Brand Loyalty and Generic Entry: Why do Brand-Name Drug Companies Launch Their Own Generics?

2018 ◽  
Vol 69 (3) ◽  
pp. 340-346
Author(s):  
Yunyun Wan
Keyword(s):  
Brand Loyalty ◽  
Brand Name ◽  
Generic Entry ◽  
Drug Companies

Product Switching in the Pharmaceutical Industry: Ripe for Antitrust Scrutiny?

2010 ◽  
Vol 7 (2) ◽  
pp. 119-130
Author(s):  
Seth Silber ◽  
Kara Kuritz
Keyword(s):  
Market Share ◽  
Generic Drug ◽  
Prescription Drugs ◽  
New Drugs ◽  
Pharmaceutical Companies ◽  
Brand Name ◽  
Generic Entry ◽  
Product Switching ◽  
Drug Companies ◽  
Antitrust Laws

Since the Hatch-Waxman Act was enacted in 1984, generic drug companies have benefited from its provisions to facilitate approval of generic alternatives to brand-name pharmaceuticals. Upon generic entry, consumers of prescription drugs benefit from large discounts as brand manufacturers lose significant market share to these lower-priced alternatives. Over time, brand-name drug manufacturers have undertaken strategies, such as ‘product switching’ or ‘product hopping’, that may delay or prevent generic entry and protect their market share. Generic drug manufacturers, drug purchasers and antitrust authorities have begun looking to the antitrust laws to address these strategies and their impact on generic entry. This article discusses the regulatory framework under which pharmaceutical companies introduce new drugs, two prominent cases in which courts have wrestled with whether product switching violates the antitrust laws, factors that might support an antitrust claim for product switching, and the FTC's interest in challenging product switching.

scholarly journals Examining Antecedents of Brand Loyalty on Sportswear: An Empirical Investigation of University Students in Hong Kong

2017 ◽  
Vol 5 (7) ◽  
pp. 87 ◽  
Author(s):  
Xiaoxin Dai ◽  
Kuan-Chou Chen
Keyword(s):  
College Students ◽  
Hong Kong ◽  
University Students ◽  
Product Quality ◽  
Brand Loyalty ◽  
Empirical Investigation ◽  
Vital Role ◽  
Marketing Strategies ◽  
Brand Name ◽  
Store Environment

To extend the current understanding of brand loyalty in the sportswear industry, this article discusses six factors that influence brand loyalty of university students towards the Hong Kong sportswear market. Conclusions were drawn based on responses collected through online questionnaires. A total of 205 college students participated in the study. The final results showed that only product quality and brand name affect Hong Kong university students’ brand loyalty towards sportswear. However, based on the whole study, other factors (i.e., service quality, store environment, style and promotions) also play a vital role in sportswear marketing. This research provided insight for sportswear marketers in creating proper marketing strategies for the sportswear industry.

scholarly journals The Impact of Brands on Consumer Buying Behavior

2016 ◽  
Vol 5 (4) ◽  
pp. 1-16 ◽  
Author(s):  
Ulas Akkucuk ◽  
Javed Esmaeili
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Purchase Decisions ◽  
Brand Name ◽  
Buying Behavior ◽  
Brand Association ◽  
The Impact

The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most important and effective strategy to influence consumer behavior in the product selection is emphasizing the “brand name” of the products. Our aim in this paper is to investigate how smartphone brands can influence consumers’ buying decisions. Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service. It enhances the customer’s ability to interpret and process information, improves confidence in the purchase decision and affects the quality of the user experience. Using this construct widely discussed in the literature, we use and build our hypothesis based on Aaker model about the brand equity, including perceived quality, brand awareness, brand association and brand loyalty. The study involved a questionnaire administered to 171 smartphone consumers between December 2015 and March 2016. The consumers were chosen by convenience sampling among the students from a prestigious university in the Istanbul district of Turkey. Our findings indicate that a majority of the smartphone buyers’ decisions are mainly influenced by brand loyalty and brand awareness. Perceived quality and brand association do not seem to influence purchase decisions for the sample of this study.

scholarly journals Pengaruh Brand Signature Terhadap Brand Loyalty Dengan Brand Attitude Sebagai Variabel Mediasi (Studi Kasus Gulaku)

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Jenrico Radiansyah ◽  
Artha Sejati Ananda
Keyword(s):  
Structural Equation Model ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Attitude ◽  
Brand Name ◽  
Convenience Sampling

Penelitian ini bertujuan untuk mengetahui pengaruh brand name dan brand logo terhadap brand attitude. Juga untuk mengetahui pengaruh brand name, brand logo, dan brand attitude terhadap brand loyalty. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kuantitatif. Adapun yang menjadi populasi dalam penelitian ini adalah konsumen Gulaku wilayah Indonesia yang jumlahnya tidak diketahui dan dapat dikatakan dalam kategori tidak terhingga. Pengambilan sampel dalam penelitian ini menggunakan metode convenience sampling, sehingga ditetapkan sampel dalam penelitian ini sebanyak 100 responden. Dalam penelitian ini, metode analisis data menggunakan pendekatan Structural Equation Model (SEM) dengan bantuan program LISREL versi 8.70. Hasil penelitian ini menunjukkan bahwa brand name dan brand logo berpengaruh positif terhadap brand attitude konsumen Gulaku wilayah Indonesia. Brand nameberpengaruh negatif terhadap brand loyalty konsumen Gulaku wilayah Indonesia. Namun untuk brand logo tidak berpengaruh terhadap brand loyalty konsumen Gulaku wilayah Indonesia.

