Reconceptualizing the generation in a digital(izing) modernity: digital media, social networking sites, and the flattening of generations

2020 ◽  
Vol 50 (2) ◽  
pp. 163-183
Author(s):  
Anson Au
2017 ◽  
Vol 20 (9) ◽  
pp. 3304-3322 ◽  
Author(s):  
Holger Pötzsch

This article reconceptualizes the archive in the context of digital media ecologies. Drawing upon archival theory and critical approaches to the political economy of the Internet, I account for new dynamics and implications afforded by digital archives. Operating at both a user-controlled explicit and a state- and corporate-owned implicit level, the digital archive at once facilitates empowerment and enables unprecedented forms of management and control. Connecting the politics and economy of digital media with issues of identity formation and curation on social networking sites, I coin the terms iArchive and predictive retention to highlight how recent technological advances both provide new means for self-expression, mobilization and resistance and afford an almost ubiquitous tracking, profiling and, indeed, moulding of emergent subjectivities.


The study has been used to explore the impact of social networking sites amongst the undergraduate women students. In the framework of existing digital media, social networking sites have been known as individuals, by means of the Internet and web application to converse in previously unfeasible ways. It can be predominantly effect of a culture-wide impression shift in the uses and potential of the internet itself. The objectives of the study are to ascertain the different type of social networking sites used by women undergraduate students to scrutinize the level of usage, reason of using social networking sites, to settle on the advantages of using social networking sites and to make out the dangers associated with social networking and to submit strategies to restructure such dangers. The descriptive design has been in use to get responses from a sample size of 115 women undergraduate students who were selected via random sampling techniques. The 115 respondents completed and returned the questionnaire precisely indicating 100% response rate. The outcome of the study discloses that all the women undergraduate students uses social networking sites to expand information, interaction with friends, connecting to their classmates for online study, discussing serious national issues and watching movies etc. There are many advantages of using social networking sites and their menaces combined with social networking and such dangers can be restructured using the strategies available in the work. From the findings, it was recommended that women undergraduate students should attend various awareness program to update on the negative aspects of social networking sites etc. Based on the findings suitable suggestions were also made


2014 ◽  
Vol 17 (1) ◽  
pp. 5-26 ◽  
Author(s):  
Koen Leurs

This article charts to what extent Moroccan-Dutch young people (12-18 years old) negotiate the affordances of Internet platforms to engage in multi-layered gender identity constructions. I disentangle how the informants creatively make do with the affordances of online discussion forums, MSN Messenger and social networking sites to come to terms with contradictory parental, religious and youth-cultural gender norms. Gender is mobilized as the key analytical category, but intersecting age-specific, religious, migration and youth-cultural power relations are also taken into consideration. The analysis is grounded in quantitative survey data of 344 Moroccan-Dutch students, in-depth interviews with 43 Moroccan-Dutch young people as well as participatory-observations conducted on online discussion forums, MSN Messenger and online social networking sites. The article draws on fieldwork carried out in the context of the Utrecht University research project Wired Up: Digital Media as Innovative Socialization Practices for Migrant Youth.


2014 ◽  
pp. 992-1012
Author(s):  
Teresa Correa ◽  
Ingrid Bachmann ◽  
Amber W. Hinsley ◽  
Homero Gil de Zúñiga

Research on digital media has mostly paid attention to users' demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users' personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the “Big Five Framework” as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media–to create political content—emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.


Author(s):  
Kamna Sahni ◽  
Kenneth Appiah

Social media is considered trustworthy by consumers, and this has resulted in a strong consumer focus on social media to acquire information related to products and services. There are various benefits offered by social media, but security is a major concern as viruses and other threats can affect a huge number of users of social media. These platforms are not well governed. Indeed, they are highly decentralized and could easily be accessed, and this presents a high risk of illegal activity. Businesses continue to reap the benefits of incorporating social media into their strategies. There has been a shift in focus from conventional media to online and digital media in the form of social networking sites, wikis, and blogs. This has given rise to viral marketing as a means of effective communication and sharing information. The current chapter aims to explore the relationship between social media and value co-creation.


Author(s):  
Teresa Correa ◽  
Ingrid Bachmann ◽  
Amber W. Hinsley ◽  
Homero Gil de Zúñiga

Research on digital media has mostly paid attention to users’ demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users’ personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the “Big Five Framework” as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media–to create political content—emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.


Author(s):  
Sarita Modi ◽  
Manila Jain

Background: No doubt, new communication technology has turned the whole world into a "Global Village". Technology, as it is, though, like two sides of a coin, carries both the negative and the positive sides of it. It allows people to be well educated, enlightened, and keep up with changes in the world. Technology is exposing society to a new way to do stuff. Objective of the study: Effect of digital media on academic performance in undergraduate students. Materials and Methods: The research population consisted of all students who from 2017-2020 academic years are studying at Malwanchal University willing to participate in the study and complete the questionnaires entirely. Stratified sampling at random was done. Variables of social media use were measured by the Merton (1968) social network site use scale and academic performance was evaluated according to the self-reported GPA. Results: The results showed that the mean percentage of users belonging to low social network sites among the sample categories, average users of social network sites and high users of social network sites varied significantly. Conclusion: The use of social networking sites on the Internet has a negative effect on academic success. The value of learning to balance the use of social networking sites for better purposes is found to aid in their academic standing. Keywords: Social Network Sites (SNSs), Academic performance


2021 ◽  
Author(s):  
Elise Moore

Social Networking Sites (SNSs) have become increasingly integral to corporate marketing in recent years. Instagram is a newer platform that corporations have added to their digital media marketing presence. The aim of this MRP is to investigate Lululemon Athletica’s presence on Instagram by examining the specific techniques they employ to satisfy users’ Uses and Gratifications. 10 Lululemon Instagram posts were sampled for this study. From these posts, the first 50 comments were collected and coded using Whiting and Williams’ (2013) coding schema. This study highlights the value in (1) brands sharing useful brand and product-related information, and (2) interacting with consumers by responding to their comments and posing Socratic questions to spur dialogue and further engagement.


2021 ◽  
Author(s):  
Elise Moore

Social Networking Sites (SNSs) have become increasingly integral to corporate marketing in recent years. Instagram is a newer platform that corporations have added to their digital media marketing presence. The aim of this MRP is to investigate Lululemon Athletica’s presence on Instagram by examining the specific techniques they employ to satisfy users’ Uses and Gratifications. 10 Lululemon Instagram posts were sampled for this study. From these posts, the first 50 comments were collected and coded using Whiting and Williams’ (2013) coding schema. This study highlights the value in (1) brands sharing useful brand and product-related information, and (2) interacting with consumers by responding to their comments and posing Socratic questions to spur dialogue and further engagement.


2017 ◽  
Vol 170 (1) ◽  
pp. 126-135
Author(s):  
Rob Cover

Following the development of online sites dedicated to the preservation of individuals’ photographic and textual memorialisation of cities, a number of archiving sites using Facebook have been developed that cater to the interactive and co-creative practice of memorialising LGBTQ (lesbian, gay, bisexual, transgender and queer) city-based communities, events and public spaces (e.g. Lost Gay Perth and Lost Gay Melbourne). Such minority community practices of memorialisation invoke deeply felt and affective attachments to ‘past’ in ways which have implications for identity, belonging, ageing and agency. This article utilises a critical approach to archiving, temporality, identity and attachment to interrogate some of the ways in which digital cultural practices related to archiving social networking sites are implicated in the memorialisation of community belonging through notions of past, networks of knowing, and the temporal and historical production of ways of thinking about and knowing minority sexuality, particularly LGBTQ subjectivity.


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