Visual Product Evaluation: Using the Semantic Differential to Investigate the Influence of Basic Geometry on User Perception

Author(s):  
Sofiane Achiche ◽  
Anja Maier ◽  
Krasimira Milanova ◽  
Aurelian Vadean

Products evoke emotions in people. Emotions can influence purchase decisions and product evaluations. It is widely acknowledged that better product performance and higher user satisfaction can be reached through aesthetic design. However, when designing a new product, most of the attention is generally paid to enhance its functionality and usability and much less consideration is given to the emotional needs of users. This paper investigates the connection between emotions and product features. Various forms of vases are used as a product case. Additionally, a compact list of product-specific semantic descriptors is first developed using a classification based on Jordan’s four pleasures model. Paper-based surveys, face-to-face interviews, and statistical methods were performed in this paper, where significant correlations between semantic descriptors and product geometry were found. Prototypes of two vases were developed based on elicited emotions and a short validation on aesthetic value was performed. Our results show core set of geometric features of a vase have the strongest impact on emotional responses from users: the opening of the neck, the height of the neck, the base of the neck (width), and the base (width).

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ziang Wang ◽  
Feng Yang

Purpose It has always been a hot topic for online retailers to obtain consumers’ product evaluations from massive online reviews. In the process of online shopping, there is no face-to-face interaction between online retailers and customers. After collecting online reviews left by customers, online retailers are eager to acquire answers to some questions. For example, which product attributes will attract consumers? Or which step brings a better experience to consumers during the process of shopping? This paper aims to associate the latent Dirichlet allocation (LDA) model with the consumers’ attitude and provides a method to calculate the numerical measure of consumers’ product evaluation expressed in each word. Design/methodology/approach First, all possible pairs of reviews are organized as a document to build the corpus. After that, latent topics of the traditional LDA model noted as the standard LDA model, are separated into shared and differential topics. Then, the authors associate the model with consumers’ attitudes toward each review which is distinguished as positive review and non-positive review. The product evaluation reflected in consumers’ binary attitude is expanded to each word that appeared in the corpus. Finally, a variational optimization is introduced to calculate parameters mentioned in the expanded LDA model. Findings The experiment’s result illustrates that the LDA model in the research noted as an expanded LDA model, can successfully assign sufficient probability with words related to products attributes or consumers’ product evaluation. Compared with the standard LDA model, the expanded model intended to assign higher probability with words, which have a higher ranking within each topic. Besides, the expanded model also has higher precision on the prediction set, which shows that breaking down the topics into two categories fits better on the data set than the standard LDA model. The product evaluation of each word is calculated by the expanded model and depicted at the end of the experiment. Originality/value This research provides a new method to calculate consumers’ product evaluation from reviews in the level of words. Words may be used to describe product attributes or consumers’ experiences in reviews. Assigning words with numerical measures can analyze consumers’ products evaluation quantitatively. Besides, words are labeled themselves, they can also be ranked if a numerical measure is given. Online retailers can benefit from the result for label choosing, advertising or product recommendation.


2021 ◽  
Vol 16 (4) ◽  
pp. 229-254
Author(s):  
Aylin Ecem Gursen ◽  
Erdem Ozkan ◽  
Zehra Bozbay

This paper aims to determine the effects of using visual art in designing non-luxury products on consumers’ luxury perceptions, quality perceptions, and product evaluations. An experimental design was conducted to test these effects. Differences according to the product types (convenience vs. shopping) were also evaluated. The research sample consisted of young consumers. The data was collected from 400 university students via a face-to-face survey and analyzed by using two-way MANCOVA. Results demonstrate that using visual art in the non-luxury product design affects perceived quality, luxury perception, and product evaluation both independently and interacting with the product type. Besides, using visual art in the convenience product without technical details increases consumers’ positive evaluations. In this context, product type has a moderating role in the effects of using visual art on product evaluation. Accordingly, art infusion increases positive product evaluation for convenience products but decreases it for shopping products.


