How About Playing Games as a Career? The Evolution of E-Sports in the Eyes of Mainstream Media and Public Relations

2020 ◽  
Vol 13 (1) ◽  
pp. 1-21 ◽  
Author(s):  
Jue Hou ◽  
Xiaoxu Yang ◽  
Elliot Panek
Keyword(s):  
Public Relations ◽  
Team Performance ◽  
Media Coverage ◽  
Media Framing ◽  
Live Streaming ◽  
Mainstream Media ◽  
Traditional Sports ◽  
The Media ◽  
Contemporary Media ◽  
Contemporary Climate

This paper examined the media and public relations coverage of e-sport in China over a 17-yr period, focusing on how the representations of e-sport as a fast-growing industry have changed in China during that time. With the theoretical underpinning of media framing, the study used content analysis and examined 400 e-sport-related reports. Specifically, it investigated the tone of coverage, the topic emphasis of e-sport-related stories, and the use of jargon and statistics in the reports. In general, findings indicated that both mainstream media and public relations gradually covered e-sport issues in a more positive way as time went by. Similar to reporting on traditional sports, the topic emphasis changed from nongame issues to player and team performance in the contemporary climate. The findings highlight the importance of live-streaming platforms in e-sport development and suggest that more traditional-sport-styled media coverage of e-sport might benefit the industry. Finally, the study calls for an evaluation of media e-sport coverage in different cultural contexts and comparisons between e-sport’s and traditional sports’ representation in the contemporary media climate.

A Knight in Sheep’s Clothing: Media Framing of the Alt-Right Can Alter the Image of Racist Groups

2021 ◽  
Vol 16 (1) ◽  
pp. 81-96
Author(s):  
Burton Speakman
Keyword(s):  
Political Communication ◽  
Media Coverage ◽  
Media Framing ◽  
Press Coverage ◽  
Framing Analysis ◽  
Far Right ◽  
Mainstream Media ◽  
The Media ◽  
Racist Ideology ◽  
National Profile

The Alt-Right increased its national profile during the 2016 presidential election based on its support of Donald Trump. This research becomes more salient with the media continuing to face similar challenges in framing far-right groups. The Alt-Right, like other Far Right groups worldwide, has moderated their framing to hide racist ideology. Therefore, the challenge of this article is to learn if the media allow newer far-right conservative groups to self-frame even against the advice from the Associated Press. This study uses qualitative framing analysis through grounded theory to review the coverage of the Alt-Right as a manner of examining if the group was successful in advancing its desired frames into mainstream media coverage. The results of this study suggest overall the Alt-Right was successful in reducing a direct discussion about the racist beliefs of the group within press coverage. This study continues in the tradition of framing studies of the past yet moves the genre forward as journalists negotiate increasing polarised and fragmented political communication.

Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks

2017 ◽  
Vol 61 (6) ◽  
pp. 624-632 ◽  
Author(s):  
Xavier Ginesta ◽  
Enric Ordeix ◽  
Josep Rom
Keyword(s):  
New Media ◽  
Public Relations ◽  
Media Coverage ◽  
English Language ◽  
Cross Cultural ◽  
Social Dimension ◽  
Traditional Media ◽  
Mainstream Media ◽  
Starting Point ◽  
The Media

This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The methodology of this article is based in a sample of the mainstream media in French and English language published in Europe. The analysis indicators are the following: (a) the “message,” as the story based on organizational essentials, values and identity; (b) the publics in a media relations campaign: opinion leaders and opinion makers; (c) the social dimension and the agenda setting; (d) effectiveness versus excellence and vice versa; (e) role of the media: traditional media (or mainstream media) and new media; (f) trends and challenges for professionals. As we will see, new trends of communication are redirecting the media strategy in PR campaigns in terms of influencing other key publics that generates major engagement in institutional reputation. Hence, traditional media functions (setting agenda, transmitting values, and creating opinion) operate in a new digital context of mashup journalism where cross-cultural PR seeks to better align media agenda’s with public and political agenda’s in order to set frames of sociability and community engagement.

Down, Set, Frame: Second-Level Agenda Building and the NFL Network Carriage Dispute

2009 ◽  
Vol 2 (3) ◽  
pp. 340-359 ◽  
Author(s):  
Trent Seltzer ◽  
Stephen W. Dittmore
Keyword(s):  
Public Relations ◽  
Agenda Setting ◽  
Media Coverage ◽  
Media Framing ◽  
Agenda Building ◽  
Press Releases ◽  
The Media ◽  
Over Time

This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed along with corporate press releases. Results indicated that the NFL and cable operators in particular were framed negatively in media coverage. However, the percentage of positive media stories was much higher for the NFL than for the cable operators. The findings suggest that initially the NFL was more effective in having its messages resonate with the media than were the cable operators. As the issue evolved over time and fans were faced with the prospect of missing key games, the media framing of the debate shifted the blame from the cable companies to both cable operators and the NFL.

