Two tales of one crash: Intergovernmental media relations and agenda building during the Smolensk airplane crash

2019 ◽  
pp. 174804851985376 ◽  
Author(s):  
Barbara Myslik ◽  
Liudmila Khalitova ◽  
Tianduo Zhang ◽  
Sophia Tarasevich ◽  
Spiro Kiousis ◽  
...  

This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with regard to different media profiles. A quantitative content analysis was conducted to examine the influence of Polish and Russian government messages from presidents and prime ministers regarding the Smolensk plane crash on media coverage in both counties. Newspapers were categorized by political profile representing pro-government, mainstream, or opposition profile. Nearly all of the hypotheses were fully supported for the first, second, and third level of agenda building. Results of this study demonstrate that political public relations’ success and agenda indexing can be affected by a medium’s political profile, particularly in the case of opposition media. Theoretical and practical implications are discussed along with areas of future research.

2016 ◽  
Vol 20 (4) ◽  
pp. 363-380 ◽  
Author(s):  
Tiffany Schweickart ◽  
Jordan Neil ◽  
Ji Young Kim ◽  
Spiro Kiousis

Purpose The purpose of this paper is to explore the linkages between public relations efforts and policymaking activity during a non-election setting. Design/methodology/approach Using a time-lag design, this study used content analysis to examine public relations materials and policymaking activity during the first six months of US President Barack Obama’s second term. The public relations data were collected from the official White House website and social media. The policymaking data were collected from congressional calendars of business. Findings The data revealed varying degrees of support across the three levels of agenda-building for issues, attributes, and issue/attribute co-occurrence. Contrary to the expected relationship that public relations drives policymaking activity, the data suggest that policymaking activity was a stronger predictor of public relations material. Research limitations/implications This study provides modest support for time-lag agenda-building effects across three levels. However, future experimental research is needed to truly assess causal relationships. Future research should also explore alternative sources of data for policymaking activity. Practical implications This study demonstrates that the efficacy of information subsidy types is not uniform and should be chosen strategically. Traditional subsidy types were most effective for driving issues, while digital subsidy types provided more useful outlets for driving issue attributes. Originality/value This study contributes to political public relations scholarship by exploring the temporal relationships between public relations efforts and policymaking activity in a non-election setting. The time-lag design serves as an exploratory inquiry into the agenda-building process.


2009 ◽  
Vol 2 (3) ◽  
pp. 340-359 ◽  
Author(s):  
Trent Seltzer ◽  
Stephen W. Dittmore

This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed along with corporate press releases. Results indicated that the NFL and cable operators in particular were framed negatively in media coverage. However, the percentage of positive media stories was much higher for the NFL than for the cable operators. The findings suggest that initially the NFL was more effective in having its messages resonate with the media than were the cable operators. As the issue evolved over time and fans were faced with the prospect of missing key games, the media framing of the debate shifted the blame from the cable companies to both cable operators and the NFL.


2015 ◽  
Vol 6 (3) ◽  
pp. 331-353 ◽  
Author(s):  
Paul Thomas ◽  
Amina Selimovic

