Social media marketing in the wellness industry

2014 ◽  
Vol 26 (3) ◽  
pp. 253-260 ◽  
Author(s):  
Stefan Olof Lagrosen ◽  
Kerstin Grundén
Keyword(s):  
Social Media ◽  
Comparative Method ◽  
Social Media Marketing ◽  
Theory Approach ◽  
Marketing Communication ◽  
Content Type ◽  
Constant Comparative Method ◽  
Use Of Social Media ◽  
Comprehensive Framework ◽  
Grounded Theory Approach

Purpose – The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness industry. This industry is competitive and utterly dependent on creating mutually beneficial relationships with customers. The purpose of this paper is to investigate the use of social media marketing in the wellness industry. Design/methodology/approach – Qualitative methods have been used. In-depth interviews have been carried out with marketing communication professionals in seven leading Swedish spa-hotels. The data from the interviews were analysed utilising the constant comparative method from the grounded theory approach. Findings – Dimensions describing the activities, challenges and results of social media in the hotels have been defined. The findings are related to service quality theory, in particular the service dominant logic of marketing (SDL), and a comprehensive framework is proposed. Research limitations/implications – The findings should be useful for the scientific understanding of the effects of social media in marketing. The study is based entirely on qualitative data. Practical implications – The results of the study should be useful for managers trying to market their offers effectively through social media. Originality/value – The connections between social media and the SDL has not previously been studied in the wellness industry and such studies in other industries are rare.

Quality through accreditation

2017 ◽  
Vol 9 (3/4) ◽  
pp. 469-483 ◽  
Author(s):  
Stefan Olof Lagrosen
Keyword(s):  
Quality Management ◽  
Business Schools ◽  
Comparative Method ◽  
Theory Approach ◽  
Content Type ◽  
The People ◽  
Constant Comparative Method ◽  
Quality Award ◽  
Research Implication ◽  
Grounded Theory Approach

Purpose The paper concerns the three main accreditation standards for business schools: EQUIS, AACSB and AMBA. The purpose of this paper is to analyse these standards for accreditation from a quality management standpoint. Design/methodology/approach The study is a conceptual review and analysis of the three standards mentioned above from the perspective of quality management. The constant comparative method from the grounded theory approach has been used to generate categories from the two major quality award models, which are then compared with the criteria of the accreditation models. Findings The findings show the conceptual quality implications of the three main accreditations. The accreditation models are in line with the tenets of quality management but have a greater focus on production and to a somewhat lesser extent on the people. Research limitations/implications One limitation is that the study is only conceptual. Furthermore, the study is limited to the models of quality management and accreditation that have been analysed. Although these are the most common, there are others that could have been included. The research implication mainly lies in an increased conceptual understanding for the quality implications of business school accreditation. Practical implications The results of the study will be useful for managers of business schools undergoing or contemplating entering into an accreditation process. Originality/value The number of business schools undergoing accreditation is increasing rapidly. Thus, increased knowledge of the conceptual implications of such processes should be valuable.

scholarly journals Analysis of user-generated comments posted during live matches of the Cricket World Cup 2015

2018 ◽  
Vol 42 (7) ◽  
pp. 1180-1194 ◽  
Author(s):  
Snehasish Banerjee
Keyword(s):  
Social Media ◽  
Grounded Theory ◽  
Indian Subcontinent ◽  
Theory Approach ◽  
Sporting Events ◽  
World Cup ◽  
Content Type ◽  
New Findings ◽  
Use Of Social Media ◽  
Grounded Theory Approach

Purpose The purpose of this paper is to analyze user-generated comments posted on social media while live matches were being played during the Cricket World Cup 2015. Design/methodology/approach Data were collected from Yahoo! Cricket (YC), a website that allows people to submit comments during live matches. The comments were qualitatively analyzed using the grounded theory approach. Findings The key finding of this paper is that people like to consume live sporting events in an online social setting rather than as isolated individuals. In addition, the use of the grounded theory approach helped uncover several new findings related to people’s use of social media during live matches. Research limitations/implications Since this paper studied the case of the Cricket World Cup 2015 and collected data from YC, caution is advocated in generalizing its findings. Originality/value Scholarly interest on the use of social media during live sporting events is growing. Building on such works, this paper highlights how user-generated comments posted during the Cricket World Cup 2015 – mostly by individuals within the Indian subcontinent – intersected with broader issues such as culture, identity, politics and religion.