From Ni putes ni soumises to #metoo in the French press: Between the hegemony of Whiteness and the Otherness of Muslims

2021 ◽  
pp. 095715582110217
Author(s):  
Marion Dalibert
Keyword(s):  
Middle Class ◽  
News Media ◽  
Media Coverage ◽  
White Women ◽  
Post Colonial ◽  
Mainstream Media ◽  
The Media ◽  
Cultural Power ◽  
Majority Groups ◽  
Feminist Movements

By questioning the media coverage of the seven feminist movements that have received most publicity in the French mainstream media since the 2000s, this article shows that the media narrative regarding feminism perpetuates the national metanarrative produced in generalist newspapers. This metanarrative reinforces the power of majority groups by portraying them as inherently egalitarian, while those with the least economic, social, political and cultural power, such as Muslim men, are portrayed as the most sexist. It also highlights that racialised collectives are still socially invisible or limited to a visibility that is framed by representations rooted in a (post) colonial imaginary. Non-white women are in fact presented as fundamentally submissive, while (upper)-middle-class white women are the only ones associated with emancipation, which is significant of white and bourgeois hegemony at work in the French news media.

Promoting Healthier Journalism

2003 ◽  
Vol 108 (1) ◽  
pp. 8-12 ◽  
Author(s):  
Melissa Sweet
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Research Evidence ◽  
Marketing Strategies ◽  
Opinion Leaders ◽  
News Values ◽  
Medical Opinion ◽  
Medical Issues ◽  
The Media ◽  
Appropriate Education

The media are often not rigorous in their coverage of health and medical issues, and have a tendency towards uncritical amplification of the claims of researchers, doctors and others, including commercial interests. Many journalists are not skilled at evaluating studies and research claims, and news values tend to be driven by factors other than the validity of research evidence. Media coverage of medicines tends to be overly promotional, highlighting the positives and often failing to mention the negatives. Media and public relations activities are a high priority in pharmaceutical industry marketing strategies. Tactics include: using medical opinion leaders and experts to raise awareness of diseases or treatments; generation of ‘new’ medical conditions to expand product markets; sponsorship of conferences; and even funding of journalism prizes. Critical reporting of health, medical and scientific issues could be promoted through appropriate education and workplace training.

Young adults know that their issues are not represented in the news: Israeli young adults and mainstream news media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benny Nuriely ◽  
Moti Gigi ◽  
Yuval Gozansky
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Content Analysis ◽  
Social Relations ◽  
News Media ◽  
Media Coverage ◽  
Online News ◽  
Content Type ◽  
Mainstream Media ◽  
The Media

Purpose This paper aims to analyze the ways socio-economic issues are represented in mainstream news media and how it is consumed, understood and interpreted by Israeli young adults (YAs). It examines how mainstream media uses neo-liberal discourse, and the ways YAs internalize this ethic, while simultaneously finding ways to overcome its limitations. Design/methodology/approach This was a mixed methods study. First, it undertook content analysis of the most popular Israeli mainstream news media among YAs: the online news site Ynet and the TV Channel 2 news. Second, the authors undertook semi-structured in-depth interviews with 29 Israeli YAs. The analysis is based on an online survey of 600 young Israelis, aged 18–35 years. Findings Most YAs did not perceive mainstream media as enabling a reliable understanding of the issues important to them. The content analysis revealed that self-representation of YAs is rare, and that their issues were explained, and even resolved, by older adults. Furthermore, most of YAs' problems in mainstream news media were presented using a neo-liberal perspective. Finally, from the interviews, the authors learned that YAs did not find information that could help them deal with their most pressing economic and social issue, in the content offered by mainstream media. For most of them, social media overcomes these shortcomings. Originality/value Contrary to research that has explored YAs’ consumerism of new media outlets, this article explores how YAs in Israel are constructed in the media, as well as the way in which YAs understand mainstream and new social media coverage of the issues most important to them. Using media content analysis and interviews, the authors found that Young Adults tend to be ambivalent toward media coverage. They understand the lack of media information: most of them know that they do not learn enough from the media. This acknowledgment accompanies their tendency to internalize the neo-liberal logic and conservative Israeli national culture, in which class and economic redistribution are largely overlooked. Mainstream news media uses neo-liberal discourse, and young adults internalize this logic, while simultaneously finding ways to overcome the limitations this discourse offers. They do so by turning to social media, mainly Facebook. Consequently, their behavior maintains the logic of the market, while also developing new social relations, enabled by social media.

scholarly journals Using the president’s tweets to understand political diversion in the age of social media

2020 ◽  
Vol 11 (1) ◽  
Author(s):  
Stephan Lewandowsky ◽  
Michael Jetter ◽  
Ullrich K. H. Ecker
Keyword(s):  
New York ◽  
Social Media ◽  
Agenda Setting ◽  
Media Coverage ◽  
New York Times ◽  
Political Agenda ◽  
Mainstream Media ◽  
The Media ◽  
Increased Activity

