A Semantic Approach to LinkedIn Profiles

Language is essential in allowing us to analyze and make sense of our everyday lives. The development and increased use of social media now means that the way language is structured online can facilitate communication; however, it can also hinder communication. This chapter examines LinkedIn as an example of an online platform which uses verbal and visual linguistic expressions to aid communication. A number of linguistic theories and their impact on LinkedIn as a social media platform are examined. LinkedIn, and its use of user profiles, has been chosen over other social media because it encapsulates the majority of theories presented. The theories are strongly linked to the linguistic background appropriate for the online environment and recommendations and discussions are presented.

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A Semantic Approach to LinkedIn Profiles

Advances in Social Networking and Online Communities - Harnessing the Power of Social Media and Web Analytics ◽

10.4018/978-1-4666-5194-4.ch011 ◽

2014 ◽

pp. 254-268

Author(s):

Ilias Kapareliotis ◽

Patricia Crosbie

Keyword(s):

Social Media ◽

Online Environment ◽

User Profiles ◽

Semantic Approach ◽

Social Media Platform ◽

Online Platform ◽

Everyday Lives ◽

Media Platform ◽

Use Of Social Media ◽

The Way

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Exploration of Teaching Preferences of Instructors’use of Social Media

European Journal of Open Distance and E-Learning ◽

10.1515/eurodl-2016-0001 ◽

2016 ◽

Vol 19 (1) ◽

pp. 1-18 ◽

Cited By ~ 4

Author(s):

Selcan Kilis ◽

Yasemin Gülbahar ◽

Christian Rapp

Keyword(s):

Social Media ◽

Quantitative Data ◽

Descriptive Study ◽

Alternative Methods ◽

Online Environment ◽

Social Media Platform ◽

Media Platform ◽

Social Media Tools ◽

Teaching Preferences ◽

Use Of Social Media

Abstract With the excessive use of social media in the 21st century, attempts to integrate social media within higher education have also increased. In this area, research has been particularly focused on the aspects of students, rather than the instructors. This study puts the emphasis on the instructors with the aim to explore their use of social media in educational settings. Their respective teaching preferences were explored, from a pedagogical perspective, with the help of a Social Media Toolkit. The toolkit was developed to guide instructors that want to integrate social media in their teaching. This study was designed as a descriptive study and quantitative data was collected from 583 instructors from 39 countries. The participants responded to four main questions in an online environment. Results revealed that instructors mostly prefer to teach their subject at the applying and understanding levels. They frequently use text-based materials and design their courses as problem-based or on a presentation model. They mostly prefer to assess students using alternative methods based on their performance, like portfolios, group works, etc. whilst classical methods were also preferred. Overall findings indicated that any instructor from any discipline or culture can transform courses onto a social media platform thanks to many different and varied features provided by social media tools.

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#OrthoTwitter: social media as an educational tool

BMJ Simulation and Technology Enhanced Learning ◽

10.1136/bmjstel-2020-000630 ◽

2020 ◽

pp. bmjstel-2020-000630

Author(s):

Muhammad Arham Sahu ◽

Zahrah Goolam-Mahomed ◽

Simon Fleming ◽

Usman Ahmed

Keyword(s):