scholarly journals Citra Merek dan Kepercayaan terhadap Loyalitas Pengguna Jasa: Pelajaran dari Grapari Mataram

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Dedy Iswanto ◽  
Sudarta Sudarta ◽  
M. Taufik Rachman ◽  
Baiq Reinelda Tri Yunarni
Keyword(s):  
Brand Loyalty ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Brand Name ◽  
High Quality ◽  
Consumer Expectations ◽  
Excellent Service ◽  
Look Back ◽  
Survey Research Methods ◽  
Potential Customers

A brand that has a lot of users even though the internet rates are quite expensive, if we look back from the meaning of the brand, where if a brand can meet consumer expectations or even exceed consumer expectations and provide quality assurance at every opportunity of use, and the brand is produced by the company with a reputation, consumers will be more confident in their choices and consumers will have confidence in the brand, like the brand and consider the brand as part of themselves. Thus, brand loyalty will be easier to establish and the company will have a brand name that has strong consumer loyalty. Research conducted by researchers is a quantitative approach with survey research methods. The research design used is a conclusive research that is causal (causal research), which aims to study the cause-and-effect relationship between the independent (free) variables and the dependent (dependent) variable. The population in this study are consumers who have used and / are currently using Telkomsel products from PT. Grapari Mataram. PT. It is hoped that Grapari Mataram will continue to innovate and always provide products that have high quality and at prices that are competitive with other products and excellent service is a need of its consumers, so that the big name and trust in consumers is maintained and with the expectations of consumers or customers. always loyal to the products offered by Telkomsel. Telkomsel through PT. Grapari Mataram always provides products and services that are competitive with the products of other cellular operators so that the good name and brand trust that Telkomsel has in the eyes of consumers remains embedded and is able to retain existing customers and be able to attract new potential customers. Because in essence, regardless of the type of business, it is still the consumer who determines the survival of the business.

scholarly journals Influence of Branding Loyalty on Consumer Sportswear: A Case Study on Adidas

2021 ◽  
Vol 6 (11) ◽  
pp. 454-463
Author(s):  
Noor Syafika Binti Mohamed Shoffian ◽  
Nur Syafinaz Binti Mohamed Salim ◽  
Nurul Izzati Binti Razali ◽  
Putera Zariq Iskandar Bin Muhamadi Saifu ◽  
Siti Aishah Binti Abu Bakar ◽  
...  
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Brand Loyalty ◽  
Accurate Information ◽  
Brand Name ◽  
Brand Quality ◽  
Store Environment

Brand loyalty creates long term relationship between customer and brand. As a sportswear brand, to adopt a general customer loyalty to a brand, quality of the product and price are the crucial factors. The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear products. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, service quality and store environment. Brand name has shown strong correlation with brand loyalty. In order to increase customer satisfaction and attach them to be brand loyalists, marketers are encouraged to develop aggressive marketing programs. Questionnaires were distributed to 148 respondents. The research results have shown that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, style, promotion, service quality and store environment) with certain sportswear brands. Others study on more focused factors that are appropriate to the Malaysian environment is recommended in order to obtain accurate information.

Significance of Brand name in Brand Loyalty-An Empirical Study in Automobile Sector

2017 ◽  
Vol 9 (3) ◽  
pp. 65
Author(s):  
Shivani Malhan ◽  
Manvinder Tandon
Keyword(s):  
Conjoint Analysis ◽  
Customer Service ◽  
Brand Loyalty ◽  
Primary Data ◽  
Brand Name ◽  
Front Passenger ◽  
Interview Method ◽  
Full Profile ◽  
Set Up ◽  
The Relationship

<p>This paper attempts to examine whether the consumer is brand conscious and he thinks that the brand name is important for him or not. According to the pilot study and interview method applied in this paper, the most important attributes considered by the customers while repurchasing the car are Price, Comfort and safety, Brand name and Customer Service. The study is based on primary data, collected from Jalandhar city of Punjab. Conjoint analysis is employed to determine which combinations of a limited number of attributes are most influential for the respondents while taking a decision in purchase of passenger car. In conjoint analysis, we use full profile approach in which profiles are reduced using orthogonal array approach. The empirical findings reiterate that consumers in this region experience that the most important attribute in Brand Loyalty is comfort and safety. This is because customers think that the features like front passenger airbags, advanced braking systems and air conditioning are very essential in the today are set up. The second important determinant of Brand Loyalty is price which may be accounted to affordability of the customer. The customers have also given relevance to customer service because the process of building the relationship with customer starts with the purchase of car but it keeps on evolving after the sale. The least importance is given to the attribute - brand name as per the empirical findings of the study.</p>

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