Purpose – This study aims to explore how two Norwegian national online newspapers, Dagbladet and Aftenposten, have framed halal food in the past 6 years (2008-2014), a period conflating with a rise in Muslim demographics in Norway. Design/methodology/approach – A mixed-methods approach is used. Employing among others a Hallidayan transitivity analysis and other approaches from critical discourse analysis (CDA), clausal semantic structures, collocations and nominalizations were explored with a view toward fleshing out ideological significance. Particular attention was given to the neologism – “covert-Islamization” – popularized by the populist right-wing Progress Party. Findings – The findings reveal that Dagbladet refracts halal food through a discourse of crime and other dubious frames tapping into topoi of Islamophobia. Halal is, in this manner, transformed into a synecdoche for deviance. This is contrasted with Aftenposten’s more “halal-friendly” gaze which inter alia is attributed to greater access for Muslim contributors (over 40 per cent), with nearly all authorship penned in the aftermath of the Breivik massacre of July 22, 2011. Research limitations/implications – As a comparative research that explores two newspapers – albeit with substantial national circulation – there are obvious limitations. Future research could explore the contents of Verdens Gang, the biggest newspaper in Norway, and perhaps incorporate iconic semiotic content. Social implications – The prevalent media discourse on halal in Norway casts a shadow over a fundamental aspect of the identity construction of Norwegians who adhere to Islam, thus highlighting issues of belonging and citizenry in the “new” Norway. National discourses of identity and belonging impact upon the Muslim consumer’s perception of self and ethnicity, and how these perceptions are negotiated in the interstices of a skewed media coverage of halal certainly serves to undermine this self-perception. Originality/value – Several recent studies have broached the subject of the manifold representations of Muslims and Islam in the media using a CDA, but there is a dearth in studies with a specific focus on halal food. This study contributes to the lacuna in the literature in an area of growing importance, not just as a socio-political and religious phenomenon, but a lucrative commercial project in a Scandinavian context.


2003 ◽  
Vol 108 (1) ◽  
pp. 8-12 ◽  
Author(s):  
Melissa Sweet

The media are often not rigorous in their coverage of health and medical issues, and have a tendency towards uncritical amplification of the claims of researchers, doctors and others, including commercial interests. Many journalists are not skilled at evaluating studies and research claims, and news values tend to be driven by factors other than the validity of research evidence. Media coverage of medicines tends to be overly promotional, highlighting the positives and often failing to mention the negatives. Media and public relations activities are a high priority in pharmaceutical industry marketing strategies. Tactics include: using medical opinion leaders and experts to raise awareness of diseases or treatments; generation of ‘new’ medical conditions to expand product markets; sponsorship of conferences; and even funding of journalism prizes. Critical reporting of health, medical and scientific issues could be promoted through appropriate education and workplace training.


2018 ◽  
Vol 2 (1) ◽  
pp. 84-102
Author(s):  
Tiffany L. Mohr ◽  
Lauren D. Furey

Abstract This study tested the three levels of agenda building using an experimental design to identify possible causal relationships. This research contributes to the study and practice of political public relations by examining the process by which an issue is created and transferred to the public. Results indicate various support for agenda building including overall issue salience and issue attribute salience. The study also tested the compelling arguments hypothesis and found strong support for attribute salience contributing to overall issue salience. These findings are important for political public relations practitioners as it demonstrates that contextual issue attributes increase issue salience for the public.


2014 ◽  
Vol 18 (1) ◽  
pp. 101-116 ◽  
Author(s):  
Hyejoon Rim ◽  
Jin Hong Ha ◽  
Spiro Kiousis

Purpose – This paper aims to explore the links among health authorities’ public relations efforts, news media coverage, and public perceptions of risk during the H1N1 pandemic outbreak. Design/methodology/approach – This study used a triangulation of research methods by comparing public relations materials, media coverage, and public opinion. The data were collected from a federal government web site, national newspapers, and national polls. Findings – The data revealed a positive relationship between information subsidy attention and media attention to the H1N1 disease as well as the severity attribute. The salience of the severity attribute in information subsidies was linked with increased H1N1 salience in media coverage, extending the testing of the compelling-arguments hypothesis to an agenda-building context. However, there was no association between salience of the severity attribute and public risk perceptions. Research limitations/implications – The study provides evidence for public relations effectiveness. However, the limited influence of the severity frame on the public's risk perception suggests a gap between news coverage and the public's view. Framing that effectively empowers the public to engage in desired behavior should be further studied for the success of a public health campaign. The study is limited to examining the severity attribute. A future study should pay more attention to different issue attributes or other frames. The media sample was limited to newspapers and thus lacks generalizability. Originality/value – The study contributes to public relations scholarship by demonstrating how information subsidies influence media agendas and public opinion in a health communication context. The public health authorities’ role in influencing media agenda should be stressed.