Social Media ◽

Clinical Education ◽

Orthopedic Surgery ◽

Orthopaedic Surgery ◽

Online Community ◽

Educational Tool ◽

Social Media Platform ◽

Orthopaedic Surgeons ◽

Media Platform ◽

Use Of Social Media

AimsThe increased use of social media creates opportunity for new, effective methods of delivering medical and clinical education. Twitter is a popular social media platform where users can post frequent updates and create threads containing related content using hashtags. This study aims to investigate and analyse the type of content relating to orthopaedic surgery that is being posted on the platform of Twitter.MethodsA retrospective search was performed for tweets containing the words ‘orthopaedic surgery’ or ‘orthopedic surgery’ or the use of the hashtag ‘#OrthoTwitter’ between November 2018 to November 2019. A total of 5243 tweets were included.ResultsTweets containing ‘orthopaedic surgery’ or ‘orthopedic surgery’ most frequently contained promotional or marketing content (30% promotional, 21% marketing), and private organisations were the category of author to which the greatest number of tweets belonged (30%). Tweets containing educational or research content were the least common among all tweets containing ‘orthopaedic surgery’ or ‘orthopedic surgery’ (11%). In contrast, of the tweets containing the hashtag ‘#OrthoTwitter’, 44% contained educational or research content, 15% contained promotional content and no tweets containing marketing content. Furthermore, 87% of all tweets using the hashtag ‘#OrthoTwitter’ were from orthopaedic surgeons, and the least number of tweets were from private organisations (2%).ConclusionTwitter is a widely used social media platform regarding orthopaedic surgery. We propose that the hashtag ‘#OrthoTwitter’ can be used to create an online community of orthopaedic surgeons where members can assist one another through sharing reliable and educational content.

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A Systematic Review of the Use of Social Media for Recruitment of Participants in Nutrition, Obesity, and Physical Activity Related Studies

Current Developments in Nutrition ◽

10.1093/cdn/nzab035_028 ◽

2021 ◽

Vol 5 (Supplement_2) ◽

pp. 120-120

Author(s):

Malik Ellington ◽

Jeneene Connelly ◽

Priscilla Clayton ◽

Christina Collazo-Velazquez ◽

Yaisli Lorenzo ◽

...

Keyword(s):

Physical Activity ◽

Social Media ◽

Online Survey ◽

Age Groups ◽

Traditional Methods ◽

Social Media Platform ◽

Media Platform ◽

Use Of Social Media ◽

Reported Data ◽

Printed Word

Abstract Objectives To analyze the effectiveness of social media for recruitment compared to traditional methods, to calculate an average impression/reach to participant recruitment ratio from social media, and to identify the social media platforms most effective in recruiting study participants. Methods Studies within any date of publication were identified from 5 databases and included if any social media platform was used for the recruitment of participants of all age groups and if studies were linked to nutrition, obesity and physical activity. Studies without results on number of participants recruited using social media or those targeting participants with chronic conditions were excluded. Results 173 total studies were identified, 54 were duplicates, 61 were removed after initial screening and another 34 were removed after full text review; resulting in 24 studies included in this review. Among studies using both traditional (printed, word of mouth, etc) and social media methods for recruitment, average recruitment was 54% from traditional methods compared to 40% from social media. A total of 14 studies reported data on recruitment cost with an average of $33 per participant (range $0–$258). Average participants recruited via social media to an “in-person” interventional study was 128 (range 8–426), to participate in an online survey 2,739 (range 63–17,069), and for other online delivered interventions 349 (range 3–1242). Regarding advertisement (ad) reach and interaction, 18 studies that reported results showed that 0.73% of those reached by study ads were enrolled and 30.7% of those that interacted with ads were enrolled. The most frequent social media platform used for recruitment was Facebook (97%), followed by Twitter (17%), and Instagram (4%). Conclusions Among studies using both traditional methods and social media, there were less people recruited using social media. While social media was able to reach more potential participants, only one third of those who interacted with ads were enrolled. Many of the studies only required participants to respond to a survey; therefore, more research is needed to identify the effectiveness of using social media for recruiting participants for studies that require a more intense participation. Funding Sources National Institutes of Health – Eunice Kennedy Shriver National Institute of Child Health and Human Development.

