scholarly journals Impact of Team Identification on Fans’ Trust after Negative Incident: Moderating Role of Mass Media

2021 ◽  
Vol 5 (1) ◽  
pp. 143-158
Author(s):  
UZMA NOOR ◽  
DR. ABDUL QAYYUM ◽  
DR. SHAMS UR REHMAN
Keyword(s):  
Mass Media ◽  
Source Credibility ◽  
Sports Marketing ◽  
Talk Shows ◽  
Team Identification ◽  
Sports Fans ◽  
Sports Organizations ◽  
The Media ◽  
The Impact ◽  
The Relationship

Sports marketing being a new and under researched area is highly dependent on mass media treatment. The purpose of this study is twofold: First to examine the impact of team identification on fans trust after the involvement of a player in a negative incident, and second to examine the impact of media (fans’ perceived content informativeness, content credibility and source credibility of TV cricket talk shows) on this relationship. Data is collected via convenience sampling from a total of 399 respondents belonging to three universities, local markets, and friends from Islamabad and Rawal Pindi twin cities of Pakistan. Simple and moderated multiple regression analysis reveals that team identification positively affects fans’ trust after negative incident. Perceived source credibility, content credibility and informativeness of cricket talk shows on TV (mass media) moderates the relationship of team identification and fans’ trust after negative incident in such a way that the relationship becomes stronger regardless the media is positively or negatively highlighting the negative incident. The results of the current research might help sports marketing and media related organizations to understand sports fans’ behaviors towards sports organizations in connection of the conflict.

Foreign Media Exposure and Perceptions of Americans in Hong Kong, Shenzhen, and Singapore

1997 ◽  
Vol 74 (4) ◽  
pp. 738-756 ◽  
Author(s):  
Lars Willnat ◽  
Zhou He ◽  
Hao Xiaoming
Keyword(s):  
Hong Kong ◽  
Cultural Context ◽  
Media Exposure ◽  
Media Impact ◽  
Local Media ◽  
The Media ◽  
Foreign Media ◽  
Media Channels ◽  
The Impact ◽  
The Relationship

This study examines the relationship between foreign media exposure and stereotypical perceptions of and feelings toward Americans in Hong Kong, Shenzhen (China), and Singapore. In line with previous studies, it finds that foreign TV consumption is related to negative stereotypical perceptions of and feelings toward Americans among all tested subjects. However, it also finds that different types of foreign media, such as newspaper, radio, video, and movies, exhibit very distinct and different relationships with perceptions of Americans by subjects from China and Singapore. It suggests that in studies of foreign media impact, attention should be given to specific foreign media channels, the actual content of the media, the impact of local media, the stages at which other cultures encounter the Western culture, and the cultural context of each society.

The American Ghetto, Gangster, and Respect on the Streets of Copenhagen: Media(tion)s between Structure and Street Culture

2021 ◽  
pp. 089124162110569
Author(s):  
Hakan Kalkan
Keyword(s):  
Mass Media ◽  
Cultural Factors ◽  
Media Representations ◽  
Structural Factors ◽  
Perceived Similarity ◽  
Ethnographic Fieldwork ◽  
Street Culture ◽  
The Media ◽  
The Relationship

“Street culture” is often considered a response to structural factors. However, the relationship between culture and structure has rarely been empirically analyzed. This article analyzes the role of three media representations of American street culture and gangsters—two films and the music of a rap artist—in the street culture of a disadvantaged part of Copenhagen. Based on years of ethnographic fieldwork, this article demonstrates that these media representations are highly valuable to and influential among young men because of their perceived similarity between their intersectional structural positions and those represented in the media. Thus, the article illuminates the interaction between structural and cultural factors in street culture. It further offers a local explanation of the scarcely studied phenomenon of the influence of mass media on street culture, and a novel, media-based, local explanation of global similarities in different street cultures.

scholarly journals Television and Fertility

2010 ◽  
pp. 67-82 ◽  
Author(s):  
Stuart Basten
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Low Fertility ◽  
Future Research ◽  
Media Presentation ◽  
Sliding Scale ◽  
The Media ◽  
Television Plays ◽  
The Impact