The Experience of Occupational Disruption among Student Musicians

2007 ◽  
Vol 22 (4) ◽  
pp. 140-146 ◽  
Author(s):  
Shannon McCready ◽  
Denise Reid
Keyword(s):  
Health Care Providers ◽  
Sense Of Belonging ◽  
Qualitative Data ◽  
Comparative Method ◽  
Theory Approach ◽  
Care Providers ◽  
Constant Comparative Method ◽  
Grounded Theory Approach ◽  
Depth Interviews ◽  
Major Occupation

Student musicians frequently need to take breaks from playing their instruments because of physical playing-related injuries, yet little is known about their experiences with these occupational disruptions. We conducted a qualitative study that explored student musicians' lived experiences with unplanned disruptions stemming from engagement in their major occupation of playing an instrument. In-depth interviews with seven student musicians who attended either a special arts high school or a university were conducted. Consistent with a grounded theory approach to qualitative research, the constant comparative method of qualitative data analysis was implemented. A major finding related to the theme of “being and becoming,” where student musicians expressed a strong sense of belonging to a group of other like musicians who they learned from, relied on for support, and created music with. Another theme was motivation to excel, where students expressed a strong desire and motivation to improve and master their instrument. Occupational tensions and pressures emerged as another theme. Students were aware of the need to practice and the need to care for their bodies. A constant negotiation was required in which students struggled to find a good balance between the need to practice and to respect their bodies while maintaining an identity of a musician. These findings are discussed in relation to how health care providers and educators need to understand the demands and stresses associated with playing an instrument so that they can better support these young musicians.

The importance of dignity and choice for people assessed as having intellectual disabilities

2020 ◽  
pp. 174462952090520
Author(s):  
Savra Anne Frounfelker ◽  
Anne Bartone
Keyword(s):  
New York ◽  
Day Treatment ◽  
Comparative Method ◽  
Theory Approach ◽  
Group Settings ◽  
Self Confidence ◽  
Constant Comparative Method ◽  
Day Habilitation ◽  
Grounded Theory Approach

Individuals assessed as having an intellectual disability often spend a significant amount of time in day treatment/day habilitation programs after they graduate from school. The quality of these programs varies widely and is not federally legislated. The purpose of the current study is both to explore factors that lead to higher satisfaction for participants in these programs and to better understand what participants want in a program. Using a grounded theory approach, researchers interviewed 25 participants, staff, and family members in focus group settings to collect qualitative data. Interviews focused on what worked and what could be improved at a program located in Western New York. Using the constant comparative method, themes emerged from the data that pointed to the importance of dignity and choice in a day program to facilitate empowerment, higher levels of satisfaction and self-confidence.

scholarly journals The experience of family caregivers of patients with cancer in an Asian country: A grounded theory approach

2019 ◽  
Vol 33 (6) ◽  
pp. 676-684 ◽  
Author(s):  
Martina Sinta Kristanti ◽  
Christantie Effendy ◽  
Adi Utarini ◽  
Myrra Vernooij-Dassen ◽  
Yvonne Engels
Keyword(s):  
Grounded Theory ◽  
Family Caregivers ◽  
Comparative Method ◽  
Asian Country ◽  
Theory Approach ◽  
Patients With Cancer ◽  
The Core ◽  
Constant Comparative Method ◽  
Will Power ◽  
Grounded Theory Approach

