scholarly journals Temporal Sentiment Analysis of Learners: Public Versus Private Social Media Communication Channels in a Women-in-Tech Conversion Course

2020 ◽  
Author(s):  
Jialin Yu ◽  
Olanrewaju Tahir Aduragba ◽  
Zhongtian Sun ◽  
Sue Black ◽  
Craig Stewart ◽  
...  
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Communication Channels ◽  
Media Communication ◽  
Public Versus Private ◽  
Social Media Communication

scholarly journals Sentiment Analysis of Nepali COVID19 Tweets Using NB, SVM AND LSTM

2021 ◽  
Vol 3 (3) ◽  
pp. 151-168
Author(s):  
Milan Tripathi
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Media Communication ◽  
Field Development ◽  
Changing Climate ◽  
Physical Connection ◽  
Analysis System ◽  
Social Media Communication ◽  
Number Of Individuals

The government's months-long total lockdown in response to the COVID19 outbreak has resulted in a lack of physical connection with others. This resulted in a massive increase in social media communication. Twitter has become one of the most popular places for people to communicate their thoughts and opinions. As a result, massive amounts of data are created every day. These data can assist businesses in making better judgments. In the case of Nepal, there has been relatively little investigation into the text's analysis. Because few researchers are working in the field, development is slow. In this study, Four language-based models for sentiment analysis of Nepali covid19 tweets are designed and evaluated. Because the number of individuals using social media is expected to skyrocket in the next few days, companies will benefit from an AI-based sentiment analysis system. It will greatly assist firms in adapting to the changing climate.

scholarly journals Nonprofit External Communications: General Management, Public Relations, or Fundraising Tool?

2021 ◽  
Vol 7 (2) ◽  
pp. 220-239
Author(s):  
Jiwon Suh ◽  
Trang Hoang ◽  
Imane Hijal-Moghrabi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Nonprofit Sector ◽  
Communication Channels ◽  
Positive Association ◽  
Main Function ◽  
Significant Positive Association ◽  
Media Communication ◽  
Media Channels ◽  
Social Media Communication

In the nonprofit sector, effective communication with stakeholders is pivotal for promoting a good reputation, gaining financial resources and, eventually, pursuing an organization’s mission. Although nonprofits increasingly use and diversify their communication channels, such as social media platforms, existing research falls short of explaining how nonprofits institutionalize their different communication strategies. Drawing on institutional theory, this study attempts to bridge this research gap by exploring how nonprofits invest in their communication channels, both non-social media and social media communications, using a sample of U.S. nonprofit museums. The results of the study provide empirical evidence that nonprofits do not treat their non-social media and social media communication channels in the same way. In particular, a significant positive association between advertising expenses and social media channels indicates that nonprofit museums institutionalize their social media communication as the main function of public relations. Further theoretical and practical implications of the results are also discussed.

scholarly journals When Nobody “Likes” You: Perceived Ostracism Through Paralinguistic Digital Affordances Within Social Media

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511880030 ◽  
Author(s):  
Rebecca A. Hayes ◽  
Eric D. Wesselmann ◽  
Caleb T. Carr
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Communication Channels ◽  
Psychological Effects ◽  
Future Research ◽  
Media Content ◽  
Media Communication ◽  
Social Media Platforms ◽  
The One ◽  
Social Media Communication

This research explores the processes of perceived ostracism ensuing from a lack of feedback via paralinguistic digital affordances (PDAs), the one-click tools (e.g., Likes and +1s) which are one of the most used features of social media, provided to an individual’s posted social media content. The positive and negative psychological outcomes of social media communication have been well-documented. However, as social media have become entrenched as some of our most common communication channels, the absence of communication via social media has been underexplored and may have negative psychological and communicative outcomes. We utilized focus groups ( N = 37) to examine perceptions of ostracism when individuals did not receive PDAs to their posted content across social media platforms. Participants reported feeling excluded only when they did not receive PDAs from select relationally close or socially superior network members, suggesting audience targeting and expectations when posting. Users frequently attributed low PDA counts to system and content factors. These results contribute to a developing understanding of the psychological effects of lack of communication via social media and provide insight for future research, demonstrating that social exclusion may not manifest from a complete lack of social interaction but rather may occur when individuals do not receive expected or desired feedback.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

scholarly journals Patient Care, Information, Communication and Social Media Influencing Bias—A Discourse

Informatics ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 28
Author(s):  
Paula M. Procter
Keyword(s):  
Social Media ◽  
Patient Care ◽  
Information Communication ◽  
Media Communication ◽  
Care Information ◽  
Social Media Communication ◽  
Society Today ◽  
Selection Of

Misinformation and disinformation are prevalent across society today, their rise to prominence developed mainly through the expansion of social media. Communication has always been recognised in health and care settings as the most important element between people who are receiving care and those delivering, managing, and evaluating care. This paper, through a discourse approach, will explore communication through the perception of information formed following personal selection of influencers and try to determine how such affects patient care.

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