
Organizational Behavior ◽  
Research Methodology ◽  
Work Experience ◽  
Relationship Building ◽  
Positive Relationships ◽  
Content Type ◽  
Academic Level ◽  
Member Exchange ◽  
Upper Level ◽  
And Gender

Research methodology The author used narrative research as a research methodology. Case overview/synopsis Winston Thompson is the new Residential Manager of Drayson Residential Complex at Sybel University. After meeting with staff in his area of responsibility and learning about the complexities of his new position, Winston needs to determine the best way to build positive relationships with each member of the leadership team in his complex. In this case, students are challenged to determine the best relationship building approach for each staff member using concepts from leader–member exchange theory while also taking into consideration issues of race, age and gender. Complexity academic level This case is written for undergraduates in either an upper level leadership or organizational behavior course. The case can be adapted for graduate courses and executive education depending upon the work experience of the individuals.

Market Share in the Real Estate Brokerage Industry

1986 ◽  
Vol 14 (4) ◽  
pp. 583-599 ◽  
Author(s):  
Peter F. Colwell ◽  
David W. Marshall
Keyword(s):  
Real Estate ◽  
Market Share ◽  
The Real ◽  
The Real Estate ◽  
Real Estate Brokerage

invisaWear: bridges under construction

2020 ◽  
Vol 16 (4) ◽  
pp. 415-432
Author(s):  
Roberto S. Santos ◽  
Sunny Li Sun ◽  
Xiaoyi Luo
Keyword(s):  
Research Methodology ◽  
Theoretical Basis ◽  
Business Students ◽  
Real Life ◽  
Hard Work ◽  
Archival Research ◽  
Content Type ◽  
Academic Level ◽  
Business Experience ◽  
Under Construction

Theoretical basis Forming ties with prominent partners can help convey greater status and legitimacy to the company (Hallen, 2008) and also increases the entrepreneur’s influence within their own network (Bonacich, 1987). This allows entrepreneurs to gain greater access to the information, experience or resources that the company needs. Research methodology The founders of the company provided us with access to the inner workings of the company, their mentors and advisors and themselves. The authors used archival research and interviews when preparing this case. Interviews allow for the development of uncensored, real-life insights into the entrepreneur’s business experience. The authors also interviewed two of their mentors and investors. Case overview/synopsis Having graduated from UMass Lowell with engineering degrees, co-founders Rajia Abdelaziz and Ray Hamilton build invisaWear into a venture, but they did not know much about business. With coaching from their mentors, Rajia and Ray focused on building their network to raise capital to finance the business. Despite all their hard work networking, however, they faced a hurdle. Rajia and Ray contemplated their dilemma. “Are the authors doing something wrong? What can the authors do differently to attract investors?” Complexity academic level This case is suitable for an undergraduate course in business or entrepreneurship. This case is intended to illustrate to both business and non-business students how entrepreneurs can go about building their networks to grow their businesses. Presented as a real-life example of how entrepreneurs build their networks, the case can also be used to hone in on select topics including mentoring, searching for resources and coachability.

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