On the Miscibility of Nematic Liquid Crystals with Ionic Liquids and Joint Reaction for High Helical Twisting Power Product(s)

Mixtures of nematic liquid crystals (LCs) with chiral ionic liquids (CILs) may find application as active materials for electrically driven broadband mirrors. Five nematic liquid crystal hosts were mixed with twenty three ionic liquids, including chiral ones, and studied in terms of their miscibility within the nematic phase. Phase diagrams of the mixtures with CILs which exhibited twisted nematic phase were determined. Miscibility, at levels between 2 and 5 wt%, was found in six mixtures with cyanobiphenyl-based liquid crystal host—E7. On the other hand, the highest changes in the isotropization temperature was found in the mixtures with isothiocyanate-based liquid crystal host—1825. Occurrence of chemical reactions was found. A novel chiral binaphtyl-based organic salt [N11116][BNDP] was synthesized and, in reaction to the 1825 host, resulted in high helical twisting power product(s). Selectivity of the reaction with the isothiocyanate-based liquid crystal was found.

ZealVita: winning marketing formula

Research methodology The case is written based on general experience. Case overview/synopsis Zealvita is a challenger brand to NutriMalt in the white malted food drink (MFD) category. It has a product formula that compares favorably on taste and equally on nutrition. However, Zealvita is not able to translate the power product formula to a winning market formula. Drawing on its legacy and strong adoption route, NutriMalt built a dominant 88% market share in the White MFD category. The market rule of “disproportionate market share for the leading brand” applies with inexorable force in MFD. Smarting at the low market share, Zealvita is in search of a marketing strategy to create churn. Rajiv Product Manager of Zealvita believes that consumer sales promotion of a higher order and at a higher frequency than what is normal can tilt the scales. From Zealvita’s perspective is there a strategic advantage in operating consumer promotion? Is it safe to assume that NutriMalt will not retaliate with consumer promotion? Can consumer sales promotion be sustained at planned frequency? What is the logic in a continuous consumer promotion program? Complexity academic level This case can be used at the post-graduate level in the Marketing Strategy course or in a course that has a sales promotion management or competition management segment. This case is also appropriate for use in executive education programs. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Area, Power and Speed Optimized Early Output Majority Voter for Asynchronous TMR Implementation

This paper presents a new, efficient asynchronous early output majority voter that can be used to effectively realize an asynchronous triple modular redundancy (TMR) implementation. For the input-output mode asynchronous realization, the dual-rail code was used for data encoding and four phase return-to-zero and return-to-one handshake schemes were separately used for data communication. The proposed majority voter requires 62.8% less area and dissipates 37% less power on average compared to the best of the existing asynchronous majority voters while considering both handshake schemes. Importantly, the reductions in area and power are achieved without sacrificing the speed. Example TMR implementations show that the proposed majority voter leads to simultaneous reductions in cycle time, silicon area, and power dissipation. As a result, the proposed majority voter enables improved optimization in figure-of-merits such as area–cycle time product, power–cycle time product, and area–cycle time–power product for TMR implementations utilizing it compared to TMR implementations incorporating other majority voters. The circuits were implemented using a 32/28-nm CMOS technology.

EFFECT OF DISTRIBUTION CHANNEL TO SALES VOLUME IN PT HONDA POWER PRODUCT INDONESIA

This research was conducted at PT. Honda Power Products Indonesia, with the aim to determine the effect of distribution channels on sales volume at PT. Honda Power Products Indonesia. This research approach is a quantitative approach with correlational research type. Data were collected by distributing questionnaires to 80 samples. From the calculation and data analysis, the linear regression equation is Y = 13.134 + 0.195 X1 + e. The correlation coefficient obtained is 0.694, which means that the Distribution Channel variable has a strong influence on the Sales Volume variable. While the coefficient of determination obtained is 0.489, or 48.9%. This shows that the distribution channel has an influence of 48.9% on volume, while the remaining 51.1% is influenced by other variables not included in the model or not examined by the author. The results of the t hypothesis test show that the Distribution Channel variable has a positive and significant effect on the Sales Volume variable.

Causal Modeling and Decomposition of Correlation Study: Indicators of an Indonesian Electricity Company

The Causal Modeling or Path analysis has become a widely-used statistical method in many areas of study, such as in genetics, biology, social science, environmental science, economic, business, finance and sociology. In this study, causal modeling is used to analyze the relationship among variables of important indicators of the electricity company of the Republic of Indonesia. The variables discussed are Total number of Staff or Employees, Electric Power Installed in megawatts, Operating Cost in million rupees, Electric Power Product in megawatts, Electric Power Sales in megawatts, and Sales Revenue in million rupees. The results of analysis show that the proposed causal modeling indicates the relationships among those six important indicators of the electricity company are very significant and meaningful.