Background: Strong family bonds are part of the Indonesian culture. Family members of patients with cancer are intensively involved in caring, also in hospitals. This is considered “normal”: a societal and religious obligation. The values underpinning this might influence families’ perception of it. Aim: To explore and model experiences of family caregivers of patients with cancer in Indonesia in performing caregiving tasks. Design: A grounded theory approach was applied. The constant comparative method was used for data analysis and a paradigm scheme was employed for developing a theoretical model. Setting/participants: The study was conducted in three hospitals in Indonesia. The participants were family caregivers of patients with cancer. Results: A total of 24 family caregivers participated. “Belief in caregiving” appeared to be the core phenomenon. This reflects the caregivers’ conviction that providing care is an important value, which becomes the will power and source of their strength. It is a combination of spiritual and religious, value and motivation to care, and is influenced by contextual factors. It influences actions: coping mechanisms, sharing tasks, and making sacrifices. Social support influences the process of the core phenomenon and the actions of the caregivers. Both positive and negative experiences were identified. Conclusion: We developed a model of family caregivers’ experiences from a country where caregiving is deeply rooted in religion and culture. The model might also be useful in other cultural contexts. Our model shows that the spiritual domain, not only for the patient but also for the family caregivers, should be structurally addressed by professional caregivers.

What Counts as an Apology? Exploring Stakeholder Perceptions in a Hypothetical Organizational Crisis

2017 ◽  
Vol 32 (2) ◽  
pp. 202-232 ◽  
Author(s):  
Joshua M. Bentley
Keyword(s):  
Grounded Theory ◽  
Crisis Communication ◽  
Comparative Method ◽  
Two Dimensions ◽  
Organizational Crisis ◽  
Theory Approach ◽  
Constant Comparative Method ◽  
To Receive ◽  
Grounded Theory Approach

Many scholars have studied the role of organizational apologies in crisis communication, but they have defined and operationalized apologies inconsistently. This study uses a grounded theory approach to explore what constitutes an effective organizational apology from the perspective of organizational stakeholders. One hundred participants were asked to imagine being the victims of a data breach at an online retailer and to write the kind of apology they would like to receive from the organization. One hundred more participants were asked to write suggestion lists for how the organization could make its apology effective. These data were analyzed using a constant comparative method. Fifteen apology elements were identified and organized along two dimensions: (a) whether the element involved primarily words or behavior and (b) whether the element focused on fixing the problem or rebuilding relationships. Based on the data, these elements must be combined to make an apology effective with stakeholders.

Use of Social Media for Women Entrepreneurship (With Special Reference to Bhopal)

2020 ◽  
Vol 9 (1) ◽  
pp. 20-28
Author(s):  
Neel Rai ◽  
Rajeev Sijariya
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Women Entrepreneurs ◽  
Positive Impact ◽  
Theory Approach ◽  
Survey Analysis ◽  
Women In Business ◽  
Use Of Social Media ◽  
Grounded Theory Approach

This article describes the role of social media in the empowerment of women entrepreneurs. Through survey analysis, the researcher will explore the role social media plays for women in business in India. This research has studied the utility of social media for women entrepreneurs. This is done by using a grounded theory approach to data analysis. The findings show that social media has had an overall positive impact on the lives of women entrepreneurs.

scholarly journals Shopping as a “networked experience”: an emerging framework in the retail industry

2018 ◽  
Vol 46 (7) ◽  
pp. 690-704 ◽  
Author(s):  
Eleonora Pantano ◽  
Alessandro Gandini
Keyword(s):  
Social Media ◽  
Communication Technologies ◽  
Structured Interviews ◽  
Experience Economy ◽  
Physical Point ◽  
Content Type ◽  
Point Of Sale ◽  
Shopping Experience ◽  
Use Of Social Media ◽  
Comprehensive Framework

