Use of Social Media for Women Entrepreneurship (With Special Reference to Bhopal)

2020 ◽  
Vol 9 (1) ◽  
pp. 20-28
Author(s):  
Neel Rai ◽  
Rajeev Sijariya
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Women Entrepreneurs ◽  
Positive Impact ◽  
Theory Approach ◽  
Survey Analysis ◽  
Women In Business ◽  
Use Of Social Media ◽  
Grounded Theory Approach

This article describes the role of social media in the empowerment of women entrepreneurs. Through survey analysis, the researcher will explore the role social media plays for women in business in India. This research has studied the utility of social media for women entrepreneurs. This is done by using a grounded theory approach to data analysis. The findings show that social media has had an overall positive impact on the lives of women entrepreneurs.

scholarly journals PERAN MEDIA SOSIAL “FACEBOOK” JELANG PEMILIHAN UMUM KEPALA DAERAH TAHUN 2017 DI KABUPATEN ACEH JAYA

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Aminah Aminah
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Negative Impact ◽  
Positive Impact ◽  
Field Research ◽  
Research Literature ◽  
Track Record ◽  
Negative Impacts ◽  
Use Of Social Media

This study aims to explain the role of Social Media "Facebook" and its impacts ahead of the elections of regional heads in 2017 in Aceh Jaya district. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results showed that social media "Facebook" very effective way of delivering a variety of things including the introduction of a track record as well as the vision and mission of the future leaders of Aceh Jaya fore. Campaigns that use social networking "Facebook" more influential than campaigns that are only focused on the delivery of any information or content (in the sense of simply using billboard and his card only). In the use of social media "Facebook" there are various impacts. There are two impacts: the effect of positive and negative impacts. The positive impact of the using social media "Facebook" in the election of Aceh Jaya, namely (1) the establishment of kinship fellow Team (timses) of each candidate, (2) can foster public participation in politics (3) provides information on the dynamics of the election in Aceh Jaya (4) to introduce the candidates (5) to introduce the vision and mission of the candidates. As for the negative impact of (1) to attack each other between supporters and supporters Irfan TB Well yahGam (2) Dropping Party Opposition. Keywords: Role of Facebook, Political Communication and Election

scholarly journals THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Share ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Short And Long Term ◽  
Use Of Social Media

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

scholarly journals IMPACT OF SOCIAL MEDIA USE ON COMMUNITY PSYCHOLOGY AND ITS IMPLICATIONS IN COUNSELING

2021 ◽  
Vol 5 (1) ◽  
pp. 42
Author(s):  
Silvianetri Silvianetri
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Negative Impact ◽  
Positive Impact ◽  
Psychological Impact ◽  
Thinking Skills ◽  
Communication Tool ◽  
Social Media Addiction ◽  
Use Of Social Media ◽  
The Impact

Social media is a communication tool that is commonly used by everyone in today's technological era. Excessive use of social media will cause addiction, and have an impact on people's psychology. This article aims to reveal data on the impact of social media addiction on the psychology of society and its implications for counseling. The research uses qualitative research methods, especially phenomenology. The research instrument is the researcher himself, and for data collection using in-depth interviews and observation. The research respondents are the people of West Sumatra with male and female sexes aged 15 to 50 years. The data analysis technique is using Miles and Huberman data analysis with the following steps; data reduction, data display, and conclusion drawing/verification. The results of the study found that the psychological impact of social media addiction generally affects people's cognitive and emotions. The positive impact is cognitive, namely increasing insight and thinking skills, as well as giving birth to various creative ideas. The negative impact is causing forgetfulness, panic, dead-end thoughts, lack of logical thinking. Emotionally the positive impact of using social media by the community is to create happiness, optimism, motivation, enthusiasm, enthusiasm. The negative impact is causing anxiety, despair, sadness, resentment, anger and frustration. The results of this study have implications for counseling, namely preventively developing counseling techniques that aim to reduce social media addiction. Curatively, it can develop counseling techniques that can improve brain function and reduce anxiety levels.

scholarly journals Analysis of user-generated comments posted during live matches of the Cricket World Cup 2015

2018 ◽  
Vol 42 (7) ◽  
pp. 1180-1194 ◽  
Author(s):  
Snehasish Banerjee
Keyword(s):  
Social Media ◽  
Grounded Theory ◽  
Indian Subcontinent ◽  
Theory Approach ◽  
Sporting Events ◽  
World Cup ◽  
Content Type ◽  
New Findings ◽  
Use Of Social Media ◽  
Grounded Theory Approach