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Towards Content-Dependent Social Media Platform Preference Analysis

International Journal of Ambient Computing and Intelligence ◽

10.4018/ijaci.2020040102 ◽

2020 ◽

Vol 11 (2) ◽

pp. 30-47

Author(s):

Parmeet Kaur ◽

Shubhankar Gupta ◽

Shubham Dhingra ◽

Shreeya Sharma ◽

Anuja Arora

Keyword(s):

Social Media ◽

Mobile Technologies ◽

Time Intervals ◽

Social Media Platform ◽

The People ◽

Regular Time ◽

The World ◽

Media Platform ◽

The Web ◽

The Way

Social media is one of the major outcomes of progressive changes in the world of technology. The various social webs and mobile technologies have accelerated the rate at which information sharing is done, how relationships developed, and influences are held. Social media is increasingly being used by the people to help and shape the world's events and cultures with the ability to share pictures, ideas, events, etc. Further, it has transformed the way the authors interpret life and the way business is done. This article presents a decision system for selecting an appropriate social media platform (such as Facebook or Twitter) to post content with the objective to maximize the reachability of the post. The decision is made considering the domain or subject of the post and retrieving data associated with it from the web at regular time intervals. The retrieved data has been trained using logistics and K-NN regression to classify a particular instance of data and identify the platform which can provide the most reachability. The system also suggests keywords related to the topic of the post which has been mostly used in recent times.

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Islam and Social Media: Attitudes and Views

Asian Social Science ◽

10.5539/ass.v12n5p221 ◽

2016 ◽

Vol 12 (5) ◽

pp. 221

Author(s):

Wafa Abu Hatab

Keyword(s):

Social Media ◽

English Language ◽

Human Interaction ◽

Social Media Platform ◽

Individual Level ◽

Positive Attitudes ◽

The Social ◽

Media Platform ◽

And Gender ◽

Use Of Social Media

Social media has become an integral part of our daily life encapsulating time and place, creating new relations and fostering old ones not only on an individual level but also on social and global ones. This revolution in human interaction was led by the introduction of Facebook in 2004 that was followed by other social media platforms such as Twitter and Instegram. This electronic revolution swept over to reach mobile phones and to introduce new platforms such as WhatsApp and Viber. The present study investigated attitudes and views towards the use of social media in promoting Islam. A random sample of Facebook users was asked to fill in a questionnaire that tackled questions related to their attitudes towards the role of social media in promoting Islam, the linguistic influence of the social media on their English language skills when talking about Islam and the most preferred social media platform. . Respondents were then classified according to education and gender. The study revealed that the social media have affected the way the other is addressed when discussing Islamic topics. Despite some negative stands, the positive attitudes towards social media in promoting Islam prevailed. The views were influenced by the respondents’ age, gender and education. The linguistic influence of the social media on developing English skills was viewed positively. The Facebook was the most preferred social media platform. Further research is recommended on the interrelationships between social factors and views of social media. Code-switching among social media users and the effect on Arabic might be also investigated.

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Influence of Social Media on Reading Habits among Year 5 Pupils

International Journal of Innovative Technology and Exploring Engineering - Special Issue ◽

10.35940/ijitee.k1811.0981119 ◽

2019 ◽

Vol 8 (11) ◽

pp. 934-938

Keyword(s):

Social Media ◽

Primary Education ◽

Teaching Reading ◽

Reading Habits ◽

Pedagogical Approach ◽

Social Media Platform ◽

Teaching Of Reading ◽

The Social ◽

Media Platform ◽

Use Of Social Media

Social media is an online platform which allows individuals and groups, as well as pupils to collaborate with each other. However, studies shown that pupils used them more for leisure than for academic purposes, including cultivating bad reading habits. This study aimed to explore the influence of social media towards reading habits and interest in reading among year 5 pupils in an urban school. The researchers see a need to carry out this study as it provides an insight for educators, especially for primary education teachers, who are longing for different pedagogical approach in language teaching, specifically the teaching of reading. A survey was carried out with 50 year 5 ESL pupils by using a questionnaire comprising 50 close-ended and 1 open-ended items to identify the influence of social media on their reading habits. Besides, unstructured interviews were conducted with 10 of the respondents to examine the influence of social media on interest of reading. The findings showed positive reading habits are able to construct by using social media as it successfully increased the interest of pupils in reading. In conclusion, the use of social media is effective in cultivating positive reading habits. The results of this study may be beneficial to educators in adapting the use of social media in teaching reading. It is suggested that further studies could be done to identify the social media platform that contributes towards pupils’ better reading habits

