Identity in Twitter’s Hashtag Culture: A Sport-Media-Consumption Case Study

2012 ◽  
Vol 5 (4) ◽  
pp. 539-557 ◽  
Author(s):  
Lauren Reichart Smith ◽  
Kenny D. Smith

This case study, using social-identity theory as a framework, examines how sport consumers and producers used different identifiers to engage in conversation during the final games of the 2012 College World Series of baseball. Five major hashtags were noted for each baseball team as primary identifiers; users fit in 3 main groups and subgroups. The analysis of tweets revealed 5 major themes around which the conversations primarily revolved. The study has implications for social-identity theory and team identification, as well as broader implications for audience fragmentation and notions of the community of sport.

Author(s):  
Samuel D. Hakim

The present study examined the Premier Lacrosse League (PLL) and fans’ identity and fanship. The PLL boasts a uniqueness many sports fans are unfamiliar with—non-geographically affiliated teams. Using socialization theory, social identity theory, and fan identity, the author sought to better understand the fan qualities of the PLL, especially surrounding athlete importance. A Qualtrics survey was distributed through reddit.com/r/lacrosse and major lacrosse forums with the goal to assess fanship toward favorite players, favorite teams, and PLL media consumption. Statistical analyses revealed that those who have a previously constructed lacrosse fan identity, consume more lacrosse media, and have been following a professional or college lacrosse athlete in the past are more likely to embrace the PLL. In a league where geographical affiliation is currently absent, research suggests that encouraging fan adoption of a favorite player is key to creating fans who begin to feel investment, loyalty, and increased team identity.


2012 ◽  
Vol 26 (4) ◽  
pp. 350-357 ◽  
Author(s):  
Stephen Reysen ◽  
Jamie S. Snider ◽  
Nyla R. Branscombe

We examined the effect of corporate renaming of a stadium on fans’ felt anger and perceived harm to the team’s distinctiveness by asking participants to imagine that their historic local sport venue was renamed (or not) after a large corporation or a wealthy individual. Participants reported more perceived harm to the team’s distinctiveness when a corporation (vs. individual) donated money to the team. Furthermore, participants who thought that the venue name had been changed (compared with no name change) expressed more anger and perceived the name change to be a threat to the team’s distinctiveness. A mediated moderation analysis showed that, compared with when the stadium name remained the same, highly identified fans believed the name change would harm the distinctiveness of the team, which resulted in greater felt anger. In line with social identity theory, the results show that anger is an emotional outcome of recently experienced distinctiveness threat.


Author(s):  
Yaza Azzahara Ulyana ◽  
Ahmad Riyansyah

Deradicalization program has emerged since 2012 by Indonesian Government due to the fact of increasing number of terrorism act happened in Indonesia. Indonesian government imposed the soft approach in order to be able to rehabilitate terrorist, its group, and family from radical mindset effectively. The ex-convicted terrorist is expected to disengage from their previous group and mindset and ready to rejuvenate as a new person with a moderate mind so that they can mingle back to the society. The program that applied by BNPT is comprehensively for all ages the only differences is when encountered the youth so the approach is slightly different. The purpose of this study is to describe and explaining the formulation of Indonesian deradicalization program in detail. This study uses a social identity theory in explaining the formulation and implementation of BNPT de-radicalization program. In this study, the author used qualitative methods with explanatory research type, followed by collecting data through literature. Based on existing findings, the deradicalization program, which rooted in social identity basic assumptions, is comprehensively established without discrediting certain religious values. And the de-radicalization program in Indonesia can be regarded as successful if the number of people turning back to the radical acts is low. So that to create a sustainable effort BNPT should promote the program more harmoniously, to ensure the effectiveness of the rehabilitation program.


2019 ◽  
Vol 46 (4) ◽  
pp. 657-676 ◽  
Author(s):  
Marenne Mei Jansen ◽  
Roos Delahaij

This study builds on the experiences of a Dutch reconnaissance platoon deployed in Afghanistan in which leadership was not accepted. Setup as a qualitative single case study, this article advances our understanding of how group dynamics and contextual factors might impact the acceptance of leadership. Rather than primarily focusing on the behavior of the leader, this article highlights the perspective of followers in the ranks. The study also offers empirical evidence for the potential of social identity theory as a framework within which to study leadership acceptance. The case shows that leadership acceptance is largely dependent on group processes rather than on the characteristics of leadership. Additionally, it points to the importance of contextual factors. Finally, it suggests that a lack of attention to in-group dynamics, and a lack of active entrepreneurship by the leader, can catalyze “in-group entrepreneurship.”


2021 ◽  
pp. 216747952110091
Author(s):  
Gregory A. Cranmer ◽  
Brandon Boatwright ◽  
SaiDatta Mikkilineni ◽  
Joey Fontana

This manuscript is a case study into public responses to an amateurism transgression committed by Chase Young, a former Ohio State University football player and Heisman candidate. In November of 2019, Young utilized his personal Twitter to announce an amateurism transgression stemming from his acceptance of an improper loan. This study considers 1,674 public and direct replies to Young on Twitter. A variety of themes were identified, including attempts to support Young, externalize the blame, dispute Young’s story, exchange information, communicate ambiguously, and contemplate consequences of the transgression. Utilizing social identity theory and identity threat management, public expressions of fandom were positioned as a variable that explained the diversity in responses to Young’s transgression. Indeed, findings illustrated in-group and out-group biases, whereby Ohio State fans supported Young and fans of other teams disputed his story. Interestingly non-expressed fans engaged in image repair on Young’s behalf via externalizing blame to other institutions, especially the NCAA, which may demonstrate the interplay of multifaceted identities. Results from this manuscript help lay the groundwork for audience-centered efforts to understand athlete transgressions.