Purpose The purpose of this paper is to devise a comprehensive framework of the emergent shopping experience as the result of the combination of store access and the use of communication technologies, particularly social media. Design/methodology/approach The paper builds on a set of 20 semi-structured interviews to London-based young consumers aged 18-23 and adopts an exploratory approach aimed at understanding the broad relationship between retailing and social media use. Findings The findings highlight how an intensive use of social media and digital communication technologies emerges as an integral part of the shopping experience inside and outside the store. Research limitations/implications Drawing upon the notion of the “experience economy,” scholars and practitioners are actually pushed to reconsider the role of traditional shopping as in-store experience that is evolving fast as an effect of the continuous progress into communication technologies. This concept contributes to knowledge development by linking research in retail with work in the area of consumer culture. Practical implications Marketers and retailers should consider that the shopping experience is no longer limited to the physical point of sale. This means that retailers should be able to provide a shopping experience that is natively networked. Originality/value The authors identify the emerging “networked experience” of shopping, which derives from the consumers’ widespread usage of new communication technologies to collect information, their willingness to share part of this information with others, while creating new digitally mediated relationships with retailers.

The impact of enterprise social media use on employee performance: a grounded theory approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Gaoshan Wang
Keyword(s):  
Social Media ◽  
Boundary Conditions ◽  
Work Performance ◽  
Employee Performance ◽  
Theory Approach ◽  
Work Efficiency ◽  
Content Type ◽  
Enterprise Social Media ◽  
The Impact ◽  
Grounded Theory Approach

PurposeEnterprise social media (ESM) are frequently used in enterprises for daily operation. Although many researchers have attempted to understand the antecedents and consequences of ESM use, the integrated model, boundary conditions and mechanism of the impact of ESM use on performance are still unclear. This study fill this research gap by adopting a grounded theory approach to study how ESM use affects employee performance.Design/methodology/approachChoosing representative cases, the authors collected interview data and analyzed the data using open coding, axial coding and selective coding.FindingsThe results showed four main categories including ESM use, work efficiency, emotional maintenance and work performance, as well as 14 sub-categories. This paper also constructs a model of the impact of ESM use on work performance. In addition, results showed that ESM use affects employees' work performance through work efficiency and emotional maintenance, and frequency of use and individual characteristics may moderate this process.Originality/valueThis study’s results contribute to the existing ESM literature by finding the integrated model, boundary conditions and mechanism of the impact of ESM use on performance. The authors also contributed to the social media literature by finding 14 sub-categories and four main categories including ESM use, work efficiency, emotional maintenance and work performance. The conclusion of this paper provides guidance and reference for the use and management of internal social media in enterprises.

scholarly journals The allure of luxury brands’ social media activities: a uses and gratifications perspective

2019 ◽  
Vol 32 (3) ◽  
pp. 603-626 ◽  
Author(s):  
Navdeep Athwal ◽  
Doga Istanbulluoglu ◽  
Sophie Elizabeth McCormack
Keyword(s):  
Social Media ◽  
Uses And Gratifications ◽  
Information Source ◽  
Social Media Marketing ◽  
Luxury Brands ◽  
Online Data ◽  
Content Type ◽  
Analysis Strategy ◽  
Marketing Activities ◽  
Use Of Social Media

Purpose The purpose of this paper is to explore the social media marketing activities of luxury brands, guided by uses and gratifications theory (UGT). It examines the gratifications sought by millennials, a new core luxury consumer group, and the gratifications obtained when following and connecting with luxury brands. Design/methodology/approach Online data are gathered from Facebook, Instagram and Twitter accounts of five top luxury brands. In addition, 30 in-depth interviews with millennials, the new generation of luxury consumers, were conducted. Thematic analysis strategy was followed to analyze the data and present the findings. Findings Luxury brands remain distant and aloof, which helps them to maintain a sense of exclusivity. User activity, ranging from observations to commenting on and liking luxury brand content, leads to the gratification of two types of need: affective and cognitive. Two affective needs that are satisfied by luxury brands’ social media marketing activities are aesthetic appreciation and entertainment. Cognitive needs are satisfied through the functional use of social media as an information source. Originality/value Several studies have investigated social media from the perspective of UGT, but this study is the first to investigate the implications of luxury brands’ social media usage with the lenses of UGT.

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