Nigeria, Football, and the Return of Lord Lugard

2009 ◽  
Vol 2 (4) ◽  
pp. 451-465 ◽  
Author(s):  
Chuka Onwumechili
Keyword(s):  
Frame Analysis ◽  
Sports Fans ◽  
Daily Newspaper ◽  
Satellite Television ◽  
Complementary Method ◽  
Football Fans ◽  
The Media ◽  
European Football ◽  
The Impact ◽  
Depth Interviews

This qualitative research investigated the meaning of the European football leagues’ domination of the Nigerian football market. It finds that the media use a frame of “Nigeria as colony” to report football. In essence, the media interpret Europe as center of modern football and Nigeria as periphery. The study uses 2 methods: (a) a frame analysis of 2 daily sports newspapers, 1 national daily newspaper, and a satellite television sports channel and (b) in-depth interviews of 10 Nigerian football fans. Each complementary method helps confirm results obtained by the other. The frame analysis discovers 4 themes and the interviews found 5 related themes. Each theme logically links to the archetype frame of Nigeria as colony. The results of the study confirm valence framing, demonstrating the impact of the frame on Nigerian sports fans.

Enhancing Media Sport Consumption: Online Gambling in European Football

2015 ◽  
Vol 155 (1) ◽  
pp. 130-139 ◽  
Author(s):  
Hibai Lopez-Gonzalez ◽  
Christopher D. Tulloch
Keyword(s):  
Online Gambling ◽  
Gambling Industry ◽  
Media Companies ◽  
Sport Consumption ◽  
Football Fans ◽  
Ongoing Relationship ◽  
The Media ◽  
European Football ◽  
Football Betting

This article explores the intersections between sports bodies, media companies and gambling industries in European football. While betting, communication and sport have maintained an ongoing relationship for over two centuries, this article argues that the digitalisation of betting platforms has reconfigured the links between the traditional actors and created a new ‘online football betting ecology’. We elaborate on the intricate relationships of betting sites with top European football institutions via sponsorship, and on the role of the media, influencers and celebrities in the promotion of betting companies. An upbeat interpretation of this scenario stresses the enhancement of the act of consumption for football fans, transcending their traditional passive role as spectators. However, a more pessimistic vision points out that the economic dominance of the online gambling industry influences the way football competitions are run and endangers the integrity of the sport.

scholarly journals The Experience and Meaning of Media to Non-Mainstream Athletes: Qualitative Study

2021 ◽  
Vol 13 (3) ◽  
pp. 1154
Author(s):  
Eunhye Yoo ◽  
Jeong-Hui Park ◽  
Jung-Min Lee
Keyword(s):  
Qualitative Study ◽  
Text Analysis ◽  
Media Exposure ◽  
Auxiliary Data ◽  
The Past ◽  
The Media ◽  
Sustained Effort ◽  
The Impact ◽  
Depth Interviews

This study aims to understand the process by which ssireum (traditional Korean wrestling), which was labeled a declining industry, has regained its popularity owing to the impact of the media. The study was conducted as a case study with ten ssireum athletes who participated in the television program “The Rhapsody of Ssireum.” Additionally, text analysis was performed based on in-depth interviews and auxiliary data collection. As a result, four media-driven transformative trends in ssireum were observed: a shift of the public’s interest from online to offline under the influence of media, shift in the public’s perception of ssireum athletes’ body, birth of ssireum stars with nicknames matching the characteristics of popular ssireum athletes, and ssireum athletes’ increased sense of responsibility toward ssireum matches felt under the spotlight of the media. Admittedly, media exposure of ssireum athletes has increased significantly compared to the past. However, for the popularization of ssireum, a sport unique to Korea, the athletes, and the ssireum association need to make a sustained effort.

scholarly journals SEO inside Newsrooms: Reports from the Field

2019 ◽  
Vol 11 (12) ◽  
pp. 261 ◽  
Author(s):  
Dimitrios Giomelakis ◽  
Christina Karypidou ◽  
Andreas Veglis
Keyword(s):  
Search Engines ◽  
New Technologies ◽  
Organizational Structures ◽  
Media Environment ◽  
Web Technologies ◽  
News Content ◽  
News Websites ◽  
The Media ◽  
The Impact ◽  
Depth Interviews

The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.

scholarly journals Impact of Team Identification on Fans’ Trust after Negative Incident: Moderating Role of Mass Media

2021 ◽  
Vol 5 (1) ◽  
pp. 143-158
Author(s):  
UZMA NOOR ◽  
DR. ABDUL QAYYUM ◽  
DR. SHAMS UR REHMAN
Keyword(s):  
Mass Media ◽  
Source Credibility ◽  
Sports Marketing ◽  
Talk Shows ◽  
Team Identification ◽  
Sports Fans ◽  
Sports Organizations ◽  
The Media ◽  
The Impact ◽  
The Relationship

Sports marketing being a new and under researched area is highly dependent on mass media treatment. The purpose of this study is twofold: First to examine the impact of team identification on fans trust after the involvement of a player in a negative incident, and second to examine the impact of media (fans’ perceived content informativeness, content credibility and source credibility of TV cricket talk shows) on this relationship. Data is collected via convenience sampling from a total of 399 respondents belonging to three universities, local markets, and friends from Islamabad and Rawal Pindi twin cities of Pakistan. Simple and moderated multiple regression analysis reveals that team identification positively affects fans’ trust after negative incident. Perceived source credibility, content credibility and informativeness of cricket talk shows on TV (mass media) moderates the relationship of team identification and fans’ trust after negative incident in such a way that the relationship becomes stronger regardless the media is positively or negatively highlighting the negative incident. The results of the current research might help sports marketing and media related organizations to understand sports fans’ behaviors towards sports organizations in connection of the conflict.

