scholarly journals The Dynamics of Social Media and Value Co-Creation

Author(s):  
Kamna Sahni ◽  
Kenneth Appiah

Social media is considered trustworthy by consumers, and this has resulted in a strong consumer focus on social media to acquire information related to products and services. There are various benefits offered by social media, but security is a major concern as viruses and other threats can affect a huge number of users of social media. These platforms are not well governed. Indeed, they are highly decentralized and could easily be accessed, and this presents a high risk of illegal activity. Businesses continue to reap the benefits of incorporating social media into their strategies. There has been a shift in focus from conventional media to online and digital media in the form of social networking sites, wikis, and blogs. This has given rise to viral marketing as a means of effective communication and sharing information. The current chapter aims to explore the relationship between social media and value co-creation.

Author(s):  
Lik Sam Chan ◽  
Hing Weng Eric Tsang

This article considers the phenomenon of online body display by users of social networking sites in Hong Kong. A survey of 392 young adults was conducted to investigate the relationships between narcissism, grandiose exhibitionism, body image satisfaction, perceived privacy risks, and online body display. A Body Display Index was developed to measure the perceived level of sexual explicitness of photographs shared by Facebook users. Grandiose exhibitionism, a sub-trait of narcissism, was found to be a stronger predictor of online body display than narcissism. The relationship between body image satisfaction and online body display was not significant, and no relationship was found between such displays and perceived privacy risks, thus implying a lack of social media-related privacy concerns among the respondents.


Author(s):  
Asghar Ali Shah ◽  
Mujeem M Bhatti ◽  
Ahmad A Ansari ◽  
Basharat Hussain ◽  
Gulshan Tara

There is a debate going on in the present literature that how narcissism predicts several behaviors on social networking sites but the search for potential moderators of that relationship was not given much attention. A survey that assesses narcissism, time spent on TV and self-promoting behavior on Facebook was conducted with 151 undergraduate and post graduate students. Our finding indicates that narcissism and time spent on TV has significant positive relationship with self-promoting behavior on Facebook. The relationship between narcissism and self- promoting behavior is found to be significantly moderated by time spent on TV. The findings are discussed in the context of learning self-enhancing through exposure to TV programs and imitating that behavior for self-regulation by narcissistic individuals through social media.


Author(s):  
Lik Sam Chan ◽  
Hing Weng Eric Tsang

This article considers the phenomenon of online body display by users of social networking sites in Hong Kong. A survey of 392 young adults was conducted to investigate the relationships between narcissism, grandiose exhibitionism, body image satisfaction, perceived privacy risks, and online body display. A Body Display Index was developed to measure the perceived level of sexual explicitness of photographs shared by Facebook users. Grandiose exhibitionism, a sub-trait of narcissism, was found to be a stronger predictor of online body display than narcissism. The relationship between body image satisfaction and online body display was not significant, and no relationship was found between such displays and perceived privacy risks, thus implying a lack of social media-related privacy concerns among the respondents.


2014 ◽  
pp. 992-1012
Author(s):  
Teresa Correa ◽  
Ingrid Bachmann ◽  
Amber W. Hinsley ◽  
Homero Gil de Zúñiga

Research on digital media has mostly paid attention to users' demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users' personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the “Big Five Framework” as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media–to create political content—emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.


2022 ◽  
Vol 9 (3) ◽  
pp. 273-296
Author(s):  
Juliet Dinkha ◽  
Charles Mitchell ◽  
Bashar Zogheib ◽  
Aya Abdulhadi

Online social networking sites have revealed an entirely new method of impression management and self-expression. These user-generated social tools present a new and evolving medium of investigation to study personality and identity. The current study examines how narcissism and self-esteem are demonstrated on the social networking application Instagram. To frame our research, we utilized the Uses and Gratifications Theory, which explains why audiences consume mediated messages and how and why authors create user-generated media (UGM). In this research our objective was to understand how and why users of Instagram in Kuwait were using the social media platform and how it related and impacted their self-esteem and how it revealed, if any, narcissistic personality traits. To do so, self-esteem and narcissistic personality self-reports were collected from 79 Instagram users in Kuwait and we also followed and analyzed their Instagram accounts. In our analysis, these participants’ profiles were coded on self-promotional content features based on their Instagram photos and captions posted on their Instagram accounts. By probing the relationship between this new medium, we can begin to understand the relationship amongst technology, culture, and the self. Keywords: social media, Kuwait, Instagram, self-esteem, narcissism, social networking


Author(s):  
Teresa Correa ◽  
Ingrid Bachmann ◽  
Amber W. Hinsley ◽  
Homero Gil de Zúñiga

Research on digital media has mostly paid attention to users’ demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users’ personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the “Big Five Framework” as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media–to create political content—emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.