Author(s):  
Georg Ruhrmann ◽  
Lars Guenther

Many natural disasters and industrial accidents are not unforeseen; in many cases, scientists and other experts have conducted analyses and communicated the potential risks in advance. When a disaster does occur, journalists and the media react immediately. Politicians and administrators, spurred by this media coverage, then begin to work to change laws and regulations. Finally, representatives from the business sector not only change production processes and products but also invest in new research and public relations: this is done to shape media coverage in the event of another accident or disaster and to inform the public and reach acceptance of risks and uncertainty. A theory of risk communication, however, is only beginning to develop. The term risk communication appeared for the first time in the mid-1980s, as an interdisciplinary field bringing together a wide array of disciplines: economics, sociology, psychology, and communication research (Jungermann, et al. 1988; Lundgreen and McKaien 2013, cited under Communication about Risks). Analyses dealing with risk communication describe and explain (1) what persons communicate in what ways about risks, (2) how the mass media covers risks, and (3) what influences the way the general public receives, understands, and uses risk-related information. Based in the United States and beginning in the late 1960s—and supported by several major industrial accidents (e.g., the Bhopal gas leak and the Chernobyl [see Chernousenko 1991] and the Three Mile Island nuclear meltdowns)—a scientific and political controversy was ignited. Key issues were (1) how experts perceive and assess risks; (2) how journalists, the media, and the general public perceive and evaluate risks based on expert opinion; and (3) if a dialogue between experts and non-experts would result in more acceptance toward the undesirable but inevitable consequences of risks. Risk communication research explores the general public’s concerns regarding important scientific findings, technological innovations, and their social consequences, as well as the skepticism of experts, journalists, and information recipients toward uncertain consequences of technological innovations. These forces can be seen both in media coverage about science and in public-relations materials. Risk communication research emphasizes that basic research and innovations are associated with risks but that these risks are necessary to increase wealth and knowledge.


2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Saktisyahputra Saktisyahputra

AbstractThe roles and functions of Political Parties have been degraded lately due to negative stereotypes towards Political Parties, including the Partai Keadilan Sejahtera (PKS). It happened because some PKS cadres were caught by the Corruption Eradication Commission (KPK) in mass media coverage. Besides, the formation of Political Parties including the Partai Keadilan Sejahtera (PKS) as the birthplace of national leadership seems to be less than optimal. For this reason, researcher was interested in discussing the use of public relations communication media for PKS through the media in improving the image of the institution. Based on this context, this study aims to determine the utilization of PKS Communication Media in Improving the Image and analyze the factors that support PKS Communication Media Use. This study uses qualitative research methods with data collection techniques in the form of interviews, observation, documentation and literature study. Interviews were conducted on 4 (four) informants representing the PKS Public Relations Division at both the DKI Jakarta Province level and DPC PKS at the Pulogadung District level. The results showed that the utilization of the media for the use of communication media, especially social media by PKS public relations, among others were Photo PKS, TV PKS, Digital Volunteers, Literacy Volunteers, PKS Art, and the creation of short videos advertised. Factors supporting the use of communication media are solid HR PKS cadres and sufficient funding sources to support the use of communication media, especially social media, in reducing the negative stereotypes of the community towards PKS and improving the image of the Jakarta PKS. Abstrak Peran dan fungsi Partai Politik akhir-akhir ini telah terdegradasi karena adanya  stereotip negatif terhadap Partai Politk, termasuk Partai Keadilan Sejahtera (PKS). Hal ini karena beberapa kader PKS tertangkap Komisi Pemberantasan Korupsi (KPK) dalam pemberitaan media massa. Selain itu pengkaderan Partai Politik termasuk Partai Keadilan Sejahtera (PKS) sebagai tempat lahirnya kepemimpinan nasional terlihat kurang maksimal. Untuk itu peneliti tertarik membahas pemanfaatan media komunikasi humas Partai Keadilan Sejahtera (PKS) melalui media dalam meningkatkan citra lembaga. Berdasarkan konsteks tersebut, penelitian ini bertujuan untuk mengetahui Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta Dalam Meningkatkan Citra dan menganalisis  faktor-faktor yang mendukung Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dokumentasi dan studi kepustakaan. Wawancara dilakukan pada 4 (empat) orang informan mewakili Bagian Humas PKS baik di tingkat Provinsi DKI Jakarta dan DPC PKS tingkat Kecamatan Pulogadung.  Hasil penelitian menunjukkan bahwa pemanfaatan media Pemanfaatan Media Komunikasi terutama Media Sosial oleh Humas PKS antara lain yaitu PKS Foto, PKS TV, Relawan Digital, Relawan Literasi, PKS Art, dan pembuatan video pendek yang diiklankan. Faktor pendukung pemanfaatan media komunikasi yaitu SDM kader-kader PKS yang solid serta sumber dana yang mencukupi untuk menunjang pemanfaatan media komunikasi terutama media sosial dalam mengurangi stereotip negatif masyarakat terhadap PKS dan meningkatkan citra PKS DKI Jakarta.