scholarly journals Influencer dan Strategi Penjualan: Studi Netnografi pada Pengguna Jasa Selebgram sebagai Media Promosi

2020 ◽  
Vol 5 (2) ◽  
pp. 135-144
Author(s):  
Muhammad Nasih ◽  
Otto Masyad Susanto ◽  
Abdul Roziq Fanshury ◽  
Sigit Hermawan
Keyword(s):  
Social Media ◽  
Rapid Growth ◽  
Promotion Strategy ◽  
New Strategy ◽  
The Media ◽  
Product Segmentation ◽  
The Impact ◽  
Depth Interviews

The business is undergoing many changes including the media used as promotion. The existence of advertisements on television began gradually abandoned and shifted to a new strategy, namely advertising on social media. The rapid growth of social media users in Indonesia has become one of the factors in the change. This study aims to determine the extent of the impact of using influencers as a promotion strategy on social media, especially Instagram. This study uses a qualitative netnographic method by collecting data through observation of social media accounts and in-depth interviews from informants. The results of this study include illustrating that there are positive and negatif impacts from the use of influencer services. Companies must be smart in choosing influencers that are in line with product segmentation, price, and influencer's background because people are now getting smarter at making purchases.  

scholarly journals Does a country’s income inequality affect its citizens’ quest for equality in leisure? Evidence from European men’s football

2021 ◽  
Vol 10 (2) ◽  
pp. 133-139
Author(s):  
Nicolas Scelles ◽  
Aurélien François
Keyword(s):  
Income Inequality ◽  
National Economy ◽  
Negative Impact ◽  
Positive Impact ◽  
Competitive Balance ◽  
Football Fans ◽  
Significant Negative Impact ◽  
European Football ◽  
The Impact

Does a country’s income inequality affect its citizens’ quest for equality in leisure? To answer this question, the letter investigates the impact of competitive balance on fan demand (stadium attendance) in European men’s football over the 2006-18 period, splitting leagues into groups depending on their country’s income inequality. Competitive balance has a significant negative impact on stadium attendance in countries with lowest income inequality and a significant positive impact in countries with highest income inequality and the whole sample. Findings suggest that, in leisure, European football fans look for the (in)equality their national economy does not offer.

Multi-media theme repertoires in the everyday identity practices of young adults

2016 ◽  
Vol 41 (4) ◽  
Author(s):  
Katharina Kleinen-von Königslöw ◽  
Kati Förster
Keyword(s):  
Young Adults ◽  
Identity Work ◽  
Sports Fans ◽  
Identity Style ◽  
The Everyday ◽  
The Media ◽  
Multi Media ◽  
The Impact ◽  
Media Practices

AbstractWhile the role of the media in the identity work of children, adolescents, migrants or fans of particular genres and formats has seen much research, little attention has been paid to the impact of everyday media practices on the general identity work of young adults. To address this gap, we conducted an explorative study based on four-week media diaries of 59 students. These were used to identify four different types of multi-media theme repertoires and the ways in which they are employed for different identity practices. While drama-lovers and sports-fans differ strongly in their thematic interests, they share a similar identity style, relying mostly on practices of identification and of expressing their affiliation to certain in-groups via media content. In contrast, the identity style of news-aficionados and intense-media-users is mainly based on practices of distinction.

The More Control, the Better?

2014 ◽  
Vol 26 (2) ◽  
pp. 81-91 ◽  
Author(s):  
Jeeyun Oh ◽  
Mun-Young Chung ◽  
Sangyong Han
Keyword(s):  
Mixed Design ◽  
Negative Effects ◽  
Story Structure ◽  
Content Type ◽  
High User ◽  
User Control ◽  
Rigorous Research ◽  
Control Versus ◽  
The Media ◽  
The Impact

Despite of the popularity of interactive movie trailers, rigorous research on one of the most apparent features of these interfaces – the level of user control – has been scarce. This study explored the effects of user control on users’ immersion and enjoyment of the movie trailers, moderated by the content type. We conducted a 2 (high user control versus low user control) × 2 (drama film trailer versus documentary film trailer) mixed-design factorial experiment. The results showed that the level of user control over movie trailer interfaces decreased users’ immersion when the trailer had an element of traditional story structure, such as a drama film trailer. Participants in the high user control condition answered that they were less fascinated with, absorbed in, focused on, mentally involved with, and emotionally affected by the movie trailer than participants in the low user control condition only with the drama movie trailer. The negative effects of user control on the level of immersion for the drama trailer translated into users’ enjoyment. The impact of user control over interfaces on immersion and enjoyment varies depending on the nature of the media content, which suggests a possible trade-off between the level of user control and entertainment outcomes.

The impact of news coverage of Russia in the media on export—import activities

2019 ◽  
pp. 30-44
Author(s):  
Elena A. Fedorovau ◽  
Svetlana O. Musienko ◽  
Igor S. Demin ◽  
Fedor Yu. Fedorov ◽  
Dmitriy O. Afanasyev
Keyword(s):  
News Coverage ◽  
The Media ◽  
The Impact

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

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