MIS Quarterly ◽  
2021 ◽  
Vol 45 (2) ◽  
pp. 719-754
Author(s):  
Liwei Chen ◽  
J. J. Po-An Hsieh ◽  
Arun Rai ◽  
Sean Xin Xu

To attain customer satisfaction, service firms invest significant resources to implement customer relationship management (CRM) systems to support internal customer service (CS) employees who provide service to external customers in both face-to-face and virtual channels. How CS employees apply sophisticated CRM systems to interact with customers and how the mechanisms through which their CRM usage affects customer satisfaction vary across service channels and bear important implications. We approach these issues by investigating the concept of infusion use, defined as CS employees’ assessment of the extent to which they use a CRM system to its fullest potential to best support their work in the CRM-enabled service interaction context. Drawing on the IS success framework and expectation confirmation theory, we first formulate a baseline model that explains the direct and indirect mechanisms through which CS employees’ infusion use of CRM systems leads to customers’ expectation confirmation, which in turn affects customers’ satisfaction. We then draw on the lenses of media richness and communication adaptation to theorize why these two mechanisms exert differential influence in face-to-face and virtual channels. We test the hypotheses by collecting multiwave data from CS employees, customers, and firm archives of a Fortune 500 telecom service firm. We find that (1) CS employee infusion use can directly contribute to customer expectation confirmation and indirectly do so through CS employees’ satisfaction with the system (i.e., user satisfaction), and (2) the direct mechanism plays a more critical role in the face-to-face channel, whereas the indirect mechanism is more important in the virtual channel. Our findings inform managers of the avenues through which employees’ infusion use promotes CRM-enabled service success across face-to-face and virtual service channels.


1969 ◽  
Vol 40 (3) ◽  
pp. 259-270
Author(s):  
Carlos Ruiz ◽  
Claudia Gaviria ◽  
Miguel Gaitán ◽  
Rubén Manrique ◽  
Ángela Zuluaga ◽  
...  

Introduction: Implementation of teledermatology in primary care offers the possibility of treating patients using specific dermatologic knowledge in far away places with infrequent availability to these services. It is a priority to implement teledermatology services which demonstrate diagnostic reliability and satisfaction among users. Objectives and methods: To measure the diagnostic reliability of an asynchronous teledermatology web based application by means of intraobserver and interobserver concordance during teleconsultation and traditional presential («face to face») consultation. Furthermore, to evaluate user satisfaction regarding the teleconsultation and the web application.Results: A sample of 82 patients with 172 dermatologic diagnoses was obtained, in which an intraobserver concordance between 80.8% and 86.6%, and an interobserver concordance between 77.3% and 79.6% were found. Satisfaction was evaluated to be on an average of 92.5%.Conclusions: The teleconsultation reliability in teledermatology is evidenced to be high, and is susceptible of improvement through the implementation of health information standards and digital dermatologic photography protocols.


2018 ◽  
pp. 798-809
Author(s):  
Saeed Rouhani ◽  
Seyed Vahid Mirhosseini

Today, several educational portals established by organizations to enhance web E-learning. Intelligence agent's usage is necessary to improve the system's quality and cover limitations such as face-to-face relation. In this research, after finding two main approaches in this field that are fundamental use of intelligent agents in systems design and focusing on human-based agents, second method selected and is designed and implemented in a simple way as an educational assistant to answer the students frequently asked questions. Consequently the efficiency of this method is evaluated by Expectancy confirmation-Information technology model. By examining the results of the students interacted with designed agent through the learning management system of Mehralborz institute, and the conceptual model based on e-learning effectiveness, ease of use, user satisfaction, and usefulness variables gained the scores of 55, 58 and 57 percent that represents the overall effectiveness factor is medium. Some applicative suggestions for developing intelligent agents as educational assistants are provided for virtual universities and e-learning portals.


Author(s):  
Kuanchin Chen ◽  
Hy Sockel ◽  
Louis K. Falk

Usability is an acknowledged important aspect of any system or product design. Many times it is related to not only product features, but also ultimately profit that can be generated from the product. Good interface design promotes higher mutuality (feeling similar and connected), which in turn leads to higher levels of involvement and a favorable impression of credibility. Many practitioners and researchers (such as Jakob Nielsen, 2000) have elaborated on usability aspects, but few have agreed upon a unifying definition. In 1998 the International Organization for Standardization (ISO) defined usability as the “Extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use” (ISO 9241-11, 1998, p. 2). From this definition it can be construed that effectiveness, efficiency, and satisfaction are three pillars for usability measures. In this regard, the ISO defines: • Effectiveness as the “accuracy and completeness with which users achieve specified goals,” • Efficiency as the “resources expended in relation to the accuracy and completeness with which users achieve goals,” and • Satisfaction as the “freedom from discomfort, and positive attitudes towards the use of the product.” The ISO standard acknowledges that the level of usability depends highly on the intended context of use (e.g., users, hardware, software, and social environments). Researchers have demonstrated that the three ISO usability components are distinct. Frøkjær, Hertzum, and Hornbæk (2000) found only a weak relationship among the three usability components. Walker, Fromer, Di Fabbrizio, Mestel, and Hindle (1998) found that efficiency did not translate into user satisfaction. These empirical studies suggest that efficiency, effectiveness, and satisfaction may be independent aspects of usability and a causal relationship among them may be weak or even nonexistent.