Author(s):  
Birgitta Femylia E. Parinussa ◽  
Theresia Intan Hartiana ◽  
Yuli Nugraheni

The research aims to analyse the agenda building by political Public Relations of the presidential candidates through press releases and how newspapers highlight it. This is a descriptive quantitative research using content analysis methods. The results of this study indicate that the political Public Relations of the Presidential candidates has well implemented the information subsidies in their press releases.


Author(s):  
Hartmut Wessler ◽  
Julia Lück ◽  
Antal Wozniak

The annual United Nations Climate Change Conferences, officially called Conferences of the Parties (COPs), are the main drivers of media attention to climate change around the world. Even more so than the Rio and Rio+20 “Earth Summits” (1992 and 2012) and the meetings of the Intergovernmental Panel on Climate Change (IPCC), the COPs offer multiple access points for the communicative engagement of all kinds of stakeholders. COPs convene up to 20,000 people in one place for two weeks, including national delegations, civil society and business representatives, scientific organizations, representatives from other international organizations, as well as journalists from around the world. While intergovernmental negotiation under the auspices of the UN Framework Convention on Climate Change (UNFCCC) constitutes the core of COP business, these multifunctional events also offer arenas for civil society mobilization, economic lobbying, as well as expert communication and knowledge transfer. The media image of the COPs emerges as a product of distinct networks of coproduction constituted by journalists, professional communicators from non-governmental organizations (NGOs), and national delegations. Production structures at the COPs are relatively globalized with uniform access rules for journalists from all over the world, a few transnational news agencies dominating distribution of both basic information and news visuals, and dense localized interaction between public relations (PR) professionals and journalists. Photo opportunities created by globally coordinated environmental NGOs meet the selection of journalists much better than the visual strategies pursued by delegation spokespeople. This gives NGOs the upper hand in the visual framing contest, whereas in textual framing NGOs are sidelined and national politicians clearly dominate media coverage. The globalized production environment leads to relatively similar patterns of basic news framing in national media coverage of the COPs that reflect overarching ways of approaching the topic: through a focus on problems and victims; a perspective on civil society demands and solutions; an emphasis on conflict in negotiations; or a focus on the benefits of clean energy production. News narratives, on the other hand, give journalists from different countries more leeway in adapting COP news to national audiences’ presumed interests and preoccupations. Even after the adoption of a new global treaty at COP21 in Paris in 2015 that specifies emission reduction targets for all participating countries, the annual UN Climate Change Conferences are likely to remain in the media spotlight. Future research could look more systematically at the impact of global civil society and media in monitoring the national contributions to climate change mitigation introduced in the Paris Agreement and shoring up even more ambitious commitments needed to reach the goal of keeping global warming well below 2 degrees Celsius as compared to pre-industrial levels.


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