Abstract Social media has arguably shifted political agenda-setting power away from mainstream media onto politicians. Current U.S. President Trump’s reliance on Twitter is unprecedented, but the underlying implications for agenda setting are poorly understood. Using the president as a case study, we present evidence suggesting that President Trump’s use of Twitter diverts crucial media (The New York Times and ABC News) from topics that are potentially harmful to him. We find that increased media coverage of the Mueller investigation is immediately followed by Trump tweeting increasingly about unrelated issues. This increased activity, in turn, is followed by a reduction in coverage of the Mueller investigation—a finding that is consistent with the hypothesis that President Trump’s tweets may also successfully divert the media from topics that he considers threatening. The pattern is absent in placebo analyses involving Brexit coverage and several other topics that do not present a political risk to the president. Our results are robust to the inclusion of numerous control variables and examination of several alternative explanations, although the generality of the successful diversion must be established by further investigation.

scholarly journals One issue, different stories: The construction of GMO issues on Chinese, American and British mainstream media portals

2019 ◽  
Vol 2 (4) ◽  
pp. 255-275
Author(s):  
Yiqin Ruan ◽  
Jing Yang ◽  
Jianbin Jin
Keyword(s):  
New York ◽  
Media Coverage ◽  
Genetically Modified Organisms ◽  
Scientific Information ◽  
New York Times ◽  
The Public ◽  
Mainstream Media ◽  
The Us ◽  
The Media ◽  
The Uk

Biotechnology, as an emerging technology, has drawn much attention from the public and elicited hot debates in countries around the world and among various stakeholders. Due to the public's limited access to front-line scientific information and scientists, as well as the difficulty of processing complex scientific knowledge, the media have become one of the most important channels for the public to get news about scientific issues such as genetically modified organisms (GMOs). According to framing theory, how the media portray GMO issues may influence audiences’ perceptions of those issues. Moreover, different countries and societies have various GMO regulations, policies and public opinion, which also affect the way media cover GMO issues. Thus, it is necessary to investigate how GMO issues are covered in different media outlets across different countries. We conducted a comparative content analysis of media coverage of GMO issues in China, the US and the UK. One mainstream news portal in each of the three countries was chosen ( People's Daily for China, The New York Times for the US, and The Guardian for the UK). We collected coverage over eight years, from 2008 to 2015, which yielded 749 pieces of news in total. We examined the sentiments expressed and the generic frames used in coverage of GMO issues. We found that the factual, human interest, conflict and regulation frames were the most common frames used on the three portals, while the sentiments expressed under those frames varied across the media outlets, indicating differences in the state of GMO development, promotion and regulation among the three countries.

Two tales of one crash: Intergovernmental media relations and agenda building during the Smolensk airplane crash

2019 ◽  
pp. 174804851985376 ◽  
Author(s):  
Barbara Myslik ◽  
Liudmila Khalitova ◽  
Tianduo Zhang ◽  
Sophia Tarasevich ◽  
Spiro Kiousis ◽  
...  
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Practical Knowledge ◽  
Future Research ◽  
Agenda Building ◽  
Russian Government ◽  
Plane Crash ◽  
Building Process ◽  
Political Public Relations ◽  
The Media

This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with regard to different media profiles. A quantitative content analysis was conducted to examine the influence of Polish and Russian government messages from presidents and prime ministers regarding the Smolensk plane crash on media coverage in both counties. Newspapers were categorized by political profile representing pro-government, mainstream, or opposition profile. Nearly all of the hypotheses were fully supported for the first, second, and third level of agenda building. Results of this study demonstrate that political public relations’ success and agenda indexing can be affected by a medium’s political profile, particularly in the case of opposition media. Theoretical and practical implications are discussed along with areas of future research.

Lost at Woomera: Rereading Mainstream and Alternative Media

2003 ◽  
Vol 109 (1) ◽  
pp. 138-152 ◽  
Author(s):  
Peter Bishop
Keyword(s):  
Public Space ◽  
Media Coverage ◽  
Asylum Seekers ◽  
Alternative Media ◽  
Detention Centre ◽  
Mainstream Media ◽  
Online Activism ◽  
The Media ◽  
The Subject ◽  
Public Demonstration

This paper focuses on aspects of the media engagement with demonstrations at the Woomera Detention Centre during Easter 2002. A broad range of interests and affiliations were represented within the 1000–2000 protestors, several hundred of whom attacked the fences, allowing a number of detainees to escape. In an era of online activism, the Easter 2002 demonstration at Woomera showed the continuing significance of the embodied occupation of public space by protestors. It echoed an upsurge in public demonstration, from Seattle to more recent worldwide marches against war in Iraq. In addition to receiving extensive mainstream media coverage both in Australia and overseas, a whole series of ‘alternative’ forms of media were mobilised around the demonstration. Through a study of some mainstream and alternative media, this paper suggests that casting them as oppositional — one as reactionary towards asylum seekers from Islamic cultures and the other as emancipatory — is too simplistic. While mainstream media are the subject of searching critiques of their representational and agenda-setting power, similar critical evaluations are few for alternative media. It suggests that such a dichotomy has serious consequences for the understanding and operation both of emancipatory struggles and of the media. Giroux (2002) has called for a politics of educated hope, and this paper suggests that critique should be accompanied by an active search for moments of contradiction and possibility.

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