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Strategies of Buzz Marketing in Social Media Platform, its Effectiveness and Impact on Customer

International Journal of Advanced Research in Science, Communication and Technology ◽

10.48175/ijarsct-1834 ◽

2021 ◽

pp. 188-190

Author(s):

Dr. Urmita Sharma

Keyword(s):

Social Media ◽

Word Of Mouth ◽

New Product ◽

Marketing Activity ◽

Social Media Platform ◽

Media Platform ◽

Buzz Marketing ◽

Use Of Social Media ◽

The Impact ◽

Potential Customers

Due to high use of Social Media platform, Live-stream videos are proven as successful buzz marketing activity because they provide an interactive element for consumers on social media. Buzz marketing is a strategy that creates word-of-mouth marketing with viral content, influencers, and interactive events to create buzz around the launch of a new product or service. In this paper, Strategies for Effective Buzz Marketing with use of social media are discussed and also the impact of buzz Marketing over consumers and how much Buzz Marketing is influential for the potential customers retention is also explained.

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Fenomena Haters Sebagai Dampak Negatif Perkembangan Media Sosial Di Indonesia [The Phenomena of Haters and the Negative Impact of Social Media Development in Indonesia]

Polyglot Jurnal Ilmiah ◽

10.19166/pji.v13i2.371 ◽

2017 ◽

Vol 13 (2) ◽

pp. 23 ◽

Cited By ~ 1

Author(s):

Adek Zico Sitorus ◽

Irwansyah Irwansyah

Keyword(s):

Social Media ◽

Operating Systems ◽

Negative Impact ◽

Social Media Platform ◽

Evolution Of Technology ◽

Media Platform ◽

Cyber Space ◽

Modern Era ◽

Bahasa Indonesia ◽

The Way

The evolution of technology has made communication much easier. The existence of recent sophisticated platforms, operating systems, and apps has changed the way people communicate. This is supported by McLuhan’s statement about the determinism theory of technology which in his 1962 book ‘The Guttenberg Galaxy: The Making of Thypographic Man’ declared that technology affects the way people communicate (Straubhaar, Larose, & Davenport, 2010). In this modern era, the evolution of technology has brought the communication amongs celebrities, fans, and haters to the next level. Through social media programs such as Instagram, a celebrity just need post a picture or a video to give an update about their activities for the followers. However, their followers are not just their lovers or fans but their haters as well. Instagram as a social media platform offers a cyber space which enables cyber societies to interact freely. However, this cyber space also allows haters to exist on social media.BAHASA INDONESIA ABSTRAK: Kemajuan teknologi mempermudah komunikasi antar manusia. Dapat dikatakan dengan semakin canggihnya platform, sistem operasi dan aplikasi yang merupakan bagian dari teknologi mempengaruhi cara komunikasi masyarakat sebagaimana yang dikatakan McLuhan pada teori determinasi teknologi di tahun 1962 tertulis dalam bukunya yang berjudul The Guttenberg Galaxy: The Making of Thypographic Man (Straubhaar, Larose, & Davenport, 2010) yaitu bahwa teknologi mempengaruhi cara berkomunikasi manusia satu dengan lainnya. Pada era modern ini kemajuan teknologi mempermudah komunikasi antar selebriti dan fans melalui media sosial, khususnya Instagram. Dimana melalui Instagram seorang idola atau selebriti cukup memposting sebuah foto atau video di Instagram untuk bertegur sapa dengan para penggemarnya. Namun pada kenyataanya tidak hanya komentar positif yang didapat oleh seorang idola namun juga kritikan pedas dari para haters. Dengan mudahnya akses komunikasi dan Instagram sebagai cyber space yang menjadi ruang berinteraksi antar individu secara bebas pada modern ini melahirkan dampak negatif bagi para selebriti yaitu dengan lahirnya akun-akun haters di media sosial.

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