Purpose The purpose of this paper is to analyze user-generated comments posted on social media while live matches were being played during the Cricket World Cup 2015. Design/methodology/approach Data were collected from Yahoo! Cricket (YC), a website that allows people to submit comments during live matches. The comments were qualitatively analyzed using the grounded theory approach. Findings The key finding of this paper is that people like to consume live sporting events in an online social setting rather than as isolated individuals. In addition, the use of the grounded theory approach helped uncover several new findings related to people’s use of social media during live matches. Research limitations/implications Since this paper studied the case of the Cricket World Cup 2015 and collected data from YC, caution is advocated in generalizing its findings. Originality/value Scholarly interest on the use of social media during live sporting events is growing. Building on such works, this paper highlights how user-generated comments posted during the Cricket World Cup 2015 – mostly by individuals within the Indian subcontinent – intersected with broader issues such as culture, identity, politics and religion.

scholarly journals PENGARUH TINGKAT PENGGUNAAN MEDIA SOSIAL DAN MOTIVASI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PROGRAM STUDI MANAJEMAN PERGURUAN TINGGI DI KOTA DENPASAR

2020 ◽  
pp. 627
Author(s):  
I Komang Sumerta ◽  
Ni Komang Redianingsih ◽  
I Made Baji Pranawa ◽  
Desak Nyoman Tri Indahyani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Brand Performance ◽  
Study Program ◽  
Level Of Use ◽  
Use Of Social Media ◽  
The City

The role of social media is increasingly recognized in boosting business or brand performance. Developing creativity in entrepreneurship among students with the use of social media is a positive impact on the use of social media itself. The purpose of this study was to determine the level of use of social media and motivation towards entrepreneurship interests. This research was conducted at the College of Management Study Program located in the city of Denpasar. The sample used was as many as 100 people or about 90% of the total active students of management courses in high schools in the city of Denpasar. Data analysis techniques used are Multiple Linear Regression Analysis, Determination Coefficient, F Test and t Test. The results of analysis in this study indicate the level of use of Social Media has a positive and partially significant effect on Entrepreneurial Interest, it can be seen from the t-value of the variable Organizational Commitment is 8.417 is greater than the t-table value of 1.661. Motivation has a positive and partially significant effect on Entrepreneurial Interest, it can be seen from the t-count value of Organizational Culture variables is 5.736 greater than the t-table value of 1.661.

scholarly journals Faktor-Faktor Yang Mempengaruhi Penggunaan Media Sosial Instagram Terhadap Kepuasan Pengusaha Wanita

2021 ◽  
Vol 3 (3) ◽  
pp. 864
Author(s):  
Vanessya Blandina Dasmasela ◽  
Hetty Karunia Tunjungsari
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Women Entrepreneurs ◽  
Sampling Method ◽  
Sem Analysis ◽  
Female Entrepreneurs ◽  
Use Of Social Media

The purpose of this study was to determine and analyze the factors that influence the use of social media Instagram and its impact on the satisfaction of women entrepreneurs. This research was conducted by using judgment sampling method. Researchers distributed questionnaires to 200 women entrepreneurs. Data analysis using PLS SEM analysis. The results of the analysis conclude that Multi-channel has a significant effect on the use of social media among women entrepreneurs in West Jakarta. Trust has a significant effect on the use of social media among women entrepreneurs in West Jakarta. Ease has no significant effect on the use of social media among women entrepreneurs in West Jakarta. Accessibility has a significant effect on the use of social media among women entrepreneurs in West Jakarta. Security has a significant effect on the use of social media among female entrepreneurs in West Jakarta. Benefits have a significant effect on the use of social media among women entrepreneurs in West Jakarta. The use of social media has a significant effect on the satisfaction of women entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of multi-channel on the satisfaction of entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of trust on entrepreneur satisfaction in West Jakarta. The use of social media is not able to mediate the effect of convenience on the satisfaction of entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of accessibility on entrepreneur satisfaction in West Jakarta. The use of social media is able to mediate the effect of security on the satisfaction of entrepreneurs in West Jakarta. The use of social media is able to mediate the effect of benefits on entrepreneur satisfaction in West Jakarta Tujuan penelitian ini adalah untuk mengetahui dan menganalisa faktor-faktor yang mempengaruhi penggunaan media sosial instagram dan dampaknya terhadap kepuasan pengusaha wanita. Penelitian ini dilakukan dengan metode judgement sampling. Peneliti menyebarkan kuesioner kepada 200 pengusaha wanita. Analsisi data menggunakan analisis SEM PLS. Hasil analisis menyimpulkan bahwa Multi-channel berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Kepercayaan berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Kemudahan tidak berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Aksesibility berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Keamanan berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Manfaat berpengaruh signifikan terhadap penggunaan media sosial di kalangan pengusaha wanita di Jakarta Barat. Penggunaan media sosial berpengaruh signifikan terhadap kepuasan pengusaha wanita di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh multi-channel terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh kepercayaan terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial tidak mampu memediasi pengaruh kemudahan terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh aksesibility terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh keamanan terhadap kepuasan pengusaha di Jakarta Barat. Penggunaan media sosial mampu memediasi pengaruh manfaat terhadap kepuasan pengusaha di Jakarta Barat