Much research has been conducted in the field of utilising the media - television and radio in particular - to promote particular public health messages. However, a burgeoning canon has examined how mass media can play a role in affecting change in fertility preferences and outcomes. In this paper we review these researches which have primarily focussed upon higher fertility settings. The impact of mass media presentation of families and children in low fertility settings has not yet been subject to rigorous sociological investigation so its impact can not be accurately inferred. However, given the pervasive nature of mass media and celebrity culture, we suggest that this is an important avenue for future research. We conclude that television plays a multi-faceted role in shaping individuals decision-making procedures concerning both demographic events and public health interactions. To illustrate this, we present a model which demonstrates a sliding scale of intent - but not impact - of various genres in order to understand the actual role of the media in shaping attitudes towards family size - either explicitly in terms of edutainment or implicitly as a forms of normalization.

scholarly journals The Impact of Media in the Socialization Process in Albania

2014 ◽  
Vol 1 (1) ◽  
pp. 149
Author(s):  
Bukurie Lila
Keyword(s):  
Young Adults ◽  
Young People ◽  
Mass Media ◽  
Positive Function ◽  
Main Question ◽  
Negative Effects ◽  
Socialization Process ◽  
The Media ◽  
The Impact ◽  
The Ideal

Media is one of the main agents of socialization that affects youth the most. Young adults are majority time are surrounded by the media, which brings me to my main question, "How is Mass Media Affecting Socialization in Children and Young Adults in Albania?" To understand this question one must know and understand what socialization is. The socialization process is a very dramatic impact on a child's life. Socialization is a "Continuing process whereby an individual acquires a personal identity and learns the norms, values, behavior, and social skills appropriate to his or her social position". Mass media has enormous effects on our attitudes and behavior which makes it an important contributor to the socialization process. in some ways mass media can serve as a positive function. It helps there to be more diversity, we can learn more about things that are going on in different countries. It can help you learn new things you did not know. Sadly Media can serve as a negative function in young people life. Young people want to be accepted by society and the media creates the ideal image that tells you what the characteristics are to be accepted and to be able to fit in with society. They show what you should look like, how you can look like this, and where to go to buy these things that will make you look right. This is why many young women deal with anorexia because they want to look like the ideal type that the media displays. Media also influences young people to misbehave. Media shows that being deviant makes you cool and look tough and that it's okay to do deviant things. Statistics show that when young people watch violence on television it increases their appetites to become involved in violence. It opens their minds to violence and makes them aware of crimes and people acting deviant. Many people think that the media does not play a role in the socialization process as much as family, peers and education. But in fact the media plays a strong role in the socialization process. The aim of this study is to see the positive and negative effects that the Albanian media plays in the socialization process in Albania.

scholarly journals Representation of the image of Russia and Central Europe in the British press. The impact of media on intercultural communication in global context

2021 ◽  
Vol 129 ◽  
pp. 10010
Author(s):  
Silvia Polakova ◽  
Jozef Bruk ◽  
Lenka Môcova
Keyword(s):  
Mass Media ◽  
Eastern Europe ◽  
Intercultural Communication ◽  
Political Development ◽  
Value Added ◽  
Cultural Knowledge ◽  
Cognitive Approach ◽  
The Media ◽  
British Press ◽  
The Impact

Research background: Twenty-first century’s sees strong globalization trends in which mass media play crucial role in shaping public opinion which might saliently impact intercultural communication on the international level. Purpose of the article: This paper focuses on the representation of the image of Russia and Central and Eastern Europe in the British press and, besides, it sets out the role of stereotyping in intercultural communication. The article writers assume that the stereotypes play pivotal role in image shaping of a country in the media. Above all, the most efficient way to not stereotype is a straightforward communication of the participants alongside with the knowledge of the participant’s background, i. e. cultural knowledge. Drawing on the information from the British press, Russia, Central as well as Eastern Europe appears not solely as a geographical region. On the contrary, despite the fast economic, social and political development, its image abroad is still predominantly negative. Methods: The paper, in conjunction with the cultural linguistics and cognitive approach, reveals the range of metaphorical expressions, in particular cognitive aspect of metaphors used by British journalists, which, in turn form the image of Russia in the British press. Findings & Value added: The paper suggests that the analysis of the image of country in the mass media might apply to the investigation of images of other countries as well as to comparative studies.

INFLUENCE OF THE MASS MEDIA AND THE INTERNET ON SPEECH OF DIFFERENT GENERATIONS

2021 ◽  
pp. 11-16
Author(s):  
Bagrintseva O.B. ◽  
◽  
Pustokhaylova A.A. ◽  
Sergushova N. D. ◽  
◽  
...  
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
The Internet ◽  
Mass Communications ◽  
Literacy Rate ◽  
Grammatical Errors ◽  
Information And Communication ◽  
The Media ◽  
Younger Generation ◽  
The Impact

Initially, the Internet and the media were invented to facilitate information and communication between people. Recently, information has become easily accessible and unverified, so its quality has begun to deteriorate every day. It can be noted that the literacy rate of the population is falling significantly. Many speech and grammatical errors are made not only by schoolchildren, but also by adults and educated people. There is concern about the impact of the Internet on the younger generation. Now, under the influence of mass communications, new priorities and values are emerging, and speech and its standards are changing. Our research has revealed that the Internet and the media have a negative impact on the speech of each generation. But most of all, children are affected by this, since they are the main users of the Internet and cannot select correct and verified information.

