Researchers at the University of Florida and Texas A&M University developed a survey to gain insight into demographic and educational influences on undergraduate students who major in horticulture. Five universities participated in the study of undergraduate horticulture programs. These included the University of Florida, Texas A&M University, Oklahoma State University, University of Tennessee, and Kansas State University. About 600 surveys were sent to schools during the 1997 fall semester. The questionnaires were completed by horticulture majors and nonmajors taking classes in horticulture departments. The survey consisted of two main sections. The first section, which was completed by all students, explored student demographic information, high school history, university history, and horticulture background. Only horticulture majors completed the second section, which examined factors influencing choice of horticulture as a major. Statistically significant differences were found between horticulture majors and nonmajors when comparing the two groups on the variables of transfer status, gardening experiences, and the importance of gardening. There was a significantly higher percentage of transfer students among horticulture majors. The decision to major in horticulture occurred somewhat early in academic programs, with the largest representations in high school or early in college. Overall, majors had more gardening experience than nonmajors and considered the hobby of gardening as a strong influence in choosing their major. This information should be considered in recruitment efforts since students reported that this interest fostered in them a desire to pursue horticulture as a major. School garden programs at the primary level and horticulture classes at the high school level could possibly influence more students to choose horticulture as a major at the college level. Currently, trends in recruiting efforts in academic programs at the university level are intense and competitive, as students are given more and more career option information. Consequently, data from this study may be useful for horticulture departments developing targeted recruiting programs.