2016 ◽  
Vol 43 (8) ◽  
pp. 1116-1140 ◽  
Author(s):  
Laura Vandenbosch ◽  
Steven Eggermont

Previous research has shown that mass media stimulate the development of an objectified self-concept. However, we know little about the role social networking sites (SNS) play in these relationships. The current longitudinal study ( N = 1,041) aimed to fill this gap by studying adolescents’ frequency of SNS use in general and their use of SNS to monitor attractive peers in particular. The results showed that the use of sexualizing mass media was associated with considering the appearance ideals promoted in mass media as one’s own standards to pursue. This internalization of appearance ideals, in turn, was related to the tendency to monitor attractive peers on SNS. Both the use of SNS to monitor attractive peers and the use of sexualizing mass media stimulated self-objectification and body surveillance over time. The frequency of SNS use played a limited role in the relationship between mass media and an objectified self-concept.


2020 ◽  
Vol 34 ◽  
Author(s):  
Sreya Mitra

Indian fandom reconstituted as a more participatory culture with the emergence of online cyber communities in the late 1990s to early 2000s, a move accompanied by shifts in the Indian mediascape. With increasing synergy among film, television, and digital media, Bollywood stars were consequently remade as transmedia celebrities. Bollywood stars use digital media such as Twitter and Instagram for promotion and publicity, but such use has created a new type of Bollywood fan: the internet troll. As film personalities now actively engage with social media, incessantly tweeting and sharing pictures, the line has blurred between the reel and the real, the public and the private. Fans having perceived access to the private, off-screen personas of their film idols has further complicated both discourses of contemporary Bollywood stardom and fandom. Stars' and fan's engagement and interaction on social media reveals the so-called disrespectful troll to be not merely a more active participant but a fundamental reworking of the relationship between star and fan, which had been founded primarily on admiration and veneration. This reworking has provided a space for political mobilization in the Indian (online) public space offered by digital platforms and social networking sites.


2021 ◽  
Vol 9 (3) ◽  
pp. 1437-1445
Author(s):  
Syed Zubair Haider ◽  
Uzma Munawar ◽  
Hamida Bibi ◽  
Farooq Hussain ◽  
Abdul Wadood

Purpose of the study: This study analysed the relationship between Online Social Networking websites and Applications (OSNSA) and university students' academic achievement. Methodology: In the present research, a quantitative research design was followed, and a survey research type of descriptive research was used in this study. Data were collected from 150 university students using a modified version of The Online Social Networking Sites scale (Paul, Baker, & Cochran, 2012). The correlation was calculated by using the SPSS 22nd version. Main Findings: The findings revealed a connection between students' time spent on OSNSA and their academic outcomes. The time spent on OSNSA was observed to be strongly influenced by the attention span of the students. In particular, we find that a lower academic output is provided by the greater time spent on OSNSA. Also, attention span was strongly associated with features that influence students' academic success, such as their perceptions of society's social networking outlook, their advantages, and disadvantages of OSNSA, use of OSNSA, etc. Applications of this study: Many students spend most of their hours on online networking pages, like Facebook, Tok-Tok, and WhatsApp, which are the most common, considering the harmful impact of social media. In certain eyes, social media has embedded a detrimental effect, but it is also used to acquire vital knowledge and social skills for pupils. Novelty/Originality of this study: This research is different from other studies because it explores the relationship between social networking sites & the application and academic performance of university students belonging from South Punjab by exploring various facets of OSNSA which ultimately promote university students’ academic performance.


Author(s):  
Aisha Andari Rahmiputri ◽  
Irwansyah Irwansyah

Social media has become a part of human’s life. Social Networking Sites or SNS which a part of social media allows the users to create their own network. Not only that but users can also choose their friends, what kind of content they want to see, what kind of relationship then want to have, or to keep certain content just for a few people to see through social media. A few features like mute feature to close friends feature are there for users to use on Twitter and Instagram. This research will try to find out how those features are being used by the users and why those features are needed. In depth interview is used to six informants who use the mute and close friend feature on Twitter or Instagram. Selective exposure theory is used to see how someone is more interested in seeing contents that match their believes and interests. It shows that mute feature is used to filter some stuff that they want to see and avoid things they don’t like. The mute feature also useful for keeping the relationship in a good term between the users and other people. Meanwhile, close friends feature is used to maintain the connection users have with a few people where they can share stuff to those people only. Users also think that close friends feature is useful to protect their privacy.


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