Mediascape and Movement

2019 ◽  
pp. 100-122
Author(s):  
Francis L. F. Lee
Keyword(s):  
Hong Kong ◽  
Digital Media ◽  
Political Communication ◽  
Protest Movements ◽  
The Public ◽  
Mainstream Media ◽  
The Media ◽  
The Impact ◽  
The Relationship

This chapter reviews the relationship between the media and the Umbrella Movement. The mainstream media, aided by digital media outlets and platforms, play the important role of the public monitor in times of major social conflicts, even though the Hong Kong media do so in an environment where partial censorship exists. The impact of digital media in largescale protest movements is similarly multifaceted and contradictory. Digital media empower social protests by promoting oppositional discourses, facilitating mobilization, and contributing to the emergence of connective action. However, they also introduce and exacerbate forces of decentralization that present challenges to movement leaders. Meanwhile, during and after the Umbrella Movement, one can also see how the state has become more proactive in online political communication, thus trying to undermine the oppositional character of the Internet in Hong Kong.

Nigeria, Football, and the Return of Lord Lugard

2009 ◽  
Vol 2 (4) ◽  
pp. 451-465 ◽  
Author(s):  
Chuka Onwumechili
Keyword(s):  
Frame Analysis ◽  
Sports Fans ◽  
Daily Newspaper ◽  
Satellite Television ◽  
Complementary Method ◽  
Football Fans ◽  
The Media ◽  
European Football ◽  
The Impact ◽  
Depth Interviews

This qualitative research investigated the meaning of the European football leagues’ domination of the Nigerian football market. It finds that the media use a frame of “Nigeria as colony” to report football. In essence, the media interpret Europe as center of modern football and Nigeria as periphery. The study uses 2 methods: (a) a frame analysis of 2 daily sports newspapers, 1 national daily newspaper, and a satellite television sports channel and (b) in-depth interviews of 10 Nigerian football fans. Each complementary method helps confirm results obtained by the other. The frame analysis discovers 4 themes and the interviews found 5 related themes. Each theme logically links to the archetype frame of Nigeria as colony. The results of the study confirm valence framing, demonstrating the impact of the frame on Nigerian sports fans.

The Psychological Impact of Brand Advertisement on Face Book Users with Media Convergence – A Semiotic Approach

2017 ◽  
Vol 12 (01) ◽  
Author(s):  
Priya Handa ◽  
Ruhi Lal
Keyword(s):  
Psychological Impact ◽  
Communication Strategy ◽  
Work Place ◽  
Media Convergence ◽  
Semiotic Approach ◽  
The Face ◽  
The Media ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The study has explored the rising psychological changes with the media convergence of television and Facebook and significance of a positive approach to deal with hierarchical conduct of employee in any company. The study investigates the brand advertisement showcasing balance of personal and professional life in the relationship of wife and husband at same work place. The study focused on semiotic approach to analyze the advertisement of Airtel India emphasizing on social roles of women in the society and its impact on the users of Facebook. The researcher analyzed the hegemony in the commercial and promotion of advertisement on public platform as face book to know the impact on consumer towards the commercial. Initially television is used as a medium the commercial was also released through Facebook with a strong brand communication strategy. The findings revealed that the observational information shared on Facebook affirms a portion of positive hierarchical conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize, share the views about the commercial with emotions on the face book page showcasing positive consumer psychology.

scholarly journals The Image of Women in Television Commercials and Drama: Media as Creator or Mirror of reality

1970 ◽  
pp. 16-17
Author(s):  
Randa Abul-Husn
Keyword(s):  
Mass Media ◽  
Social Reality ◽  
Television Commercials ◽  
Critical Media ◽  
The Media ◽  
The Relationship ◽  
Women In Television

The question of mass media as creator versus mirror of culture is one of the most debated issues in the relationship between mass media and society. Some critical media sociologists emphasize the value producing function of mass media, whereas others are foremost interested in demonstrating how social reality is reflected in the media.

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