Social media marketing in the wellness industry

2014 ◽  
Vol 26 (3) ◽  
pp. 253-260 ◽  
Author(s):  
Stefan Olof Lagrosen ◽  
Kerstin Grundén
Keyword(s):  
Social Media ◽  
Comparative Method ◽  
Social Media Marketing ◽  
Theory Approach ◽  
Marketing Communication ◽  
Content Type ◽  
Constant Comparative Method ◽  
Use Of Social Media ◽  
Comprehensive Framework ◽  
Grounded Theory Approach

Purpose – The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness industry. This industry is competitive and utterly dependent on creating mutually beneficial relationships with customers. The purpose of this paper is to investigate the use of social media marketing in the wellness industry. Design/methodology/approach – Qualitative methods have been used. In-depth interviews have been carried out with marketing communication professionals in seven leading Swedish spa-hotels. The data from the interviews were analysed utilising the constant comparative method from the grounded theory approach. Findings – Dimensions describing the activities, challenges and results of social media in the hotels have been defined. The findings are related to service quality theory, in particular the service dominant logic of marketing (SDL), and a comprehensive framework is proposed. Research limitations/implications – The findings should be useful for the scientific understanding of the effects of social media in marketing. The study is based entirely on qualitative data. Practical implications – The results of the study should be useful for managers trying to market their offers effectively through social media. Originality/value – The connections between social media and the SDL has not previously been studied in the wellness industry and such studies in other industries are rare.

scholarly journals Symbolic Interactionism in Poland. Inspirations and Development

2020 ◽  
Vol 16 (4) ◽  
pp. 8-34
Author(s):  
Krzysztof T. Konecki ◽  
Anna Kacperczyk
Keyword(s):  
Grounded Theory ◽  
Data Analysis ◽  
Empirical Research ◽  
Symbolic Interactionism ◽  
Empirical Work ◽  
Field Research ◽  
Chicago School ◽  
Theory Approach ◽  
Grounded Theory Approach

In the paper, we present the development of symbolic interactionism (SI) in Poland by tracing and discussing its beginnings, as well as the influence the Chicago School had on the reception of SI in Polish sociology. Furthermore, we differentiate between two trends in the development of SI in Poland. One is connected with the early theoretical elaborations of the SI orientation and translations of classical books representing this perspective; another is linked with empirical work underpinned by SI concepts and the grounded theory approach in empirical research and data analysis. Stressing the importance of translations of classical texts of SI in its reception in Poland, we emphasize the role of field research and applications of SI concepts in sociological investigations that we shortly characterize.

scholarly journals A Framework for Exploring the Stage of Public Response on Social Media Sites (SMSs) Towards Social Enterprise in Malaysia

2021 ◽  
Vol 16 (2) ◽  
pp. 99-106
Author(s):  
Nik Fakrulhazri Nik Hassan ◽  
Noorazlina Ahmad ◽  
Abd Razak Abu Kassim ◽  
Nur Raihana Mohd Sallem
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Social Enterprise ◽  
Early Stage ◽  
Public Awareness ◽  
Social Enterprises ◽  
Support Tool ◽  
Public Response ◽  
Use Of Social Media

Social enterprise is popular among researchers because of its contribution and prominence in society. Many entrepreneurs seek to create ventures that not only yield a profit but also add value to society. However, previous studies have found that the level of public awareness is still low and that the existence of social enterprises is still at early stage. Thus, they suggest the use of social media as an alternative way to attract attention and create public awareness on social enterprise in Malaysia. To this end, this concept paper seeks to explore the level of public responses on existing social enterprise in Malaysia and discover the role of social media in terms of enhancing social enterprise awareness and promoting social enterprise. The three levels of public responses to be used in this concept paper are ‘aware’, ‘interested’ and ‘engaged’. Data will be retrieved from social media (Facebook and Twitter). Essentially, this concept paper is an attempt to provide first insight regarding the level of social enterprise awareness in Malaysia and to recognize the vital elements in social media sites. In order to enhance social enterprise awareness, this concept paper proposes storytelling canvas as a support tool. For data analysis or data management, this paper will use SPSS and NVivo to elaborate the framework and flow of data collection in order to measure the ability of social media to significantly enhance social enterprise awareness in Malaysia. It will also suggest the framework for related study in the future.

Peranan media sosial dalam pengembangan melek politik mahasiswa

2017 ◽  
Vol 14 (2) ◽  
pp. 139-145
Author(s):  
Yudha Pradana
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Likert Scale ◽  
Study Habits ◽  
Quantitative Approach ◽  
Result Show ◽  
Political Literacy ◽  
Descriptive Method

This research is used quantitative approach and descriptive method. Instrument used by the research is skala Survey of Study Habits and Attitudes questionnaire to describing media social using by students and Likert Scale questionnaire to describing student’s political literacy. Data analysis using Rank Spearman Order.The result show that social media used by students 48% good, 26% fair, and 15% poor. Student’s political literacy are 36% good, 43% fair, and 21% poor. The role of social media in the development of student's political literacy is 54,79% affected by social media, and 45,21% affected by other factors.

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