2009 ◽  
Vol 23 (2) ◽  
pp. 142-155 ◽  
Author(s):  
Janet S. Fink ◽  
Heidi M. Parker ◽  
Martin Brett ◽  
Julie Higgins

In the current article, we extend the literature on fan identification and social identity theory by examining the effects of unscrupulous off-field behaviors of athletes. In doing so, we drew from both social identity theory and Heider’s balance theory to hypothesize a significant interaction between fan identification level and leadership response on fans’ subsequent levels of identification. An experimental study was performed and a 2 (high, low identification) × 2 (weak, strong leadership response) ANOVA was conducted with the pre to post difference score in team identification as the dependent variable. There was a significant interaction effect (F(2, 80)= 23.71,p< .001) which explained 23% of the variance in the difference between prepost test scores. The results provide evidence that unscrupulous acts by athletes off the field of play can impact levels of team identification, particularly for highly identified fans exposed to a weak leadership response. The results are discussed relative to appropriate theory. Practical implications and suggestions for future research are also forwarded.


2021 ◽  
Vol 2 (2) ◽  
pp. 11-13
Author(s):  
Jiho Kim ◽  
Stepehn Hankil Shin

Currently, there are more than 40 million immigrants in the United States, and immigrant sports consumers have been considered a significant niche market in the sport industry. In particular, Major League Baseball (MLB) teams have realized that Korean immigrants, along with Japanese immigrants, are among the most attractive Asian immigrant MLB markets in the U.S., because of their large populations in the U.S. and the popularity of baseball in their native countries (Kim & Jeon, 2008). However, there has been limited research regarding Asian immigrants’ team identification with MLB teams. The theoretical framework of this study is drawn from acculturation theory (Berry, 1997) and social identity theory (Tajfel, 1982). Berry defines acculturation as “the general processes and outcomes (both cultural and psychological) of intercultural contact” (Berry, p. 8). Acculturation theory has been widely used to explain the adaptation patterns of immigrants to a new society. This theory further explains not only how immigrants evolve in new cultural contexts resulting from migration, but also how they retain their original cultural contexts and beliefs while in their new society (Berry, 1997). According to Berry (1980), there are four types of acculturation strategies: integration, assimilation, separation, and marginalization. These four acculturation strategies differ according to immigrants’ efforts to adapt to new cultural contexts as well as the extent of their relationships with their new as well as with their old societies. Social identity theory (Tajfel, 1982) is a useful theoretical framework for team identification. Social identity is defined as “the part of the individual’s self-concept which derives from their knowledge of their membership in a social group together with the value and emotional significance attached to that membership (p.2)”. Team identification research has been developed based on social identity theory and identity theory (Kwon, Trail, & James, 2007). Team identification is an extension of self-identity that results from a sports fan’s psychological connection to a team (Fink, Trail, & Anderson, 2002). The purpose of this study is to understand the Major League Baseball fandom of Korean immigrants by exploring factors associated with recent Korean immigrants’ team identification with MLB teams in the U.S.


2018 ◽  
Vol 7 (2) ◽  
pp. 198-220 ◽  
Author(s):  
Olan Scott ◽  
Andrew Billings ◽  
Qingru Xu ◽  
Stirling Sharpe ◽  
Melvin Lewis

This study explored how potential national biases unfolded within the Australian broadcast of the 2016 Rio Summer Olympics. Applying social identity theory and self-categorization theory, this study content analyzed a total of 45 prime time broadcast hours of Australia’s Seven Network’s coverage of the Rio Games. Although the majority of top 20 most-mentioned athletes were Australian, non-Australian athletes were mentioned more frequently regarding total name mentions. Moreover, Australian athletes and non-Australian athletes were described in significantly different manners when ascribing reasons for athletic success and failure. This study contributed to the literature by uncovering how in-group members were portrayed in the Australian sports context while also providing insight into how consumers’ media consumption could potentially affect how the network broadcast the Olympics from a nationally partisan perspective.


2016 ◽  
Vol 8 (2) ◽  
pp. 76 ◽  
Author(s):  
Yi Liu ◽  
Jieyu Cheng

<p>According to the social identity theory, once people have categorized themselves and others into different group, they will contrast themselves and others, and their thinking and behaviors will become bounded up with in-group membership. There will be an emotional significance to our identification with a group, when outsiders come into a destination, indigenes will find the differences between the outsiders and themselves, then divide them into different groups that can reinforce the identification about their group even awake and strengthen place identity. Based on social identity theory and the comparative case study of Lijiang (a world culture heritage in China) and Palma (a tourist island in Spain), this essay is going to explain how tourism awakes place identity and affects identity boundary which causes a series phenomena that happened in our daily life no matter where we are, such as culture recover, maintaining the link with space, in-group favoritism, out-group bias and conflicts.</p>


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