Author(s):  
Megan Reister ◽  
Mary Andren ◽  
Madelyn A. Dichard

This chapter focuses on early childhood, the social and emotional needs of children and their families, use of technology, and use of children's literature in both print form and through digital means. Readers will learn about a service project called Students Serving Moms. Through this service project, pre-service teachers, or education majors, from a teacher preparation program alongside other college students at the university, work with families in the community. This relational service project continued in spite of restrictions from the pandemic due to the members of Students Serving Moms embracing change and using virtual means to work with the children of all abilities and ages in efforts to meet the social and emotional needs of the children. This chapter will benefit teacher educators who may want to replicate this service project at their institutions whether virtually or through face-to-face means. Pre-service teachers will also benefit from reading this chapter as they consider ways they can create connections with children through developmentally appropriate practices.


Author(s):  
Saeed Rouhani ◽  
Seyed Vahid Mirhosseini

Today, several educational portals established by organizations to enhance web E-learning. Intelligence agent's usage is necessary to improve the system's quality and cover limitations such as face-to-face relation. In this research, after finding two main approaches in this field that are fundamental use of intelligent agents in systems design and focusing on human-based agents, second method selected and is designed and implemented in a simple way as an educational assistant to answer the students frequently asked questions. Consequently the efficiency of this method is evaluated by Expectancy confirmation-Information technology model. By examining the results of the students interacted with designed agent through the learning management system of Mehralborz institute, and the conceptual model based on e-learning effectiveness, ease of use, user satisfaction, and usefulness variables gained the scores of 55, 58 and 57 percent that represents the overall effectiveness factor is medium. Some applicative suggestions for developing intelligent agents as educational assistants are provided for virtual universities and e-learning portals.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anyuan Shen ◽  
Surinder Tikoo

Purpose This study aims to examine the relationship between family business identity disclosure by firms and consumer product evaluations and the moderating impact, if any, of firm size on this relationship. Toward this end, the study seeks to develop a theoretical explanation for how consumers process family business identity information. Design/methodology/approach A qualitative pre-study was conducted to obtain preliminary evidence that consumers’ perceptions of family businesses originate from both family- and business-based category beliefs. A product evaluation experiment, involving young adult subjects, was used to test the research hypotheses, and the experiment data were analyzed using MANOVA. Findings The key finding was that the effect of family business identity disclosure on consumer product evaluations is moderated by firm size. Practical implications This research has implications for businesses seeking to promote their family business identity in branding communications. Originality/value This research provides a theoretical account of why consumers might hold different perceptions of family business brands. The interactive effect of firm size and family business identity information disclosure on consumer product evaluations contributes new insight to family business branding.


Healthcare ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 200 ◽  
Author(s):  
Tinggui Chen ◽  
Lijuan Peng ◽  
Xiaohua Yin ◽  
Jingtao Rong ◽  
Jianjun Yang ◽  
...  

The outbreak of Corona Virus Disease 2019 (COVID-19) in various countries at the end of last year has transferred traditional face-to-face teaching to online education platforms, which directly affects the quality of education. Taking user satisfaction on online education platforms in China as the research object, this paper uses a questionnaire survey and web crawler to collect experience data of online and offline users, constructs a customer satisfaction index system by analyzing emotion and the existing literature for quantitative analysis, and builds aback propagation (BP) neural network model to forecast user satisfaction. The conclusion shows that users’ personal factors have no direct influence on user satisfaction, while platform availability has the greatest influence on user satisfaction. Finally, suggestions on improving the online education platform are given to escalate the level of online education during the COVID-19 pandemic, so as to promote the reform of information-based education.


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